Branded Venues. Whats The Point?

bonerm · 22-03-2011 12:36AM #1

Yeah I know it's called the O2 Arena now or something but it'll always be The Point to me. And AVIVA stadium? Yeah right, shove it up your arse. Lansdowne Road buddy!

TeddyTedson · 22-03-2011 12:38AM

The Point is now called the O2 now -
I don't read posts anymore, just thread titles

Daegerty · 22-03-2011 12:39AM

These new branded names are great

If you find someone using the branded name you know straight away they are an easily influenced sell-out and not to take them seriously

Dean820 · 22-03-2011 12:39AM

Money, baby.

Daegerty · 22-03-2011 12:40AM

TeddyTedson wrote: »

The Point is now called the O2 now -
I don't read posts anymore, just thread titles

They should rename it the Ohtue. It rolls off the tongue keyboard better

RussellTuring · 22-03-2011 12:41AM

The point is the sponsors get their name mentioned every time something happens in said stadium. It's all about the brand recognition.

Saila · 22-03-2011 12:42AM

croke park has escaped though :rolleyes:

TeddyTedson · 22-03-2011 12:45AM

Daegerty wrote: »

They should rename it the Ohtue. It rolls off the tongue keyboard better

the iphone too

krudler · 22-03-2011 12:53AM

All the big arenas in the US are brand named, or the majority of them anyway, I loved Ford Field when I was in Detroit, amazing arena:

http://farm3.static.flickr.com/2303/1695324406_f03239baa6_o.jpg

RichieC · 22-03-2011 12:53AM

I read somewhere that Aviva wont even insure the locals because it gets flooded so much.

questionmark? · 22-03-2011 01:00AM

I know its for brand recognition and all but to me its always going to BE The Point and Lansdowne Road. I mean what kind of a name is the Aviva???

RichieC · 22-03-2011 01:00AM

questionmark? wrote: »

I know its for brand recognition and all but to me its always going to BE The Point and Lansdowne Road. I mean what kind of a name is the Aviva???

A Sh1te one.

Yakult · 22-03-2011 01:02AM

Have you heard?
Bird is the word!!!

https://www.youtube.com/watch?v=ZThquH5t0ow

Cianos · 22-03-2011 01:03AM

There are actually talks at the moment to rename "Ireland" to "The Spar".

Capt'n Midnight · 22-03-2011 01:03AM

questionmark? wrote: »

I mean what kind of a name is the Aviva???

temporary

Pauleta · 22-03-2011 01:03AM

I call the point the o2 now unfortunately but i wont even entertain the thought of calling Lansdowne Road the Aviva Stadium.

RussellTuring · 22-03-2011 01:37AM

questionmark? wrote: »

I know its for brand recognition and all but to me its always going to BE The Point and Lansdowne Road. I mean what kind of a name is the Aviva???

Same here. If people don't go along with it, we might not have any more of this nonsense in the future.

lecker Hendl · 22-03-2011 01:52AM

People living in the past. Just move on.

AgileMyth · 22-03-2011 01:55AM

Cianos wrote: »

There are actually talks at the moment to rename "Ireland" to "The Spar".

Due to recent developments they're settling on Eurospar.

TanG411 · 22-03-2011 01:57AM

AgileMyth wrote: »

Due to recent developments they're settling on Eurospar.

They should call it "Europe's Bitch".

upandcumming · 22-03-2011 01:58AM

Daegerty wrote: »

These new branded names are great

If you find someone using the branded name you know straight away they are an easily influenced sell-out and not to take them seriously

You really haven't the foggiest do you?

Jesus Wept · 22-03-2011 02:09AM

Daegerty wrote: »

These new branded names are great

If you find someone using the branded name you know straight away they are an easily influenced sell-out and not to take them seriously

Network 2, live the dream.

johnmcdnl · 22-03-2011 02:13AM

because everytime there's a match in the Aviva stadium Avivia gets a mention...

everything there's a concert in the O2, O2 get a mention...

then your going to get a new insurance premium and you see the name Aviva and for some reason you trust it because it sounds like it's good because you always hear it's name...

or you trust O2 when your going for a new phone because you've heard it's name so much...

you mightn't think it but I'd say you've been influenced by advertising many times in your life without you even knowing...

branded venues is just another form of advertising

kmart6 · 22-03-2011 02:14AM

Everyone will say that they won't change, and will always call venues by the original name, I was the same, but agter doing my thesis on the Landsdowne and now find myself calling it the Aviva.

Captain Darling · 22-03-2011 02:21AM

bonerm wrote: »

Yeah I know it's called the O2 Arena now or something but it'll always be The Point to me. And AVIVA stadium? Yeah right, shove it up your arse. Lansdowne Road buddy!

I see what you did there...

the groutch · 22-03-2011 10:21AM

I will never EVER be an O2 or Aviva customer purely because of this

johnmcdnl · 22-03-2011 10:53AM

the groutch wrote: »

I will never EVER be an O2 or Aviva customer purely because of this

ata boy - fight the power

and when your favourite band in the world play a free gig in the O2 sponsored by O2 your still not allowed go because your still going to be fighting the power

suppose you don't watch any tv either because there's so many advertisements on it too

bonerm · 22-03-2011 10:56AM

johnmcdnl wrote: »

ata boy - fight the power

and when your favourite band in the world play a free gig in the O2 sponsored by O2 your still not allowed go because your still going to be fighting the power

Just go see them in some provincial town in the UK instead (usually works out cheaper than seeing them in Dublin anyway).

suppose you don't watch any tv either because there's so many advertisements on it too

Good idea. I already do that.

Turtyturd · 22-03-2011 11:03AM

krudler wrote: »

All the big arenas in the US are brand named, or the majority of them anyway, I loved Ford Field when I was in Detroit, amazing arena:

http://farm3.static.flickr.com/2303/1695324406_f03239baa6_o.jpg

But for every Ford Field there is a Gaylord Entertainment Center.

http://images.travelpod.com/users/bharden/bh-rtw.1170958800.dscf0402.jpg

rainbowdrop · 22-03-2011 11:09AM

the groutch wrote: »

I will never EVER be an O2 or Aviva customer purely because of this

I sold out!!

The lure of being able to get pre-sale tickets for gigs in the 02 swayed me........ Bye bye Meteor, hellllllooooooo 02.

The new 02 is far superior to the Point anyway.

bonerm · 22-03-2011 11:12AM

Turtyturd wrote: »

But for every Ford Field there is a Gaylord Entertainment Center.

http://images.travelpod.com/users/bharden/bh-rtw.1170958800.dscf0402.jpg

I think that place has been de-Gaylorded in recent years, but still.

Here's some others

http://en.wikipedia.org/wiki/Dick%27s_Sporting_Goods_Park

&

http://en.wikipedia.org/wiki/Jobing.com_Arena
(apparently the pro-wrestling events held here are nothing to write home about).

SEPT 23 1989 · 22-03-2011 11:13AM

Drogheda United play at a place called Hunky Dorys Park

Ruu_Old · 22-03-2011 11:14AM

The-Rigger wrote: »

Network 2, live the dream.

N2 was a fairly poor re-branding of the station. Where it's at!! :cool:

Sanjuro · 22-03-2011 11:16AM

Saila wrote: »

croke park has escaped though :rolleyes:

Until they rename it The Massy Ferguson Field or some other such thing.

Mahatma coat · 22-03-2011 11:19AM

this is rather popular in Australia, but mainly for the NRL Stadiums, and well theres a game that started life by selling out rugby So Whadaya expect.

it did catch on a bit with AFL what with the Telstradome and optusoval, but that came to a stop when someone wanted to rebrand Subiaco Oval in Perth as ''Crazy Johns'' stadium
ended that notion fierce quick

listermint · 22-03-2011 11:20AM

bonerm wrote: »

Branded Venues. Whats The Point?

I see what you did there, very good very good

jackiebaron · 22-03-2011 11:24AM

krudler wrote: »

All the big arenas in the US are brand named, or the majority of them anyway, I loved Ford Field when I was in Detroit, amazing arena:

http://farm3.static.flickr.com/2303/1695324406_f03239baa6_o.jpg

Some of them are but I think most aren't. Giant's Stadium, Shea Stadium, Nassau Coliseum, Soldier Field, The Garden, etc. Most are just named after the team that play there methinks.

Saadyst · 22-03-2011 11:27AM

Holy shít, some people really care way too much about this

NothingMan · 22-03-2011 11:31AM

I can't wait to see the likes of Tampax Theatre.

Captain Darling · 22-03-2011 12:45PM

NothingMan wrote: »

I can't wait to see the likes of Tampax Theatre.

Or the Durex Dome.

humanji · 22-03-2011 12:54PM

The Point was knocked down. It doesn't exist anymore. On it's grounds a new venue was built. It is called The O2. Refusing to call it by it's name because it's also the name of a company is a bit silly. Insisting on calling it the name of a building that no longer exists is equally so.

gurramok · 22-03-2011 01:01PM

humanji wrote: »

The Point was knocked down. It doesn't exist anymore. On it's grounds a new venue was built. It is called The O2. Refusing to call it by it's name because it's also the name of a company is a bit silly. Insisting on calling it the name of a building that no longer exists is equally so.

You better tell the Luas operators that and the Gibson Hotel beside it who are very confused.
http://www.thegibsonhotel.ie/contact.html

the gibson hotel
Point Village
Dublin 1

gurramok · 22-03-2011 01:22PM

OSI wrote: »

The Point != Point Village

The area is called The Point. Why not call it the O2 Village? Better tell them! http://www.pointvillage.ie/ The O2 seems to have landed inside the Point Village

Why haven't Luas changed their last stop to 'the O2'?

krudler · 22-03-2011 01:30PM

the groutch wrote: »

I will never EVER be an O2 or Aviva customer purely because of this

Your loss, no presale tickets for you! :pac:

gurramok · 22-03-2011 01:35PM

OSI wrote: »

Oh, better rename Croke Park, The Drumcondra so. And rename The Aviva, The Ballsbridge too.

They're all still at the same location. Aviva still at Lansdowne road, O2 at The Point. Rebranding sites for the benefit of big corporations doesn't change where they are nor does it change their historic significance.

humanji · 22-03-2011 01:42PM

gurramok wrote: »

The area is called The Point. Why not call it the O2 Village? Better tell them! http://www.pointvillage.ie/ The O2 seems to have landed inside the Point Village

It's named after the original Point Depot, not the Point venue. O2 don't own the area, so it's not called the O2 Village.

Why haven't Luas changed their last stop to 'the O2'?

Because it stops in the Point Village?

They're all still at the same location. Aviva still at Lansdowne road, O2 at The Point. Rebranding sites for the benefit of big corporations doesn't change where they are nor does it change their historic significance.

They haven't rebranded the site. They built a new building and gave it a name.

mossyc123 · 22-03-2011 01:47PM

The redevelopment of Lansdowne Rd represents for me the very worst of Celtic Tiger hubris and stupidity.

Its far too small to be called a proper National Stadium.

As a consequence of its utterly laughable 51,000 capacity the shortfall in ticket sales has to be made up by making 17,000 or so of the seats "Premium".

This means that only 34,000 of the seats in our national stadium are available for members of the public not connected in some way to Corporate Ireland.

These tickets will set you back €50 at the very, very least.

The FAI/IRFU can't afford to bring the prices of these tickets down as there costing projections are as far as im aware based on full houses for every competitive game.

If the FAI/IRFU had not sold the naming rights to the stadium they could have brought major games like last Saturday's v England to Croke Park reduced ticket prices by say 10-15% and still made a better profit then they would in Dublin 4.

The naming of it the Aviva stadium, while disgraceful, is a minor issue in comparison to the lack of access to see either of the national teams for a reasonable price.

gurramok · 22-03-2011 01:53PM

humanji wrote: »

It's named after the original Point Depot, not the Point venue. O2 don't own the area, so it's not called the O2 Village.

Point Depot or Point Theatre, it and the area it's in has always been known as The Point for the public.

humanji wrote: »

Because it stops in the Point Village?

The Luas stop is publicised as The Point by the Luas operators, not Point Village.

humanji wrote: »

They haven't rebranded the site. They built a new building and gave it a name.

The site and area have not moved. The area is still The Point with a shiny new village within it. They knocked down the theatre and built a bigger theatre, it has not moved.(same for the stadium at Lansdowne Road)

S.R.F.C. · 22-03-2011 02:04PM

As much as I'd love the OP to be right, and as much as i fecking hate the idea of these sponsored stadiums (wouldn't have such a problem with venues like the Point) but plenty, in fact most people now call them both the Aviva and the O2, you just slip into it, i find myself doing it far too often for my liking.

humanji · 22-03-2011 02:05PM

gurramok wrote: »

Point Depot or Point Theatre, it and the area it's in has always been known as The Point for the public.

So what? Does that mean everything that's built in the area must legally be called "The Point ..."?

The Luas stop is publicised as The Point by the Luas operators, not Point Village.

Then they've got it wrong.

The site and area have not moved. The area is still The Point with a shiny new village within it. They knocked down the theatre and built a bigger theatre, it has not moved.(same for the stadium at Lansdowne Road)

And again, do you not understand that it's a different building? It's got a different name and all. The Point is gone.

See, you're confusing a desire not to change with things not actually changing. People can keep on calling it the Point all they want, but that doesn't mean it's called the Point.

gurramok · 22-03-2011 03:22PM

humanji wrote: »

So what? Does that mean everything that's built in the area must legally be called "The Point ..."?

Its been a theatre/railway depot at the Point for decades, it's location has not changed. The theatre at the Point was rebuilt into another bigger theatre called The O2, it's still a theatre at the Point no matter what name goes on it.

humanji wrote: »

Then they've got it wrong.

Has anyone official lodged a complaint about it? The council certainly have not.

humanji wrote: »

And again, do you not understand that it's a different building? It's got a different name and all. The Point is gone.

See, you're confusing a desire not to change with things not actually changing. People can keep on calling it the Point all they want, but that doesn't mean it's called the Point.

The Point is still there, it has not moved out to the sea

So if down the line, O2 lost the naming rights to Vodafone, will you be calling it "The Vodafone" instead?:rolleyes:

Or how about "the Quinn Direct" for the stadium?:rolleyes:

Branded Venues. Whats The Point?

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