New Dove ad

Rhiannon14

I figured this would be better posted here than in AH. Thoughts? This is the only ad campaign I can say I'm truly impressed by.

http://www.youtube.com/watch?v=JaH4y6ZjSfE

Jules

Best Advert ever. It's about time someone took on the image that glossy mags/ music video/ movies, generally every where, are showing young girls today. I am mighty impressed.

And they wonder why girls have image issues and have eating disorders when they are bombarded by images.

Malteaser!

I love those Dove ads.

Hadn't seen that one before but it is brilliant!!!

Fast_Mover

Havn't seen that advert before either.
I like! It's very true to life unfortunetly..go Dove!

MayMay

What a great ad!! Is this new? Is it going to be shown on TV here? I hope so.

zAbbo

Smacks of cynicism, I'm surprised you guys aren't more vocal on the fact that the Dove parent company (Unilever) also pump at ads like this.

https://www.youtube.com/watch?v=0HljlPH6eg0

They're just out to make money, like most businesses.

"The hypocrisy is Dove positioning itself as a brand that cares and is trying to teach girls to resist this messaging," said Josh Golin, associate director of the CCFC. "At the same time Unilever, in the form of Axe, is putting out some of the worst messaging there is."

Advocacy Group Blasts Unilever's 'Hypocrisy'

MayMay

Well it's still a good ad with a good message. I like it.

Clare Bear

zabbo wrote: »

Smacks of cynicism, I'm surprised you guys aren't more vocal on the fact that the Dove parent company (Unilever) also pump at ads like this.

https://www.youtube.com/watch?v=0HljlPH6eg0

They're just out to make money, like most businesses.

Advocacy Group Blasts Unilever's 'Hypocrisy'

Fair enough, but can you not just take this ad for what it is? It's positive, go with it.

Wreck

Rhiannon14 wrote: »

I figured this would be better posted here than in AH. Thoughts? This is the only ad campaign I can say I'm truly impressed by.

http://www.youtube.com/watch?v=JaH4y6ZjSfE

Needs more hot chicks dancing in bikini's.

Clare Bear

Wreck wrote: »

Needs more hot chicks dancing in bikini's.

Booooooooooo!

Boys! :rolleyes::p

Maple

great ad.

Sir Digby Chicken Caesar

it's positive? it's tricking a load of daft women into thinking dove actually give a crap about them or their 'opinions'. they want your money, that is all they want.

good ads, good company.. good christ.

simu

Tis cringeworthy and condescending tbh.

WindSock

Mordeth wrote: »

it's positive? it's tricking a load of daft women into thinking dove actually give a crap about them or their 'opinions'. they want your money, that is all they want.

Thats what all ads do. It still doesn't mean you can't appreciate some of them though.

Clare Bear

Well I really like it.

monkeyfudge

It's like those Shell adverts where they pretend to care about the environment when they actually spend more on advertising their environmental projects than on the projects themselves.

6th

Advertising is great! Its the best religon this world has!!

MayMay

Look whatever about their parent company, it's a good ad with a good message....besides all Dove is soap, moisturiser, shampoo etc...can you not just see it for what it is, a good ad with a good message? Why do you have to bring negativity in to it? Why does there always have to be a negative point when something good is shown??

Sir Digby Chicken Caesar

because it's relevant?

yeah... that's it.

Dudess

"Talk to your daughter before the beauty industry does" - eh... what industry is Dove part of? :rolleyes:

I'm in agreement with the ad's critics here. And the bottom line is: this campaign by Dove is SELLING LOTS OF DOVE! By pretending to care about women's self image it's setting itself apart from other cosmetic brands - it's your "friend" and its use of "real" women is a unique selling point. No other company is doing it so it's bound to shift plenty of Dove units. Pretty ingenious marketing strategy really. And as someone else pointed out in a similar discussion on AH a couple of months ago, it's bound to be cheaper to use girls in the ads who aren't professional models.

Of course the plethora of images of ultra-slim models everywhere is a negative thing when it comes to females' self-image, but it's hypocritical of Dove to claim it cares.

Sir Digby Chicken Caesar

And as someone else pointed out on a similar discussion on AH a couple of months ago, it's bound to be cheaper to use girls in the ads who aren't professional models.

oh...wow

i had never thought about that.... absolute genius on the part of dove's marketing division.

Dudess

Have to say it's a well-made ad. But I'm in agreement with simu - it's also awfully condescending.

Sir Digby Chicken Caesar

is it actually condescending if alot of them like it though?

is it condescending to speak to a baby in babytalk?

WindSock

It is just another ad, yes. I don't see what buying Dove products has to do with not being an airbrushed supermodel. If you are going to buy the product just because you think they are on your side, then you are just as stupid as the people who buy other products thinking they will make you look like the girls in the (other) ads.
I know it's completley hypocritical, it's still marketing feeding off of our insecurities in in some way or another, but at the same time I'm not going to let my cynicism get in the way of enjoying an ad. I find it is easier to resist buying a product in a shop than it is to resist enjoying watching an ad for the sake of it.
Besides, beauty is not what you see everyday, In my opinion, and they are using every day girl next door girls/women in their ads.
Beauty has always been the unattainable.

Dudess

Well that's true. Ignoring everything else and just focusing on the ad, it is a good ad.

Dinxminx

Just because you like the ad doesn't mean the company's motives aren't suspect.

For example, this morning I walked past a hug eCoke billboardadvertising three free drinks for designated drivers on nights out and before I could stop myself my mind went "wow, that's such a good thing for Coke to do! They're helping to prevent road deaths!"

Which they are. But the point of the matter is that I'm boycotting coke at the moment (Pepsi ftw!) because of all the killing/child-labour/creepy-way-they-practically-indoctrinate-children, and yet here they were, winning me over with a great, do-gooder ad. *fumes*

WindSock

Hah, thinking of this thread last night reminded me of that WKD ad they used to have on to market alco pops at men. They made them blue aswell, ffs.
Well on the way to work this morning, lo and behold I drive past a billboard with the very same crappy ad :eek:

LadyMayBelle

Great, I like that ad. Ive a little sis who altho she is young is still concerned about doing exercise and her weight, which horrifies me, but we need to get wake up calls from these ads. love it!

Jules

No where does it say to buy the product or does it specify any product. Its basically just pointing out that issues that face the young ladies of today. I still think it is a good ad with a good message.

Sir Digby Chicken Caesar

did you not see 'a Dove film'?

it's called 'Dove onslaught'

there's an ad for some 'dove foundation for self esteem'

the title of the thread is 'New Dove ad'?


a dove 'film' indeed, they're trying not to make it look like an advertisement but like a public service announcement.

Good GOD woman. It's as shameless a piece of advertising as the Duff beer blimp

panda100

I know Dove is yet another multinational who is making lots of money out of very clever advertising ....but.....
I love the Dove ads. There really refreshing in a world where we are bombarded by images of clones everyday. Its so refreshing to see somone use wrinkled,ginger,plump,scrawny,big boobs,no boobs,freckles,pale,tanned,black,asian,white,small,tall basiclaly ALL types of body shapes and apperances in their adverts

Sir Digby Chicken Caesar

but they're doing it to manipulate you into buying more dove products because 'dove cares', thus feeding the same multinationals that drive young women to this kind of idiocy.

i mean.. what the hell?

MayMay

Oh for the love of God, it doesn't mean we're all going to rush out and buy Dove products (even though I do like their stuff)....we're just saying IT'S A GOOD AD!! :rolleyes:

Sir Digby Chicken Caesar

no it's not.
if that's the kind of vapid nonsense that women need to realise they don't need the beauty industry, then tbh you deserve the hole you've dug for yourselves.

Dudess

MayMay wrote: »

Oh for the love of God, it doesn't mean we're all going to rush out and buy Dove products

It means a lot of people will though, because that's what ads cause people to do.

we're just saying IT'S A GOOD AD!! :rolleyes:

Fair enough if you're just saying it's well made, end of. But some people here are saying it's got a great message etc - it's a relevant message but not one Dove should be promoting. I think it's quite unethical tbh.

panda100

Dudess wrote: »

Fair enough if you're just saying it's well made, end of. But some people here are saying it's got a great message etc - it's a relevant message but not one Dove should be promoting. I think it's quite unethical tbh.

I completly and utterly agree with you.It should be a message that the whole of society is promoting,but unfortunatly its not. At the moment Dove is one little fish in a huge sea of advertisments that offer some hope to us ladies. Hope that you dont have to look a certain way to be beautiful

JC 2K3

Mordeth wrote: »

no it's not.
if that's the kind of vapid nonsense that women need to realise they don't need the beauty industry, then tbh you deserve the hole you've dug for yourselves.

QFT.

MayMay wrote: »

Oh for the love of God, it doesn't mean we're all going to rush out and buy Dove products (even though I do like their stuff)....we're just saying IT'S A GOOD AD!! :rolleyes:

If Dove didn't think this ad would increase their sales they wouldn't have made it.

Saying "even though I do like their stuff" seems to indicate that you feel you need branded beauty products to feel good about yourself, so what has this ad accomplished? Nothing but to sway you more towards buying Dove products as opposed to the products of some other big corporation.

MayMay

JC 2K3 wrote: »

QFT.


If Dove didn't think this ad would increase their sales they wouldn't have made it.

Saying "even though I do like their stuff" seems to indicate that you feel you need branded beauty products to feel good about yourself, so what has this ad accomplished? Nothing but to sway you more towards buying Dove products as opposed to the products of some other big corporation.

No! Dove soap seems to be the only soap that I can use on my face that doesn't drive it mad so hence, I like their stuff!

Or maybe I shouldn't wash my face at all cause I'm giving in to the beauty industry!!!!