are you affected by advertising!

I live in jeans and a t-shirt ( im always searching for the perfect pair of jeans ).. and wouldn't were make up everyday..plus god forgot to give me the shopping gene when he made me a woman ..

so yesterday a free copy of a magazine called the gloss came with the Irish Times...as i began to flick through it..i found my self geeing realy involved and soon i was lusting after all kinds of expensive make up, clothes, handbags etc ...its amazing what a nice photo on expensive glossy paper will do to you!

Nervous Wreck

I know it's really childish but.... I found this hilarious.

mariaalice wrote: »

i found my self geeing

smileysurfer

Iv only recently been made aware of the fact that I am completly affected by advertising! Any old gimmic and suddenly I think I need some product or other :rolleyes:
If I go onto a clothing or make up website I suddenly need everything on it :P

pikachucheeks

mariaalice wrote: »

so yesterday a free copy of a magazine called the gloss came with the Irish Times...as i began to flick through it..i found my self geeing realy involved and soon i was lusting after all kinds of expensive make up, clothes, handbags etc ...its amazing what a nice photo on expensive glossy paper will do to you!

I get that same effect! I look though magazines like 'Glamour' and 'More' and mark pages, outlining things I want!

I think it's the way things are photographed and layed out in the page - they look amazing! In reality, I probably wouldn't like half the things, if I saw them in a shop, let alone if I tried them on!

As for expensive make-up, that's one vice of mine. I'm addicted.

pikachucheeks

smileysurfer wrote: »

Iv only recently been made aware of the fact that I am completly affected by advertising! Any old gimmic and suddenly I think I need some product or other :rolleyes:

I was like that, when I was about four. According to my parents, whenever we went shopping, I'd run up to the trolley with various things in my hand and try to make them buy them.

"Put that back, we don't need it!"

"Yes we do - it makes all your whites white!"

I'd recite the exact words from the ad, and try to insist my parents bought the product!

BumbleB

pikachucheeks wrote: »

I think it's the way things are photographed and layed out in the page - they look amazing!

I know ! a big mac meal looks amazing on the poster -

SeekUp

I think it'd be a nit naive of me to say that I'm not affected by advertising. Of course I am -- even if it's just to be made aware of new (and/or improved!) products.

Am I swayed by advertising, though, as in "I saw this in a magazine, I have to have it!"? Hmmm. I don't see a sexy perfume/watch/jewelry ad and think, "I need that!" I think I'm swayed more by good sales/my wallet and word-of-mouth than I am by traditional avenues of advertising.

Black Swan

An Irish Times gloss has never caught my eye, but the September catalog handed out by a women's specialty store uniquely called Anthropologie did when shopping in a So Cal mall the other day. Earth tones coloured clothing! Link: http://www.anthropologie.com/anthro/index.jsp

I can almost afford Anthropologie's prices on my starving student budget if I skip a few meals, but that does not keep me from browsing through those that are way out of my league like Neiman Marcus, Macy's, Sacs Fifth Avenue, and the like. You can get ideas on how to mix and match clothing and accessories, then shop at affordable places for similar items without the outrageously priced labels.

Not only that, I saw a photo of Angelina Jolie at the premiere of one of her films a year or so ago wearing a vintage store purchased black dress that looked gorgeous on her and only cost $26 USD.* So check out the expensive gloss, get ideas on what to wear, then shop vintage?

*EDIT: Found the Jolie link. See: http://www.hollyscoop.com/angelina-jolie/angelina-jolies-26-dress_11445.aspx

jellie

i was passing the sitting room a few weeks ago - i couldnt see the tv but i could hear it - and there was a kelloggs ad on. then i just HAD to have a bowl of cornflakes. so i guess i am

definitely affected by beauty ads too. when that neutrogena wave thing came out i was dying to buy it. i used it maybe 3/4 times now its sitting on my bathroom window untouched for months.

smileysurfer

pikachucheeks wrote: »

I was like that, when I was about four. According to my parents, whenever we went shopping, I'd run up to the trolley with various things in my hand and try to make them buy them.

"Put that back, we don't need it!"

"Yes we do - it makes all your whites white!"

I'd recite the exact words from the ad, and try to insist my parents bought the product!

Well I like to think Im a bit more restrained than a 4 year old

Faith

I'm an advertising executive's wet dream. I'm so easily swayed by ads. Even though I'm actually fairly cynical in most areas of my life, ads just get me. Particularly TV ones. I'm not so swayed by printed ads.

I'm mostly oblivious to branding.

I will boycott a brand, if an ad particularly annoys or offends me though.

pikachucheeks

Faith wrote: »

I'm an advertising executive's wet dream. I'm so easily swayed by ads. Even though I'm actually fairly cynical in most areas of my life, ads just get me. Particularly TV ones. I'm not so swayed by printed ads.

I think I'm the opposite! I love looking at print ads and all the detail in them ; the lighting in the picture, the style of text, the wording used ... I just find it facinating.
Granted, that's probably because I want to get into Print Advertising!

Morgase

I like shouting at the ads. My poor boyfriends's parents probably think I'm a bit mad because we don't watch telly so when I see telly ads (especially those L'Oreal ones) at their house, I get disproportionately annoyed and roar "LIES!" etc at the screen.

I avoid women's magazines but still can't avoid advertising completely what with billboards and things.

I don't think I'm very affected by ads though seeing as I don't buy makeup, heeled shoes, dresses - in other words a lot of the things that are aimed at women.

metaoblivia

I think we're all swayed by ads to some degree. I'm not as influenced as some people just because I'm not a big spender. There's very little that I "need" to have - and that's a question I always ask myself before purchasing something. Do I need this, how much use will I get from it, how does what I'm paying for it match up to how it will improve my life?
I like looking at magazines for the aesthetics of ads and modeling shots, but I rarely pay attention to the actual product being advertised.
I'm much more the kind of person who goes into a store, sees something they really like and decides to buy it. And before I buy it, I always leave the store and think about it first (normally deciding that I can live without it).

Dudess

Without intending to seem dismissive, anyone who thinks they're not affected by advertising to even a small degree, is deluding themselves. Sure we're not conscious of it most of the time, but that's exactly how it works. I think nearly every ad on TV/radio is lame - that doesn't mean I won't be seduced by the product (subconsciously).
There are different types of advertising too - e.g. a sales rep giving you a "one to one" to talk up a particular product is advertising.

rockchik

I too am very easily swayed by advertising!! Not the coolest of things to be swayed by and the products annoy most people but anything by JML.....I automatically need when I see the ads!!But of course I need the Jml nicer slicer dicer and sure my life wouldnt be complete with the Jml Halogen Oven!!!I came home from a night out lately and the Jml channel was on tv....pure drunken heaven!!:p

iguana

Dudess wrote: »

Without intending to seem dismissive, anyone who thinks they're not affected by advertising to even a small degree, is deluding themselves.

I don't think I'm affected in a way that works out for the advertisers. If I see an ad for ice-cream/chocolate/cake I might think, "mmm, I could go for something sweet" and wander out to see what's in my freezer. Those M&S ones for food are probably the most effective for making me feel a bit peckish, but the "this is no ordinary chocolate cake - it's M&S super chocolate cake" has no effect. The ad may make me want chocolate but I couldn't give a crap where it comes from.

On the otherhand if an ad p!sses me off I will remember the brand and avoid it. After seeing the Always "Have a Happy Period" advert I bought a mooncup and sent them an email to tell them they'd lost a customer forever.:mad:

pinkheels88

I blatantly refuse to be foiled by any more wonder mascara ads. Every single tv/print ad for mascara has "styled with lash inserts" in small print in the bottom corner.

In these penny-pinching times I rely more on the recommendations of friends/beauty awards and stick to the 'ol reliables. Oh and a good pair of fake eyelashes

SeekUp

pinkheels88 wrote: »

I blatantly refuse to be foiled by any more wonder mascara ads. Every single tv/print ad for mascara has "styled with lash inserts" in small print in the bottom corner.

Isn't this such a strange disconnect though?!? We know the model is wearing false eyelashes, we know the big mac isn't really food and has been painted/sprayed/well/lit, we know that the models are airbrushed, we know that the clothes won't look the same on our bodies, we know the amazing vegetable chopper advertised on the home shopping channel will break after one use . . . and yet we fall for it anyway! WHY?

Dudess

Remember "Lash Architect" mascara...? :rolleyes:










I bought one...

sometimes for TV ads yeah, especially food
I saw that oats n more ad , whatever the cereal is ,and went out dying to get some
didnt have any in the shop though

PhysiologyRocks

Does getting annoyed count?

kumate_champ07

It doesnt work on me, almost did once. I was doing my shopping and realised I needed some shampoo. I saw some timotei shampoo on the shelves and was instantly attracted to it as I had visions of a hot woman under a waterfall, but I suddenly woke up and got my Loreal instead, a bit more expensive but I feel strongly that I'm worth it

Pythia

Dudess wrote: »

Remember "Lash Architect" mascara...? :rolleyes:

That's a great mascara!

Joey the lips

Yes! Why do you think men buy womens underware! Cause they know it will look better on there girl!

Dudess

I agree... it's just the way it's named "Lash Architect".

Novella

I love a nice bit of advertising! I studied Photography in college and was always interested in photographing articles for ad's, making them look more appealing and what not!

I often see things in magazines and go out and buy them! Rimmel have a new lip gloss, 'Stay Glossy', and after seeing Lily Cole in an ad for it in a magazine, I went out and bought it, the exact shade and all! It looks nothing like what it does on her on me though and I'm not even a lip gloss wearer so that is one good advertisement!

I think everyone is affected by advertising, whether they realise it or not.

Dudess

I'm an absolute sucker for packaging/presentation - I was about to go on a Benefit splurge the other day (their designs are just unreal) when it struck me: a black mascara/eye pencil is a black mascara/eye pencil... ditto lip balm (I don't wear lipstick or gloss), tinted moisturiser/foundation (of which I wear barely any), eye shadow (I wear slate greys or autumnal browns - you couldn't get more neutral). So I would literally only have been buying it for the packaging.
I turned my heel and headed to Max Factor... but stared back at Benefit a few times, wistfully... :pac:

Novella

Dudess wrote: »

I'm an absolute sucker for packaging/presentation - I was about to go on a Benefit splurge the other day (their designs are just unreal) when it struck me: a black mascara/eye pencil is a black mascara/eye pencil... ditto lip balm (I don't wear lipstick or gloss), tinted moisturiser/foundation (of which I wear barely any), eye shadow (I wear slate greys or autumnal browns - you couldn't get more neutral). So I would literally only have been buying it for the packaging.
I turned my heel and headed to Max Factor... but stared back at Benefit a few times, wistfully... :pac:

I respect your will power!

You should see my make up bag! Full of pretty, expensive packaging and I swear, I don't even know what to do with half of it!!!

BlueSpiral

Blue_Lagoon wrote: »

An Irish Times gloss has never caught my eye, but the September catalog handed out by a women's specialty store uniquely called Anthropologie did when shopping in a So Cal mall the other day. Earth tones coloured clothing! Link: http://www.anthropologie.com/anthro/index.jsp

That site is amazing, but I'd say you'd have to skip more then a few meals to get some of those gorgeous dresses.

I'm honestly more influenced by the the recent purchases thread in this forum than any magazine. I rarely find clothes or items in magazines that I pick up, its normally stuff people are recommending on the net.

karma403

The last thing I know I was definately affected by was the new Maybelline foundation- Dream liquid mousse. Whatever it was about that ad made me buy it. A friend of mines said she wanted to buy it too after watching the ad.

Black Swan

When you catch yourself humming a tune from a telly ad, you know you've been had!

Jesus Wept

Blue_Lagoon wrote: »

When you catch yourself humming a tune from a telly ad, you know you've been tangoed!

FYP.

Thomas828

No, I'm in the minority of people adverts just can't reach. Ever since I was a child my family's finances were always limited and nearly everything I saw advertised was beyond my price range. That feeling has stuck with me ever since.

Raze_them_all

I don't think I'm effected to much by advertising, The only thing I really splash out on would be mma gear like shorts or soon to be a custom gum shield and unless you know where to look that stuff isn't really advertised!

Creamy Goodness

i'm affected by advertising big time.

doesn't mean i'll rush out and buy what's in the advertisment blindly.

upon seeing an advertisment and i'm intrigued about the product i then use the internet to weigh up the pro's and con's of said item.

with regards to clothing, i'm the biggest brand non-whore you can find. i hate huge labels and much prefer plain simple clothes that look nice and haven't got the latest american preppy clothing company's name plastered all over it

jellie

Dudess wrote: »

I'm an absolute sucker for packaging/presentation - I was about to go on a Benefit splurge the other day (their designs are just unreal) when it struck me: a black mascara/eye pencil is a black mascara/eye pencil... ditto lip balm (I don't wear lipstick or gloss), tinted moisturiser/foundation (of which I wear barely any), eye shadow (I wear slate greys or autumnal browns - you couldn't get more neutral). So I would literally only have been buying it for the packaging.
I turned my heel and headed to Max Factor... but stared back at Benefit a few times, wistfully... :pac:

but benefit is soo pretty...

anytime i have a look around the shops at lunchtime i have to drag myself away from the benefit counter. im dyyyyyyyng to buy their smokey eyes set, but im going to the uk in a couple of weeks & i figure ill get it a bit cheaper there
although to be honest, theyre little sets are actually just great so i think thats less about advertising/packaging and more just handiness (or so ill tell myself anyway)

Cleopatra12

sar84 wrote: »

but benefit is soo pretty... quote]

So true, shame whats in the packaging is so so so crap...

Am a sucker for the Cadburys ads, esp the gorilla drumming to Phil Collins song!

SeekUp

Blue_Lagoon wrote: »

When you catch yourself humming a tune from a telly ad, you know you've been had!

Hey, that's not the same!

I mean, it's true that the ad has done half its job when you can identify the song/jingle with the product. I get that stuff in my head all the time(!). But usually, I'll just be like, "oh, that's a cute song, lalala" and then go about my business. It doesn't make me want to buy the product . . . just appreciate the executives who thought of the song!

MJOR

Moonbaby wrote: »

I'm mostly oblivious to branding.

I will boycott a brand, if an ad particularly annoys or offends me though.

blooddy harvey norman

MJOR

I am diabolical. An ad managers dream.... you name it i buy it! B#i seem to get caught on make up and hair stuff and cleaning products... Oven pride what a rip off

Cleopatra12

MJOR wrote: »

blooddy harvey norman

See he is now whispering his ads now... thank christ!

kingtut

I am affected by advertising but not in the way they are offended.

If I see a stupid ad for a product that I use then I switch to another maker of that product. If I see a stupid ad for a product that I have never used or heard of then I won't try that product.

I sometimes wonder what advertisers think of when they create these stupid ads! I know ads are there to create awareness of their product which often works (especially when people like me moan about them) but the ultimate goal is to get people to buy the product so that the manufacturer makes money and this is where they fail.

The one ad annoying me the most is bulmers. Yes you made price cuts so stop bloody harping on about it! I get the message!! I'm still not going to rush out and buy it even though on occasion I do drink it and because of your ads I am not in an hurry to buy it anytime soon.

Yes I know, ranting and raving is that way ----> :mad:

/rant

miaowsky

Omg! I'm an advertisers dream! I just watch the chocolate ad's and instantly crave whatever is on offer, and don't get me started on those beauty products!!

silvervixen84

https://www.youtube.com/watch?v=R22qigXhFjk

I was taken in by it alot when i was younger, used to cut out ads from magazines to remind myself to buy the product, or make a note of something seen on tv on my phone, these days I just ask myself "do you need it" and the urges go away!!!

pikachucheeks

Novella wrote: »

I often see things in magazines and go out and buy them! Rimmel have a new lip gloss, 'Stay Glossy', and after seeing Lily Cole in an ad for it in a magazine, I went out and bought it, the exact shade and all!

I'm the same! I bought that lipgloss In a nude shade though. Why did I buy a nude colour? I saw it and was reminded of this feature in a magazine talking about The Hills and LC's dark eye make-up and nude lips make-up!

Dudess wrote: »

I'm an absolute sucker for packaging/presentation - I was about to go on a Benefit splurge the other day (their designs are just unreal)

Me too! I love Benefit. The packaging is amazing, it's really retro and 50's. Huge fan of their stuff.

Black Swan

SeekUp wrote: »

Hey, that's not the same!

I mean, it's true that the ad has done half its job when you can identify the song/jingle with the product. I get that stuff in my head all the time(!). But usually, I'll just be like, "oh, that's a cute song, lalala" and then go about my business. It doesn't make me want to buy the product . . . just appreciate the executives who thought of the song!

Are you a telly fan of "Two-and-a-half Men?" Doesn't the lead character write ad jingles?:D

Manic Moran

Blue_Lagoon wrote: »

When you catch yourself humming a tune from a telly ad, you know you've been had!

Not necessarily. One famous example from the 90s was an advertisement campaign for a certain company in which a gentleman facing all sorts of horrible tribulations, such as being in surgery as an obviously incompetent doctor's about to open him up, turns to the camera and starts singing 'There may be trouble ahead.' Most everybody knew and loved the adverts. Almost nobody could remember the name of the life insurance company it was supposed to be advertising. Fail.

The effect on me depends on the 'attainability' of what they're selling as well as the appeal of the item. If it's something theoretically within my grasp, I may be affected a little. If not, I won't be.

For example, I used to have a certain standard of advertising come in the mail. Usual junk, "Refinance your house". "Trade in your Chevy for a new chevy" brochure. Etc. Not remotely interested, so no effect. On the other hand, I'd also occasionally see advertisements for various firearms.. Hmmm.... Interested, and affordable...

Then I bought an Audi, and started getting Audi mail. Very professionally put together, they actually kindof gave a crap about their campaigns. They really showcased their product. Same from the mail I started receiving from BMW, Cadillac, and so on and so forth. Definitely keeping my interest, and I'll occasionally swing by a showroom.

Then I got a pilot's license, and I started getting aviation advertising in my mailbox. One particular brochure from Cirrus was particularly notable. They obviously put a couple of dollars into the advertising, but the cover letter was ridiculous. "For only $245,000 or a monthly payment of $1,400 a month, you could be flying a new Cirrus CR-25...." (Or whatever)."

Yeah. That did absolutely nothing to entice me to swing by my local airplane broker.

NTM (Interloper)

Crumble Froo

good thread, OP, quite a good read.

i think, for the most part, nah, im not affected by advertising... largely due to the fact im not really exposed to it all that much. don't really watch telly (and when i do, i shout at the ads, and/or flick through all the channels until the ads are over), never listen to radio (it's bloody awful) and dont read any magazines, except Curl, a 'Women's Surf and Lifestyle' magazine... which does have heaps of advertising in it, mostly all the big surf brands, and travel/holiday stuff.

From the mag, i have to admit... i want want want want to go surfing in samoa. i will probably be massacred on every wave, not eat a thing and seriously suffer in that climate.. .but it just looks so beautiful.

otherwise, i live on a tight budget, my money goes on food (the cheapest i can find), rent, bills and not a lot else... usually concert tickets, piercing and tattoo stuff. clothes-wise, im not a girly girl, and most of my trousers are in tatters at this stage, while my tshirts are almost all from gigs (i download the music, but do shell out for tickets to see them live, as well as merch).

i have to admit that i can often be taken in by packaging, and choose one brand over another because of this... but it happens very rarely (as i rarely shop) and i rarely have the cash to actually buy the brand stuff.

Black Swan

Manic Moran wrote: »

Not necessarily... Most everybody knew and loved the adverts. Almost nobody could remember the name of the life insurance company it was supposed to be advertising. Fail.

Well, the National Guard in the US spends a lot on Citizen Soldier vids, and many of the lads I know have downloaded the song to their MP3s. Can't go on a date to a film at Woodbridge 5 in Irvine (a $2 Starplex discount cinema with delayed releases for us starving students) without a Citizen Soldier vid before the film. Some of them are so catchy they almost have me enlisting... naaaaaaaa, not quite! Ha!