New An Post logo

Atoms for Peace · 29-06-2019 01:53PM

Very bland and samey, the muted white look is now ubiquitous for Irish businesses.

ToddyDoody · 29-06-2019 01:56PM

Will the new logo do anything for the company's abysmal financial position?

Actually they do make money.

It's all a bit boring, they need to be hit by a big scandal to liven things up a bit?

Like this: https://en.m.wikipedia.org/wiki/Congressional_Post_Office_scandal

Del2005 · 29-06-2019 02:35PM

Cee-Jay-Cee wrote: »

AddressPal is slow and could be improved but overall the postal service in Ireland is excellent and considerably more efficient than any private courier service!

The Cork facility was only operating at 1/4 capacity for ages and they are only closing it now and they are moving from 3 under used letter sorting depots to 2 under used depots, that's not efficient. Just because your letter or parcel gets to your door doesn't mean that the company is efficient it just means that it did its job.

Look at the delays they had over Christmas and how they dealt with Chinese parcels, they weren't efficient then.

I'm not saying that the private courier companies are better but then who pays enough for their delivery to warrant a good service?

Lackadaisical · 29-06-2019 04:28PM

I wonder will the closure of the Cork Mails Centre impact services though. I mean, does that potentially result in longer delivery times?

Seanachai · 02-07-2019 10:04AM

Atoms for Peace wrote: »

Very bland and samey, the muted white look is now ubiquitous for Irish businesses.

It reminds me of the typeface and colours you see on an anti-virus software package

Former Observer · 02-07-2019 10:34AM

Bland. The old one was much nicer.

Not sure I get the antipathy towards an post though. I find the service reasonable and I admire how they deliver mail to rural areas. If you want to write an email write an email. People will always want to write letters and send parcels too though.

Hector Savage · 02-07-2019 11:02AM

Probably paid some design firm €300,000 for it too ...

Lackadaisical · 02-07-2019 12:06PM

It just looks like yet another bland, corporate circle logo. Reminds me of umpteen other logos.

They could have refreshed and modernized old logo.

I’d assume they’ve some notion that they’re no longer primarily a letter processing company so they wanted to get rid of the symbol that is based on a stamp cancellation mark.

It was actually a really slick logo though and was admired from a design point of view because of its elegant simplicity.
All it needed was a bit of updating and some proper rules about display.

It was also highly reproducible in physical formats like classy looking metal signage and all sorts of print formats, in colour or in monochrome.

For a 1980s logo it was actually very modern and fits into present day graphic design very well.

Its counterpart the Telecom Éireann logo was very much one that needed to go and was of its time.

One of the issues with the old logo is that it was often reproduced badly - you’d see it slightly off scale on some of their signage.

Anyway a bit late now. I guess we’ll have to get used to this new bland corporate image.

Turquoise Hexagon Sun · 02-07-2019 12:25PM

Looks good. Updated, modern, refreshing. In line with more current logo trends. It's like the Google refresh from a few years ago. People didn't like it. But when you look at the old Google logo, it looks outdated.

Logo design and branding is a much harder skill than people give it credit for. I would love to see some of the efforts of a new logo from some of the commenters here.

People don't like change but in 6 months time when people see the logo more, it will look absolutely the norm and standard. Viewing the old logo in a couple of years time might re-enforce that a logo refresh was needed.

Seanachai · 02-07-2019 02:14PM

Turquoise Hexagon Sun wrote: »

Looks good. Updated, modern, refreshing. In line with more current logo trends. It's like the Google refresh from a few years ago. People didn't like it. But when you look at the old Google logo, it looks outdated.

Logo design and branding is a much harder skill than people give it credit for. I would love to see some of the efforts of a new logo from some of the commenters here.

People don't like change but in 6 months time when people see the logo more, it will look absolutely the norm and standard. Viewing the old logo in a couple of years time might re-enforce that a logo refresh was needed.

I could see them re-introducing the gold\yellow into the logo, it doesn't have enough of an impact the way it is now.

Strumms · 02-07-2019 02:27PM

It’s not very inspiring to be honest, just white text on a green background. Would have thought if they were going to hand over tax payers money to change it that it may have been a bit less generic and most likely somewhat more striking to encourage brand awareness. Maybe when it’s to be seen on uniforms, vehicles etc it may strike more of a tone.

Lackadaisical · 02-07-2019 10:07PM

Wouldn’t be tax payers’ money. It’s a commercial semi state, but you’ll be paying for it when you buy a stamp.

Annasopra · 02-07-2019 10:18PM

They even have a pride coloured version haha

whisky_galore · 02-07-2019 11:00PM

Must be immune to design wankery.

I never chose a service for its logo, or chose a flight because the plane owned by the airline looked nice. A post office is a post office, if they provide a delivery service cheaper and/or better than somewhere else I'll use it. If not, ill use a competitor.

Seanachai · 03-07-2019 10:49AM

whisky_galore wrote: »

Must be immune to design wankery.

I never chose a service for its logo, or chose a flight because the plane owned by the airline looked nice. A post office is a post office, if they provide a delivery service cheaper and/or better than somewhere else I'll use it. If not, ill use a competitor.

I think aesthetics in the built environment have an effect on our well-being, there's research that backs this up, if it doesn't affect you that's fair enough.

DEFTLEFTHAND · 03-07-2019 11:34AM

Tbh I find it offensive.

kowloon · 03-07-2019 12:09PM

Nikki Sixx wrote: »

It’s genius and badly needed. Take an old logo and make it slightly different. Subtle change and yet an uncanny resemblance to the old logo. Bravo.

It's new and yet safe and familiar, JJ Abrams would be proud.

Stephen15 · 03-07-2019 12:11PM

I preffered the old logo but did think it was getting a bit tired looking. They shouldn't have changed it completely they could have gone for an updated version of the old logo.

Ficheall · 03-07-2019 12:31PM

Noticed it on the wall of the post office in Galway yesterday. The kerning is fucking awful.

ShlugEireann · 03-07-2019 04:29PM

Del2005 wrote: »

A Euro to post a letter when an email takes seconds and they think that a new logo will get people back to posting letters.

The last few weeks they have been using hired vans to deliver in my area. €5m would have bought a good few EV vans, which would be ideal for urban delivery and collection but no they get a new logo and still use filthy diesel.

When I order only I don't check the delivery companies logo I check how reliable they are.

I don't think they are trying to get people to send more letters. Their delivery business is pretty big anyways. They're not just about letters.

Turquoise Hexagon Sun · 03-07-2019 04:42PM

I just think it's about modernizing a the look of a brand's service that has changed dramatically over the last 20 years and the new look represents a the company now, not what it was back in 80's/90's.

A brand refresh was well overdue. I think a good business needs to do this every 10 years or so.

I love the evolution of the Microsoft brand.

Conchir · 03-07-2019 05:03PM

Turquoise Hexagon Sun wrote: »

I just think it's about modernizing a the look of a brand's service that has changed dramatically over the last 20 years and the new look represents a the company now, not what it was back in 80's/90's.

A brand refresh was well overdue. I think a good business needs to do this every 10 years or so.

I love the evolution of the Microsoft brand.

Always loved the previous (1987) Microsoft logo.

If we're talking software companies, Apple's first logo needs a mention:

Seanachai · 03-07-2019 05:06PM

Turquoise Hexagon Sun wrote: »

I just think it's about modernizing a the look of a brand's service that has changed dramatically over the last 20 years and the new look represents a the company now, not what it was back in 80's/90's.

A brand refresh was well overdue. I think a good business needs to do this every 10 years or so.

I love the evolution of the Microsoft brand.

I think it peaked with the 87' one, some things just can't be improved on visually, like wooden sash windows and the Gibson Les Paul.

PsychoPete · 03-07-2019 05:11PM

They are also bringing back the green An Post vans

DEFTLEFTHAND · 03-07-2019 05:14PM

PsychoPete wrote: »

They are also bringing back the green An Post vans

And the orange trains and blue Garda cars.

Turquoise Hexagon Sun · 03-07-2019 05:37PM

Conchir wrote: »

Always loved the previous (1987) Microsoft logo.

If we're talking software companies, Apple's first logo needs a mention:

Yikes! How did I not see this before!?

And yeah, suppose you have a good point. 1987 logo still looks fresh. But to me, the latest one, is so simple, it's going to be more timeless. Whether that's a good thing for bad thing. Probably will save a costly brand-refresh in 10 years time, if it doesn't look too out of place in the future.

@Deftlefthand: Good point, Les Paul shall not be tampered with.

Hamsterchops · 03-07-2019 06:54PM

Just comparing the old Vs new logo, and I must say I think the old logo is much stronger in two ways. Firstly the green background is deeper & has much greater contrast with the word POST (which is white), I also like the yellow wavey lines on the old logo, signifying a stamp!

The new logo looks washed out, the green is far to wishy washy, and the lettering is totally boring, although it does have the addition of 'an' which the old logo was missing.

I prefer the old logo.

New An Post logo

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