St. Lukes Hospital Protest Ad

Hagar

DeVore wrote: »

How do newspapers who have a political slant handle political advertising?

The question takes care of itself I think.

Papers with a political slant would normally be bought with people a similar political leaning. The DUP for instance are not going to waste their advertising budget with ads in An Phoblacht. They simply wouldn't reach a Unionist audience. They are more likely to advertise in a politically sympathetic publication. The Ads are aimed at the anticipated market.

That's my read on it.

DeVore

I mean more in the Irish Times and Independant line of things rather then political mouth pieces.

Would the Irish Times accept an ad for the Lukes Protest? I couldnt see them saying no to be honest.

I just wondered if there was something we could learn from our real-world publishing cousins...

DeV.

Hagar

I can't speak with authority but from my time in the Indo it seemed that advertising revenue was more important than the other content. If someone sold an extra half page of ads something was dropped to fit the ad in. I don't think much consideration was given to the ad content as long as it was legal and the cheque cleared. I'd guess other newspapers do the same.

Victor

DeVore wrote: »

How do newspapers who have a political slant handle political advertising? anyone know?

I imagine newspapers are prostitutes in this regard. They'll take money from anyone, but might have a preference to not do certain kinky stuff.

Media organisations have copy committees that review ad.s - of note the recent controversy of RTÉ asking Veritas to get their ad for Christmas cribs approved by the Broadcasting Complaints Commission first.

http://www.guardian.co.uk/media/2007/dec/08/advertising.television?gusrc=rss&feed=media

Henry McDonald, Ireland correspondent The Guardian, Saturday December 8 2007
Ireland's state broadcaster, RTÉ, has enraged the Catholic church by axing a Christmas advertisement because of a mention of the word "crib", which was deemed to have religious undertones.

The advert was plugging a charity Christmas card for Veritas, the church's publishing arm. Under Irish broadcasting rules broadcasters must not permit "advertising directed towards a religious end". An RTÉ spokesman said that an "issue might arise in relation to promoting the sale of cribs" and that the station could have broken the rules if it broadcast ads "directed towards religious ends".

The row highlights new social pressures on Ireland, with migrants thought to make up almost 20% of the population.

Yesterday the Irish Catholic Bishops' Conference expressed concern at the axing of the ad, saying it highlighted a trend to remove Christ from Christmas.

A chain of Dublin creches announced last week that it would not be staging nativity plays after complaints from non-Christian parents.

I think the St. Lukes Hospital Protest is in an undefined grey zone where there might not be a reasonable consensus - not only because of the doubts of the merits of the campaign, but also because it's public face is that of People before Profit, I understand formerly the Socialist Workers Party.

The_Minister

Victor wrote: »

because it's public face is that of People before Profit, I understand formerly the Socialist Workers Party.

There is no formally about it. The SWP creates "fronts" in order to appear more moderate, draw people in, and to try and get candidates elected. They currently have about five of these going, including the Irish Anti-war movement. The SWP is still active as a seperate organisation, and as several other organisations.

DMC

DeVore wrote: »

I mean more in the Irish Times and Independant line of things rather then political mouth pieces.

We've seen in recent weeks the sacking of a journalist, possibly because of an article about the state of the property market, and its perceived effect on revenue from all those estate agent ads that fill some papers. Property supplements are big business for the broadsheets.

In other words, it might be seen that you don't publish anything that might affect income. There was a lot of hatchet jobs of the RTÉ programme "Future Shock" in the press, where there was plenty of place for estate agents and solicitors to rubbish the claims of a property slump.

Its a case of "We know it, they know it, the dogs on the street know it, but don't bloody publish it!"

Where does that fit in to your question? If there is commercial worth in the ad.

DeVore

Well as I said above there are certainly some companys that wont touch us with advertising because we have had threads that were less then complimentary about them... Doesnt worry us a whole lot to be honest.

DeV.

Boston

DeVore wrote: »

I mean more in the Irish Times and Independant line of things rather then political mouth pieces.

Would the Irish Times accept an ad for the Lukes Protest? I couldnt see them saying no to be honest.

I just wondered if there was something we could learn from our real-world publishing cousins...

DeV.

Cut from a new stone tbh. The likes of the independent can only serve as an idea of how not to do things.

tallaght01

In my opinion, you should just accept advertising revenue from anyone, except were it woud be really inappropriate.

But just make it known that advertisement on the site doesn't imply that the boards community endorses the product.