radio nova

Elmo

Avatar MIA wrote: »

Going by what metric?

JNLR the main metric for Advertisers??? what other metric is there?

Avatar MIA

Elmo wrote: »

JNLR the main metric for Advertisers??? what other metric is there?

Fair enough, can you show where they peaked and tailed off? The information is available on the BAI website as you probably know. I don't recall any major drop off after they reached a fairly consistent level.

Elmo

Avatar MIA wrote: »

Fair enough, can you show where they peaked and tailed off? The information is available on the BAI website as you probably know. I don't recall any major drop off after they reached a fairly consistent level.

My point is that they reached that without the changes made, BAI as regulator could say they their music is not the genre or niche they where set up to provide.

2011 5%
2011/2012 5%
June 2012 5%
Oct 2012 4%
Jan 2013 4%
Apr 2013 5%
May 2014 5%
Nov 2014 5%
Feb 2015 5%
Arp 2015 6%
July 2015 5%
Oct 2015 6%
Feb 2016 6%
Apr 2016 5%
Oct 2016 5% Commuter 5%
Feb 2017 5% Commuter 5%
Apr 2017 no change
Feb 2017 6% commuter 6%
May 2017 No change
Oct 2018 5% commuter 6%
Jan 2019 no change

Not sure when the expanded into the commuter belt officially. Weekdays above I am sure you can look at the other figures on the BAI site.

L1011

Elmo wrote: »

Not sure when the expanded into the commuter belt officially.

Day 1, was part of the licence offer. The public JNLR summary just didn't include it originally, but the data is there if you're a subscriber I'd imagine; or break in to a radio station with a hoarder that still has all the books.

Avatar MIA

Elmo wrote: »

My point is that they reached that without the changes made, BAI as regulator could say they their music is not the genre or niche they where set up to provide.

2011 5%
2011/2012 5%
June 2012 5%
Oct 2012 4%
Jan 2013 4%
Apr 2013 5%
May 2014 5%
Nov 2014 5%
Feb 2015 5%
Arp 2015 6%
July 2015 5%
Oct 2015 6%
Feb 2016 6%
Apr 2016 5%
Oct 2016 5% Commuter 5%
Feb 2017 5% Commuter 5%
Apr 2017 no change
Feb 2017 6% commuter 6%
May 2017 No change
Oct 2018 5% commuter 6%
Jan 2019 no change

Not sure when the expanded into the commuter belt officially. Weekdays above I am sure you can look at the other figures on the BAI site.

Share of listenership is creeping up. Not massively, but trending upwards. Advertisers will prefer this.

its_steve116

Is Ruth Scott still with Nova, does anyone know?

Elmo

Avatar MIA wrote: »

Share of listenership is creeping up. Not massively, but trending upwards. Advertisers will prefer this.

In effect this eats into iRadio, FM104, 98FM, East Coast etc mainstream audience, what happens as the all get to 7%? This is why you introduce niche service to serve audience not currently severed, for advertiser to connect to audience otherwise not available.

prunudo

Avatar MIA wrote: »

Ireland isn't big enough for niche radio stations. jvan thinks that more diversity would benefit the radio landscape. This has been tried and none has been terribly successful as yet.

You can blame the BAI, the over ambitious licensees, or the non commercial minded listeners... but niche radio will struggle. That's why the BAI allowed derogation. That's my opinion.

Sorry but I don't buy 'Ireland isn't big enough for niche stations arguement'. If anything Ireland or certainly Dublins commuter belt isn't big enough to have Today fm, east coast, 98fm, 104fm, 4fm, Q102, Nova and probably others too all sounding the same.

Avatar MIA

jvan wrote: »

Sorry but I don't buy 'Ireland isn't big enough for niche stations arguement'.

That's okay, 'cause I wasn't selling. And that's the purpose of the forum, putting forward one's opinions.

Avatar MIA

Elmo wrote: »

In effect this eats into iRadio, FM104, 98FM, East Coast etc mainstream audience, what happens as the all get to 7%? This is why you introduce niche service to serve audience not currently severed, for advertiser to connect to audience otherwise not available.

Why would that be Nova's concern? What advertising segment do you think is missing out

And, as has been pointed out, Nova has a very distinct sound. Okay, some songs are played that make the purists lose their shít, but you cannot please everybody, and, as you know, a niche player shouldn't even try

Elmo

Avatar MIA wrote: »

Why would that be Nova's concern? What advertising segment do you think is missing out

Not Nova's concern the BAI's your into a that a small pond, is so fractured that each of lets 13 radio stations in Dublin get just 1/13 (7%) of the audience each none end up making enough money to carry on or dilute their schedules even more than they have already. A niche station should be able to provide you with a direct market aim at a certain demographic, this should be your selling point, but I am not going to sell an opinion.

Avatar MIA

Elmo wrote: »

A niche station should be able to provide you with a direct market aim at a certain demographic, this should be your selling point, but I am not going to sell an opinion.

Yeah, on this it's best to agree to disagree. Very few advertisers are interested in the demographic that would be Dublin and commuter area that catered to those that liked a very broad (not just the most popular) rock station. I can't think of one, never mind enough to sustain a radio station (purely based on it being niche).

To further labour the point if there were then phantom would have succeeded.

endofrainbow

I see Liam Quigley has been slotted in instead of John Clarke on Sunday morning.

It could have been a whole lot worse...Morty or Ruth Scott...🀔

ford fiesta

New guy in on saturdays afternoons. "Molly" as he was known on galway bay fm breakfast

It's an absolute disgrace that John Clarke is gone, the last best DJ. I'm finished with Nova, will never ever tune in again. I would love to see the likes of Sunshine or 4fm pick up Ireland's Biggest jukebox,maybe it's just wishful thinking

its_steve116

Deleted User wrote: »

It's an absolute disgrace that John Clarke is gone, the last best DJ. I'm finished with Nova, will never ever tune in again. I would love to see the likes of Sunshine or 4fm pick up Ireland's Biggest jukebox,maybe it's just wishful thinking

It's on RTÉ Gold on Sunday mornings but it's Michael Cahill presenting it.

its_steve116

ford fiesta wrote: »

New guy in on saturdays afternoons. "Molly" as he was known on galway bay fm breakfast

Neil Molloy I believe? He also plays a Garda in Bridget & Eamon.

Max Headroom

its_steve116 wrote: »

Neil Molloy I believe? He also plays a Garda in Bridget & Eamon.

Is he mates with Hayes too...???

peterobrien100

its_steve116 wrote: »

Neil Molloy I believe? He also plays a Garda in Bridget & Eamon.

hope the Guards arrest the music director for crimes against your ears and murdering good music

jucko

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!
just checking in lads,
Master of puppets on Planet Rock now,
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
MASTER MASTER!1


flooking radio nova
is yer one still on it in the mornings?

Max Headroom

jucko wrote: »

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!
just checking in lads,
Master of puppets on Planet Rock now,
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
MASTER MASTER!1


flooking radio nova
is yer one still on it in the mornings?

Of course she is...Hayes wouldnt have anyone on who's more intelligent than himself.....:D

mollser

Arctic Monkeys 'Are you mine' on just after lunch. Turned it up good and loud, great to hear.

First actual rock song I've heard on the station for a few weeks - I'm not joking, everytime I've flicked it on its been either Elton John, Chris Rea, Prince (???) or Dire Straits. None of those are rock to my ears, classic hits for sure but not rock or classic rock.

Perhaps it's turned a corner

Max Headroom

mollser wrote: »

Arctic Monkeys 'Are you mine' on just after lunch. Turned it up good and loud, great to hear.

First actual rock song I've heard on the station for a few weeks - I'm not joking, everytime I've flicked it on its been either Elton John, Chris Rea, Prince (???) or Dire Straits. None of those are rock to my ears, classic hits for sure but not rock or classic rock.

Perhaps it's turned a corner

Its just a phase...you'll be sick of that song before the weeks out..they were at the Pal Norte festival the weekend , someone probably mentioned (PD maybe) to Hayes.......:)

prunudo

Unlikely, jumped in the van this morning and the radio was on nova from yesterday (not sure who but they were playing good songs around lunch time) and Florence and the machine were playing so hit the tune button. Next station up, East Coast fm playing Sweet child of mine! Pretty much sums up why I dislike Nova, they claim they're something they are not and you've as much chamce of hearing rock music on the majority of other stations.

Max Headroom

Dee/Ruth always play decent tunes, might not be "rock" but good enough without all the crap chat..

Former Former

mollser wrote: »

Arctic Monkeys 'Are you mine' on just after lunch. Turned it up good and loud, great to hear.

First actual rock song I've heard on the station for a few weeks - I'm not joking, everytime I've flicked it on its been either Elton John, Chris Rea, Prince (???) or Dire Straits. None of those are rock to my ears, classic hits for sure but not rock or classic rock.

Perhaps it's turned a corner

Any day I hear Prince on the radio is a good day.

He was one of the greatest guitar players of the last 50 years and one of the best all round musicians too. He didn't really give a shyte about genres but apparently it's the only thing that matters here.

Dire Straits are surely the embodiment of what you all think Nova should be playing. It's hard to imagine any band who fit the stereotype more. They're far more classic rock than the Arctic Monkeys.

Max Headroom

Former Former wrote: »

Any day I hear Prince on the radio is a good day.

He was one of the greatest guitar players of the last 50 years and one of the best all round musicians too. He didn't really give a shyte about genres but apparently it's the only thing that matters here.

Dire Straits are surely the embodiment of what you all think Nova should be playing. It's hard to imagine any band who fit the stereotype more. They're far more classic rock than the Arctic Monkeys.

You couldnt be more wrong....;)

rolling boh

But what exactly is classic rock it seems to have a broad definition with a lot of posters on here.So it's hardly surprising a station have trouble filling the time with what most would define as classic rock without playing fairly obscure tracks with little appeal to the non diehards.

Avatar MIA

rolling boh wrote: »

But what exactly is classic rock it seems to have a broad definition with a lot of posters on here.So it's hardly surprising a station have trouble filling the time with what most would define as classic rock without playing fairly obscure tracks with little appeal to the non diehards.

But 50 maybe 100 people would love it. Shur, what more could Nova want.

Max Headroom

rolling boh wrote: »

But what exactly is classic rock it seems to have a broad definition with a lot of posters on here.So it's hardly surprising a station have trouble filling the time with what most would define as classic rock without playing fairly obscure tracks with little appeal to the non diehards.

Well its been a long time since nova has been considered as a "classic rock" station, or of late a rock station of any description...its more an 80's pop station if anything with a few alternative tracks thrown in ,in case any phantom/tx fm listeners happen to be passing...its a real mongrel , but when you have Hayes at the helm what would you expect..he doesnt know his arse from his face...:)