Aviva Stadium naming rights round 2

CIARAN_BOYLE

As we all know new LDR was named Aviva Stadium when it opened in 2009 in a 10 year deal valued at €40 million which paid for a lot of the costs of building the stadium. Well the deal expires in 3 years.

Will the IRFU and the FAI seek to restore the name Lansdowne road to the stadium or will they seek to resell the naming right. A new venue is valued above an existing venue and and the market for naming rights is poor as seen by failures to sell naming rights for Thomond and the RDS recently.

Any thoughts.

laugh

The stadium cost €420 million or so, they should crowd fund reverting to Lansdowne, it's the oldest rugby ground in constant use in the world.

CIARAN_BOYLE

laugh wrote: »

The stadium cost €420 million or so.

True 235 or so paid by the state and 185 or so paid by FAI/IRFU. For what its worth the naming rights took almost 25% of the IRFU/FAIs burden off them.

former total

I doubt there's any debate over whether it's going to happen. The only question is who takes it on and how much they pay.

durthacht

former total wrote: »

I doubt there's any debate over whether it's going to happen. The only question is who takes it on and how much they pay.

Absolutely they should sell naming rights.

The FAI are still massively in debt and the IRFU can barely compete with the money in the English and French games. If selling naming rights provides funds to keep some of our best players in Ireland then I'd be all for it.

I imagine they would sell as the Aviva has far more exposure and prestige than either RDS or Thomond.

Buer

It would be utterly insane for them not to do anything but sell the naming rights.

MJohnston

I think Aviva are somewhat out of the Irish consumer market too now, at least definitely in Health insurance. So I suppose we can expect a change whatever it is.

Mr.Nice Guy

It was a disgrace that they changed the name in the first place. That would never have happened with Wembley or Twickenham, but then the English respect tradition.

Ireland's football team I believe are also one of the few international sides that sell jerseys with a corporate logo across the front - it's more important to fill John Delaney's coffers than to have a bit of dignity.

Ideally the name will revert back to Lansdowne Road but we all know the people that make these decisions would sell out their own mothers for a bit of moolah.

And I don't buy this argument about how it's justifiable because it brings in funds. Should we allow the Book of Kells to be renamed iKells if Apple pay us a pretty penny for the right to do so? Is nothing sacred?

Time to stop selling out.

The Lost Sheep

Mr.Nice Guy wrote: »

It was a disgrace that they changed the name in the first place. That would never have happened with Wembley or Twickenham, but then the English respect tradition.

Ireland's football team I believe are also one of the few international sides that sell jerseys with a corporate logo across the front - it's more important to fill John Delaney's coffers than to have a bit of dignity.

Ideally the name will revert back to Lansdowne Road but we all know the people that make these decisions would sell out their own mothers for a bit of moolah.

And I don't buy this argument about how it's justifiable because it brings in funds. Should we allow the Book of Kells to be renamed iKells if Apple pay us a pretty penny for the right to do so? Is nothing sacred?

Time to stop selling out.

Selling out? Its not. It very much is justifiable as where do you make up the money from not doing it. Ireland soccer team are one of the few but that's a different sport. As for pety comment on JD...:rolleyes:
Virtually all rugby teams have sponsors on jerseys bar world cups
The name reverting to Lansdowne Road means less money for every part of the game in the country. How is that a good thing?

Mr.Nice Guy

The Lost Sheep wrote: »

Selling out? Its not. It very much is justifiable as where do you make up the money from not doing it. Ireland soccer team are one of the few but that's a different sport. As for pety comment on JD...:rolleyes:
Virtually all rugby teams have sponsors on jerseys bar world cups
The name reverting to Lansdowne Road means less money for every part of the game in the country. How is that a good thing?

The OP reads:

Will the IRFU and the FAI seek to restore the name Lansdowne road to the stadium

Hence why I mentioned soccer. And it's laughable that you consider a comment against 'JD' petty when this man earns more than the winners of the League of Ireland, and has called the league 'a problem child'. He's everything that's wrong with the way sport is governed in this country - 'get as much cash as possible - for corporate pockets.'

As for, 'The name reverting to Lansdowne Road means less money for every part of the game in the country. How is that a good thing?' I already addressed that. If you keep selling out on tradition and culture then what are you left to represent?

Hey tourists, pop down to Trinity Trump College to see the Book of Kells Apple's iKells, then why not have a look inside The GPO Amazon Post Office, and when you're done there head down to Croke Park McDonald's Park to catch a GAA game.

Hey, it's a great future isn't it because there's so much MONEY coming in.

Podge_irl

People go to Trinity College and see the Book of Kells because of their name and history.

People go to Lansdowne Road because of who is playing there. If they call it Aviva the chances are the people playing there will be more likely to win - suits me fine.

ionadnapokot

Mr.Nice Guy wrote: »

It was a disgrace that they changed the name in the first place. That would never have happened with Wembley or Twickenham, but then the English respect tradition.

Ireland's football team I believe are also one of the few international sides that sell jerseys with a corporate logo across the front - it's more important to fill John Delaney's coffers than to have a bit of dignity.

Ideally the name will revert back to Lansdowne Road but we all know the people that make these decisions would sell out their own mothers for a bit of moolah.

And I don't buy this argument about how it's justifiable because it brings in funds. Should we allow the Book of Kells to be renamed iKells if Apple pay us a pretty penny for the right to do so? Is nothing sacred?

Time to stop selling out.

Agree
It still is Lansdowne road and always will be
It still is the Point Depot and always will be
It still is Musgrave Park and always will be
It still is Ravenhill etc
etc
Ok. sell the name. € needed
But please. People of Ireland, I beg you, STOP calling it by the sponsors name.

Buer

Shag all people call those arenas by anything but the sponsor's name aside from Musgrave because Irish Independent Park is the clunkiest moniker known to man.

To the punter on the street, it's the 3 Arena, the Aviva, Kingspan etc. The media are obliged to refer to them as such and that pretty much assures that people will follow suit.

vienne86

Of course they will sell the naming rights again - they would be mad to turn down that amount of cash. And besides, Landsdowne Road as a title is not really of any relevance to the football fans.

Sleeper12

Ah FFS I'm only getting used to calling it Aviva.

ionadnapokot

Buer wrote: »

Shag all people call those arenas by anything but the sponsor's name aside from Musgrave because Irish Independent Park is the clunkiest moniker known to man.

To the punter on the street, it's the 3 Arena, the Aviva, Kingspan etc. The media are obliged to refer to them as such and that pretty much assures that people will follow suit.

Yea! Shag them idiots. Who needs culture and heritage when you have money?

Cookiemunster

ionadnapokot wrote: »

Yea! Shag them idiots. Who needs culture and heritage when you have money?

Rugby is a professional sport. Without money it doesn't exist. It has nothing to do with culture or heritage. Personally I rather sell the naming rights and keep our top players playing at home.

Buer

ionadnapokot wrote: »

Yea! Shag them idiots. Who needs culture and heritage when you have money?

You want the sport to continue in Ireland, you need the money. A name doesn't change history. It would be the height of stupidity to turn down the money.

machiavellianme

Buer wrote: »

Shag all people call those arenas by anything but the sponsor's name aside from Musgrave because Irish Independent Park is the clunkiest moniker known to man.

To the punter on the street, it's the 3 Arena, the Aviva, Kingspan etc. The media are obliged to refer to them as such and that pretty much assures that people will follow suit.

What law is there that states the media are obliged to call them as such? There's absolutely nothing to stop them calling it anything they want, but they choose to do so because it may potentially upset a potential advertising sale. The "media" have long since sold their souls to the highest bidder and would sell a derivative of it if given half the chance.

Seeing as the State contributed most of the cost of Lansdowne road, I'd prefer to see any cash from naming pay down some of the national debt than squander it on sports that do OK for themselves on the international level. It's not like you can go out and buy a better player to represent the national team. Anything at provincial or lower levels should either look after itself or fold if not sustainable.

Buer

machiavellianme wrote: »

What law is there that states the media are obliged to call them as such? There's absolutely nothing to stop them calling it anything they want, but they choose to do so because it may potentially upset a potential advertising sale. The "media" have long since sold their souls to the highest bidder and would sell a derivative of it if given half the chance.

They can see their media access hugely curtailed.

machiavellianme wrote: »

Seeing as the State contributed most of the cost of Lansdowne road, I'd prefer to see any cash from naming pay down some of the national debt than squander it on sports that do OK for themselves on the international level. It's not like you can go out and buy a better player to represent the national team. Anything at provincial or lower levels should either look after itself or fold if not sustainable.

Yeah. Ok. Do you think the game and development is all cost free?

cdeb

Mr.Nice Guy wrote: »

It was a disgrace that they changed the name in the first place. That would never have happened with Wembley or Twickenham, but then the English respect tradition.

The English respect tradition?

Have you watched Bolton Wanderers in action in the Macron Stadium (previously the Reebok Stadium) in the Checkatrade.com trophy lately?

I dislike corporate stadium naming rights too, and agree with the other poster who said people should just ignore it and maybe it'll go away, but let's not pretend the English are above stuff like this either. There's a huge amount of grounds being renamed in England unfortunately.

ionadnapokot

Buer wrote: »

You want the sport to continue in Ireland, you need the money. A name doesn't change history. It would be the height of stupidity to turn down the money.

Never said turn down the money. Read the previous post

johnnyryan89

CIARAN_BOYLE wrote: »

As we all know new LDR was named Aviva Stadium when it opened in 2009 in a 10 year deal valued at €40 million which paid for a lot of the costs of building the stadium. Well the deal expires in 3 years.

Will the IRFU and the FAI seek to restore the name Lansdowne road to the stadium or will they seek to resell the naming right. A new venue is valued above an existing venue and and the market for naming rights is poor as seen by failures to sell naming rights for Thomond and the RDS recently.

Any thoughts.

The time to sell the naming rights for Thomond Park was ten years ago. They said that back then once the new stadium was completed you'd be looking at 750,000 per annum which then would have got you world class talents, now you're looking at 350,000 per annum which would get you a decent young player for about two years until a French team offers him more.

Hindsight is a beautiful thing and the way Munster Rugby has fallen they'll be kicking themselves at such a missed opportunity.

ionadnapokot

Cookiemunster wrote: »

Rugby is a professional sport. Without money it doesn't exist. It has nothing to do with culture or heritage. Personally I rather sell the naming rights and keep our top players playing at home.

So would I.
Just don't call it the sponsors name. Like most of the lemmings around

Interested Observer

Mr.Nice Guy wrote: »

Nonsense nonsense nonsense

Ireland are already struggling to keep up with the English and French when it comes to finances, there is no way they can afford to turn down €40m+ for naming rights.

bilston

ionadnapokot wrote: »

Mr.Nice Guy wrote: »

It was a disgrace that they changed the name in the first place. That would never have happened with Wembley or Twickenham, but then the English respect tradition.

Ireland's football team I believe are also one of the few international sides that sell jerseys with a corporate logo across the front - it's more important to fill John Delaney's coffers than to have a bit of dignity.

Ideally the name will revert back to Lansdowne Road but we all know the people that make these decisions would sell out their own mothers for a bit of moolah.

And I don't buy this argument about how it's justifiable because it brings in funds. Should we allow the Book of Kells to be renamed iKells if Apple pay us a pretty penny for the right to do so? Is nothing sacred?

Time to stop selling out.

Agree
It still is Lansdowne road and always will be
It still is the Point Depot and always will be
It still is Musgrave Park and always will be
It still is Ravenhill etc
etc
Ok. sell the name. needed
But please. People of Ireland, I beg you, STOP calling it by the sponsors name.

If calling Ravenhill, "Kingspan" means Ulster signing the likes of Piutau and Coetzee it's fine by me.

If calling Lansdowne Rd, "the Aviva", means the likes of Conor Murray, Robbie Henshaw and Iain Henderson stay in Ireland then it's fine by me.

It's a pretty easy source of income and helps us try and compete with the French and English clubs.

Shefwedfan

Sell Sell Sell.....

Then hand all the money to Leinster......

ionadnapokot

bilston wrote: »

If calling Ravenhill, "Kingspan" means Ulster signing the likes of Piutau and Coetzee it's fine by me.

If calling Lansdowne Rd, "the Aviva", means the likes of Conor Murray, Robbie Henshaw and Iain Henderson stay in Ireland then it's fine by me.

It's a pretty easy source of income and helps us try and compete with the French and English clubs.

I'm not disagreeing about selling the name! Take the money.
Just refer to it as Lansdowne rd etc
Easy. And it also will help my blood pressure

CIARAN_BOYLE

Interested Observer wrote: »

Ireland are already struggling to keep up with the English and French when it comes to finances, there is no way they can afford to turn down €40m+ for naming rights.

Theres no way in hell we get 4 million a year for naming rights again. As I mentioned earlier naming rights for a new venue are worth more than for an existing venue. If we get half that we should be happy.

machiavellianme

Buer wrote: »

They can see their media access hugely curtailed.



Yeah. Ok. Do you think the game and development is all cost free?

I never said it was free but if any sport can't sustain itself, then let it die. Throwing money at it only delays the inevitable.

Squeeonline

Out of all sponsors for a stadium name "Aviva" is not the worst. If it wasn't a company I'd have no problem at all with the name, except for it just not sounding particularly Irish.

Better than the travisty that is the Bord Gáis Energy Theatre.