REVERSE Sexism in ads

Syth

I agree with wjhat most people have said, sexism should eb wrong no matter who does it.

GuanYin

Hugh Hefner wrote:

What biological constraints are you speaking of? Men seem to be the ones on the downhill: Sperm counts down, average size down, women able to have a baby without males (as long as they have a girl).

Luckily we still lead most professions due to the fact that mens' brains are more suited to specialising in one thing and being great at it than womens' which multitask more but are generally worse at any one particular thing than the main males in that field.

:rolleyes:

I don't even know where to begin correcting you....

Hugh Hefner

Yeah so, back on topic. The advertising industry's casual sexism is wrong and can get annoying. I try to take no notice but maybe I should be more indignant.

Aoibheann

re multitasking: women may or may not be better at it. Thing is, we're not as lazy so we tend to actually try and do more things at once.

also re one task: no way are men better at just one task. That is complete bull****. Yes, it is. Don't try and argue with me. I will not stop.

simu

Ads pander to stupidity a lot (sexist ads being one subgroup of a larger group of stupid ads) but surely they must also lose customers by annoying the more intelligent ones? Why don't they try to make intelligent, witty ads that also look cool enough to impress those too stupid to understand all of what's going on?

Hugh Hefner

Because we are a minority.

Invader Zim

overdriver wrote:

It's already happening. You try saying its a man's world after you've been to a family court, for instance. See how equal we are there.

:rolleyes:

Thats the way it's always been.
It's only reacently been highlighted because more men now take in interest in their sprogs.

overdriver

Invader Zim wrote:

:rolleyes:

Thats the way it's always been.
It's only reacently been highlighted because more men now take in interest in their sprogs.

Cultural change again! I've done the stay-at home (work nights) dad thing, and the supports aren't there if you're male. If you're a single mum, you're a hero, if you're a single dad, there's something wrong with you...

But to get back to the topic, we SHOULD complain loudly when we see it happening in ads, just to keep the playing field level.If you see something that would cause uproar if it were reversed, e-mail the ITC. People's views are influenced by the media, tv in particular, more than ever before these days. Men are constantly being depicted as stupid, hapless, intellectually inferior. . Its not on, even if its the "way its always been".

For instance, I've been in the toilets in a nightclubs where women think its ok to come into the gents if the ladies is full. Try it the other way round, see what happens. I was in Break For The Border one night and the gents was full of girls queueing to use the cubicle. They were taunting and jeering the guys at the urinal over willy size etc. Why is it ok for men to have no privacy and not the other way round? Ad to that that the guys couldn't take a dump with the lines of women at the one cubicle there...

Ads are one aspect of this trend we CAN have an inpact on, if we complain enough. You know?

Victor

overdriver wrote:

e-mail the ITC.

Or the ASAI even www.asai.ie

overdriver

Victor wrote:

Or the ASAI even www.asai.ie

Cool. The Coronation street thing is not an ad though, so the advertising standard people moght night be the right avenue. I'll get back to you later!!!

Kingsize

its very easy to get something like an advert banned all it takes is a couple(i.e.4 or 5 reasonable comments all making the same point from different sources) of complaints,just dont go over the top when you complain, remember the madonna book "sex" ? i think there were 3 complaints about it & that got it banned!!go on do it!!
incidentally have you ever noticed that most of the blokes portrayed in tv soaps are a bit if not embarrisingly thick?coronation st is the prime example a female character may be portayed as a little dim but not dim enough not to be able to function (candice in corrie emily in emmerdale/little mo in eastenders for example)Whereas male thickos are congenitally F*cked by their stupidity (kirk,tyrone,les,roy,the two baldwin pretty boys,).this is just another example of the same thing, why does it happen?are men thick or just thick skinned?

rubadub

overdriver wrote:

For instance, I've been in the toilets in a nightclubs where women think its ok to come into the gents if the ladies is full. Try it the other way round, see what happens.

Yes I always wondered why they go mad, its not like they have their piss flaps hanging out at a urinal that some guy is going to see. Imagine the guys looking under doors and jeering them about their overly hairy kunt.
Best I ever saw was in the old USI bar about 10 years back now, some girl burst in infront of a guy to the cubicle, the guy went in next door did a turd on a piece of paper and hurled it in at her. Well deserved, the perverted bitch (well thats what would be said of a man if he went to the ladies)

overdriver

rubadub wrote:

Yes I always wondered why they go mad, its not like they have their piss flaps hanging out at a urinal that some guy is going to see. Imagine the guys looking under doors and jeering them about their overly hairy kunt.
Best I ever saw was in the old USI bar about 10 years back now, some girl burst in infront of a guy to the cubicle, the guy went in next door did a turd on a piece of paper and hurled it in at her. Well deserved, the perverted bitch (well thats what would be said of a man if he went to the ladies)

True enough. Its a double standard that you wouldn't actually get to see anything if you ventured into the ladies', but i've heard screams like there were a pride of lions loose, when some poor sap wanders in by mistake, while

I play music for a living, and have recieved flak for using the ladies' jax from female staff while we're setting up and there are no punters in. Like I'm going to spread some sort of male disease or something. The ladies' loos are always plusher, bigger etc etc


Balance that against the fact that the gents at the end of any given night is awash with p*ss, and you can say fair enough...

overdriver

Kingsize wrote:

its very easy to get something like an advert banned all it takes is a couple(i.e.4 or 5 reasonable comments all making the same point from different sources) of complaints,just dont go over the top when you complain, remember the madonna book "sex" ? i think there were 3 complaints about it & that got it banned!!go on do it!!
incidentally have you ever noticed that most of the blokes portrayed in tv soaps are a bit if not embarrisingly thick?coronation st is the prime example a female character may be portayed as a little dim but not dim enough not to be able to function (candice in corrie emily in emmerdale/little mo in eastenders for example)Whereas male thickos are congenitally F*cked by their stupidity (kirk,tyrone,les,roy,the two baldwin pretty boys,).this is just another example of the same thing, why does it happen?are men thick or just thick skinned?

Thats right, too. Take Malcom in the middle, strong woman, bumbling man, same with Hyacinth Bucket, etc etc

Gurgle

The advertisers are pandering to the 'women are smart men are dumb' line because the ads are aimed at women maybe ?

Not that women (neccessarily ) spend more money than men, but they spend it on different things.

In an average year, I'd spend a couple of hundred on computer bits, another couple on motorbike bits and another couple on clothes. My wife would get through more money between clothes, makeup, hair 'products' (I don't know what most of them are), skincare, etc etc etc

The point is that the money she's going to spend is up for grabs by whoever can convince her that their product is better than exactly the same thing without the cocoa butter. What I buy is determined by what I need (want), the only factor being where I can get it cheapest.

So advertising budgets are better spent if they're aimed at women.

overdriver

So advertising budgets are better spent if they're aimed at women.[/QUOTE]

Agreed, but does that mean that the ads themaselves should be allowed to show men in a poor light, and thus engender that opinion in women? Do they HAVE to do that to sell tampax? Here's another example: two smug wagons in the cinema "trick" the big dopey bloke into surrendering the armrests of his chair, so they have two and he has none. they settle back in their seats smugly smiling while he looks bewildered "duh! How did that happen?" Turn it around gender=-wise and Nell McCafferty is on your doorstep howling like a banshee.

Get a few of these banned boys, and they'll have to re-think their sexist ways. An ad is expensive, so it will hurt them in the pocket in the long run, despite the "ban-it-and-its-news" factor. Ban enough of the ads and it WON'T be news, and they won't indirectly benefit from it either.

Gurgle

overdriver wrote:

Get a few of these banned boys, and they'll have to re-think their sexist ways. An ad is expensive, so it will hurt them in the pocket in the long run, despite the "ban-it-and-its-news" factor. Ban enough of the ads and it WON'T be news, and they won't indirectly benefit from it either.

Shhhh, keep really really quiet and look at it this way:
Naked men are starting to appear in mainstream ads now, we don't complain. Let the women get used to it, then when the naked women start appearing in ads, they can't complain.

Oh god I'm so immature

jor el

Gurgle wrote:

Naked men are starting to appear in mainstream ads now, we don't complain.

Yeah, isn't that the LaCoste ad? Full on naked man standing there. Why can't there be naked women in ads here? They have them in a lot of other European countries like France, Italy, etc. Check out Tarant on TV for a few examples.

As for sexism towards men in ads, I guess men withe don't watch or don't care about the ads. I know I try not to watch ads, they're usually complete bollox aimed mostly at women, so I've no interest.

Zulu

Invader Zim wrote:

Cop on.

They won't. It is and always (due to biological constraints) will be a male dominated world.

Men know this, that is why the ""reverse sexism" ad's are tolerated.

IV

You should be given a medal ...for spouting crap.

Zulu

Invader Zim wrote:

:rolleyes:

Thats the way it's always been.
It's only reacently been highlighted because more men now take in interest in their sprogs.

...and a certificate. Naturally, men years ago didn't care about their children. :rolleyes: ....or took less interest in their children. Thats why men never wanted children until reciently. It's a mirical the human race survived - just as well everyone loves sex.

Zombienosh

like billy connolly said

a man can walk into a shop and know what hes getting and walk past anything on sale and not blink, head straight to the section and buy what he came for.

a woman walks in, on her way stops to buy 50 different items she never intended to buy.........

so the ads are aimed at women because they buy anything and everything or whatever looks "nice" whereas us lads only buy what we need to.

base2

Its put in ads because it appeals to women. And as women buy most things, they are the ones who are targeted for advertising.

One girl I used to know used to see them, laugh and say ,"men are so stupid"
I'd just reply by telling her to **** off and buy the washing up liquid.

Gurgle

jor el wrote:

Why can't there be naked women in ads here?

keep really really quiet and give it time

overdriver

Gurgle wrote:

keep really really quiet and give it time

Nell McCafferty has dialled 99 and has her finger on the other 9....

Nasty_Girl

overdriver wrote:

Sexism isn't ok when women do it... Have you seen the little bits before Cornation Street where the woman won't share her chocolate with her boyfriend and is teasing him with it, then snatching them away? Wonder how that'd go down if the shoe were on the other foot??

First of all,
Coronation street == aimed at women
Chocolate == aimed at women (trust me on this)

Also is the caption "Chocolate's only for women coz men are inferior?"
Is the fact there's a woman and a man on the ad even relevant? Could just be two people, and they happen to be female and male.

Anyway....
Aaawwwwww are the poor little boys being picked on in the tv ads...?
aaaaaawwwwwww boo hoo oh no what EVER will they do.

Not sayin sexism is right or justified but I think if guys kick up over somethin like that then god help us all. It'll be reverse racism next...

Zulu

Nasty_Girl wrote:

Anyway....
Aaawwwwww are the poor little boys being picked on in the tv ads...?
aaaaaawwwwwww boo hoo oh no what EVER will they do.

Not sayin sexism is right or justified but I think if guys kick up over somethin like that then god help us all. It'll be reverse racism next...

Whats good for the goose should be good for the gander.

People aren't upset because men are made out to be stupid - we all know men are far more intellegent than women - people are upset because, if the adds made women out to be stupid, they'd get a kick in the ass.

...but don't you worry your pretty little head about it - us men will take care of the problem. You just run along and worry about the next knitting pattern thats going to be released - or whatever it is you do when you're not cooking.

Gurgle

Zulu wrote:

...but don't you worry your pretty little head about it - us men will take care of the problem.

Would you ever say that out loud, in the company of women ?

Zulu

Gurgle wrote:

Would you ever say that out loud, in the company of women ?

I have done on many occasions - and will continue to do so.

That being said, I say it with such a cheezy smile that noone could possiable take me serious. (Hence I'm alive writing this! )

ixoy

Zulu wrote:

...but don't you worry your pretty little head about it - us men will take care of the problem. You just run along and worry about the next knitting pattern thats going to be released - or whatever it is you do when you're not cooking.

LOL. *throws apples your way* Very good indeed

overdriver

Zulu wrote:

Whats good for the goose should be good for the gander.

People aren't upset because men are made out to be stupid - we all know men are far more intellegent than women - people are upset because, if the adds made women out to be stupid, they'd get a kick in the ass.

...but don't you worry your pretty little head about it - us men will take care of the problem. You just run along and worry about the next knitting pattern thats going to be released - or whatever it is you do when you're not cooking.

Absolutely right and hilarious! First post I've read in a long while which made me laugh out loud! Its about EQUALITY, what's ok for you should be ok for us. That's just the type of attitude that's designed to make sure men don't upset the new status quo, make out that iit's nothing, when we ALL know what a big deal it would be if tha ads were making women out to be inferior.



See, that's what you're up against - " awww poor likkel boys". Try adopting that attitude next time some woman is bitching about inequality.

Tell me, anybody know anything about paternity leave???? No, didn't think so.