Back in June when CNET published their "Meet the angry gaming YouTubers who turn outrage into views" article, I made the comment about UEG below in my post
on the subject.
Chris Zakrzewski of Upper Echelon Gamers, initially started his channel to talk about a game he was clearly into, The Division, but over time found a considerably larger audience when he leaned into the "critical" side of commentary and when I say critical, I don't mean analysis. You can actually see this shift if you scroll through the overview of his videos on his channel here. When asked would he consider changing that formula, as he says in the article, it was a hard no.
If you have a scroll through the list in the above link again, you'll see nothing has changed since the publication of the article. Again, take note of the sheer overwhelming number of negative videos complete with inflammatory text and headlines compared to the relatively tiny number of positive ones until you get back to the beginning of his channel.
Now read this...
When the ability to grab cheap clicks with a title that rage baits your audience dries up, the potential for quality work expands. It might be overly optimistic to expect an increase but the possibility is there.
That's a direct
quote from his video above on this subject matter.
The video itself is, rather unsurprisingly, complete garbage. Bereft of logical consistency from the start, it degenerates further into him just disingenuously ranting about the publications and their staff as well as taking a bizarrely benign view of the blatant corporate interference in the operation of the sites in question.
On that particular note, the LA Times had a piece on the going's on at Deadspin entitled, News Analysis: I checked the math of the media bosses who told Deadspin to ‘stick to sports.’ It doesn’t add up
, which is worth a read if you're interested in the potential reasoning behind the move from the parent company. There was perhaps vague reference to this in UEG's video but it's not really possible to say for sure as he didn't call the article out by name.
In somewhat related news, the author of the original memo to Deadspin staff, Editorial Director Paul Maidment, has just resigned from G/O Media