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Mazda dealers not upgrading premises to latest corporate design

  • 06-08-2021 2:59pm
    #1
    Registered Users Posts: 3,278 ✭✭✭ goochy


    Have noticed x3 of Dublins 4 Mazda dealers have not ugraded their premises to Mazdas latest design despite it being out a few years now . Stuarts are the only dealer to have , the likes of MSL Park have signs that could have been made up by any printing place.

    Assume some fall out over cost / who pays for upgrade in premises ?

    Doesnt help Mazdas place in the market as they are not selling great.



Comments

  • Registered Users Posts: 30,635 ✭✭✭✭ listermint


    Why would any dealer invest that sort of cash in a diminishing brand. Probably go the way of mitsubishi tbh



  • Registered Users Posts: 6,631 ✭✭✭ zilog_jones


    Mazda were the 16th top selling brand in Ireland last year, and have been around the same position for quite some time - above the likes of Volvo, Suzuki and Honda, which are all above Mitsubishi. There's not really any evidence to suggest they're "diminishing", but considering the past couple of years it's hard to justify investing in dealer showrooms.

    Also: I can't help noticing Mitsubishi Motors Ireland are still actively advertising their cars - I thought they were gone?



  • Registered Users Posts: 72,609 ✭✭✭✭ colm_mcm


    The cars aren’t gone yet :D



  • Registered Users Posts: 2,303 ✭✭✭ The One Doctor


    Scandalous. Are people still buying Mazdas? They're a dead brand, killed by Peugeot and the like.



  • Registered Users Posts: 18,959 ✭✭✭✭ Ash.J.Williams


    Mazda is far superior to Peugeot



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  • Registered Users Posts: 3,278 ✭✭✭ goochy


    The new model a look very well and the corporate design looks well , imagine it's the warranty that are drawing people to likes of kia and hyundai instead



  • Registered Users Posts: 2,437 ✭✭✭ Azatadine


    Mazda always age badly in the looks I think.



  • Registered Users Posts: 49,834 ✭✭✭✭ bazz26


    Mazda's dealer network here is small and generally poor. Their after sales support leaves alot to be desired especially when it comes to issues with their dreaded 2.2 diesel engine. Their range is fairly dated too, the likes of the current 2, 6 and CX-5 have been around forever and have had more facelifts than Cher. Their finance packages are not competitive either compared to others. All these contribute to them remaining an unremarkable 16th in a small market that still loves Asian cars.

    I wouldn't blame dealers for not wanting to invest massive money in upgrading their showrooms for the brand, it's not as if selling units will pay it back.



  • Registered Users Posts: 6,631 ✭✭✭ zilog_jones


    So they are just selling remaining stock? It seems weird looking at things like their Facebook page where it's like business as usual, posting about warranties, roadside assistance, etc. with no explanation of what will happen to all that when the dealer network disappears.



  • Moderators, Sports Moderators Posts: 42,365 Mod ✭✭✭✭ magicbastarder


    what are mazda like for their hybrid/electric range? just mulling, but if the options are poor, and there's a hint that that is where sales will go, dealers may not want to invest in a brand which (might) not be investing in R&D to keep up with the times.



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  • Registered Users Posts: 741 ✭✭✭ JPup


    Mazda has number 2 market share in Australia weirdly. So not doing badly everywhere.



  • Registered Users Posts: 49,834 ✭✭✭✭ bazz26


    They dropped the diesel engine from the 6 late last year. The 6 itself is being discontinued towards the end of this year once stock is gone and I don't think it's being replaced with another saloon in Europe. People just want crossovers in that segment now.



  • Registered Users Posts: 6,567 ✭✭✭ micks_address


    going the way of the honda accord it seems. There used to be a fair few cx5's on the road... know someone who had a lot of bother with a mazda 6 diesel.



  • Registered Users Posts: 49,834 ✭✭✭✭ bazz26


    Honda Accord, Toyota Avensis, Ford Mondeo, etc all gone now. Passat/Superb are really the only ones left in that segment.



  • Registered Users Posts: 6,631 ✭✭✭ zilog_jones


    Sorry, I was going off on a tangent about Mitsubishi pulling out of Ireland and surprised they're still here, months after the announcement.

    Retiring the Mazda 6 isn't much a surprise, the end of the D-segment saloon is nigh - outside of the premium market anyway. Some interesting figures here:

    https://en.wikipedia.org/wiki/D-segment#Sales_figures_in_Europe

    No one will be missing Mazda's diesels either :P



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