radio nova

Avatar MIA wrote: »

Interesting you mention licence. There's some bitter people in the radio industry (I'm not talking about music fans) and will do all sorts to campaign whatever way they can. Some of these people believe they should have been awarded certain licences instead, and didn't take it well. Radio licences made some people a lot of money in the past, so its not surprising.

In my own opinion those days are gone, traditional advertising has moved on. At least one bank's sole advice about getting your start up product known is to use social media and get involved with influencers.

The BAI have recognised that and have allowed stations to adapt. Phantom closed for a reason, while it had die hard fans and part of a large media organisation it could not progress.

Other similar sized radio stations have had their radio licences renewed by the BAI despite not aligning fully with their original licence. Adapt, change and survive.

That's the Irish radio landscape, especially one competing in an environment where the major player is subsidised by the government and also competing for commercial advertising. That's the single issue distorting Irish Radio.

Radio Nova's licence will probably be renewed next year. Enjoy the diversity of Irish radio stations while you can. I don't think it's going to get any better than it currently is.

What you're saying is the general public have a horrendous taste in music however all radio stations must pander to them at all costs.

Avatar MIA wrote: »

Radio stations will "pander" to the greatest audience they think it possible they can get. To think otherwise is tinfoil hat territory.

Btw, taste is subjective. Nobody has a claim to greater taste in music.

But this is wrong, if a station gets a license on the belief that it will cater for a certain genre, in this case rock music, I don't think its unfair for the people who like this type of music to be annoyed when the station then "panders" to a different format and music style in other to gain listeners.
This is one of the reasons why Irish music radio is so bad at the moment, there is very little separating the stations these days, but then thats my opinion and maybe I'm wrong.

Avatar MIA wrote: »

Radio stations will "pander" to the greatest audience they think it possible they can get. To think otherwise is tinfoil hat territory.

Btw, taste is subjective. Nobody has a claim to greater taste in music.

Wow

Is Nova part of Virgin Media television?

Avatar MIA wrote: »

Your opinion is entirely valid, but try tuning into Phantom.

his opinion is actually the correct one and is how a proper radio landscape would work.
if a station applies for a particular licence to serve a particular format, then it operates that licence. if it turns out that the particular format is not viable, off the air it goes. no protectionism from the BAI or no ability to deviate. fm spectrum is limited so to many stations chasing more or less the same audience is bad for everyone. the BAI'S misguided attempts to protect stations will in my view actually kill more in the long run. this is why stations have to be allowed to fail.
alternatively, format specific licences are abolished and anyone who wants a licence applies for a general broadcasting licence which they can use to broadcast any format they wish. they will then be able to chop and change formats, and the market should then sort out the issue of to many stations chasing the same format and audience.
the current system only benefits the businesses AKA broadcasters. it does not benefit the listener, nor does it benefit radio. i truely believe it will actually kill radio a lot quicker.

Avatar MIA wrote: »

in your opinion.

The BAI have been given the responsibility to regulate the industry. If they allow derogation then that's what's allowed.

It's easy to say let the businesses go to the wall and everything will turn out okay in the end.

it's not my opinion, it's actual fact that the poster's opinion is correct, when we look at the industry as a whole.

Avatar MIA wrote: »

Ireland isn't big enough for niche radio stations. jvan thinks that more diversity would benefit the radio landscape. This has been tried and none has been terribly successful as yet.

the problem is there is absolutely no evidence that ireland is to small for a couple of niche stations given ireland's regulatory environment. niche radio stations are expected to operate along the same lines as full service ILRS. so the fact such stations have been tried and havenn't been successful unfortunately means nothing within this context. until we have a genuine market driven approach rather then a protectionist approach which delivers nothing but saturation of the same, and until the BAI are forced to focus on content rather then the business model of stations which should be none of the BAI'S business, we cannot know what will and won't truely work.

Avatar MIA wrote: »

You can blame the BAI, the over ambitious licensees, or the non commercial minded listeners... but niche radio will struggle. That's why the BAI allowed derogation. That's my opinion.

it doesn't matter why the BAI allowed derogation. not that i believe it was anything to do with stations struggling that they allowed it, but rather to keep stations on air at any cost. they were wrong to allow it, and have put protectionism before the good of the industry. if they really cared about niche stations and their struggles, then they would seek for the government to change the rules so that such stations do not have the same burdens as full service stations.
the regulatory environment is absolutely a massive reason for why the radio landscape in ireland is stagnent. it is not the only reason, advertisers going elsewhere along with the audience is another huge reason. however protectionism and fear of businesses failing will hinder rather then help.

its_steve116 wrote: »

They both have the same weather sponsor, is this just a coincidence or are the two connected?

coincidence, both are separate. Last time TV3/Virgin Media TV looked at a radio service was for the MultiCity licence (4FM/Classic Hits).