RTE One's Red Bee Idents to launch late October

superdudeman007

Ok this is a thread for info on the new RTE One idents from Red Bee. ONLY POST STUFF IF YOU KNOW IT'S TRUE!

A friend did the filming for the new RTE idents (RTE are providing film and Red Bee are doing stuff with it) and he says it will be aired in late OCTOBER.

Insider info (lol):
- They filmed some footage of a woman making bread
- They filmed some footage of a teenager looking for their stuff under their bed and
- They filmed some footage of a kid painting/drawing on the living room wall.

I don't know what that stuff will be used for but I was there when they filmed it and they wouldn't be doing it for nothing. (Actually it's RTE so maybe they would). I guess this means they'll be using live action (or scripted live action if that's possible???) in the new idents.

Also I've seen a few of the old RTE 1 idents used over the last few days (The ones from the 2003 revamp that were dropped, ie the paper boy, the combine harvester, the photographer). Maybe that's just to use them while they can.

I bet it will be October 31 - That's TG4's 10th anniversary and TG4 have now been granted independence from RTE. REVENGE!!!

Elmo

I bet it will be October 31 - That's TG4's 10th anniversary and TG4 have now been granted independence from RTE. REVENGE!!!

You think that they would come up with better revenge like sabotaging their news room .... oh wait.... mmmmm

Also I've seen a few of the old RTE 1 idents used over the last few days (The ones from the 2003 revamp that were dropped, ie the paper boy, the combine harvester, the photographer). Maybe that's just to use them while they can.

Is the paper boy not usually shown before the nine o'clock news?

I don't know what that stuff will be used for but I was there when they filmed it and they wouldn't be doing it for nothing. (Actually it's RTE so maybe they would).

I am sure they will film lots of stuff and then not use it. If they don't like the end result.

I don't think it will be a major revamp. RTE ONE's font will have to remain unchanged. I cann't imagine them bring back the number 1.

I KNOW NOTHING

superdudeman007

Elmo wrote:

Is the paper boy not usually shown before the nine o'clock news?

It was in 2003 and 4 (I think) but it got old fast because it was shown before the Nuacht, The One, The Six, The Nine, EuroNews, The Afternoon Updates and the Late News. It was ditched completely.

Now they use any one before the news (unless it doesnt suit the day's news, eg. They couldn't show the one with the people running around with a camera phone or the guys on motorbikes just after the London bombings etc).

I always think it's a bit odd that they don't have a single ident that says "RTE a hAon" to show before the Nuacht or before shows in Irish.

Elmo

I always think it's a bit odd that they don't have a single ident that says "RTE a hAon" to show before the Nuacht or before shows in Irish.

Maybe they will revert back to the number 1 after all

superdudeman007

Yeah maybe but I wouldn't say so because the whole point of rebranding N2 as "RTE Two" instead of just "RTE2" was so the two RTE channels would be identical.

Then this is the broadcaster with a youth radio station where the breakfast show is presented by a guy that "retired" years ago. And now they've dropped the proper 2fm logo too.

Elmo

Then this is the broadcaster with a youth radio station where the breakfast show is presented by a guy that "retired" years ago. And now they've dropped the proper 2fm logo too.

Yeah RTE are going brand crazzzzzzzzzzzzzyyyyyyyyyyyyyyyyyy. I am waiting to see the dissappearance of RTE RnaG's cletic circle logo and RTE Lyric FM's font.

Of course I am wait for the change to

RTE Radio 1
RTE Radio 2
RTE Radió á 3
RTE Radio 4

superdudeman007

I wonder if they'd be able to do that with 2fm when the licence fee doesn't fund it because a "popular music" channel is a luxury (but a classical one isn't???)

Anyway most of the target audience of 2fm lost interest ages ago. Why?

Dave Redmond (stuck in a time warp)
Marty Whelan (don't get me started)
Gerry Ryan (neither popular nor music)
Larry Gogan (he was the first DJ on 2fm)
Ruth Scott (Same playlist, just re-shuffled evry night)
Avril Hoare (a dumbed down version of "News at One")
Paul Clarke (should just retire)

Four of them have been there since 1979. The rest haven't but they still play a load of old crap. The only reason that RTE stations are "Ireland's Number One" is that they're "Ireland's ONLY". 2fm are up against Today FM. Morning Ireland have no competition whatsoever - if you don't like music, it's the only thing on.

The only thing RTE do on 2fm taht works is that "listening to the Leaving" bit but that's presented by people who did the Leaving cert the year before.

superdudeman007

^ ^ ^ That had loads to do with the Red Bee idents, didn't it?! ^ ^ ^

doh.ie

superdudeman007 wrote:

^ ^ ^ That had loads to do with the Red Bee idents, didn't it?! ^ ^ ^

Ah, they'll be more when they finally hit the airwaves. I, myself, loathe idents with "real people doing everyday things" in them, so I already suspect I will not like them. (Don't think much of the new BBC ONE ones recently either, and for that matter, I don't think BBC ONE has had good idents since the days of the balloon.)

I don't think I've seen a truly powerful set of logos since the ones Sky used from 1990-1992 (before the launch of Sky Multi-Channels), and all of those were computer generated - not a 'real person' among them, and no voiceover continuity person either before the programme or on the end credits either. If only current channels would revert to the older, simpler ways of doing things rather than see everything as an opportunity to promote something on the schedule.

superdudeman007

Agreed that the computer generated idents were great but they do look dated now.

Sure channels are using everything as an oppurtunity to promote something else but at least Ireland hasn't (really) jumped on that "INTERACTIVE GAMING" bandwagon. Ok, there's Channel 6's show but nobody in their right mind watches C6 anyway because it's a combination of what MTV and Paramount were when they began.

I wish RTE would just get a decent graphics package that won't get old fast and will actually last more than 3 years.

Just heard from someone on TVForum that it'll be November 3 that they launch, but I was close enough!

doh.ie

superdudeman007 wrote:

Agreed that the computer generated idents were great but they do look dated now.

Sure channels are using everything as an oppurtunity to promote something else but at least Ireland hasn't (really) jumped on that "INTERACTIVE GAMING" bandwagon. Ok, there's Channel 6's show but nobody in their right mind watches C6 anyway because it's a combination of what MTV and Paramount were when they began.

I wish RTE would just get a decent graphics package that won't get old fast and will actually last more than 3 years.

Just heard from someone on TVForum that it'll be November 3 that they launch, but I was close enough!

It is November 3rd, next Friday. Some pictures in the Herald earlier in the week as well as some Red Bee Creative Director comments on them. Presume they'll kick off from the 6am-ish programming on.

superdudeman007

The TV Room Plus wrote:

Red Bee Media - in conjunction with RTÉ's promotions team - has produced a new presentation package for RTÉ One. The changes - scheduled to air from Friday November 03 2006 - will see the introduction of twelve new idents as well as a new presentation graphics system.

Red Bee's creative director, Steven Aspinall, said: "We designed the RTÉ One idents to express the common rhythms of Irish life. Our differences might be great, but they are dwarfed by our similarities. The on-screen presentation is a clean modern graphic style designed to complement the idents. The new look celebrates the invisible ties between the people of Ireland and positions RTÉ One as the common link."

RTÉ One's head of promotions, Jim Booth, added: "We are delighted with the level of co-operation and standard of work that Red Bee Media have delivered on the new look for the country's premiere channel, RTÉ One. A long process of consultation within RTÉ has resulted in twelve new idents that we are confident reflect the values of a newer Ireland, without alienating the traditions of the old."

The new on-screen graphics package will allow for in-vision clips and 'coming next' alerts

Well I was almost right. One website [type RTE1 idents into google] has (tiny) pictures from 4 of the idents. There's one with a kid holding their hand out in front of the sun, one of those fire sparkler things, some blurry coloured lights, and something i can't quite make out. Another one has a woman with hair curlers in eating something (?). Tiny RTE One logo to the left of the screen. No new logo. Not sure if they're anything special but I guess all we've seen is 5 tiny images so far. Mostly look better than the ITV excuses for idents...

lostexpectation

who the hell cares???

its like the new bbc1 idents?

why idents?

Lump

Are you guys referring to Red Bee Media, formerly BBC Broadcast, or is there an Irish Company with the excact same name?

John

superdudeman007

Yes I'm sure it's most likely that an Irish company in the exact same business as Red Bee would steal Red Bee's name.

Here are images from 5 of the 12 idents (Bit small - sorry).


Still no idea what the presentation slides etc will be like. Weather graphics should change too, at least to get rid of the old news style "RTE" logo. No new RTE ONE logo.


^^ These were stolen from me by Seamus43875682735 on TV Forum who simply can't admit defeat :rolleyes: .

Poor troll...

sonofsam

At the end of the day who cares..................

Lump

superdudeman007 wrote:

Yes I'm sure it's most likely that an Irish company in the exact same business as Red Bee would steal Red Bee's name.

Here are images from 5 of the 12 idents (Bit small - sorry).


Still no idea what the presentation slides etc will be like. Weather graphics should change too, at least to get rid of the old news style "RTE" logo. No new RTE ONE logo.


^^ These were stolen from me by Seamus43875682735 on TV Forum who simply can't admit defeat :rolleyes: .

Poor troll...

You never know, any way, at the moment I'm working for Red Bee, just wondering if they are actually doing the idents, or if they've just contracted the work out to BBC Post Production.

superdudeman007

RTE did the film (and I think the music too). Red Bee used the film to make idents etc. Red Bee designed the presentation stuff that hasn't been released/broadcast yet and they might have designed new weather graphics.

superdudeman007

sonofsam wrote:

At the end of the day who cares..................

http://www.tvforum.co.uk/forum

Go to "Facilities" and search for "RTE".....................

lostexpectation

superdudeman007 wrote:

http://www.tvforum.co.uk/forum

Go to "Facilities" and search for "RTE".....................

ah I see only you do, do you have a point?

doh.ie

superdudeman007 wrote:

RTE did the film (and I think the music too). Red Bee used the film to make idents etc. Red Bee designed the presentation stuff that hasn't been released/broadcast yet and they might have designed new weather graphics.

There are also new "Coming Next" features to the idents, which will include on-screen images from the programmes coming up later in the schedule, and possibly also end title "crops" which will show scenes from the next programmes to air. (Basically what a bunch of other channels have been doing for some time.)

You mentioned ITV1's idents - I agree the live action ones are nothing special, including the music, but the logo itself and the ident version which just has ITV1 on a black background (mostly overnights) is actually very strong (to me) as idents go. I've long hated this need to show 'real people doing everyday things' reflecting the culture as part of an idents package. I've always thought a CGI logo on its own was the best way to ensure your identity was well seared in the minds of the viewing public.

doh.ie

Lump wrote:

You never know, any way, at the moment I'm working for Red Bee, just wondering if they are actually doing the idents, or if they've just contracted the work out to BBC Post Production.

Red Bee (as opposed to BBC Post Production) won the creative pitch to design the idents - RTE supplied the footage and Red Bee put the package together. It had Red Bee involvement from the start, so I don't think it's just post production work. Since they won the pitch, I'd say they had a pretty big role in the new look.

Lump

As right, they designed the idents, I thought that they just did the editing graphics and sound work, I didn't realise they were behind the thought process.

John

superdudeman007

Let's hope they get new weather maps without the BBC's crazy 3D angles.

And this is RTE - how can we be sure they won't use the broom cupboard news studios for the in-vision continuity?

Today at 1pm John Finnerty was doing the news (it came from the SOCR because it's a bank holiday) and during all three reports the sound faded after about 5 seconds :rolleyes:

Mossy Monk

superdudeman007 wrote:

Today at 1pm John Finnerty was doing the news (it came from the SOCR because it's a bank holiday) and during all three reports the sound faded after about 5 seconds :rolleyes:

yeah, but thankfully the world is still turning

i mean, all three reports :mad: :mad:

sonofsam

lostexpectation wrote:

ah I see only you do, do you have a point?

Yep, he sure shut me up......

:rolleyes: :rolleyes: :rolleyes:

doh.ie

Lump wrote:

As right, they designed the idents, I thought that they just did the editing graphics and sound work, I didn't realise they were behind the thought process.

John

Some more info... According to Red Bee creative director Steven Aspinall, the idents are based on the themes of Beat, Create, Stretch, Eat and Light. There are 12 in total, so these must be the names of just some of them. Stretch almost certainly involves a cat stretching in a basket. Eat includes our cultural differences being highlighted through verious foods. There are also seagulls eating something somewhere and some bricklayers working.

Whatever about the seagulls and the cat, the 'real people in idents' thing drives me nuts, so it's hard to tell how they'll look.

RTE refuse to say what the total cost was, possibly becuase the BBC got some stick for its €1.8m spend on the new BBC ONE ones.

superdudeman007

Ok : Eat is this one : (maybe has the seagulls too)


And all of these must be light : (might be four parts to one ident though)


Beat : Must be people making music or something (maybe like the new BBC1 football one where the guy kicks the ball exactly in time with the music...)

Create : The old lady making bread that I predicted :rolleyes:, bricklayers?

Stretch : Cat in a basket

Must be a kids one, a sports one, a news one, etc...

Lump

doh.ie wrote:

Some more info... According to Red Bee creative director Steven Aspinall, the idents are based on the themes of Beat, Create, Stretch, Eat and Light. There are 12 in total, so these must be the names of just some of them. Stretch almost certainly involves a cat stretching in a basket. Eat includes our cultural differences being highlighted through verious foods. There are also seagulls eating something somewhere and some bricklayers working.

Whatever about the seagulls and the cat, the 'real people in idents' thing drives me nuts, so it's hard to tell how they'll look.

RTE refuse to say what the total cost was, possibly becuase the BBC got some stick for its €1.8m spend on the new BBC ONE ones.

To be fair RTE should have to disclose how much they spent, since it is Public money they're spending.

John

superdudeman007

If there are a few images in each ident, I bet they'll look a bit like ITV1...

Elmo

To be fair RTE should have to disclose how much they spent, since it is Public money they're spending.

They spent 500,000 on the relaunch of RTE TWO.

doh.ie

Elmo wrote:

They spent 500,000 on the relaunch of RTE TWO.

Way too much if you ask me. I mean, the BBC spent a fortune a few years ago and the end result was the removal of the 'italicised' boxes to become upright non-italic ones. OK, so the post-production costs some money, and filming the various locations of the balloon was probably quite costly, but half a million seems extraordinarily expensive to me.

Whatever about a company like the BBC or ITV spending millions on rebranding, for a country as small as Ireland, millions spent on this when RTE often struggle to meet the demands of the public service remit beggars belief.

Saw a new (well, new to me) RTE TWO ident which starts off like a checkout, but turns into a slot machine tonight. OK, so it's creative enough, I suppose, but I can't say it 'means' anything to be branding-wise. If they only had the RTE TWO logo on the green room background, that'd more than do the job, I do not think the RTE TWO set has anything particularly useful to say about what the channel represents or reflects.

On the subject of the RTE ONE new look/idents/promos - they either accidentally or purposely let one out before midnight tonight - a promo where the end board has a still of a seagull and the day/time/programme info details on the left. In a nutshell, it looked bizarre and very unusual. Quite bad, really, and nowhere near as effective as the current RTE ONE end boards.

Basically, the image from the idents seems to be ON the end board, rather than a shot of the programme (at least there didn't seem to be any shot of the programme on the one I saw.) The programme/day/time details also appeared on graphic bars of different colours, and where as at present one quick glance might be all you need to know what's on when, this threw me so much, I can neither remember the programme nor when it's on! (Having said that, it might be because the style of promo is new, but I'm still inclined to question its effectiveness after that.)

I do think the promo was for next week, though, so they either are only doing one set for shows after November 3rd, or they did two and this one got incorrectly labelled.

doh.ie

Lump wrote:

To be fair RTE should have to disclose how much they spent, since it is Public money they're spending.

John

Agree. They never will, though - they'll claim this kind of information as "commercially sensitive" or throw it in with "station costs" so its true value is kept vague.

superdudeman007

doh.ie wrote:

On the subject of the RTE ONE new look/idents/promos - they either accidentally or purposely let one out before midnight tonight - a promo where the end board has a still of a seagull and the day/time/programme info details on the left. In a nutshell, it looked bizarre and very unusual. Quite bad, really, and nowhere near as effective as the current RTE ONE end boards.

I saw that during a promo for "Brides of Frank" after the late news lastnight. I'm sure it was on purpose because the show begins afer the rebrand.

The end of the trailer (programme title, time, etc) looked something like this :
(Different font and RTE ONE logo etc, just did this quickly in paint...)

I'd say that any shows being advertised now that begin after the revamp will have the new look promos, but stuff that's already running (eg. Killinaskully) use the old ones.

doh.ie

superdudeman007 wrote:

I saw that during a promo for "Brides of Frank" after the late news lastnight. I'm sure it was on purpose because the show begins afer the rebrand.

Yep, your mock-up is the same as the one I saw. Not very easy on the eye, IMO, compared to the simpler way of communicating that information now. (Simplest is always best -the best end boards don't tend to go overboard in design terms, as the message gets lost.)

Most channels, though, do tend to do two versions, so the all-new set of promos can air only from the identity relaunch onwards. I'm inclined to think the airing of the 'Frank' promo was a mistake.

superdudeman007

I've just seen the "Frank" thing again tonight, this time using the old promo design, so those seagulls/doves/whatever must be part of the show being advertised.

Just noticed though that the new style promos went out just after midnight on November 1st - anyone in RTE could have passed on the wrong date. November 3rd sounds fairly random compared to the start of the month or a Monday morning etc.

LESS THAN 12 HOURS TO GO :rolleyes:

DMC

Late Late Show, tbh. Wouldnt be surpised if they appeared before six-one news either (which they did the last time, with a huge promo which delayed the news)

superdudeman007

DMC wrote:

huge promo which delayed the news

That was to give us a good impression of RTE, which would distract us from the state of the 2003 news studio.

superdudeman007

DMC wrote:

Late Late Show, tbh. Wouldnt be surpised if they appeared before six-one news either

Closedown seems more likely. After all, it is RTE :rolleyes:

superdudeman007

New idents used from this morning on RTE One. Now here's how I knew what would come up :

That's the lady making bread


That's my living room


That's my bathroom


That's my parents' room




RTE couldn't even afford a studio to film in :rolleyes:

Milktrolley

superdudeman007 wrote:

I hope they cleaned the wall when they were done

I noticed the RTÉ Two DOG on the right the other day, didn't expect that it would be a permanent feature from this week onwards. And they still look crap on digital. The only difference is that the programme guidance banner came on at the correct time for once on The Bill!

To be honest, I don't particularly like "part of life" idents like these. I thought if I looked at the older ones on The TV Room it would cheer me up, but it didn't really. Which neatly brings me to the news that The TV Room has got its revamp - congrats to Mike. It's up-to-date with coverage of today's revamp.

From The TV Room:
Idents 1
Idents 2
Miscellaneous
New homepage

doh.ie

superdudeman007 wrote:

New idents used from this morning on RTE One. Now here's how I knew what would come up

Nice connection, Superdudeman. Nice house, too.

But I don't think these new idents are much good otherwise - don't see the cultural significant or what makes any of them the *RTE* brand. Not much doing on the music front either, imo.

And I don't know which genius came up with the idea to switch the bugs to the other side of the screen from today - way more intrusive than they were before. (Yet TG4 manages to hide theirs quite well in the same spot.) Admittedly, RTE TWO is still the word - stupidly combining a Den DOG and a TTV one with the RTE TWO DOG now on the right.

superdudeman007

Milktrolley wrote:

I hope they cleaned the wall when they were done

Yep. We also got a new bathroom light fitting, an alarm clock and the loaf of bread

doh.ie wrote:

Nice connection, Superdudeman. Nice house, too.

Thank you

DMC

Really, how different are these than whats shown on ITV1?

Lifestyle idents, I hate them. I really do.

mickd

Have to say moving the DOG to the right is bloody annoying. I know when I am watching RTE. This coupled with the horrible brown colour for the news makes everything look ad-hoc. Idents are not bad that because RTE didn't make them.

Milktrolley

Ident from 5:15pm

Haven't seen enough idents to assess the new look fully, but I must say I did like the evening promo board that was shown before the weather. Nice background and a great bed I thought.

Although it will take time before the DOG goes unnoticed on the right, I think it slotted in better on the left. To over-analyse for a moment, the vertical part of the R ran parallel with the side of the screen, so fit in much better than in its current position. But it shouldn't be there to begin with.

Elmo

DREADFUL

The now and next promos and the promos are DREADFUL.

Originally Posted by superdudeman007
The end of the trailer (programme title, time, etc) looked something like this :
(Different font and RTE ONE logo etc, just did this quickly in paint...)

It's just as good as what they have come up with. Way too blocky. IMO

Phen

Great stuff SDM007, I don't suppose you'd like to tell us why it was in your house ? Anyway, thanks for your 'inside information' for the last while.

superdudeman007

mickd wrote:

Idents are not bad that because RTE didn't make them.

Actually RTÉ provided the footage - Red Bee designed the promos, holding captioins, etc. Idents are the only part that RTE did make (all Red Bee did was slap on an RTÉ logo)

Elmo wrote:

The now and next promos and the promos are DREADFUL

That's the bit Red Bee did. I can't believe that RTÉ looks professional in comparison!

Phen wrote:

I don't suppose you'd like to tell us why it was in your house?

Not really...

superdudeman007

Anyone seen any in-vision continuity yet?

Elmo

I can't believe that RTÉ looks professional in comparison!

I think RTE have done well up to now in realtion to their on screen look.