EV price war of 2023

Why would you lower your prices and make less margin if demand is high? That makes no sense, you sell for as much as you can get away with

Yeah the sales will increase but enough to match production and all the investment in plants and retooling existing plants? VW bet big on EV's, is 80% extra year on year while cannibalising your ICE sales good enough for them?

Teslas problem will be everyone's problem soon imo, they upscaled production very quickly and soon might be able to produce more than they can sell without lowering prices and if they lower prices the competition will have to follow suit, they could be a huge market disruptor

Will VW and the giants be prepared to sell mass EV's at low margin? Which they have never done, while letting Toyota laugh at them selling mass ICE for records profits and low volume EV's for high margin or will they go back to Toyota strategy?

Gonna be interesting to see who backed the wrong horse? Toyota has no interest in EV's

It really is all to play for though. If EV % keeps increasing, along with more PV and more wind generation etc., global demand for oil could taper down, resulting in cheaper petrol for people still driving an ICE in 10 years time.

We could be really struggling to keep up with the public charger network.

The ban on new ICE sales could be deferred.

Nobody knows really and claiming EV's are the be all and end all is wide of the mark.

I think a mega corporation like Toyota ignoring that proves it ain't going to happen or gonna be delayed, governments talk a lot and the lack of movement on improving the charging infrastructure screams pipedream

Look at the state of EU funded Ionity, the county council would roll it out faster :)

It will be interesting to see what Toyota does in the next 5 to 8 years. At this stage its one of the only mega car manufacturer's that seems not to invested heavily in an full EV future. Will the rest of the automotive industry crash and burn? Poor old Ford will be in a sorry state if Toyota is correct, no more fiesta, focus, mondeo and smax/galaxy. Even at this early stage there isn't even the option of a diesel Kuga. No way back now

VW have already targeted a mass market EV for €25k in Germany in 2026 and are targeting a sub €20k one as well

They aren't running a charity so you can bet they're making a profit on that

In fact the CEO of VW was recently saying they might have to ditch the base spec Polo because it's not worth the money to get it Euro 7 compliant

I'm not sure what your point is regarding factories, VW haven't been expanding overall productive capacity, they're converting it to electric. They aren't going to be left short of demand unless there's some drop in overall car demand

Interesting article, looks like Tesla inventory in the US is at an all time high

This is of course either a genius move by Musk or the impending doom of Tesla 😏

Jokes aside, I don't think it's particularly surprising. The highest inventory is of Model X, doesn't exactly take a stretch of the imagination to see how the most expensive model might lose a few reservations in a high inflation and high interest rate market

I suspect some reservation holders saw the numbers didn't make sense so they dropped for a Model Y instead

Model 3 also has a lot on inventory, again I suspect a bunch of people were looking at a new car, had a reservation down then interest rate hikes made it a bad idea and cancelled, possibly to pick another one up from inventory

No effect on buyers in Ireland of course since the steering wheel is on the wrong side. But probably going to be some good deals for US buyers in the next year

0% on €15K though so you'd need a trade in or deposit of between €22-25K.

Still an attractive offer.

The 0% is only available on HP according to Keely's website.

Lovely car, let down by a comically small boot for a family.

I'll raise you an ID.4 loaded down with buggy, travel cot, suitcases and supplies (including baby stuff) for a week in center parcs 😁