"Rockshore" - What a terrible name for a beer?

jetsonx · 13-04-2018 1:02pm #1

"Rockshore" - What a terrible name for a beer? Sounds like a name of beer used for a fictitious business school case study on a new beer brand. Equally, it sounds like a name of a beer from the Simpsons. At worst, it sounds like the name devised by a focus group.

If the name is artificial sounding, I'm also going to assume the product is artificial as well...

Surely they could have thought up a more organic or artisanal sounding name?

schemingbohemia · 13-04-2018 1:05pm

What's your suggestion for it so?
I think it's an alright name, I'm not the target market and am unlikely to drink it unless given a free one.
It does tie in with the ad, west coast, atlantic etc - I mean they're basically targeting it at Budweiser drinkers, so something watery is appropriate.

jetsonx · 13-04-2018 1:32pm

Well names, like the "Dungarvan Brewing Company" sounds natural, authentic and real.

"Rockshore" just sounds fake, inauthentic and way too corporate for a so-called "craft beer".

odyssey06 · 13-04-2018 1:47pm

jetsonx wrote: »

Well names, like the "Dungarvan Brewing Company" sounds natural, authentic and real.

"Rockshore" just sounds fake, inauthentic and way too corporate for a so-called "craft beer".

Seems like that could be said about any brand name that isn't a rare place name or person name?

Dungarvan sounds real... but what about a recently made up name like Glendale?

What about Ballast Point? Anchor? Rockshore *could* be a place... a fairly generic place but that seems apt for what is in reality a generic beer.

wandatowell · 13-04-2018 1:58pm

I tased it a couple of weeks ago. Tasted good irrc.

DelmarODonnell · 13-04-2018 2:02pm

jetsonx wrote: »

Well names, like the "Dungarvan Brewing Company" sounds natural, authentic and real.

"Rockshore" just sounds fake, inauthentic and way too corporate for a so-called "craft beer".

Yes, but it isn't a craft beer. It is a generic lager made by Diageo. It genuinely is fake, inauthentic and corporate.

It could be the most authentically marketed product by Diageo for years.

L1011 · 13-04-2018 4:39pm

Did some market research surveys on this. Told them the name and branding were awful. It stayed the same as the survey.

Know a few people who have moved from Coors to it though

RebelButtMunch · 13-04-2018 4:43pm

I had a can last night. It was very cold and tasted fresh and crisp. Just a nice lager. Nothing spesh

irish_goat · 13-04-2018 10:07pm

Had a taste and it's even blander than Coors Light. In fairness, always wondered why Diageo didn't make their own light beer instead of letting Coors and their contract brewed, Budweiser, take all that market share.

rubadub · 14-04-2018 5:01pm

jetsonx wrote: »

"Rockshore" just sounds fake, inauthentic and way too corporate for a so-called "craft beer".

who was calling it a craft beer? The marketing I saw, and the name made it appear to me like that they wanted to distance themselves from craft beers, and to assure mainstream beer drinkers that this was another very lightly flavoured beer, rather than one of those "risky craft beers" that mainstream drinkers usually fear.

odyssey06 · 14-04-2018 5:20pm

The morketing is pushing it more from the angle of 'light tasting' rather than any kind of craft beer coat tails...
http://thetaste.ie/wp/rockshore-irish-lager-launch-beer/

s8n · 14-04-2018 5:22pm

odyssey06 wrote: »

The morketing is pushing it more from the angle of 'light tasting' rather than any kind of craft beer coat tails...
http://thetaste.ie/wp/rockshore-irish-lager-launch-beer/

Morketing ?

odyssey06 · 14-04-2018 5:47pm

s8n wrote: »

Morketing ?

Oops... must have been listening to ross ocarroll kelly today... on the dart...

L1011 · 14-04-2018 7:41pm

The most ridiculous bit of the marketing is that they tell you its meant to be a taste of the West coast... there are actually beers made close to the West coast, this is mate in Dublin!

vicwatson · 14-04-2018 7:42pm

Guinness brew this?

Collie D · 14-04-2018 7:44pm

Tried it last week. Very bland and watery and at €6.40 a pop can't see it taking off. Not Temple Bar either.

RebelButtMunch · 14-04-2018 7:48pm

Collie D wrote: »

Tried it last week. Very bland and watery and at €6.40 a pop can't see it taking off. Not Temple Bar either.

Jaysus it's not worth that. On my palate it's a teensy notch ahead of Carlsberg and Heineken . I don't like either

odyssey06 · 14-04-2018 7:49pm

Collie D wrote: »

Tried it last week. Very bland and watery and at €6.40 a pop can't see it taking off. Not Temple Bar either.

Yeah if they want to displace Coors and Budweiser in the 'light' beer section they'll need to get a more competitive on price... Rockshore seems to be more expensive in supermarkets also.

El Tarangu · 14-04-2018 8:15pm

It sounds like the name of
(i) an oil exploration company, or
(ii)an exclusive housing development in north county Dublin

odyssey06 · 14-04-2018 8:19pm

El Tarangu wrote: »

It sounds like the name of
(i) an oil exploration company, or
(ii)an exclusive housing development in north county Dublin

Put me down on the interested list for (ii), but sounds like it might be hard to get flood insurance...

rubadub · 14-04-2018 8:26pm

Collie D wrote: »

Tried it last week. Very bland and watery and at €6.40 a pop can't see it taking off. Not Temple Bar either.

so where was this? and what was the price of say a hophouse 13, or heineken?

Collie D · 14-04-2018 9:09pm

rubadub wrote: »

so where was this? and what was the price of say a hophouse 13, or heineken?

TP Smyth's on Jervis Street, Dublin. Had a Clonmel after it for €6

Losty Dublin · 14-04-2018 11:44pm

irish_goat wrote: »

Had a taste and it's even blander than Coors Light. In fairness, always wondered why Diageo didn't make their own light beer instead of letting Coors and their contract brewed, Budweiser, take all that market share.

Harp, Steiger, Saatzenbrau, Hophouse 13. All Diageo fare of that ilk

Patty O Furniture · 15-04-2018 12:04am

I've seen some strange names in my shop, Dublin Blonde & afaik Nice Pair, :rolleyes:what are the thoughts on that?

Noveight · 15-04-2018 12:23am

Is it meant to be a competitor to Heineneks H41 which they're trying to sell as a "Wild Lager"? (Absololute nonsense of course).

Not sure which came first.

jetsonx · 15-04-2018 12:27am

Patty O Furniture wrote: »

I've seen some strange names in my shop, Dublin Blonde & afaik Nice Pair, :rolleyes:what are the thoughts on that?

Well at least they have a more organic feel (no pun intended) to them than the reassuringly corporate sounding "Rockshore". I mean there is no way a focus group would approve of "Dublin Blonde" and "Nice Pair".

dense · 15-04-2018 12:46am

L1011 wrote: »

The most ridiculous bit of the marketing is that they tell you its meant to be a taste of the West coast... there are actually beers made close to the West coast, this is mate in Dublin!

The TV ad actually reminded me of West Coast Cooler for some reason!

Lots of happy and hip people. Even the ladies had beards IIRC.

Probably better than lots of unhappy unhip people of course.

L1011 · 15-04-2018 11:32am

Noveight wrote: »

Is it meant to be a competitor to Heineneks H41 which they're trying to sell as a "Wild Lager"? (Absololute nonsense of course).

Not sure which came first.

No, its targeted against Coors Light; Heineken have also launched a product in that market (Heineken Light) as it looks like Molson are going it alone on it in Ireland. Used to be brewed in Cork but has moved to the Coors facilities in the UK.

Hibernia93 · 15-04-2018 3:33pm

Any similarities to the taste of the now discontinued Clonmel lager that was made by Bulmers? I absolutely loved that lager although everyone here didn't lol.

oblivious · 15-04-2018 9:24pm

Hibernia93 wrote: »

Any similarities to the taste of the now discontinued Clonmel lager that was made by Bulmers? I absolutely loved that lager although everyone here didn't lol.

Well then 5 lamp dublin lager could float your boat....

OldMrBrennan83 · 15-04-2018 9:27pm

This post has been deleted.

BaZmO* · 15-04-2018 11:03pm

El Tarangu wrote: »

It sounds like the name of
(i) an oil exploration company, or
(ii)an exclusive housing development in north county Dublin

It sounds like a type of crab.

Who doesn’t love Rockshore Crab? Like seriously. It’s nicer than Lobster.

Quackster · 15-04-2018 11:45pm

Hibernia93 wrote: »

Any similarities to the taste of the now discontinued Clonmel lager that was made by Bulmers? I absolutely loved that lager although everyone here didn't lol.

Clonmel is still very much alive. Although it hasn't been quite the success south of the border as it has in Norn Iron.

L1011 · 15-04-2018 11:54pm

Quackster wrote: »

Clonmel is still very much alive. Although it hasn't been quite the success south of the border as it has in Norn Iron.

Joining Harp and Tennants in the "my god, how do they drink that?!?" stakes in ensuring there'll never be a united Ireland :pac:

C&C also put effort in to pushing Caledonia Smooth here and yet I never saw it on sale anywhere. Not even sure what it was meant to taste like as the old idea of a smooth ale is quite nasty really.

Hibernia93 · 16-04-2018 12:56am

Quackster wrote: »

Clonmel is still very much alive. Although it hasn't been quite the success south of the border as it has in Norn Iron.

Really? The few pubs I seen it in stopped doing anyone in the big smoke concur

. Loved it beat Heineken IMO.

Sofiztikated · 16-04-2018 1:01am

Terrible name for a terrible beer.

odyssey06 · 16-04-2018 8:19am

L1011 wrote: »

C&C also put effort in to pushing Caledonia Smooth here and yet I never saw it on sale anywhere. Not even sure what it was meant to taste like as the old idea of a smooth ale is quite nasty really.

Had it in the Yacht, Clontarf once on draught, think it was 'nitro'?

Never again... was between a Smithwicks and a Kilkenny in terms of body, less bitter but with an artificial lingering aftertaste.
It didn't feel like it was only 3.X% the next morning...

Blut2 · 25-04-2018 2:23pm

Its a really generic name/concept but they seem to be doing a lot of media work pushing it. At a more expensive price pint than other macro beers in pubs, and 32eur for 24 cans in off licenses, I can't see it taking off however.

New generic macro beers really need to enter the market at a lower price point to get the Budweiser/Coors Light etc crowd to take a punt on them. They're not going to get many people changing over for taste reasons in that segment, so price is their best differentiator option until they build a bit of a following at least.

rubadub · 25-04-2018 2:28pm

One clever thing about the name is that they did not add "light" to it. So the poor auld macho men can still drink it without fear of slagging.

Just like pepsi max and the other drinks became "zero" etc to appeal to men who did not want to be buying "wimmins diet drinks".

The price showing on tesco is not the price I saw in my tesco. It was cheaper in tesco. I saw it fo 6 bottles for 7 euro in another shop.

L1011 · 25-04-2018 5:13pm

The pricing is an odd one - is the brewers or the pubs that basically ensure Guinness or a Heineken Ireland stout is cheapest at all times?

The stuff which is vastly cheaper in offsales is the same price on tap as other lagers

It'd make the compulsory price list at the door look better too as the cheapest option is the one listed

thesandeman · 25-04-2018 5:33pm

Strange re the pricing structure. Where I am in the West it's being sold at the same price as Guinness and Smithwicks €4.50 whereas the mainstream lagers are €5.10.
It is only 4% after all.

saintsaltynuts · 25-04-2018 5:41pm

If it's a "cheap" beer like Tuborg or Foster's they have in pubs it might take off.Least that way it'll sell and have some sort of a flow on it.

BeerNut · 25-04-2018 8:45pm

L1011 wrote: »

The pricing is an odd one - is the brewers or the pubs that basically ensure Guinness or a Heineken Ireland stout is cheapest at all times?

The brewers, based on customer sentiment. You can bet the pubs aren't taking a hit on anything.

L1011 · 25-04-2018 9:42pm

BeerNut wrote: »

The brewers, based on customer sentiment. You can bet the pubs aren't taking a hit on anything.

More meant the pub may be selling the 'cheaper' stuff for more then the brewer originally wanted. 10c difference across the range of lager is normal

Normal in the UK to have a cheap macro lager for half nothing on the taps (in a free house of course)

BeerNut · 25-04-2018 9:44pm

L1011 wrote: »

Normal in the UK to have a cheap macro lager for half nothing on the taps

With Guinness as a more expensive speciality beer. Consumer sentiment again: the market has just evolved that way; it has nothing to do with the cost of production or margins being twiddled. It's what people expect beer to cost, which is the main factor determining the price of every beer everywhere.