Aer Lingus Fleet/Routes Discussion

ohigg84

In fact, branding plays a huge part of any company, but especially in the airline business.

After all, the brand/logo is the visual cue to which the company embodies it's principles and it's values.

In order for a brand to be successful, it must be eye-catching, memorable, and the service provider (the company) must provide an adequate level of service to which the customer will react to in either a positive or negative way.

Sorry for the lecture, but I studied services marketing..

My point is.. Airline liveries and logos are divisive issues, and aircraft spotters and aviation enthusiasts can get upset about it (,myself included), and the Aer Lingus brand refresh is a prime example.

The Aer Lingus brand is a global phenomenon- particularly the 'Shamrock' logo and the beautiful fresh green livery.

The current livery, although introduced nearly 23 years ago (Feb 14th 1996) is still a modern and fresh livery, and when Stephen Kavanagh mentioned the brand would be refreshed, I surely thought it might be a small tweak to their current livery.

I certainly hope that it the case.. The same livery tweak to which KLM did, its a really nice livery.














T

California Dreamer

Ok people lets stop feeding the troll!!!! :rolleyes:

kevinandrew

Paul Buckley, Head of Social at Aer Lingus has indicated that EI-DVM, the Retro, isn’t going anywhere.


In an exchange on Twitter he replied to a user who had shared a Change.org petition set up to keep the retrojet flying (yes, really) and stated there was no need for such a petition. When asked if that meant the retrojet would be around for years to come he simply replied “yup” much to the delight of the retrojet fan!


There’s nothing quite like the rumour mill at Aer Lingus!

liiga

EI-EDY is supposed to operate the EI109 service to JFK on the afternoon of the 17th

Tenger

Cool to see social media at EI being so interactive

Stephen Strange

Tenger wrote: »

Cool to see social media at EI being so interactive

It was more him posting from his personal account, but in fairness it was nice to see some engagement.

sjb25

Hmmmm

Nibs05

sjb25 wrote: »

Hmmmm

I kinda like it...

Comhrá

Qantas in green. Dull and boring, same copy-cat effort as a thousand other airlines worldwide.

john boye

If that's it then they must have been the only ones who liked the new Lufty one.

Tenger

Comhra wrote: »

Qantas in green. Dull and boring, same copy-cat effort as a thousand other airlines worldwide.

Saw that image myself on an ex-EI staff facebook group just this morning.

Agreed on the copycat thought. I think its just the trend in marketing/design recently that a mostly white livery is more neutral.
"It allows the modern tech savvy traveller to create their own brand experience rather than being informed by the brand itself"
BS in my opinion. At least the green engines add a bit of extra green.

Comhrá

john boye wrote: »

If that's it then they must have been the only ones who liked the new Lufty one.

Agreed. Lufthansa have set the gold standard for a 'non-livery'...even had to revisit it because the dark blue was too dark and appeared black in dull overcast conditions.

MICKEYG

Please no!!

Comhrá

The nice blue colour seems to have been dropped too. Just two shades of green is very drab. Sort of like that awful Rugby scheme.

Maybe they should go the whole way and rename the airline 'IAG Ireland' and be done with it.

Locker10a

That shamrock looks awful, like the symbol you’d see on a cheap version of Lidl “Irish” butter

b757

Looks great.

Dardania

I do like the font. Seems more inviting and accessible.

The front of the plane being white is quite meh

sandbelter

Agree...it's bland...the font at the front should be larger.

Eurowhite works best when there's an abundance of bright light creates more of a gloss affect....for example Qantas' Eurowhite works well in contrast to the the bright Australian sunshine, red centre and the white colour is reflective in bright and sunny climates.

In Ireland's grey skies and weak light white isn't going to look more matt than gloss. It will look far better on screen than it will in reality, but could be worse, it's not JAL, Lufthansa, Iberia or China Eastern.

Will be very meh in reality.

ohigg84

Locker10a wrote: »

That shamrock looks awful, like the symbol you’d see on a cheap version of Lidl “Irish” butter

I agree, its hideous!


It looks like a drunk shamrock, looks so ridiculous..



If the current shamrock was retained, it would be slightly better, but the entire livery is so bland.




How is this a brand refresh?


t

theguzman

Too mean to buy a few buckets of paint, cancels several TATL flights from Shannon every summer. They are reaching ever new lows, I only fly Aer Lingus nowadays involuntary when its either paid for or if I'm connecting via LHR, AMS etc.

joeysoap

I miss the blue. Could have retained a sash of blue bedside the green.

Larbre34

Its not terrible. If they wrapped the under-tail curl back around on the upper fuselage further forward it would finish it better.

Is that design sheet a definite version?

sherology

Oh dear... It's not gonna 'pop' anywhere (ground or sky)... And it's free advertising. Not getting the shamrock redesign... It's childish... I'd keep the current one.

Agree... A blue line would be better than that light green one (more pop).

Font also looks a little silly/childish... Not helped by the equally odd shamrock... And to finish... Oh dear... Hope it comes out better than the drawing. 20yrs of that!!! Looks tired already.

kevinandrew

If that’s the new shamrock, it’s awful. It looks childish and somehow already very dated, it doesn’t help that it seems to face the wrong direction on the tail. Can you imagine that Shamrock in silver on the Business Class cabin bulkheads?!


The titles are equally awful, that ‘g’ in particular looks a mess. If they wanted to go for a ‘clean’ and ‘fresh’ look, they’ve seriously missed the mark. The current shamrock with billboard titles in the Aer Club font would have achieved that more than this attempt.


Hoping this is just one design they were considering and not the final effort.

vectorvictor

Not awful and relatively modern , could get used to it. However ... That shamrock is just pure wonky and looks like there's something wrong. Is it facing the wrong way round?

liiga

Wish the logo was bigger

Tenger

theguzman wrote: »

Too mean to buy a few buckets of paint, cancels several TATL flights from Shannon every summer. They are reaching ever new lows, I only fly Aer Lingus nowadays involuntary when its either paid for or if I'm connecting via LHR, AMS etc.

Every airline has flights cancelled due to tech or weather issues.
And the white doesnt mean less paint used. It just meabs the painting takes less time.

JCX BXC

Tenger wrote: »

Every airline has flights cancelled due to tech or weather issues.
And the white doesnt mean less paint used. It just meabs the painting takes less time.

Not normally to the extent of the unreliability of the Shannon flights though. That's really another discussion however.

Comhrá

vectorvictor wrote: »

Not awful and relatively modern , could get used to it. However ... That shamrock is just pure wonky and looks like there's something wrong. Is it facing the wrong way round?

The rebrand isn't exactly new, is it? This B767 was flying for EI in 2016 in very similar colours to this new scheme.

marno21

^^ That looks like a simulation.

Here's a video of that 767 (N234AX) taking off in Boston

https://www.youtube.com/watch?v=T0ndu3ao-HM