Here it is Conor McGregors Whiskey!!

thelibertyboy

well here it is Conor Mcgregors proper whiskey 
https://properwhiskey.com

c montgomery

Is the name so bad it's good?

marvin80

Sh*t name, something like McGregor might have suited better (unless that exists already).

matrim

Calling a 3 year old whiskey "proper twelve" has to fall foul of some advertising laws.

oblivious

Would is making it?

the beer revolu

matrim wrote: »

Calling a 3 year old whiskey "proper twelve" has to fall foul of some advertising laws.

I don't think that name will fly in Europe.

wexie

matrim wrote: »

Calling a 3 year old whiskey "proper twelve" has to fall foul of some advertising laws.

was looking for some aging information on the site but couldn't find it anywhere.

It's a bit.....iffy alright

verycool

Like the man, I wouldn't give this p!ss any money.

sexmag

matrim wrote: »

Calling a 3 year old whiskey "proper twelve" has to fall foul of some advertising laws.

12 refers to Dublin 12 where crumlin is,not to the age of the whiskey

wexie

sexmag wrote: »

12 refers to Dublin 12 where crumlin is,not to the age of the whiskey

and it's not ambiguous at all of course.

mikeecho

The big question is...

IDL, Bushmills or Cooley

Dj Stiggie

It's a Bushmills three year old blend that's going to retail for $24.99 in the States, so at least it's not a rip off. But I also won't expect anything special from it.

Edit: He also couldn't call it 'Notorious' because O'Hara's own that trade mark. And they in no way used his likeness for their Notorious Red IPA a few years ago...

NasserShammaz

Meh

Chong

Surely a 3 year old would be junk no?

murphyebass

Dj Stiggie wrote: »

It's a Bushmills three year old blend that's going to retail for $24.99 in the States, so at least it's not a rip off. But I also won't expect anything special from it.

Edit: He also couldn't call it 'Notorious' because O'Hara's own that trade mark. And they in no way used his likeness for their Notorious Red IPA a few years ago...

Sorry to sound ignorant here but are you saying that this is a bushmills whiskey then?

When did he open the distillery or did he?

Is this like Teeling and Cooley all over again?

NasserShammaz

murphyebass wrote: »

Sorry to sound ignorant here but are you saying that this is a bushmills whiskey then?

When did he open the distillery or did he?

Is this like Teeling and Cooley all over again?

And if he hasn't then whats the point in not having it branded with his name or nickname,

wexie

murphyebass wrote: »

When did he open the distillery or did he?

I don't think he did, the tweet said he's been working on this for 3 years.

You can't open a distillery and produce a 3 year old whiskey in 3 years.

If I had to guess (and I am guessing so please correct me if you've better details) this is little more than a marketing exercise.

Whatever distillery (bushmills in this case apparently) create a new blend

attach mcgregors image

$$$

that's all it is from what I can tell, he didn't create this whiskey

NasserShammaz

Like David Beckham makes aftershave but at least he has his name on it

wexie

NasserShammaz wrote: »

And if he hasn't then whats the point in not having it branded with his name or nickname,

He was probably raging when he was told he couldn't use Notorious

https://www.irishtimes.com/business/media-and-marketing/fresh-trademark-blow-for-mcgregor-s-whiskey-plan-1.3232266

Chong

wexie wrote: »

He was probably raging when he was told he couldn't use Notorious

https://www.irishtimes.com/business/media-and-marketing/fresh-trademark-blow-for-mcgregor-s-whiskey-plan-1.3232266

At €45 a pop too is very dear.

I can't see it lasting long.

NasserShammaz

wexie wrote: »

He was probably raging when he was told he couldn't use Notorious

https://www.irishtimes.com/business/media-and-marketing/fresh-trademark-blow-for-mcgregor-s-whiskey-plan-1.3232266

Agreed, then ditch the idea. it only works if it has his branding proper 12 means nothing to anybody and implies its aged etc etc ....

NasserShammaz

sugarman wrote: »

It probably tastes better too

if its just Bushmills then sell it as such . Looks bad on Bushmills if this is just a quickway of bumping up the price on an average whiskey, it makes then look cheap and is more damaging to their brand than it will ever enhance mc gregors

L1011

Crested 10 dropped the 10 due to confusion issues, the 12 will have to go here too I'd say

Ardent

McGregor and Bushmills cashing in on his popularity while it lasts. Will probably taste like piss.

whiskeyman

Order a crate and get a free trolley to hurl at a bus carry it to your home or manshed...

verycool

whiskeyman wrote: »

Order a crate and get a free trolley to hurl at a bus carry it to your home or manshed...

Or it's intended purpose... brown paper bag in a field hurling abuse at passers by and finding your "true calling" by being paid for beating people up because you were a big enough d*ckhead around your own area.



Be the scobe, feel the scobe, drink the sco... ew, no.

artanevilla

Chong wrote: »

Surely a 3 year old would be junk no?

Why? It probably will be junk, but not because it's 3 years old.

wexie

I dunno, maybe it's just an entirely unfair prejudice on my part.

I just wasn't expecting a product that is supposed to reflect the true nature of Crumlin to be particularly refined or high class.

verycool

verycool wrote: »

Or it's intended purpose... brown paper bag in a field hurling abuse at passers by and finding your "true calling" by being paid for beating people up because you were a big enough d*ckhead around your own area.

Why don't you tell us how you really feel?

EagererBeaver

NasserShammaz wrote: »

sugarman wrote: »

It probably tastes better too

if its just Bushmills then sell it as such . Looks bad on Bushmills if this is just a quickway of bumping up the price on an average whiskey, it makes then look cheap and is more damaging to their brand than it will ever enhance mc gregors

Distilleries produce stock that is repackaged and rebranded and flogged by independent merchants the world over, all the time. There is no bad reflection on Bushmills in this.

gucci

NasserShammaz wrote: »

Like David Beckham makes aftershave but at least he has his name on it

Yeah you would never catch Beckham doing something to make a quick buck off whiskey.
Its a partnership

hardCopy

The Bushmills/Jose Cuervo connection would explains McGregor's weird nonsensical post about whiskey and Mexicans: https://www.instagram.com/p/Bmgrm0dgWAb/?utm_source=ig_embed&utm_campaign=embed_loading_state_control

NasserShammaz

gucci wrote: »

Yeah you would never catch Beckham doing something to make a quick buck off whiskey.
Its a partnership

no doubt you would, but he would have his name on it not the postcode for Leightonstow or wherever he is from

Dj Stiggie

murphyebass wrote: »

Sorry to sound ignorant here but are you saying that this is a bushmills whiskey then?

When did he open the distillery or did he?

Is this like Teeling and Cooley all over again?

This happens all the time. Independent merchants buy whiskey from distilleries and sell it as their own or bond it to find their own flavour profile. In this case he worked with Bushmills master distiller and Proximo who own Bushmills have international distribution, but his own company owns the spirit and brand.

The Pogues whiskey is made by West Cork, and Sexton's is also Bushmills and there's countless other brands out there made by other distilleries.

There's also nothing wrong with what Teeling did. They took their family reserve when they sold Cooley. It was always the Teeling family's whiskey.

DeadParrot

I was surprised he couldn't link up with one of the Dublin brands.
Proper 12 is an awful awful name

EagererBeaver

DeadParrot wrote: »

I was surprised he couldn't link up with one of the Dublin brands.
Proper 12 is an awful awful name

Nobody in Dublin would have any stock to give him yet. The stock they can get in from others would all be prioritized for their own stuff.

the beer revolu

DeadParrot wrote: »

.
Proper 12 is an awful awful name

I wouldn't worry. That name will not be allowed.

JJJJNR

wexie wrote: »

I dunno, maybe it's just an entirely unfair prejudice on my part.

I just wasn't expecting a product that is supposed to reflect the true nature of Crumlin to be particularly refined or high class.

Its fu*king whiskey, you drink it and then go out slashing neighbours tyres.

Working class heroes

wexie wrote: »

I dunno, maybe it's just an entirely unfair prejudice on my part.

I just wasn't expecting a product that is supposed to reflect the true nature of Crumlin to be particularly refined or high class.

unfair prejudice it is so.

Working class heroes

lads. It might well be muck but at least sample the stuff or wait till its reviewed before labelling it so, ffs.

Probably just Paddy rebranded, we'll all be smashing up our kitchens after half a bottle

Effects

Cake of Tremendous Power wrote: »

Probably just Paddy rebranded, we'll all be smashing up our kitchens after half a bottle

Have you not bothered reading the thread? It's Bushmills.

Effects

the beer revolu wrote: »

I wouldn't worry. That name will not be allowed.

It already has been.

Effects

Effects wrote: »

Have you not bothered reading the thread? It's Bushmills.

I was being facetious, don't worry I read it.

the beer revolu

Effects wrote: »

It already has been.

Source?

He already went public with a brand name owned by someone else.
It is entirely possible that he went public with this name without doing his homework.
There is no way the Irish Whiskey Association will let this pass.
If this makes it to market with this name, I'll actually buy a bottle!

Chong

the beer revolu wrote: »

Source?

He already went public with a brand name owned by someone else.
It is entirely possible that he went public with this name without doing his homework.
There is no way the Irish Whiskey Association will let this pass.
If this makes it to market with this name, I'll actually buy a bottle!

It's already in the market, it is being sold in Dublin Airport

BeerNut

Saw somewhere else that because "Twelve" is in letters it doesn't suggest an age statement the way digits would. I guess the same principle applied to Crested Ten until recently.

the beer revolu

Chong wrote: »

It's already in the market, it is being sold in Dublin Airport

Holy crap.
Looks like I'm going to have to buy a bottle!

Pelvis

BeerNut wrote: »

Saw somewhere else that because "Twelve" is in letters it doesn't suggest an age statement the way digits would. I guess the same principle applied to Crested Ten until recently.

So it's a homage to Dublin Twelve?

BeerNut

Yes. Crested Ten was huge in Ballyfermot too.

Leo Demidov

the beer revolu wrote:

There is no way the Irish Whiskey Association will let this pass. If this makes it to market with this name, I'll actually buy a bottle!

It's in Tesco nationwide. I wouldn't spend €45 quid on it, he'll have to adapt his price point to suit his market.