Demand for Personal Trainers

OzMister

Hey all,

Is their a demand for personal trainers at the mo. I already hold a full time job in another sector, yet have always loved keeping myself in shape. I normally work 3 days a week so I'm thinking of doing a personal trainers course and starting up a private practice on my days off. I just love living healthy and being fit and would love to be of help to others looking for the same. But is their a demand oft it?

Many a thanks

OzMister

Darkest Horse

In my opinion, not to the extent that there was maybe 7/8 years ago. On the other hand maybe there is but it's just spread over a wider group of trainers because of the low entry barriers and the propensity of bored people like yourself getting into it for the hell of it. I think I'm being a little harsh there maybe but to me the current fitness landscape is skewed more towards group training, crossfit and road cycling. They seem to be the current popular pursuits, love it or hate it. There is probably a good market there for semi-private training but only for those trainers that are really good and have accumulated a few years experience. Right off the bat, probably not. For the most part I think the profession, if you can call it that at this stage, is being undermined by the sheer number of people doing it who, in turn, offer cheaper and cheaper prices to attempt to carve out a place in a competitive market. If you can learn the game from a good trainer/coach and cut through all the bull**** of the commercial side of the fitness industry and programme safely and effectively and apply good business principles, there is probably a mediocre living to be made. Trainers don't get offended, these are my biased opinions derived from my experiences.

OzMister

Did I say I was bord? Did I say I was getting in to for the hell of it? Iv been training for the last 15 years and in much better shape than a lot of p.t I see round the place. My only regret is that I didn't pursue this as a profession a few years ago. I'm doing this because it makes me happy and for no other reason.

draiochtanois

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endacl

draiochtanois wrote: »

This post has been deleted.

In fairness, the op sounded fairly happy in the opening post. Before being shot down for no good reason...

tenifan

OzMister wrote: »

Did I say I was bord? Did I say I was getting in to for the hell of it? Iv been training for the last 15 years and in much better shape than a lot of p.t I see round the place.

I don't think it matters hugely if you're really fit, as much as whether you'd be a good trainer - good at motivating people, teaching them correct technique for exercises, even general skills in running a small business will be important (you need insurance for a start, and don't be surprised if the tax man starts sniffing about).

My current group trainer does it part-time and his classes are never empty. Some actually have waiting lists.

On the other hand, another trainer I know of gets plenty of people to his class but can't get any recurring business.. he's superfit and outgoing which gets him business, but he's not that good, which is why he can't keep it.

Anyway, to answer your question.. if you're in the right area, and have the right facilities, work hard and get a few good clients, your business can grow through word of mouth.

The fact you're doing a 3-day week, permanent job means you can grow your side business at your leisure.

Darkest Horse

OzMister wrote: »

Did I say I was bord? Did I say I was getting in to for the hell of it

No but I took it upon myself to presume that. I admitted I was being a little harsh. Sorry.

Being into health and fitness for years on end doesn't partially qualify you in my opinion though. Nearly every profile I see on trainers' websites start off by saying "[insert name here] has been passionate about health and fitness all his/her life" as if we are to take that as validation of their abilities. It's a prerequisite of course but it doesn't give you any more marketability than the next trainer.

OzMister

Darkest Horse wrote: »

No but I took it upon myself to presume that. I admitted I was being a little harsh. Sorry.

Being into health and fitness for years on end doesn't partially qualify you in my opinion though. Nearly every profile I see on trainers' websites start off by saying "[insert name here] has been passionate about health and fitness all his/her life" as if we are to take that as validation of their abilities. It's a prerequisite of course but it doesn't give you any more marketability than the next trainer.

Everyone has to start somewhere, and I don't think I'm better or less than anyone. I know my capabilities, and I know for a fact I'd be doing it for the correct reasons.

Golfnut77

OzMister wrote: »

Hey all,

Is their a demand for personal trainers at the mo. I already hold a full time job in another sector, yet have always loved keeping myself in shape. I normally work 3 days a week so I'm thinking of doing a personal trainers course and starting up a private practice on my days off. I just love living healthy and being fit and would love to be of help to others looking for the same. But is their a demand oft it?

Many a thanks

OzMister

I've been working as a personal trainer for the last 12 years, I've never been so busy as I have been the last 3 years in particular, a massive uptake in clients particularly women. However, although it's relatively straight forward to become qualified, building a client base is a whole other story, I was lucky enough that my name got around through word of mouth in my area and now I have the clients to keep me going.

If you have a presence on social media then maybe something like Pat Divilly has done through his Facebook page, creating online workout programmes, as well as a cook book then maybe it would be easier for you to build a client base than it was for me starting out.

endacl

OzMister wrote: »

Everyone has to start somewhere, and I don't think I'm better or less than anyone. I know my capabilities, and I know for a fact I'd be doing it for the correct reasons.

The fact is, I suppose, that there are hundreds of people scraping a living at PT. And there are a few making a decent living. And a few less minting it!

Like any business, I'd say do your research. There is definitely a market, but it is glutted with people who are all doing the same thing, and in the same way. If I were you, I'd be looking at specialising. What can you do that nobody else is doing? What can you potentially do better than others?

I always thought, for example, that there would be a nice little niche for training at home. Making house calls for thirty minute sessions with portable equipment. Light weights, kettle bells, resistance bands etc. Plus, if you supply these, selling bespoke sets to clients might be another revenue generating stream. A roster of clients, weekly, fortnightly and monthly? Maybe a 'Tupperware party' type of thing once a month to drum up a bit of business.

The hardest part of setting up any business is setting it up! Best of luck with it.

draiochtanois

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Vet Thrower

It's relatively common for companies to have a link with personal finance advisers who come into the office for a day a month and are available to help people with mortgages, pension advice etc. In reality, they are there to sell financial products, but people like it anyway, so it's a win-win.

I think there is an opportunity there for personal trainers to start doing the same thing. Most American multinationals have a 'wellness' agenda that they need to be seen to do something about.

Set up in a meeting room once a month, carry out assessments, and give people exercise and diet programmes for the following month. As well as whatever fee you get from the company, you would probably win a few new clients, and you could even sell a few supplements or whatever while you were at it.

endacl

draiochtanois wrote: »

If he wants to get into any business he will need to develop a thicker skin and a more pleasant disposition in general will help.

This isn't a business situation though, is it? It's a conversation on a discussion board. He asked a simple and reasonable question. I just thought your response to it was a little harsh and unnecessary.

Hanley

Vet Thrower wrote: »

It's relatively common for companies to have a link with personal finance advisers who come into the office for a day a month and are available to help people with mortgages, pension advice etc. In reality, they are there to sell financial products, but people like it anyway, so it's a win-win.

I think there is an opportunity there for personal trainers to start doing the same thing. Most American multinationals have a 'wellness' agenda that they need to be seen to do something about.

Set up in a meeting room once a month, carry out assessments, and give people exercise and diet programmes for the following month. As well as whatever fee you get from the company, you would probably win a few new clients, and you could even sell a few supplements or whatever while you were at it.

^^^ legend of an idea

draiochtanois

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Doug Cartel

endacl wrote: »

This isn't a business situation though, is it?

If he wants to make a business out of fitness, then everything he posts here is now a business situation.

swimming in a sea

If you're good you won't have to find work all you'll be doing is turning it down.

They're so many poor Personal Trainers in the market, offering cheap rates and they just follow their client around the gym filling out a training log they probably downloaded off the internet.

Hanley

swimming in a sea wrote: »

If you're good you won't have to find work all you'll be doing is turning it down.

They're so many poor Personal Trainers in the market, offering cheap rates and they just follow their client around the gym filling out a training log they probably downloaded off the internet.

I wish that was true... but it's not.

Alf Veedersane

swimming in a sea wrote: »

If you're good you won't have to find work all you'll be doing is turning it down.

...assuming your voice can be heard above the din.

Darkest Horse

Hanley wrote: »

I wish that was true... but it's not.

Ha ha! I was just about to say the same thing!

OzMister

draiochtanois wrote: »

This post has been deleted.

Looks to me you don't want anymore people coming on to the market just admit it, for some reason my thread upsets you. I was only asking a general question about personal training, and you had to be a smart arse toward me putting words in my mouth and making unnecessary assumptions about my intentions. Iv dealt with people like you before and I will again, but I do it with a smile on my face.

Thanks for those who gave me solid info, positive and negative.

btkm8unsl0w5r4

I work in Sandyford, to my knowledge there are 7 gyms in the area of 500m around eachother. A Ben Dunne, 2 new large personal training olympic lifting type gyms. Crossfit Ireland, and two more established personal training gyms and one new small personal training gym. I have tried a few of them and they are all good gyms. Westwood is near also.

I do wonder how much saturation the market can take. And while I think there is great value in personal training this sort of density will lead to a race to the bottom, and make it hard to make a living at it.

While its easy to see this attitude as a attempt to limit new entrants into the market ( I have no dog in this fight), the fact is that on average half of personal trainers will be below average quality.

Like any business people who are good at their job (technically and inter-personally) will have success and those without will fail. You would want to have a strong desire to excel in business, marketing, professionally, and you would have to have the ability to withstand a number of years of financial deprivation.

I think personal training is a hard game, and inherent in it is that if your good your clients wont need you anymore as you will have taught them the skills to alter their body composition on their own.

Darkest Horse

Finley Calm Arena wrote: »

I work in Sandyford, to my knowledge there are 7 gyms in the area of 500m around eachother. A Ben Dunne, 2 new large personal training olympic lifting type gyms. Crossfit Ireland, and two more established personal training gyms and one new small personal training gym. I have tried a few of them and they are all good gyms. Westwood is near also.

I do wonder how much saturation the market can take. And while I think there is great value in personal training this sort of density will lead to a race to the bottom, and make it hard to make a living at it.

While its easy to see this attitude as a attempt to limit new entrants into the market ( I have no dog in this fight), the fact is that on average half of personal trainers will be below average quality.

Like any business people who are good at their job (technically and inter-personally) will have success and those without will fail. You would want to have a strong desire to excel in business, marketing, professionally, and you would have to have the ability to withstand a number of years of financial deprivation.

I think personal training is a hard game, and inherent in it is that if your good your clients wont need you anymore as you will have taught them the skills to alter their body composition on their own.

In principle that's how it should work but a lot of people just want accountability whether they know how to train and eat or not. The race to the bottom you refer to has long been under way. Like any industry with low entry barriers I think the onset of the economic recession caused many people to search for any port in a storm and because lots of people like training themselves, what better way to weather that storm than by training others and getting paid for it? It's this idealistic notion that motivates people to take various meaningless certifications from certifying bodies who play up to the dream and help saturate the market. I don't use this phrase lightly but to me the industry has become quite lowbrow in certain sectors/areas. But it's unfair to just come down on the fitness industry. It applies elsewhere also. For instance, a friend of mine who is a qualified solicitor who does not practice, noticed a similar trend in the legal game whereby an influx of people to do the law examinations was a factor in falling salaries. I'm not sure but I think the accountancy sector might be experiencing a similar trend.

Transform

Finley Calm Arena wrote: »

I work in Sandyford, to my knowledge there are 7 gyms in the area of 500m around eachother. A Ben Dunne, 2 new large personal training olympic lifting type gyms. Crossfit Ireland, and two more established personal training gyms and one new small personal training gym. I have tried a few of them and they are all good gyms. Westwood is near also.

I do wonder how much saturation the market can take. And while I think there is great value in personal training this sort of density will lead to a race to the bottom, and make it hard to make a living at it.

While its easy to see this attitude as a attempt to limit new entrants into the market ( I have no dog in this fight), the fact is that on average half of personal trainers will be below average quality.

Like any business people who are good at their job (technically and inter-personally) will have success and those without will fail. You would want to have a strong desire to excel in business, marketing, professionally, and you would have to have the ability to withstand a number of years of financial deprivation.

I think personal training is a hard game, and inherent in it is that if your good your clients wont need you anymore as you will have taught them the skills to alter their body composition on their own.

there are now 3 yes 3 crossfit affiliates in sandyford!

dont agree with the final statement as thats not my experience

Nervous Wreck

Finley Calm Arena wrote: »

I think personal training is a hard game, and inherent in it is that if your good your clients wont need you anymore as you will have taught them the skills to alter their body composition on their own.

Strongly disagree.

nice_guy80

within 5 years there will be a crossfit in every town with 15000+ people

time for someone else to come up with a better alternative that can be re-produced

JJayoo

Bring in Planet Fitness and Pizza Tuesdays

Remmy

JJayoo wrote: »

Bring in Planet Fitness and Pizza Tuesdays

ha do any of the globo type gyms in Ireland do this? I'd pay the payg fee then carb up

nc19

My gym cant keep a PT on staff. As soon as the PT has built a reputation they leave and start boot camps etc. My gym has had a sign saying 'PT starting soon' for months

id say theres a demand

LuckyLloyd

Finley Calm Arena wrote: »

I think personal training is a hard game, and inherent in it is that if your good your clients wont need you anymore as you will have taught them the skills to alter their body composition on their own.

Ha! I've found a good setup with good coaches that have helped me achieve superb results and I'll now, do what...stop working with them? That wouldn't be my attitude!!

NZ_2014

Transform wrote: »

there are now 3 yes 3 crossfit affiliates in sandyford!

Can you PM me the name of these Crossfits, thinking of joining; thanks

NZ_2014

NZ_2014 wrote: »

Can you PM me the name of these Crossfits, thinking of joining; thanks

Actually, no worries, I found a map!

Nervous Wreck

NZ_2014 wrote: »

Can you PM me the name of these Crossfits, thinking of joining; thanks

Pretty sure they're called Crossfit.





/ba-dum-tish

btkm8unsl0w5r4

LuckyLloyd wrote: »

Ha! I've found a good setup with good coaches that have helped me achieve superb results and I'll now, do what...stop working with them? That wouldn't be my attitude!!

Coach ( Strength Coach/ fitness coach) =/= personal trainer.

Mellor

Finley Calm Arena wrote: »

Coach (Strength Coach/ fitness coach) =/= personal trainer.

That's true, but we were talking about good personal trainers. Not cookie cutter programs and bootcamp in the park.

Transform

PT and its demand is no different than any other business model and dont understand why others would view it differently.

As mentioned before its sold to everyone as Las Vegas but its more like butlins/mosney i.e. its not all glitz and glam.

A few years ago those looking for a trainer were less discerning but i do think people are becoming more educated on what to look for and are unwilling to accept the disorganised, unexperienced and uninterested trainer

There are at least 10 trainers in dublin i would allow train my mother (shes in her 60s, picks up injuries easily, takes bugger all exercise and forgets half the stuff you would tell her to do in a session so pretty demanding client) that regularly put out good content on the work they do.

Finally this whole idea that "well im passionate about training and nutrition, have always been into sports and regularly attend courses to update my skills so i think i have the skills to be a great trainer" is a total fuxking joke.

These attributes dont even factor into your skill set because they're taken as a given. Its like asking a BMW dealer is the car of good quality and built well.

Darkest Horse

"Transform wrote: »

Finally this whole idea that "well im passionate about training and nutrition, have always been into sports and regularly attend courses to update my skills so i think i have the skills to be a great trainer" is a total fuxking joke.

What you have said here is exactly my point. Some people think that liking sport and exercise is a vocation that validates them as a fitness expert and grants them license to establish themselves as someone who should be paid for this expertise. In my opinion, many new trainers are just people from other walks of life who have become bored and see this industry as low hanging fruit and a get rich quick scheme. The best example of this is my former postman who now goes around calling himself a "strength and conditioning coach".

btkm8unsl0w5r4

Transform wrote: »

Finally this whole idea that "well im passionate about training and nutrition, have always been into sports and regularly attend courses to update my skills so i think i have the skills to be a great trainer" is a total fuxking joke.

this is so true.

OzMister

Darkest Horse wrote: »

What you have said here is exactly my point. Some people think that liking sport and exercise is a vocation that validates them as a fitness expert and grants them license to establish themselves as someone who should be paid for this expertise. In my opinion, many new trainers are just people from other walks of life who have become bored and see this industry as low hanging fruit and a get rich quick scheme. The best example of this is my former postman who now goes around calling himself a "strength and conditioning coach".

Dark horse can you answer me this, were u born a personal trainer? Did u not start somewhere at some stage? Get off your high horse

Festinatio Cursor

OzMister wrote: »

Dark horse can you answer me this, were u born a personal trainer? Did u not start somewhere at some stage? Get off your high horse

To be fair looking your post history you have been looking into alot of different courses over the past 6 months. You can understand why he might assume it's more a boredom thing.

tenifan

OzMister wrote: »

Dark horse can you answer me this, were u born a personal trainer? Did u not start somewhere at some stage? Get off your high horse

Just have to add, some people have it , some don't.

A certain gym in town has a guy who stands up the top of the class, does all the exercises along with the class, and doesn't comment on anyone's technique, doesn't gauge if someone's too exhausted to continue, etc.

Worst I heard of was a kettlebells class my friends went to for the FIRST TIME! the instructor didn't even ask were there any new people or whether anyone had injuries. They just spent 30 minutes swingling a kettlebell with no technique, and had backache after it. A "free" class (included in gym membership), which is worth about what they paid for it.

The group exercise class I go to is different. A smaller group, max 15 people. You pay in 6 weeks blocks, so that ensures the same group, progressing every week, with the ability to give new people who join a bit of extra attention initially.
After something strenuous, the trainers eyes will be looking around to room, judging how much recovery time people need.
He'll suggest variations for exercises people can't do and correct people on their technique. It costs more than the gym's classes but is definitely worth it.

Darkest Horse

OzMister wrote: »

Dark horse can you answer me this, were u born a personal trainer? Did u not start somewhere at some stage? Get off your high horse

How dare you call me a personal trainer, I am a strength and conditioning coach!:P

Of course you have to start somewhere and if you are getting into it for the right reasons, fair play and best of luck. The reality is that you very well may be and I don't know you so I can't say for sure. I'm really talking more about the industry as a whole and, by extension, that's why the market has shrunk to the size it has. You won't make a great living but if you're doing what you want, that's as important.

OzMister

Festinatio Cursor wrote: »

To be fair looking your post history you have been looking into alot of different courses over the past 6 months. You can understand why he might assume it's more a boredom thing.

Yes that's true but Iv been posting as I'm an advocate for people I provide care to.

Transform

Darkest Horse wrote: »

How dare you call me a personal trainer, I am a strength and conditioning coach!:P

Of course you have to start somewhere and if you are getting into it for the right reasons, fair play and best of luck. The reality is that you very well may be and I don't know you so I can't say for sure. I'm really talking more about the industry as a whole and, by extension, that's why the market has shrunk to the size it has. You won't make a great living but if you're doing what you want, that's as important.

you wont make a great living? are you out of your mind?

You can make an amazing living AND do what you love.

This is the major issue with trainers - they are too apologetic about making money (so they under charge because they dont think they're worth a fair price) and think well its ok im doing something i love.

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

Trainers will come and go (more going in the next year IMO) and this is all down to a lack of basic understanding of their role in being a trainer and under pricing themselves to the point where they're working crazy hours just to make ends meet while living with their parents and telling everyone how successful they are.
Thats a lovely branded car, tshirt etc you got there but overall your clients dont really care if you cant actually make significant changes with them.


“Underpromise;overdeliver.”
― Tom Peters, i went to see him live 15yrs ago when i had bugger all money and could barely get by living in dublin. I still apply this daily and overall couldnt give a flying fucx what most trainers do as ive seen it all, they all come and go but those that succeed are those that adapt and have the ability to discard whats useless and apply what works as opposed to becoming the TRX guy, the kettlebell guy, the strength and conditioning guy, the functional movement gal, the running gal etc

My two cents or as the hodge twins say "do what ever the fuxk you wanna do".

Darkest Horse

Transform wrote: »

you wont make a great living? are you out of your mind?

You can make an amazing living AND do what you love.

This is the major issue with trainers - they are too apologetic about making money (so they under charge because they dont think they're worth a fair price) and think well its ok im doing something i love.

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

Trainers will come and go (more going in the next year IMO) and this is all down to a lack of basic understanding of their role in being a trainer and under pricing themselves to the point where they're working crazy hours just to make ends meet while living with their parents and telling everyone how successful they are.
Thats a lovely branded car, tshirt etc you got there but overall your clients dont really care if you cant actually make significant changes with them.


“Underpromise;overdeliver.”
― Tom Peters, i went to see him live 15yrs ago when i had bugger all money and could barely get by living in dublin. I still apply this daily and overall couldnt give a flying fucx what most trainers do as ive seen it all, they all come and go but those that succeed are those that adapt and have the ability to discard whats useless and apply what works as opposed to becoming the TRX guy, the kettlebell guy, the strength and conditioning guy, the functional movement gal, the running gal etc

My two cents or as the hodge twins say "do what ever the fuxk you wanna do".

No, I'm certainly not out of my mind. Maybe what you and I consider a great living are two different things? I don't want to get into that though as it can be a sensitive issue. I do fine out of it but I wouldn't consider myself rich. As well as that, we have to consider that while it is possible to make a great living being a trainer, coach, whatever, that isn't going to be everybody's experience. I think there are a lot more people making very little in the industry than there are earning a high income. And the clincher, for me, is this: This is not an industry in which there is substantial job security. Sure, earnings might be large for a few short years but do you see yourself still plugging away on the gym floor, doing the same things, when you're 65? Personally I'd like to think yes, but that isn't the reality for the vast, vast majority. How likely is a trainer to be considered a viable candidate for a mortgage? I'm not sure. Maybe you have/got one but how about your 3 day a week bootcamp guy doing it for a laugh on the side? If there were less bootcamps, he might be a 6 day a week guy. It's all very well working in Dublin, Cork or Galway but what about the guy/girl who works out of Claremorris or Letterkenny? These are just open-ended questions, I don't suspect that there are any clear cut answers but I'm just trying to let you in on why I think the way I do in relation to the matter.

Transform

we're on the same page here and overall i just dont see it any different than any other business TBH.

There are lots of golf coaches earning very little and there are a few doing really well for themselves - they blog regularly, put out good content, do great work with their clients etc its no different.

NO SELF EMPLOYED JOB offers job security so thats irrelevant.

Ive done this for close on 20years, own two really successful businesses that i could sell tomorrow so yup doing ok. Yes we own our own home (my wifes the smart one TBH and has a proper job as i have the fun easy job).

I co-own a business in kildare that actually employs 4 people full time (no cash under the table, wink and a nod ****e that goes on) so yes it can and does work because its run like a professional business thats 8,500sqft and looks and operates amazingly well.

Best to look at solutions rather than pointing out the pitfalls (of which there are many). I honestly dont much care about what other trainers are doing as it takes me away from doing exceptional work or writing material that gets people training or eating in a more improved manner.

Thinking i Really need to write an article called the 6 big reasons you shouldt become a trainer.

Darkest Horse

Transform wrote: »

we're on the same page here and overall i just dont see it any different than any other business TBH.

There are lots of golf coaches earning very little and there are a few doing really well for themselves - they blog regularly, put out good content, do great work with their clients etc its no different.

NO SELF EMPLOYED JOB offers job security so thats irrelevant.

Ive done this for close on 20years, own two really successful businesses that i could sell tomorrow so yup doing ok. Yes we own our own home (my wifes the smart one TBH and has a proper job as i have the fun easy job).

I co-own a business in kildare that actually employs 4 people full time (no cash under the table, wink and a nod ****e that goes on) so yes it can and does work because its run like a professional business thats 8,500sqft and looks and operates amazingly well.

Best to look at solutions rather than pointing out the pitfalls (of which there are many). I honestly dont much care about what other trainers are doing as it takes me away from doing exceptional work or writing material that gets people training or eating in a more improved manner.

Thinking i Really need to write an article called the 6 big reasons you shouldt become a trainer.

Should or shouldn't?

There's plenty of reason on both sides of the argument. You've clearly done well as you seem to have the skills to exploit the market. I don't think you are comparing like with like either though. I do accept that being a trainer is just like any other business but if you have a large gym as you do, the landscape you are faced with is not exactly similar to that faced by the recently qualified trainer with no experience who feels he can take enough of the market to fund his life. On the contrary, I think that you would be that guy's competitor and that the market that he wants to exploit could be your back yard. He's in trouble if that's the case and that's fine because we live in a capitalist society. Also, if you established yourself over the last two decades, you were faced with a less cramped market and, for some time at least, a booming economy. Could it be argued that you'd built yourself a decent business by the time the crash came around? If so, you might have been in a good position to weather it. That's not the case for someone now who has to fight against numerous Crossfit facilities and the (re)emergence of road cycling, not to mention a still flagging, albeit recovering, economy. When it comes down to it, I'm not saying it can't be done; it can! But I don't think there's a huge market there and the OP would likely be faced with market conditions akin to shark-infested waters.

Vet Thrower

There is a personal trainer set up right by the entrance of a driving range that I go to. The range is always busy, with enough customers to support a golf shop, and several golf coaches.

It has always amazed me that the personal trainer isn't trying to tap into this market in some way. It doesn't appear that he is so busy that he doesn't need any new clients, and it would be the easiest thing in the world to put together some sort of programme for golfers, and, at the very least, advertise it in his window.

Basically, there are loads of potential clients walking right right past his premises all day long and he does absolutely nothing to target them.

Aiel

Slightly off topic but still related to it, what is the gym industry like at the moment? It seems to be very busy now or is that just me? Are gym's hiring people these days as Gym Instructor's? Was thinking of doing a gym instructor course.

Transform

Aiel wrote: »

Slightly off topic but still related to it, what is the gym industry like at the moment? It seems to be very busy now or is that just me? Are gym's hiring people these days as Gym Instructor's? Was thinking of doing a gym instructor course.

Don't know if you picked up on it already from This thread but the country is completely saturated with fitness instructors so yes the gyms are busy but there are not enough well paid jobs out there to meet the demand.

Transform

Vet Thrower wrote: »

There is a personal trainer set up right by the entrance of a driving range that I go to. The range is always busy, with enough customers to support a golf shop, and several golf coaches.

It has always amazed me that the personal trainer isn't trying to tap into this market in some way. It doesn't appear that he is so busy that he doesn't need any new clients, and it would be the easiest thing in the world to put together some sort of programme for golfers, and, at the very least, advertise it in his window.

Basically, there are loads of potential clients walking right right past his premises all day long and he does absolutely nothing to target them.

That is just so typical of most trainers who could name a few nutrition and training coaches they look up to but couldn't name a single business person that help them improve their bottom line.