New An Post logo

Seanachai

Does anybody else think the new An Post logo is manky?

whisky_galore

Oh a sexy new logo, really inspired me to post some letters.

Waste of money.

MetzgerMeister

I don't mind the logo. What irritates me is that red-haired lady in those new ads...woeful cringe and annoyance!

Postgrad10

I don’t think it’s any worse than the AIB logo. The facades look weird without their old signs. What was the point?

branie2

It's nice

jim salter

They would be better served providing a proper, efficient and effective service and improving the shambles that is addressPal instead of this shít

Baron Kurtz

MetzgerMeister wrote: »

I don't mind the logo. What irritates me is that ginger bitch in those new ads...woeful cringe and annoyance!

Angela Scanlon. She's been revitalised lately, popping up everywhere. Iirc, I think in that advert she passes a girl at a table having lunch and just taps her OWN card to pay for the girl's lunch. Strange enough.

Conchir

MetzgerMeister wrote: »

I don't mind the logo. What irritates me is that ginger bitch in those new ads...woeful cringe and annoyance!

Don't really think there was a need for that choice of words, do you?

BarryD2

jim salter wrote: »

They would be better served providing a proper, efficient and effective service.

+1. Yer man McRedmond wouldn't be out of place in the House of Lords. Cutting costs, closing POs and sorting centres but at same time raising their own charges at least annually - then spending the dosh on crap like this.

Princess Consuela Bananahammock

Seems ok to me, but then I'm not sure if I'm looking at the new one or the old one.

murpho999

How can a logo that simply contain the words "an post" be described as manky?

jim salter

murpho999 wrote: »

How can a logo that simply contain the words "an post" be described as manky?

It's manky that it cost €5m....what a complete waste of money.

What's even more disturbing is that they have created a fictional character (persona) to 'connect' with a group pf young people they label 'millennials'

Seanachai

murpho999 wrote: »

How can a logo that simply contain the words "an post" be described as manky?

I think the the typeface and absence of yellow\gold is manky, not the words

Yurt2

I won't called it iconic, but the old one was so ubiquitous and familiar that this new one is jarring to me. Probably will get used to it but the gold / green / white colour scheme will be missed.

I hate, hate, hate the ads though. Did they really have to use a homeless protest in the ads?!? *projectile vomits evreywhere*

The agency needs to be shot with a rusty bullet.

Not quite as bad as the Pepsi ad but getting there.

murpho999

Seanachai wrote: »

I think the the typeface and absence of yellow\gold is manky, not the words

Why should it have yellow/gold.

It's a new logo , not a rehash of the old one.
The typeface is very modern.

People don't like change. After a while you'll just get used to it.

Will I Am Not

5m??? I’d have done it for 3.

Del2005

BarryD2 wrote: »

+1. Yer man McRedmond wouldn't be out of place in the House of Lords. Cutting costs, closing POs and sorting centres but at same time raising their own charges at least annually - then spending the dosh on crap like this.

A Euro to post a letter when an email takes seconds and they think that a new logo will get people back to posting letters.

The last few weeks they have been using hired vans to deliver in my area. €5m would have bought a good few EV vans, which would be ideal for urban delivery and collection but no they get a new logo and still use filthy diesel.

When I order only I don't check the delivery companies logo I check how reliable they are.

Seanachai

murpho999 wrote: »

Why should it have yellow/gold.

It's a new logo , not a rehash of the old one.
The typeface is very modern.

People don't like change. After a while you'll just get used to it.

There's colour combinations that work, there's sfa I can do about it, I just would have thought that they'd come up with something better. The 'O' looks too much like the Maxol or Firefox logos. Are you a postmaster?

whisky_galore

murpho999 wrote: »

People don't like change.

It's not that, there was no need for it.

An Post's troubles aren't solved by a new typeface.

Fr_Dougal

MetzgerMeister wrote: »

I don't mind the logo. What irritates me is that red-haired lady in those new ads...woeful cringe and annoyance!

Doing adverts for An Post even though she lives in London.

I prefer your unedited post, it was more apt!

Odhinn

Princess Consuela Bananahammock wrote: »

Seems ok to me, but then I'm not sure if I'm looking at the new one or the old one.

The new one. Unimpressive.

https://www.google.com/search?q=new+An+Post+logo&client=firefox-b-d&tbm=isch&source=iu&ictx=1&fir=ivLbj2Ai5pbWyM%253A%252C1OPkgHL4DLVPLM%252C_&vet=1&usg=AI4_-kSVPtQLaoZt_NwQQmyD-XEmVVjvkw&sa=X&ved=2ahUKEwjT15G4z4zjAhX8ShUIHV70BKAQ9QEwAXoECAcQBg#imgrc=ivLbj2Ai5pbWyM:

Postgrad10

They could have saved 200 jobs in Cork instead of the new design. Priorities?

Cee-Jay-Cee

jim salter wrote: »

They would be better served providing a proper, efficient and effective service and improving the shambles that is addressPal instead of this shít

AddressPal is slow and could be improved but overall the postal service in Ireland is excellent and considerably more efficient than any private courier service!

ILoveYourVibes

Green is a difficult color to work with. I would add some black imo.

Rubberchikken

i love our postal service i just think the powers that be dont think things out properly.
spending money on an agency to redesign something when it could be better spent elsewhere is wasteful.

Dravokivich

Postgrad10 wrote: »

They could have saved 200 jobs in Cork instead of the new design. Priorities?

I doubt it. How much would those 200 have earned? And paying for use of the site and everything that goes with it?

TuringBot47

Some new hire marketing idiot thinking that the decline of an ancient business model unwilling to keep up with modern consumer demand is due to a logo.

Nikki Sixx

It’s genius and badly needed. Take an old logo and make it slightly different. Subtle change and yet an uncanny resemblance to the old logo. Bravo.

SEPT 23 1989

They must have literally spent tens of minutes editing that t

Lackadaisical

Total waste of money. Their old logo was highly identifiable too.

jim salter

Cee-Jay-Cee wrote: »

AddressPal is slow and could be improved but overall the postal service in Ireland is excellent and considerably more efficient than any private courier service!

Unfortunately I have to disagree.

3 times in 6 months addressPal have taken 3+ weeks to deliver parcels from the UK. Reordered the items and they arrived within 4 days with Parcel Motel. Haver also used Parcel Wizard and much more prompt.

Domestic services seem ok but I have also experienced no post for 2 weeks when my postman is on holidays (cc bills and other important doc's just left on a shelf somewhere) so much so that I have spoken to my postie (total gent) about it and he now writes his initials on my post and the date.

An Post have not moved with teh times and the only thing that is saving them is that they have a monopoly on general domestic postal services.

Most couriers I have dealt with (with the HUGE exception of the cowboys in Fastway) have been fantastic as have the pallet services to the UK and Europe.

An Post is taking the píss with public money

Atoms for Peace

Very bland and samey, the muted white look is now ubiquitous for Irish businesses.

ToddyDoody

Will the new logo do anything for the company's abysmal financial position?

Actually they do make money.

It's all a bit boring, they need to be hit by a big scandal to liven things up a bit?

Like this: https://en.m.wikipedia.org/wiki/Congressional_Post_Office_scandal

Del2005

Cee-Jay-Cee wrote: »

AddressPal is slow and could be improved but overall the postal service in Ireland is excellent and considerably more efficient than any private courier service!

The Cork facility was only operating at 1/4 capacity for ages and they are only closing it now and they are moving from 3 under used letter sorting depots to 2 under used depots, that's not efficient. Just because your letter or parcel gets to your door doesn't mean that the company is efficient it just means that it did its job.

Look at the delays they had over Christmas and how they dealt with Chinese parcels, they weren't efficient then.

I'm not saying that the private courier companies are better but then who pays enough for their delivery to warrant a good service?

Lackadaisical

I wonder will the closure of the Cork Mails Centre impact services though. I mean, does that potentially result in longer delivery times?

Seanachai

Atoms for Peace wrote: »

Very bland and samey, the muted white look is now ubiquitous for Irish businesses.

It reminds me of the typeface and colours you see on an anti-virus software package

Former Observer

Bland. The old one was much nicer.

Not sure I get the antipathy towards an post though. I find the service reasonable and I admire how they deliver mail to rural areas. If you want to write an email write an email. People will always want to write letters and send parcels too though.

Hector Savage

Probably paid some design firm €300,000 for it too ...

Lackadaisical

It just looks like yet another bland, corporate circle logo. Reminds me of umpteen other logos.

They could have refreshed and modernized old logo.

I’d assume they’ve some notion that they’re no longer primarily a letter processing company so they wanted to get rid of the symbol that is based on a stamp cancellation mark.

It was actually a really slick logo though and was admired from a design point of view because of its elegant simplicity.
All it needed was a bit of updating and some proper rules about display.

It was also highly reproducible in physical formats like classy looking metal signage and all sorts of print formats, in colour or in monochrome.

For a 1980s logo it was actually very modern and fits into present day graphic design very well.

Its counterpart the Telecom Éireann logo was very much one that needed to go and was of its time.

One of the issues with the old logo is that it was often reproduced badly - you’d see it slightly off scale on some of their signage.

Anyway a bit late now. I guess we’ll have to get used to this new bland corporate image.

Turquoise Hexagon Sun

Looks good. Updated, modern, refreshing. In line with more current logo trends. It's like the Google refresh from a few years ago. People didn't like it. But when you look at the old Google logo, it looks outdated.



Logo design and branding is a much harder skill than people give it credit for. I would love to see some of the efforts of a new logo from some of the commenters here.

People don't like change but in 6 months time when people see the logo more, it will look absolutely the norm and standard. Viewing the old logo in a couple of years time might re-enforce that a logo refresh was needed.

Seanachai

Turquoise Hexagon Sun wrote: »

Looks good. Updated, modern, refreshing. In line with more current logo trends. It's like the Google refresh from a few years ago. People didn't like it. But when you look at the old Google logo, it looks outdated.



Logo design and branding is a much harder skill than people give it credit for. I would love to see some of the efforts of a new logo from some of the commenters here.

People don't like change but in 6 months time when people see the logo more, it will look absolutely the norm and standard. Viewing the old logo in a couple of years time might re-enforce that a logo refresh was needed.

I could see them re-introducing the gold\yellow into the logo, it doesn't have enough of an impact the way it is now.

Strumms

It’s not very inspiring to be honest, just white text on a green background. Would have thought if they were going to hand over tax payers money to change it that it may have been a bit less generic and most likely somewhat more striking to encourage brand awareness. Maybe when it’s to be seen on uniforms, vehicles etc it may strike more of a tone.

Lackadaisical

Wouldn’t be tax payers’ money. It’s a commercial semi state, but you’ll be paying for it when you buy a stamp.

Annasopra

They even have a pride coloured version haha

whisky_galore

Must be immune to design wankery.

I never chose a service for its logo, or chose a flight because the plane owned by the airline looked nice. A post office is a post office, if they provide a delivery service cheaper and/or better than somewhere else I'll use it. If not, ill use a competitor.

Seanachai

whisky_galore wrote: »

Must be immune to design wankery.

I never chose a service for its logo, or chose a flight because the plane owned by the airline looked nice. A post office is a post office, if they provide a delivery service cheaper and/or better than somewhere else I'll use it. If not, ill use a competitor.

I think aesthetics in the built environment have an effect on our well-being, there's research that backs this up, if it doesn't affect you that's fair enough.

DEFTLEFTHAND

Tbh I find it offensive.

kowloon

Nikki Sixx wrote: »

It’s genius and badly needed. Take an old logo and make it slightly different. Subtle change and yet an uncanny resemblance to the old logo. Bravo.

It's new and yet safe and familiar, JJ Abrams would be proud.

Stephen15

I preffered the old logo but did think it was getting a bit tired looking. They shouldn't have changed it completely they could have gone for an updated version of the old logo.

Ficheall

Noticed it on the wall of the post office in Galway yesterday. The kerning is fucking awful.

ShlugEireann

Del2005 wrote: »

A Euro to post a letter when an email takes seconds and they think that a new logo will get people back to posting letters.

The last few weeks they have been using hired vans to deliver in my area. €5m would have bought a good few EV vans, which would be ideal for urban delivery and collection but no they get a new logo and still use filthy diesel.

When I order only I don't check the delivery companies logo I check how reliable they are.

I don't think they are trying to get people to send more letters. Their delivery business is pretty big anyways. They're not just about letters.