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RaboDirect to pull out of PRO12 sponsorship

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  • 23-08-2013 1:03pm
    #1
    cp
    Registered Users Posts: 177 ✭✭


    Being reported in the Irish Times here; and by Michael Corcoran on Twitter. Not ideal.


«13

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    #2
    molloyjh
    Registered Users Posts: 24,745 ✭✭✭✭molloyjh


    Well that's a bit sh..!


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    #3
    justsomebloke
    Registered Users Posts: 10,407 ✭✭✭✭justsomebloke


    A bit sh1te but with the sky deal they may actually be lucky in getting something better


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    #4
    Podge_irl
    Moderators, Sports Moderators Posts: 25,831 Mod ✭✭✭✭Podge_irl


    Sigh...

    Hopefully this works out to our benefit - the league must surely be worth more now than when Rabo signed on.


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    #5
    Winters
    Registered Users Posts: 14,761 ✭✭✭✭Winters


    BT Sport Pro12?


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    #6
    Buer
    Registered Users Posts: 24,197 ✭✭✭✭Buer


    Crap. Big blow. The Sky package will hopefully ensure that someone steps in.


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    #7
    cp
    Registered Users Posts: 177 ✭✭cp


    Yeah they always struck me as a strange fit as a sponsor - they're only active in Ireland out of the 3 countries the league spans, Their product (savings plans) doesn't exactly correlate well with Sports/Leisure Activities, and lets be honest, the Branding was a mouthful, which led to people shortening it to Rabo/Rabo league/PRO12..

    Still, looking for a 3 title sponsor in 6 years doesn't send out a good signal


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    #8
    irishbucsfan
    Registered Users Posts: 37,978 ✭✭✭✭irishbucsfan


    Winters wrote: »
    BT Sport Pro12?

    Actually wouldn't surprise me at all! I wonder if the two groups are already on the phone about it!


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    #9
    Winters
    Registered Users Posts: 14,761 ✭✭✭✭Winters


    Dont see why they cant split the sponsorship like in the [INSERT SPONSOR NAME HERE] Rugby Championship?


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    #10
    DGRulz
    Registered Users Posts: 1,232 ✭✭✭DGRulz


    Lets say there's no one to replace Rabo until say November. What happens then? Play as normal or we wait?


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    #11
    cp
    Registered Users Posts: 177 ✭✭cp


    Play as normal, surely! IIRC the old Celtic league didn't have a title sponsor for the first 3 years or so..


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    #12
    .ak
    Registered Users Posts: 30,308 Mod ✭✭✭✭.ak


    That's gas. Defo doesn't help with the 'image' of the league.


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    #13
    justsomebloke
    Registered Users Posts: 10,407 ✭✭✭✭justsomebloke


    DGRulz wrote: »
    Lets say there's no one to replace Rabo until say November. What happens then? Play as normal or we wait?

    Play as normal, it's only a sponsorship at the end of the day


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    #14
    Winters
    Registered Users Posts: 14,761 ✭✭✭✭Winters


    It would be called the Pro12. Like the Top14 and the Premiership.


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    #15
    thomond2006
    Registered Users Posts: 45,433 ✭✭✭✭thomond2006


    Winters wrote: »
    It would be called the Pro12. Like the Top14 and the Premiership.

    It will be called the John Hayes Ligind League.


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    #16
    irishbucsfan
    Registered Users Posts: 37,978 ✭✭✭✭irishbucsfan


    Winters wrote: »
    It would be called the Pro12. Like the Top14 and the Premiership.

    Unless they switch it back to Celtic League, considering that is the name of the company etc.


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    #17
    Podge_irl
    Moderators, Sports Moderators Posts: 25,831 Mod ✭✭✭✭Podge_irl


    Winters wrote: »
    Dont see why they cant split the sponsorship like in the [INSERT SPONSOR NAME HERE] Rugby Championship?

    I don't think that would work as effectively here - the Rugby Championship/S15 have much more separated media markets.
    irishbucsfan wrote: »
    Unless they switch it back to Celtic League, considering that is the name of the company etc.

    Would be stupid, and I don't think they will. Whatever about changing sponsor, constantly changing the name of the league would look terrible. I think they settled on Pro12 precisely so the name wouldn't change with sponsors.


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    #18
    DGRulz
    Registered Users Posts: 1,232 ✭✭✭DGRulz


    The Celtic League plus some Italians has a nice ring to it :P


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    #19
    .ak
    Registered Users Posts: 30,308 Mod ✭✭✭✭.ak


    irishbucsfan wrote: »
    Unless they switch it back to Celtic League, considering that is the name of the company etc.

    I hope they don't, aside from the Italian element, I like the sound of Pro12. Like the Top14, it's snappy and to the point.


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    #20
    cp
    Registered Users Posts: 177 ✭✭cp


    Podge_irl wrote: »
    I don't think that would work as effectively here - the Rugby Championship/S15 have much more separated media markets.

    Media markets are one thing, but from a sponsors point of view, most companies would set their Marketing Budgets on a country by country basis. Hence, I'd imagine it would be much easier to find 3/4 local sponsors than 1 cross-border one.

    This is something that's potentially limiting the sponsorship value of the league - in the case of RaboDirect for example, the exposure to the UK/Italy was essentially worthless to them.


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    #21
    molloyjh
    Registered Users Posts: 24,745 ✭✭✭✭molloyjh


    They've a year to find a new sponsor. With the Sky deal due to come into effect at the same time that the new sponsor takes over I'd imagine it would be a far more attractive option than it was 2 years ago.


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    #22
    DGRulz
    Registered Users Posts: 1,232 ✭✭✭DGRulz


    If this anti-alcohal sponsorship thing goes through thats likey to take out most of the drink companys. Bank of Ireland ? :P They already sponsor three teams in the league and there just isn't enough BoI logos on that new Leinster jersey.


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    #23
    jamiedav2011
    Closed Accounts Posts: 3,906 ✭✭✭jamiedav2011


    molloyjh wrote: »
    They've a year to find a new sponsor. With the Sky deal due to come into effect at the same time that the new sponsor takes over I'd imagine it would be a far more attractive option than it was 2 years ago.

    How does that SKy deal work again? They'll be showing a certain amount of games alongside terrestrial broadcasters is it?


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    #24
    Cookiemunster
    Moderators, Sports Moderators Posts: 11,911 Mod ✭✭✭✭Cookiemunster


    DGRulz wrote: »
    If this anti-alcohal sponsorship thing goes through thats likey to take out most of the drink companys. Bank of Ireland ? :P They already sponsor three teams in the league and there just isn't enough BoI logos on that new Leinster jersey.

    Not necessarily. Any ban on alcohol advertising wouldn't affect Scotland, Wales, Italy or Ulster!. Any sponsorship would still be seen here on TV through pitch side advertising at away matches and through Sky and BBCs coverage.
    Whether the league would want to go that route is another question though.


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    #25
    Dravokivich
    Moderators, Category Moderators, Music Moderators, Politics Moderators, Society & Culture Moderators Posts: 22,360 CMod ✭✭✭✭Dravokivich


    jamiedav2011 wrote: »
    How does that SKy deal work again? They'll be showing a certain amount of games alongside terrestrial broadcasters is it?

    Basically one match a week, with play offs and final I think it was.


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    #26
    Cookiemunster
    Moderators, Sports Moderators Posts: 11,911 Mod ✭✭✭✭Cookiemunster


    jamiedav2011 wrote: »
    How does that SKy deal work again? They'll be showing a certain amount of games alongside terrestrial broadcasters is it?

    AFAIK they have 30 games including the play offs, so 27 regular season games. They can only show one of each fixture, so if they show Munster V Leinster in Limerick the can't show the return game in Dublin. The terrestrials get to show the rest then after Sky pick.


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    #27
    justsomebloke
    Registered Users Posts: 10,407 ✭✭✭✭justsomebloke


    Cookiemunster wrote: »
    The terrestrials get to show the rest then after Sky pick.

    No Terrestrials have currently extended their deals though have they not? So currently at the moment SKY is the only TV provider on the table for the 2014 season


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    #28
    Dravokivich
    Moderators, Category Moderators, Music Moderators, Politics Moderators, Society & Culture Moderators Posts: 22,360 CMod ✭✭✭✭Dravokivich


    justsomebloke wrote: »
    No Terrestrials have currently extended their deals though have they not? So currently at the moment SKY is the only TV provider on the table for the 2014 season

    Well, Sky don't have a deal which means exclusivity. But more so, a Priority selection.


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    #29
    Cookiemunster
    Moderators, Sports Moderators Posts: 11,911 Mod ✭✭✭✭Cookiemunster


    justsomebloke wrote: »
    No Terrestrials have currently extended their deals though have they not? So currently at the moment SKY is the only TV provider on the table for the 2014 season

    Just checked out the press release and this is the last line Celtic Rugby are still in negotiations with other broadcasters and will be announcing further agreements in due course.


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    #30
    Artful_Badger
    Closed Accounts Posts: 4,339 ✭✭✭Artful_Badger


    This is only relevant to next season though right ? Sponsorship and TV rights are unchanged this season from last with RTE and TG4 splitting the Irish games ?


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    #31
    Larbre34
    Registered Users Posts: 23,892 ✭✭✭✭Larbre34


    Bad news of course, but its a pity when a league becomes known by its sponsors, Ive always been concious of using Pro12 rather than 'the Rabo'

    However I dont think itll be too difficult getting a big sponsor. I read the other day that Investec bank are planning to come into Ireland and undercut the zombie banks variable rates, so theyll be looking for a big vehicle, and as they are already big in UK rugby sponsorship they should be one of the ones tapped up

    Otherwise maybe NAMA would like to invest.......


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