RTE A brand in bad need of a rebranding and a new Logo

AMKC

So what do you think they should rebrand as?

At the moment it's reputation is in the gutters after the Tubridy controversy and the Toy Show the Musical Controvesery.

silliussoddius

North Donnybrook Digital.

AMKC

https://www.boards.ie/discussion/comment/121677271#Comment_121677271

Good one. NDD not bad lol.

How about Donnybrook North Digital?

Abriviated as DND.

kippy

People need to be charged in relation to what has gone on there the past decade or so. It's white collar crime at its finest. Very little to no repercussions for the people involved means no lessons learned. Never mind rebranding or anything else, that's just a distraction from the real things that should happen.

https://www.boards.ie/discussion/2058333371/rte-a-brand-in-bad-need-of-a-rebranding-and-a-new-logo

That's exactly what they need to do, spend another ton of money on something that's not needed. A corporate rebrand would cost another couple of million.

silliussoddius

https://www.boards.ie/discussion/comment/121677276#Comment_121677276

With today's weather report sponsored by Macari's chipper.

odyssey06

As this is After Hours, I suggest the WBBC, West British Broadcasting Corporation. Heck the BBC is more popular here than RTE.

On what was RTE1, adopt the BBC1 schedule with the news and weather slots filled locally. A few local substitutions for Nationwide, Mass, that sort of thing, Prime Time for Panorama.

On what was RTE2, air sports and whatever takes their fancy from BBC2, BBC3, BBC4. There must be at least one Michael Portillo documentary per day (this does not represent a change from their regular scheduling).

elperello

https://www.boards.ie/discussion/comment/121677290#Comment_121677290

And worse still this thread would run to a couple of thousand pages of outrage 😂

Bobson Dugnutt

Rebranding costs money. RTE don’t have money because of a collapse in advertising and wide scale licence fee evasion.

Hopefully the Government do away with the licence fee soon and instead gather the money from either general taxation or via a surcharge on some utility bill. Scroungers don’t get to complain.

Gregor Samsa

If only Mailbag was still around

https://www.rte.ie/archives/exhibitions/681-history-of-rte/706-rte-1980s/139369-rte-symbol/

Atlantic Dawn

Crooked RTÉ for how impartial they cover US elections.

z80CPU

Magnificant Golden Montrose MGM ? MGM the film production company may have a dispute there.

Wanderer78

https://www.boards.ie/discussion/comment/121677311#Comment_121677311

...sounds like they might be going with a general internet connection tax, oh the fun!

...dont mind rte issues, a hse gutting is long overdue!

Rubberchikken

Changing the name changes nothing. Rebranding just makes a fool of the paying public.

If I had my way, and I know I won't. I'd clear the.whole lot out from top to bottom and start fresh.

No one who's brother sister dad mam or grandparent worked there previously.

No getting a.job be ause of your questionable talents.

No agents with or without an agenda. I.e. out to auxk the cash cow as dry as possible.

But I can only dream.

blackbox

Their logo should be the least of their worries.

Rubberchikken

Oh forgot the most important but..a cap on any salary no matter what your position. No comparing amount to what one might get on a non state owned channel or a British one.

No one earning more than the CEO including board members.

No golden handshakes or exit packages.

Do your job. Get paid a fair amount. And don't be greedy.😁🥱

AMKC

Yes good points on it costing money to rebrand.

https://www.boards.ie/discussion/comment/121677286#Comment_121677286

Yes I agree

https://www.boards.ie/discussion/comment/121677311#Comment_121677311

Ye I do not see that happening anytime soon.

https://www.boards.ie/discussion/comment/121677296#Comment_121677296

🤭

A bit up and down on that.

Wanderer78

https://www.boards.ie/discussion/comment/121677377#Comment_121677377

...hardly lead to an absolute collapse of the organisation, would it!

L1011

https://www.boards.ie/discussion/comment/121677296#Comment_121677296

That's almost what Network 2 was going to be. RTE had a cable feed available to simulcast Top of the Pops etc already

nachouser

Radio lads? Assemble!

whisky_galore

Strip it down to news, current affairs, sport, quality cultural content.

The rest can be looked after by someone else, they buy in most of it anyway. The bulk of "home grown" stuff are knock-offs of formats from other producers, these we can do without.

Clear out the canteen of "friends and family" of RTE and the assorted hangers on. Decision makers who led us to this point should be charged, demoted or shown the door.

Rebranding is costly, and unnecessary and throwing good money after bad imo.

SEPT 23 1989

MiseryHub

kippy

The issue is that the state have ponied up tens of millions to cover the losses this year on top off a not insignificant license fee income and an advertising budget. Nobody is going to get charged for what has gone on as there's not been a proper criminal investigation (correct me if I am wrong on that) just a number of talking shops.

Current board and execs have absolutely no impetus to improve how things are done as they know the state will pony funding shortfalls.

It's a farce.

nachouser

https://www.boards.ie/discussion/comment/121677423#Comment_121677423

That's a bit of a mouthful for a new name, in fairness.

kippy

https://www.boards.ie/discussion/comment/121677439#Comment_121677439

People think a new name brand changes things. It costs money and doesn't change things, people are easily distracted.

whisky_galore

Keep Radio 1, close down Radio 2 young people don't listen to aging disc jockeys anymore.

Get rid of the orchestra.

Sell off or otherwise close down loss makers Lyric and TG4/R na G. If people want the Irish language, they can get off their backsides and learn/re learn it.

L1011

https://www.boards.ie/discussion/comment/121677457#Comment_121677457

TG4 is not part of RTE.

It's vastly better run and much more able to make it's budget go a long way

Wanderer78

https://www.boards.ie/discussion/comment/121677457#Comment_121677457

...my english is perfectly fine, thank you!

twistermista

I agree, they did well with the late late host rebrand so should keep going

whisky_galore

https://www.boards.ie/discussion/comment/121677423#Comment_121677423

The rubber will really hit the road when the monolith runs out of other peoples money to keep it chugging along. Scheduled tv is a dying medium.

fritzelly

DNR - Donnybrook Nepotism Republic (take it which way you like)