New viral Heineken ad is NOT Politically Correct.

Omackeral

Wow. They were going for refreshing as a theme and I think they nailed it. It's a bit uncomfortable maybe, I won't spoil it, but it shows that one of these is staunch in their beliefs while the other is willing to talk. It's interesting anyway. Your take?

https://www.youtube.com/watch?v=spDXpQrDQSM

Erik Shin

Doesn't make me feel like buying a Heineken beer...Ad campaigns like that rarely hit their mark...And this one is no different

hungry hypno toad

Classy.

Omackeral

It shows them working well together obviously until the videos play. There was no problem with them constructing the bar like. Then the guy lets his prejudice get in the way as he's already done the work with the girl... However it's more post-justice (if that's a word) as the task at hand is done already! She's happy to sit and have a beer and talk but he's rigid in his beliefs it seems. I like how twy don't shame him though. It's a good piece even if it is for alleged mass produced p*ss water.




I like Heineken, it's grand.

super_furry

Not too sure that's a real Heineken advert. The channel hosting it only has two other videos both Minecraft videos called 'sacrificing Jesus'.

The tagline "damn that's cold" seems too close to a Coors Light campaign, while the "choice of a new generation" line was a Pepsi marketing campaign.

At a guess I'd say it's some student video.

hungry hypno toad

Omackeral wrote: »

It shows them working well together obviously until the videos play. There was no problem with them constructing the bar like. Then the guy lets his prejudice get in the way as he's already done the work with the girl... However it's more post-justice (if that's a word) as the task at hand is done already! She's happy to sit and have a beer and talk but he's rigid in his beliefs it seems. I like how twy don't shame him though. It's a good piece even if it is for alleged mass produced p*ss water.




I like Heineken, it's grand.

Also a complete setup since they knew his opinions in advance. Pointless advert. Why can't these companies stick with making and selling beer? Why the need to preach?

circadian

Not sure about this. I don't agree with him but I feel that he was baited intentionally.

By playing the video he was immediately on the back foot in regards a discussion and probably too embarrassed to sit and talk after it was shown.

super_furry

https://www.youtube.com/watch?v=8wYXw4K0A3g

So here's the full and complete advert. The original one posted was doctored and edited to change the meaning entirely.

In the real video. He comes back. He was only joking walking away.

Shenshen

I've watched the full video (with more people, incidentally), and while it doesn't make me feel like drinking a Heineken, but as a social experiment, I think it's a rather nice piece of work. I kind of like the message.

biko

I'm not watching some advert for a **** beer.


Fight the viral, folks!

gramar

What happened to 'Heineken make beer, it's good beer...drink Heineken...
it's lovely....remember the name...Heineken.'
There has to be a message about society now. They have to show they're cool, they're with it. Fcuk off with that and give me a pint.

I thought political correctness was passe in 2017?

razorblunt

That's not the full advert, the official version has him coming back, she's laughing as he turns around and says "I'm only joking" and they sit and have a beer.

They swap phone numbers at the end too and he says "I'll have to tell the wife I'm texting another girl".


Just goes to show you need to look into what you're watching and reading. FAKE NEWS, FAKE NEWS, FAKE NEWS.

silverharp

if its not an official advert then meh

BizzyC

That's a terrible ad.

It just makes Heineken look like they don't care about discrimination towards the trans community and are trying to have a laugh about it instead.

It doesn't make me consider buying a beer and also makes them look callous....

Edit:
Ha, I got caught out by the originally posted fake edit.
The real version is much better.

BBDBB

Guinness is good for you.....whatever gender you are


Pay me loads of money now

The edited ad came from Reddit, when someone said it would be funny if the guy never came back. Someone made the changes.

Here is the original thread. nyc_traveler1 is the person that made the changes.

osarusan

I actually think the whole thing is contrived shyte.

Heisenberg1

I like it the message in it is very clear " drink what you can get your hands on "

hungry hypno toad

Heisenberg1 wrote: »

I like it the message in it is very clear " drink what you can get your hands on "

Might have been better to use Bear Grylls if that is the message.

donegaLroad

they can do what they like, its still pee

murpho999

I fail to see how the advert is in anyway politically incorrect.

seamus

Shenshen wrote: »

I've watched the full video (with more people, incidentally), and while it doesn't make me feel like drinking a Heineken, but as a social experiment, I think it's a rather nice piece of work. I kind of like the message.

My issue is that I don't believe the six people involved aren't actors and the whole thing is scripted. Or, they've each been given a brief and been told to improvise around that brief.

So it seems nice, but loses everything when you realise they're just doing what they've been paid to do.

GLaDOS

That was really annoying

Shenshen

seamus wrote: »

My issue is that I don't believe the six people involved aren't actors and the whole thing is scripted. Or, they've each been given a brief and been told to improvise around that brief.

So it seems nice, but loses everything when you realise they're just doing what they've been paid to do.

That was one of my first thoughts - they just all looked too smooth to be for real. And how neatly they've been paired up, too.

I still like the message of "If you disagree with someone, sit down and have a chat with them and actually listen to their side as well". That could just be me reading that into it, though, as it's a message I'm kind of desperate for these days

Having said that, I'd probably fall out with anyone trying to get me to drink Heineken....

OptimusTractor

Erik Shin wrote: »

Doesn't make me feel like buying a Heineken beer...Ad campaigns like that rarely hit their mark...And this one is no different

Au contraire I need a drink after watching that nonsense.

Erik Shin

OptimusTractor wrote: »

Au contraire I need a drink after watching that nonsense.

Perhaps, but not Heineken

silverharp

seamus wrote: »

My issue is that I don't believe the six people involved aren't actors and the whole thing is scripted. Or, they've each been given a brief and been told to improvise around that brief.

So it seems nice, but loses everything when you realise they're just doing what they've been paid to do.

"social experiments" rarely have much credibility , either actors or they run it often enough and pick out the one or sample they want. Whatever response they wanted at the start is the one you get to see

It's best to assume that everything you see in most YouTube videos, especially those purporting to be real, are fake.

murpho999

Deleted User wrote: »

It's best to assume that everything you see in most YouTube videos, especially those purporting to be real, are fake.

It's just like amateur porn.

me_irl

Fake brews.

AndyBoBandy

Heineken in Ireland tastes like pi$$ anyway.

Ireland is the only country in the world (I believe) where Heineken is sold at 4.3% vol, everywhere else it's 5% vol and tastes decent enough.

Why? is it something to do with the 'champagne' tax? I don't know, but they can F**k right off with their 4.3% Pi$$

Shenshen

AndyBoBandy wrote: »

Heineken in Ireland tastes like pi$$ anyway.

Ireland is the only country in the world (I believe) where Heineken is sold at 4.3% vol, everywhere else it's 5% vol and tastes decent enough.

Why? is it something to do with the 'champagne' tax? I don't know, but they can F**k right off with their 4.3% Pi$$

Really? First time I tried it was in the Netherlands, and it was pretty tasteless stuff there as well.

CaptainR

Clever advertising, look at us all here talking about Heineken. Then some online rag (DailyEdge, Her.ie) will do an "article" about the "outrage" or the warm fuzzy feelings and even more people will be talking about it.

These ads aren't meant to get people to start drinking a certain beer instead of their usual one, its to keep the brand recognisable.

DivingDuck

seamus wrote: »

My issue is that I don't believe the six people involved aren't actors and the whole thing is scripted. Or, they've each been given a brief and been told to improvise around that brief.

So it seems nice, but loses everything when you realise they're just doing what they've been paid to do.

Can't understand this thinking. Look around Boards for a few hours and you could pick out maybe fifty pairs of posters with opposing opinions. Set them up, pay them a few quid, and let them do their thing. Out of the fifty pairs, you're bound to get three or four who take the "have a beer and a chat" option, and you just don't need to bother showing the other 47.

It doesn't have to be a set-up, it just has to be selective.

murpho999

AndyBoBandy wrote: »

Heineken in Ireland tastes like pi$$ anyway.

Ireland is the only country in the world (I believe) where Heineken is sold at 4.3% vol, everywhere else it's 5% vol and tastes decent enough.

Why? is it something to do with the 'champagne' tax? I don't know, but they can F**k right off with their 4.3% Pi$$

Sorry. This is rubbish. Alcohol strength does not afffect the taste.

Lived in NL and a lot of Dutch find it crap beer. Only difference between Ireland and NL is that they give you bigger foamy head in NL.

AndyBoBandy

murpho999 wrote: »

Only difference between Ireland and NL is that they give you bigger foamy head in NL.

and it's 5% in Holland.

seamus

DivingDuck wrote: »

Can't understand this thinking. Look around Boards for a few hours and you could pick out maybe fifty pairs of posters with opposing opinions. Set them up, pay them a few quid, and let them do their thing. Out of the fifty pairs, you're bound to get three or four who take the "have a beer and a chat" option, and you just don't need to bother showing the other 47.

It doesn't have to be a set-up, it just has to be selective.

Yeah, but that's the same thing. They're going for the "this is an authentic, real-world situation, just give people a teamwork challenge and a beer and they'll work it out."

But it's not. Whether it's completely staged, or the "best" outcomes are selectively shown, it's fake. It's not an experiment at all, just an ad.

Realistically the guys producing the ad know that it's cheaper to hire six actors to run through this rather than bring in a tonne of people and edit hours and hours of footage to find the best outcomes. So I'd be surprised if they did run through this whole scenario fifty times.

If they're not actors it's also an incredible coincidence that they're comfortable and articulate when talking in front of the camera and appear very natural when being observed.

DivingDuck

seamus wrote: »

Yeah, but that's the same thing. They're going for the "this is an authentic, real-world situation, just give people a teamwork challenge and a beer and they'll work it out."

But it's not. Whether it's completely staged, or the "best" outcomes are selectively shown, it's fake. It's not an experiment at all, just an ad.

Realistically the guys producing the ad know that it's cheaper to hire six actors to run through this rather than bring in a tonne of people and edit hours and hours of footage to find the best outcomes. So I'd be surprised if they did run through this whole scenario fifty times.

Paying six actors and making sure they don't spill the beans is probably a lot costlier than getting a hundred fame-hungry ordinary people— let's be honest, plenty of people would do it for a case of beers and the opportunity to be on the telly.

Fifty was a random number. You might not have to get fifty pairs to get three who worked out: between the knowledge that they were on TV being judged and the fact that they've engaged with the other person, you might only need ten to get three pairs who would at least want to be seen to stay for the drink.

For me, if there's an element of inauthenticity, it's probably there: just because they sit and stay for the drink, it doesn't mean their opinions have changed, or are changing, or will ever change. The social pressure of knowing they'll be broadcast walking away from someone when the other person was willing to sit is pretty huge.

Unobserved, they might react very differently.

Dublin Pintman

murpho999 wrote: »

I fail to see how the advert is in anyway politically incorrect.

Exactly. It seemed to be very much on message with the white males getting told.

I'd rather just have a beer without transexual, pc, social justice and diversity agendas shoved in my face.

Erik Shin

Dublin Pintman wrote: »

Exactly. It seemed to be very much on message with the white males getting told.

I'd rather just have a beer without transexual, pc, social justice and diversity agendas shoved in my face.

Indeed!..... I much prefer a buxom barmaid to be shoving her agenda's in my face

OldMrBrennan83

This post has been deleted.

Dirty Dingus McGee

I'm not watching an ad that is 4 minutes long and also unless they don't know that they are being filmed anything that does happen is without meaning and therefore it is a pointless "experiment".