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The Abercrombie Situation

bnt · 2011-08-17 13:22:20

Well, I thought it was funny: Abercrombie & Fitch are so annoyed at the Jersey Shore characters wearing their clothes that they're offering to pay them not to wear A&F clothes. They don't care who knows, either - they put out a press release about their offer to "The Situation": I've been at UCD in Dublin 4 for four years…

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#122 20-08-2011 03:30AM

kowloon

Registered Users, Registered Users 2 Posts: 13,793 ✭✭✭✭

Join Date: June 2006

Posts: 13613

A lot of designer brands are just that, 'brands'. They're essentially large marketing departments. Some have their own retail chains, others don't, but what most of them have in common is a total lack of manufacturing facilities.
They sub-contract their production to places where the labour is cheap, it's not unique to clothing.
An interesting result of this is that a lot of the knock offs can be made using the same materials, patterns and by the same people.

The marketing, the sky high rental on high street retail space, the staff who get paid more than the people making the items they're selling (because wages in the west are so high), these comprise most of the cost.

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