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The decline continues

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Comments

  • #2


    jmcc wrote: »
    Yep but is it an even-driven boost (US elections) and will those subs renew?

    Regards...jmcc


    Yea, good point. C19 and Election would be a driver. I worked in a business heavily reliant on repeat business (renewals). The word 'churn' still leaves me with sleepless nights!


  • #2


    JTMan wrote: »
    No doubt that the elections (and Covid spare time) have played a part, but there has being a clear trend for the last few years towards paying for digital subs for quality publications, which will continue long after the elections and Covid. FT, Economist, NYT etc are all doing exceptionally well with digital sub numbers.
    Yep. They all have large and quite well defined markets. The NYTimes market is quite large and the others are specialised. The problem is where the market is small and the publication is generalised (Irish Times/Indo etc). Event-driven spikes are common but they are rarely sustained. Most of the Irish publications rarely provide a breakdown on the age or duration of the digital subscriptions and it makes their claimed subscription figures less reliable than others.

    Regards...jmcc


  • #2


    IRE60 wrote: »
    Yea, good point. C19 and Election would be a driver. I worked in a business heavily reliant on repeat business (renewals). The word 'churn' still leaves me with sleepless nights!
    It is a terrifying metric. :) It should be possible to graph the effects of the Covid lockdowns on print circulations and digital subs if the newspapers published the numbers. Took a look at the Irish Times "technology" section recently and apart from the odd bit of local news and the usual Polly Filla/Phil Space articles, there seemed to be more wire service content. What will be interesting to see is whether RTE's new news website with a lot more wire service content will compete directly with the newspapers for the same digital audience. It might be a repeat of the Irish Times' failed first paywall when it surrendered the Irish news market to RTE and the Indo because they were not behind a paywall.

    Regards...jmcc


  • #2


    Good piece in the FT about the decline of local papers in America, how they are being hoovered up by hedge funds, and the nascent fight back by staff (mainly searching for benign loados to buy them as opposed to asset strippers). https://www.ft.com/content/5c22075c-f1af-431d-bf39-becf9c54758b


  • #2


    How was the pandemic for print? Has it slowed the inevitable decline?


  • #2


    Not trying to be evasive or even apologetic for print – it’s a difficult one to answer with any certainty – for a variety of reasons.

    Firstly, all of the ‘indigenous*’ Irish media have abandoned the auditing process since 2018 and therefore there is no data available on their current numbers.

    Secondly, News UK used a rule in the ABC registration brought in last March which allowed them to still be audited but not have to publish those figures. They are still using that rule 14 months on.

    So, at a stroke, last March about 50% of the Sunday market in Ireland (of those that reported at that point) stopped reporting numbers and about 35% of the daily market stopped as well.

    However, of the 12 papers selling in the Irish Market (RoI) and who are still part of the ABC audit process - they are back about 9% - which is in line, more or less, with their trajectory pre-covid.

    I hear that weekday sales have taken a bit of a beating, but weekend sales are very strong in certain brands. The whole ‘going to work’ cycle has shifted the dynamic in retail from town to local and indeed buying a paper in the morning to, perhaps, not buying one!

    *hateful expression - but seemingly widely understood and beats (marginally) the opposite group the "foreign media"


  • #2


    https://www.irishtimes.com/culture/tv-radio-web/hugh-linehan-reports-of-the-death-of-the-newspaper-have-been-exaggerated-1.4570569
    Hugh Linehan ruminates on the future of printed newspapers, points out that they have outlasted many of the prophecies (and indeed prophets) of doom

    Most interesting bit is this quote from Peter Vandermeersch of Mediahuis Ireland on their strategy for the coming years: “we think, sooner or later, maybe five, maybe seven, maybe 12 years, we go to a system here in Ireland where we have very big and important Saturday and Sunday papers in print, combined with digital during the week. That’s basically the whole strategy of the company, to prepare for that future.”


  • #2


    https://www.irishtimes.com/culture/tv-radio-web/hugh-linehan-reports-of-the-death-of-the-newspaper-have-been-exaggerated-1.4570569
    Hugh Linehan ruminates on the future of printed newspapers, points out that they have outlasted many of the prophecies (and indeed prophets) of doom

    Most interesting bit is this quote from Peter Vandermeersch of Mediahuis Ireland on their strategy for the coming years: “we think, sooner or later, maybe five, maybe seven, maybe 12 years, we go to a system here in Ireland where we have very big and important Saturday and Sunday papers in print, combined with digital during the week. That’s basically the whole strategy of the company, to prepare for that future.”

    Or maybe two Peter. It’s what I do now. :)


  • #2


    Most content now are just recycyled press releases, it is very poor. I read a story on a radio website re a crime and it was just a copy of the garda press release.


  • #2


    Maybe don't get your news from a radio station's website then? Or at least have zero expectations if you do.


  • #2


    dohboy wrote: »
    Maybe don't get your news from a radio station's website then? Or at least have zero expectations if you do.

    So set your sights low and you won't be disappointed. Is that it?


  • #2


    dohboy wrote: »
    Maybe don't get your news from a radio station's website then? Or at least have zero expectations if you do.
    I never said i got my news from a radio station website. Most local papers are the same, very little news, a lots of political press releases from TD's. "X TD welcomes Y development" . And press releases sent in by organisations . They don't even bother to call the organisation and interview him/her about his press release.


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