New viral Heineken ad is NOT Politically Correct.

28-04-2017 07:57AM #1

Wow. They were going for refreshing as a theme and I think they nailed it. It's a bit uncomfortable maybe, I won't spoil it, but it shows that one of these is staunch in their beliefs while the other is willing to talk. It's interesting anyway. Your take?

https://www.youtube.com/watch?v=spDXpQrDQSM

Erik Shin · 28-04-2017 08:01AM

Doesn't make me feel like buying a Heineken beer...Ad campaigns like that rarely hit their mark...And this one is no different

hungry hypno toad · 28-04-2017 08:03AM

Classy.

28-04-2017 08:04AM

It shows them working well together obviously until the videos play. There was no problem with them constructing the bar like. Then the guy lets his prejudice get in the way as he's already done the work with the girl... However it's more post-justice (if that's a word) as the task at hand is done already! She's happy to sit and have a beer and talk but he's rigid in his beliefs it seems. I like how twy don't shame him though. It's a good piece even if it is for alleged mass produced p*ss water.

I like Heineken, it's grand.

super_furry · 28-04-2017 08:04AM

Not too sure that's a real Heineken advert. The channel hosting it only has two other videos both Minecraft videos called 'sacrificing Jesus'.

The tagline "damn that's cold" seems too close to a Coors Light campaign, while the "choice of a new generation" line was a Pepsi marketing campaign.

At a guess I'd say it's some student video.

hungry hypno toad · 28-04-2017 08:07AM

Omackeral wrote: »

It shows them working well together obviously until the videos play. There was no problem with them constructing the bar like. Then the guy lets his prejudice get in the way as he's already done the work with the girl... However it's more post-justice (if that's a word) as the task at hand is done already! She's happy to sit and have a beer and talk but he's rigid in his beliefs it seems. I like how twy don't shame him though. It's a good piece even if it is for alleged mass produced p*ss water.

I like Heineken, it's grand.

Also a complete setup since they knew his opinions in advance. Pointless advert. Why can't these companies stick with making and selling beer? Why the need to preach?

28-04-2017 08:09AM

Not sure about this. I don't agree with him but I feel that he was baited intentionally.

By playing the video he was immediately on the back foot in regards a discussion and probably too embarrassed to sit and talk after it was shown.

super_furry · 28-04-2017 08:11AM

https://www.youtube.com/watch?v=8wYXw4K0A3g

So here's the full and complete advert. The original one posted was doctored and edited to change the meaning entirely.

28-04-2017 08:13AM

In the real video. He comes back. He was only joking walking away.

Shenshen · 28-04-2017 08:16AM

I've watched the full video (with more people, incidentally), and while it doesn't make me feel like drinking a Heineken, but as a social experiment, I think it's a rather nice piece of work. I kind of like the message.

biko · 28-04-2017 08:35AM

I'm not watching some advert for a **** beer.

Fight the viral, folks!

gramar · 28-04-2017 08:39AM

What happened to 'Heineken make beer, it's good beer...drink Heineken...
it's lovely....remember the name...Heineken.'
There has to be a message about society now. They have to show they're cool, they're with it. Fcuk off with that and give me a pint.

28-04-2017 08:49AM

I thought political correctness was passe in 2017?

razorblunt · 28-04-2017 09:04AM

That's not the full advert, the official version has him coming back, she's laughing as he turns around and says "I'm only joking" and they sit and have a beer.

They swap phone numbers at the end too and he says "I'll have to tell the wife I'm texting another girl".

Just goes to show you need to look into what you're watching and reading. FAKE NEWS, FAKE NEWS, FAKE NEWS.

silverharp · 28-04-2017 09:22AM

if its not an official advert then meh

BizzyC · 28-04-2017 09:54AM

That's a terrible ad.

It just makes Heineken look like they don't care about discrimination towards the trans community and are trying to have a laugh about it instead.

It doesn't make me consider buying a beer and also makes them look callous....

Edit:
Ha, I got caught out by the originally posted fake edit.
The real version is much better.

BBDBB · 28-04-2017 10:10AM

Guinness is good for you.....whatever gender you are

Pay me loads of money now

28-04-2017 10:33AM

The edited ad came from Reddit, when someone said it would be funny if the guy never came back. Someone made the changes.

Here is the original thread. nyc_traveler1 is the person that made the changes.

osarusan · 28-04-2017 10:38AM

I actually think the whole thing is contrived shyte.

Heisenberg1 · 28-04-2017 10:42AM

I like it the message in it is very clear " drink what you can get your hands on "

hungry hypno toad · 28-04-2017 11:14AM

Heisenberg1 wrote: »

I like it the message in it is very clear " drink what you can get your hands on "

Might have been better to use Bear Grylls if that is the message.

donegaLroad · 28-04-2017 11:28AM

they can do what they like, its still pee

murpho999 · 28-04-2017 11:34AM

I fail to see how the advert is in anyway politically incorrect.

seamus · 28-04-2017 11:39AM

Shenshen wrote: »

I've watched the full video (with more people, incidentally), and while it doesn't make me feel like drinking a Heineken, but as a social experiment, I think it's a rather nice piece of work. I kind of like the message.

My issue is that I don't believe the six people involved aren't actors and the whole thing is scripted. Or, they've each been given a brief and been told to improvise around that brief.

So it seems nice, but loses everything when you realise they're just doing what they've been paid to do.

GLaDOS · 28-04-2017 11:55AM

That was really annoying

Shenshen · 28-04-2017 11:57AM

seamus wrote: »

My issue is that I don't believe the six people involved aren't actors and the whole thing is scripted. Or, they've each been given a brief and been told to improvise around that brief.

So it seems nice, but loses everything when you realise they're just doing what they've been paid to do.

That was one of my first thoughts - they just all looked too smooth to be for real. And how neatly they've been paired up, too.

I still like the message of "If you disagree with someone, sit down and have a chat with them and actually listen to their side as well". That could just be me reading that into it, though, as it's a message I'm kind of desperate for these days

Having said that, I'd probably fall out with anyone trying to get me to drink Heineken....

OptimusTractor · 28-04-2017 11:59AM

Erik Shin wrote: »

Doesn't make me feel like buying a Heineken beer...Ad campaigns like that rarely hit their mark...And this one is no different

Au contraire I need a drink after watching that nonsense.

Erik Shin · 28-04-2017 12:19PM

OptimusTractor wrote: »

Au contraire I need a drink after watching that nonsense.

Perhaps, but not Heineken

silverharp · 28-04-2017 12:24PM

seamus wrote: »

My issue is that I don't believe the six people involved aren't actors and the whole thing is scripted. Or, they've each been given a brief and been told to improvise around that brief.

So it seems nice, but loses everything when you realise they're just doing what they've been paid to do.

"social experiments" rarely have much credibility , either actors or they run it often enough and pick out the one or sample they want. Whatever response they wanted at the start is the one you get to see

28-04-2017 12:39PM

It's best to assume that everything you see in most YouTube videos, especially those purporting to be real, are fake.

murpho999 · 28-04-2017 02:55PM

Deleted User wrote: »

It's best to assume that everything you see in most YouTube videos, especially those purporting to be real, are fake.

It's just like amateur porn.

New viral Heineken ad is NOT Politically Correct.

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