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The kickstarter adventures of Sólás - solaswatches.com

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Comments

  • Registered Users, Registered Users 2 Posts: 556 ✭✭✭RMDrive


    I wouldn't feel it's worthwhile and as you have been tuned into all along, could push your offering into a different price tier (in people's heads).


  • Registered Users, Registered Users 2 Posts: 2,565 ✭✭✭Fitz II


    How would tungsten carbide hold up in the clasp, smaller areas of metal, friction and moving parts? I use Tungsten drill bits a lot, and while they hold a lovely sharp edge they love to shatter at any thin point.


  • Registered Users, Registered Users 2 Posts: 170 ✭✭Calculator123


    Personally, I wouldn't pay extra for a different metal/design of clasp. It's the mechanics and quality of watch that interests me, and the price point. Not the strap. From what I see in other threads here, watch enthusiasts seem to swap straps on a weekly basis anyway.

    You've outlined the other risks very well. Similar to your arguments for a functional presentation box for the Sólás Starlight the peripherals don't matter to the general consumer and once you push up the price, you'll lose a large cohort of the market.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Fitz II wrote: »
    How would tungsten carbide hold up in the clasp, smaller areas of metal, friction and moving parts? I use Tungsten drill bits a lot, and while they hold a lovely sharp edge they love to shatter at any thin point.

    Yes - it's why there is so much added expense to try and make one that works and isn't going to fall apart (you're getting tungsten for the other lovely properties but need to work around the brittle factor - same as if making a ceramic watch/bracelet).

    On the other hand tungsten rings are great - shiny forever and in an emergency you can just crack it off the finger instead of worrying of being unable to cut it off the swollen digit.

    Very interesting results from the WUS poll - only 24.4% went for hate - it may have been influenced by me placing ALS, Patek, VC, Omega etc as examples of butterfly clasps - more people said they love it than hate it surprisingly.

    I personally tolerate it - would be more in favour of having microadjust - though from discussions it can be added at an expense it seems.

    @Banie - many thanks for your post - the 3D model arrived today and the proportions all check out. @FitzII - many thanks for your models too. I'll try and crack open the new 3d printer myself this weekend and try some prints perhaps.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Personally, I wouldn't pay extra for a different metal/design of clasp. It's the mechanics and quality of watch that interests me, and the price point. Not the strap. From what I see in other threads here, watch enthusiasts seem to swap straps on a weekly basis anyway.

    You've outlined the other risks very well. Similar to your arguments for a functional presentation box for the Sólás Starlight the peripherals don't matter to the general consumer and once you push up the price, you'll lose a large cohort of the market.

    Strangely I find it the opposite - the average/general consumer seems to love a "fancy box" or "free stuff" in the package ("free" watch rolls, springbar tools, screwdrivers) - there's an argument that if you're being considerate would you not add a screwdriver to help people resize their bracelets? But then do people want a $0.20-1 screwdriver thrown in or is it just generating waste? Perhaps an option could be given so people who "need" one can opt to pay a small fee to get one - and people who have boxes of watch tools already don't need to pay extra and minimises waste. Looking out for people who want the tool but also keeping wastage down.

    Though when I say clasp I mean it in the context of a bracelet's clasp - many people would want to keep the original bracelet the watch comes on and I do want people to have a comfortable time wearing it.

    A "solution 5" that may combine fitting comfort with "cost awareness" would be to make 2 extra links - in 1/2 and 3/4 size - with these two extra links people can get 1/4 link sizing ability (I don't think it would be a good idea to make a tungsten 1/4 size 5 row link - that's just asking for shattering).

    This solution shouldn't cost too much more, gives granularity to sizing and will still look well. Trying to give people the best possible experience for the price after all.

    You do lose on the fly adjustment however.


  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    Glad it got to you safe TF.
    Hope it holds up at the lugs to a strap test :)

    The addition of half and third sized links could well be the best priced option for delivering an all tungsten bracelet.
    It could well be a runner, especially if it allows one to deal with the clasp ending up offset after sizing ;)


  • Registered Users, Registered Users 2 Posts: 170 ✭✭Calculator123


    Thirdfox wrote: »
    Strangely I find it the opposite - the average/general consumer seems to love a "fancy box" or "free stuff" in the package ("free" watch rolls, springbar tools, screwdrivers) - there's an argument that if you're being considerate would you not add a screwdriver to help people resize their bracelets? But then do people want a $0.20-1 screwdriver thrown in or is it just generating waste? Perhaps an option could be given so people who "need" one can opt to pay a small fee to get one - and people who have boxes of watch tools already don't need to pay extra and minimises waste. Looking out for people who want the tool but also keeping wastage down.

    That's a good point. I'd hope that people understand the thin margins you're operating to and that extra goodies like this are more often included by premium brands to soften the blow of the high price. What you're offering in terms of technical specification at a much more modest price should be appreciated. I certainly would love extras thrown in but I wouldn't expect it here. The bang for buck is already amazing. But if the brand you're seeking to create would benefit from these kind of gestures or it's somewhat expected in the watch world (and it doesn't bankrupt you!) you, it's always welcome by the customer.


  • Registered Users, Registered Users 2 Posts: 170 ✭✭Calculator123


    Given today's date, might I suggest taking advantage of tungsten's high melting point and marketing the bracelet at those seeking to scuba dive in a volcano... :)


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    That's a good point. I'd hope that people understand the thin margins you're operating to and that extra goodies like this are more often included by premium brands to soften the blow of the high price. What you're offering in terms of technical specification at a much more modest price should be appreciated. I certainly would love extras thrown in but I wouldn't expect it here. The bang for buck is already amazing. But if the brand you're seeking to create would benefit from these kind of gestures or it's somewhat expected in the watch world (and it doesn't bankrupt you!) you, it's always welcome by the customer.

    Many won't (you got people saying that "for $400 it (Starlight) should at least have an Irish movement") :pac:

    I see it as potentially more nefarious/business savy then just "giving" extra goodies when dealing with "affordable" brands... it can often be a way (in my view) to deflect from where real improvements can be made on the watch i.e. spend $3 on a fancy pouch, 20 cent on a screwdriver tool... but cut a $25 expense from a nicer finished indice or a $35 on X/Y/Z feature. Deflection from the actual product by giving all the cheap "extras". And it's understandable that when you're selling a $300 watch using generic hands/indices/movements but giving the nice freebie can be a very cost effective way of doing business.

    I'd rather spend all the funds in the watch itself - but it's not how the world really works (though once you get to a €1000 watch - sure why not spend the extra 20 cent on a screwdriver etc. as you shouldn't be cutting corners on the watch itself by then). At that point it'd only be "waste" concerns - do you print out a 300 page paper manual that 0.1% will read? Do you give a metal warranty card that costs maybe $1.5 when you buy 1000 of them?

    Lots of interesting business decisions - which may also be ethical/personal principle ones too.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    And for anyone who wants to see a sneak peak of the Sólás Equinox - I just put up an Instagram post:
    https://www.instagram.com/p/CNIasUCrwdz/?igshid=10tzrcgj4ukbb


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  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    Thirdfox wrote: »
    And for anyone who wants to see a sneak peak of the Sólás Equinox - I just put up an Instagram post:
    https://www.instagram.com/p/CNIasUCrwdz/?igshid=10tzrcgj4ukbb

    Love the specs!
    Put me down for 2 ;)


  • Registered Users, Registered Users 2 Posts: 1,679 ✭✭✭MAJJ


    banie01 wrote: »
    Love the specs!
    Put me down for 2 ;)

    Bit cheap, almost 'plasticky' looking :)


  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    MAJJ wrote: »
    Bit cheap, almost 'plasticky' looking :)

    Magical resin with amagnetic and shock proof properties :P
    It's clearly the future of mechanical watches :pac:


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Move over silicon - then again - doesn't the sistem 51 use plastic gears too? (1 screw in total!)
    https://www.europastar.com/magazine/features/1004087135-swatch-group-stripping-down-the-sistem51.html

    Sólás Sistem Sixty-six - Sólás system actually is kinda catchy too :pac:


  • Moderators, Arts Moderators, Recreation & Hobbies Moderators, Social & Fun Moderators Posts: 77,192 Mod ✭✭✭✭New Home


    Thirdfox wrote: »
    I'll try and crack open the new 3d printer myself this weekend and try some prints perhaps.

    Look what I've just found! :)

    https://www.boards.ie/vbulletin/forumdisplay.php?f=1875


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Lots of number crunching today... and plenty of nice developments on the Equinox front.

    Putting in realistic numbers - the Equinox minimum funding target will probably be around 150,000 euro (and guessing that maybe 20x watches are pre-ordered outside of KS) - and that wouldn't include myself self funding a large portion too. People will be able to see how much of an increase that is from the Starlight's minimum funding requirements and can probably make a guesstimate of how much costs have increased for the Equinox model.

    The break down is roughly 20 anticipated pre-orders (though no idea if that number is high or low) = 261 units to be effectively "pre-ordered" via KS and myself funding the rest of production costs.

    Had a reviewer say to me "when are you going to realise that Sólás isn't a budget brand?" meaning if I set prices higher I wouldn't have to stress about trying to squeeze out 20-30 euro savings from one place to the next. But he accepted my point that there is are very specific reasons I'm doing Sólás and specific goals (which include trying to keep it relatively affordable to people) so it's more about trying to see what is possible in the sub 800-1000 euro area than making a Monta.

    One thing for sure - CE Starlight owners should be happy to see what our other Sólás pieces genuinely cost and enjoy the value they got from the CE Starlight.


  • Registered Users, Registered Users 2 Posts: 9,268 ✭✭✭893bet


    I would tread carefully before putting in too much of your own funds.

    Your first KS was 350 quid ish and the ain was 88k (off the top of my head).
    The second attempt, after a **** tonne of marketing hit 75k ish?

    Now you are looking to double ish the watch price and hit 150k...it’s a big jump. The jump from 350 quid a watch to 700 is steep for a lot of people. While I think the diver will appeal to more people.........you enter a price point where people look else where for a more known brand. Watch snobs are at all price levels of the market! There were a few comments last week on whether people would pay 2k for a hand finished seiko movement. Same applies here. Will people pay 700 quid for a diver with a Chinese movement.

    I understand you are focusing on making it a functional diver which is great. Your biggest challenge really is the marketing one, rather than the technical one. Trying to find enough people who will value the tungsten bracelet vs the SS one etc. They are few and far between.

    What am I saying? Marketing is far more important to the Solas success than any watch detail. You have the choice of making a technical good watch and increasing the price and struggling to find the right buyers. Or perhaps sacrificing some features and keeping the price realistic to appeal to a wider market price wise.

    Just my 2c but I am not in either of the target markets I have described above.


  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    I think 893bet makes some great points.

    The novelty of the Equinox, the irish diver, it's slimness, the case material, the dial, the hands and the running seconds subdial all bring huge value and uniqueness.

    The thing is, the more I think about the Equinox and your original aim for it.
    The less I see a tungsten bracelet with a butterfly clasp fulfilling it?
    I can of course be convinced otherwise but, if the aim is a unique and functional diver?

    That aspect gets a bit lost when to have confidence in that function, I need to swap to the other strap.

    I think you might be approaching a bit of mission creep, where you want the watch to be a great value jack of all trades, but loose sight of the original core aim.

    On the matter of the bracelet and clasp. Is steel an option considering the possibility of PVD coating or something akin to tegimentation an option?

    You could have the malleability and ductility of steel with the scratch resistance of Tungsten?
    Or similar steel treatment?


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    893bet wrote: »
    I would tread carefully before putting in too much of your own funds.

    Your first KS was 350 quid ish and the ain was 88k (off the top of my head).
    The second attempt, after a **** tonne of marketing hit 75k ish?

    Now you are looking to double ish the watch price and hit 150k...it’s a big jump. The jump from 350 quid a watch to 700 is steep for a lot of people. While I think the diver will appeal to more people.........you enter a price point where people look else where for a more known brand. Watch snobs are at all price levels of the market! There were a few comments last week on whether people would pay 2k for a hand finished seiko movement. Same applies here. Will people pay 700 quid for a diver with a Chinese movement.

    I understand you are focusing on making it a functional diver which is great. Your biggest challenge really is the marketing one, rather than the technical one. Trying to find enough people who will value the tungsten bracelet vs the SS one etc. They are few and far between.

    What am I saying? Marketing is far more important to the Solas success than any watch detail. You have the choice of making a technical good watch and increasing the price and struggling to find the right buyers. Or perhaps sacrificing some features and keeping the price realistic to appeal to a wider market price wise.

    Just my 2c but I am not in either of the target markets I have described above.

    Completely understand that - there are mysterious things happening in the background too under strict NDA. Suffice it to say there won't be a 3rd KS from Sólás in any case whatever happens and I do know that Sólás will unfortunately lose a lot of people from being priced out of affordability.

    When you make things of a sufficiently high quality you get a lot more notice too - and the opposite is true that if you do something that any Lobinni or Pagani can do then there's not much horological point - just get the Lobinni.

    And yeah - the Equinox will have an even larger marketing budget - because we are competing against the Oris and Longines of the world now (we use the same OEM suppliers in some cases ;) but we don't have the cachet and history of course).

    The marketing element was the no.1 lesson learnt from Starlight KS 1 and 2 - probably will consult a professional for the overall strategy for KS 3 - I could afford to take minimal gains from Starlight as it was about establishing reputation and trust (still to be delivered of course :D ). Now it's about establishing superior quality too - no-one is going to seriously compare a Lobinni to a Sólás in the future :)

    Genuine thanks for the thoughts though - they are appreciated and always helps me to re-examine if I've considered the different aspects you point out.

    In Starlight news:
    The movements have arrived in Shenzhen today - but it's tomb sweeping festival in China so won't be until 7th until the factories start taking delivery and assembling. Everything is still on track as planned :)


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  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    There's also the point that ultimately one day Sólás will be building a 5 minute repeater - if we remain in the 300-500 arena that will make the repeater goal less likely as you jump from 3-400 (remember this is without vat so already 380-500 with VAT) to a 4k piece (which is still crazily cheap for a 5 min repeater).

    And speaking to GPHG members - the dream is get to a win for Ireland at the GPHG come Sólás Lir.


  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    Thirdfox wrote: »

    And speaking to GPHG members - the dream is get to a win for Ireland at the GPHG come Sólás Lir.

    Fúcking hell TF!
    Fair play on that as an ambition and a goal!
    Go big or go home, and I must say given your eye for detail, your drive to satisfy yourself, and your incremental but always improving approach!

    I'd back you to do it, that is a big, ballsy and determined assertion!
    I'll have to buy a Lír and attend the ceremony, ya crazy bollox ;):D


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    I'm certainly not Rado (who were one of the forerunners with tungsten with their Diastar models in the past) - but taking something comparable(ish) - you can see the difference in price between a ceramic model and their stainless steel Captain Cook models (all else being equal):

    1. Stainless steel - https://www.rado.com/collections/captain-cook/captain-cook/R32105318 - 2,390 euro rrp
    2. Ceramic (case and bracelet) - https://www.rado.com/collections/captain-cook/captain-cook-ht-ceramic/R32127152 - 3600chf/3200 euro rrp.

    From what I understand about material/manufacturing costs Rado would be making more money/margin from their stainless steel model than the ceramic one. But Sólás is no Rado that's for sure - so increases are smaller - but then my tungsten version at KS isn't costing 2.3k either ;) - you can make a rough guess of what a SS version of the Equinox would cost based on the Rado comparison though.

    @Banie - you raise a good point - perhaps we could do a stainless steel Equinox to make it more affordable for people too - but that would feel more "commercial" to me in that it's making money from a much cheaper product and will be less "special" - relying instead of people loving the Sólás design to choose it over a NTH sub/tudor homage or any number of great stainless steel dive watch microbrand or factory brand models.

    A stainless steel Equinox like 893 and others point out - *may* be more likely to get made as I'll have a chance to lower prices quite a bit... but a tungsten Equinox (and we'll have a ratcheting tungsten clasp - I've squeezed out pennies from elsewhere) is what will get us featured on the largest watch publications in the world (I hope!)

    So if Sólás becomes a well-known brand and our design language is something that people enjoy so much that they'd be happy to have something in steel then one day one might be released - it'd be easier to make money from a SS model for sure compared to a tungsten model.... similar to the eagrán brádan feasa - this time the whole Equinox tungsten model line is a "halo" product for Sólás - demonstrating to people that Sólás is here to do things that no microbrand is willing to risk and do. And in the background building reputation and trust towards the repeater goal.

    ^ There's risk of course - that people will look at it and say "meh - not interested" - and that will teach the rest of the microbrand industry too to perhaps stay safe and continue making sub homages.

    But I think experimentation can be rewarded too - the KS pricing is actually shooting Sólás in the foot in that popular microbrand stores are only willing to offer pricing that are based on our lowest KS price rather than our genuine retail prices - I'm willing to put prices as low as possible to get the watch made at the KS stage but yeah - the Equinox (at retail) *should* (based on manufacturing cost) be a 1k+ euro watch. People will know I'm serious when the retail Starlights come out at the true retail prices too - KS Starlights were a great deal (though now people have a choice of Lobinni - not if you want aventurine and original design too) - the KS Equinox will still be a great deal too (it's just that the product has become a lot more expensive for me to produce).


    ...oh and if Equinox/model 2 succeeds - you guys have already seen that model 3 is a tourbillon - it's going to be more audacious than a tungsten micro-rotor diver :pac: - leading ultimately to model 6 our repeater...


  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    @TF, sorry I wasn't clear on my stainless suggestion.

    I still mean make a tungsten watch head/case but to maybe give an easier bracelet manufacturing process and clasp option, to go with steel but utilise a tungsten pvd coating to colour match and scratch proof it.

    Using a PVD, or electroplating process maybe?
    Akin to this?
    https://www.asbindustries.com/tungsten-carbide-coatings#:~:text=It is approximately twice as,strength and extreme wear resistance.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Ah understood - I've been leery of plating (PVD/DLC is very different to gold plating of the past I know) - it's why I don't ask for double sided anti-reflective coating on the sapphire crystal (actually one pro a mineral crystal has over sapphire is anti-reflective properties) as coatings inevitably get worn over time (and Sólás may have reduced ability to get things re-plated over time).

    Intrinsically I prefer "natural" - solid stuff through and through - it's just inherently scratch proof - though for example Hamtun's PVD on titanium has held up okay (though I don't wear it that often) I have seen on the facebook groups of other people who have had theirs wear off after a month of wear.

    With a SS bracelet you might lose some inherent balance on the watch too as you have a pretty heavy head and a light bracelet. Tungsten is interesting due to its weight too (which will put off some others I'm sure who would prefer titanium or SS bracelets) - but the point being they can go and buy nice titanium or SS bracelets - you can't buy a nice tungsten bracelet at all right now - and never could get one with a ratcheting clasp.

    Yes - it's going to be appealing to a specific niche audience - but that's the power of crowdfunding and why you're paying 8% to KS in fees - trying to locate the niche of people worldwide who may be interested in such a niche product that has never been made before.

    It will also appeal to the facebook watch collector groups who already have a titanium diver, ss diver, now there is something genuinely different for them to purchase too (in the diver category) and I would see PVD as a "half-measure" with pros (cost) and cons of its own.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Just as an example - something I spotted today - here's a great (or perhaps "good enough") ceramic/sapphire/ss case homage watch for....$90:
    https://www.youtube.com/watch?v=Aa_Z5f5TYgM
    (Pagani Design "Explorer" lol submariner).

    People will be buying a Sólás not because it is something they can get elsewhere but absolutely because only we make it (and it makes sense to make it) - not making a homer car :D:

    the-homer-inline4.jpg

    Makes you question how will Steinhart and the "premium" homage makers survive in the future (though you see Steinhart moving further into original designs too) when Chinese factories put so much pressure on bargain pricing from below. Great for customers who want choice :)


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  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    I know that that solid Tungsten is the plan, and I know I'm not going to change your mind on that.
    Nor indeed do I want to, I am eager to see what your vision births.

    But!
    Don't equate tungsten carbide coating, with the type of PVD or electroplating used on normal jewellery.
    The link earlier explains it better than I can, but it's a highly durable industrial process used to prevent wear on high friction and high wear parts.
    A lot of Tungsten and Tungsten carbide drill bits and cutting discs are actually coated in a similar fashion rather than solid.

    I came across it when a controls company were installing production lines in a place I used to work.
    It eliminated (they claimed) 95% of wear failure and they swore by it.
    If memory serves it was described as a superheated plasma deposit process, sounded super fancy :P

    Totally get the balance concerns, and agree.
    The ratcheting solid Tungsten will a real USP if you can pull it off.
    My option/idea/alternative was really geared towards perhaps cost, simplified production and allowing a more traditional bracelet clasp option, but that's a problem your ratcheting idea has already solved.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,183 Mod ✭✭✭✭Wibbs


    It's odd about the titanium finishes today apparently not being so durable for many and I've read that a few times myself on forums and reviews. How did both Longines and IWC make their carbide coatings on Ti so durable way back in the 80's? One sales trick Longines suggested to retailers was to take one of their Ti watches and drag it down a brick wall in front of the customer to show off how tough it was. OK, neither were cheap watches at the time, but still you'd think with big improvements in manufacturing in the interim it could be more easily done today?

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Wibbs wrote: »
    It's odd about the titanium finishes today apparently not being so durable for many and I've read that a few times myself on forums and reviews. How did both Longines and IWC make their carbide coatings on Ti so durable way back in the 80's? One sales trick Longines suggested to retailers was to take one of their Ti watches and drag it down a brick wall in front of the customer to show off how tough it was. OK, neither were cheap watches at the time, but still you'd think with big improvements in manufacturing in the interim it could be more easily done today?

    Citizen still has it called "duratect" coatings on their titanium.

    I guess there are things which are easier for Chinese factories to do - and asking them to spend tens of thousands (or more I genuinely don't know the cost of this research) when their normal buyers aren't demanding it (or paying for it) means that development has been stagnant.

    For Chinese manufacturers it's much easier to be safe (they love working with Seiko NH35s and Miyota 8/9 series) and churn out easily sell-able items. Doing a Chinese duratect coating? That requires risk and investment - easier money to be made doing grade 2 titanium (sometimes a client offers to buy grade 5) or get 904L steel.

    A big challenge has been finding partners who are happy to say "we can do that (for a price)" - because so many potential Chinese partners would rather keep on making good money doing homages instead. I've been trying to find someone who could ultimately have the technical ability as well as the drive to create the repeater model.


  • Registered Users, Registered Users 2 Posts: 2,565 ✭✭✭Fitz II


    Delamination is the main problem with tungsten coatings same as all pvd coatings. Andcorrosion is an issue with even slight delamination.

    Generally things that are brilliant ideas but not commonly used have serious complications or serious expense...or most commonly are solutions looking for a problem.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    I would have thought that potentially if the coating is thin then it would be even easier to crack vs a solid piece of tungsten carbide?

    It's funny though - with tungsten it's sometimes not the actual force of impact (I've done some experiments with tungsten pieces - throwing them at the ground (not just dropping) to see the effects and it can often be *how* it hits the ground, not how hard it hits that determines if cracking occurs - i.e. taking a chisel and impacting an edge is pretty much the worse case scenario for tungsten - so the design of the case/bracelet has taken that into account and avoided edges or stress points where possible and buttressing up support where we had edges for design reasons.

    We've been designing this for some time now - it's certainly not just "ah - it'll do" - a lot of interesting engineering challenges were overcome with the design :)


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  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Happy Friday all! As I move towards the retail launch of the Starlight I would be interested in hearing from people what they prefer in terms of colourways and date/no-date options. As I need to decide how many in each variation I will be building in each (and need to make this decision "blind" as the date/no-date cutout needs to be made in advance - getting views from people on rose-gold/silver date/no-date will be very useful to me.

    Here's me poisoning the survey well now - I always get a feeling that people *say* they like no-date watches (especially dress style watches) - but when it comes to actually *buying* people still want to get a date version for the convenience since "dress watches" are general wear watches nowadays too... Initially I'm thinking 60/40 split between date/no-date and potentially 60/40 silver/rose-gold too (since the case for the rose-gold version isn't in rose gold too - just indices).

    I've asked some microbrand stores and owners too - they may be best placed to tell me what they see in actual numbers vs online surveys/gut feelings...

    Here are the four retail versions of the Starlight that are being made:

    Rose-gold date:
    F6P3Yufh.jpg

    Rose-gold no-date:
    JxPlOPah.jpg

    Silver date (KS version effectively):
    WZvz4j4h.jpg

    Silver no-date:
    vytwwSEh.jpg

    Case-back - retail versions will be numbered for each:
    oS7t5cfh.jpg

    But pricing is at retail levels too vs KS levels - ultimately they will be available to order and ship within 2 days etc. - a price has to be paid for that convenience though.

    And finally a reminder of what studio photos look like (renders can make it hard to judge what aventurine/silver indices etc. look like vs reality - or studio lighting reality at least ;) ):
    Iap8h8Yh.jpg


  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    Thirdfox wrote: »
    Happy Friday all! As I move towards the retail launch of the Starlight I would be interested in hearing from people what they prefer in terms of colourways and date/no-date options.

    For me the date is a no brainer, it should have it. While i think the renders look nice without the date, i think in the flesh the date will add a bit of depth to it. As for the Rose Gold i absolutely LOVE IT. But i have a strong preference for rose gold watches anyway.


  • Registered Users, Registered Users 2 Posts: 14,321 ✭✭✭✭Cienciano


    I agree, rose gold date is the nicest. I understand why people like no date, but for me a date is important. Rose gold gives the dial a nice warmth.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    You fellow date lovers seem to be outnumbered majorly if facebook is to be believed (in terms of enthusiast/microbrand groups). I've added your 2 votes in for date but before your responses it was 13/5 in favour of no-date actually (I didn't count myself).

    RG and S are neck and neck (10/10) in terms of preference, but it's 13/7 for nodate vs date - which is very very surprising to me (I'll be waiting to see what the store and brand owners say too).

    So far out of the people that expressed concrete preferences it was:
    RG D: 3
    RG ND: 5
    S D: 3
    S ND: 7


  • Registered Users Posts: 494 ✭✭Aph2016


    The silver date style is fantastic!


  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    Thirdfox wrote: »
    You fellow date lovers seem to be outnumbered majorly if facebook is to be believed (in terms of enthusiast/microbrand groups). I've added your 2 votes in for date but before your responses it was 13/5 in favour of no-date actually (I didn't count myself).

    RG and S are neck and neck (10/10) in terms of preference, but it's 13/7 for nodate vs date - which is very very surprising to me (I'll be waiting to see what the store and brand owners say too).

    So far out of the people that expressed concrete preferences it was:
    RG D: 3
    RG ND: 5
    S D: 3
    S ND: 7

    One thing i've learned from running my own business the past few years is that what people tell you they want, and what they actually want, aren't always the same. Sometimes you have to decide what they want for them ;)


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Time wrote: »
    One thing i've learned from running my own business the past few years is that what people tell you they want, and what they actually want, aren't always the same. Sometimes you have to decide what they want for them ;)

    Yes - and it's why I think real hands on experience from stores will be more informative than straw polls in groups - still it's an interesting exercise in seeing what people *feel* they like.

    I was speaking to one reviewer who says he hates watches with dates... we talked a bit more and discovered and almost all of his watches *have* dates :D - so it would seem that he definitely doesn't "hate" the date feature (in that it's a deal-breaker for him).

    Makes me think about the 3.5mm jack on phones - I do extremely dislike phones not having a 3.5mm jack - so much so that I do actively choose phone purchases based on whether they have the jack or not... got the cheaper iPad because it still had the 3.5mm jack too - won't be getting a pro version or the latest samsung/apple phones since they don't have a jack.


  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    Thirdfox wrote: »
    Makes me think about the 3.5mm jack on phones - I do extremely dislike phones not having a 3.5mm jack - so much so that I do actively choose phone purchases based on whether they have the jack or not... got the cheaper iPad because it still had the 3.5mm jack too - won't be getting a pro version or the latest samsung/apple phones since they don't have a jack.

    Translate that to Solas, you'd be one of the few customers that a date/no date would be a deal breaker for. My own belief is that things like that are not all that important once the rest is right. Similarly iPhone sales never dropped off because peoples perception of their feelings towards the 3.5mm jack were stronger than they were in reality.

    Edit: I think another important factor you can't overlook here is that you're selling an experience too to a certain degree. The fact you're asking (no matter what the final decision) gives your customers a connection to the product, and that buy in is hugely important IMO.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    But hey - while I say I love having dates on watches (and I do) - I still got an Octo so... and actually their newly released perpetual calendar model does look a little too cluttered perhaps.

    Yup - I'm strange about the 3.5mm jack in that it's a true dealbreaker - I've kept my S10 as an old flagship with headphone jack - will "upgrade" to mid-tier phone in the future when the time comes which still has the jack. But my point was that for most people who say a jack is a "dealbreaker" for them the numbers don't reflect that sentiment.

    One extra important cohort of people who are voting are people who have signed up for Starlight retail pre-orders/notifications - the people who actually purchase a brand's products are obviously the people that a brand should listen to most (politicians and older/younger voters come to mind :D ).


  • Registered Users, Registered Users 2 Posts: 5,799 ✭✭✭This is it


    From those 4 I like the rose gold no date the most but... I think I would buy the rose gold with date because I'd miss it and generally prefer to have the date than not


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  • Registered Users, Registered Users 2 Posts: 2,565 ✭✭✭Fitz II


    I assume the rose gold is plated?


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Fitz II wrote: »
    I assume the rose gold is plated?

    Yes - but with the plating in the indices being inside the watch it won't ever be affected by wear.

    Oh and it's only the colour of rose gold not the Au750 material (in case anyone thought otherwise).

    Fact of the day - the "German Silver" like the type that Langë uses as its baseplate material is also known as Nickel Silver (like what Newbridge uses on its higher quality EPNS cutlery) and isn't Ag925 or silver at all - but a nice nickel/zinc/copper alloy - was discussing that with some other watch fans recently.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,183 Mod ✭✭✭✭Wibbs


    Rose gold/date would be my choice anyway.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 1,802 ✭✭✭Lorddrakul


    Late to the party, but the rose gold no date is the one for me.

    I agree, date on a dress watch is not desirable.

    I'm not usually a fan of gold on a watch at all, but the indices only is lovely.

    I have enough tool watches that a dress watch is for looks only.


  • Registered Users, Registered Users 2 Posts: 9,268 ✭✭✭893bet


    Rose gold looks fantastic. But I would always err on boring and actually buy the KS version above it.


  • Registered Users, Registered Users 2 Posts: 2,286 ✭✭✭dinorebel


    Rose Gold date for me.


  • Registered Users, Registered Users 2 Posts: 7,110 ✭✭✭Thirdfox


    Movements have arrived in my factory partner's premises - final China-side assembly begins - this is getting very real now - you can see the hundreds of blued movements here (the more I see the blue the more I'm convinced I was right to wait the extra month to get them blued):

    https://www.kickstarter.com/projects/solaswatches/solas-starlight-an-irish-affordable-micro-rotor-watch/posts/3155878

    Update can be found here :)


  • Registered Users, Registered Users 2 Posts: 21,258 ✭✭✭✭Eoin


    I think I am leaning toward silver no-date. I do like the rose gold indices, but personally I think they'd be better suited to a watch with a plainer dial.


  • Registered Users Posts: 1,941 ✭✭✭C0N0R


    Date or no date doesn't bother me, but rose gold would for me be the nicer of the two.


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  • Registered Users, Registered Users 2 Posts: 17,077 ✭✭✭✭banie01


    I have no real preference for date or no-date other than it's easier to pick up a no date, set and go ;)
    That said a date on the starlight adds a lovely balance to the seconds IMO.

    The rose gold indices are lovely, I know you were spitballing RG when originally designing but am I right in thinking that was RG case aswell?
    The RG indices in the steel case are a really lovely look imo.

    Also, delighted to see the latest KS update, it really is all stations go now!


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