Worst/Best Radio Ads

dogmatix · 17-05-2016 01:25PM

The music the sunday business post uses for all its ads (and for many years now) - overally excitable and dramatic, lots of screeching violins and so on. You expect they are about to announce some huge pulitzer-prize worthy news story or some earth shattering event. But no - it's just some piffiling thing like "10 ways to reduce capital gains tax on your collection of premier dairies milk bottle tops from the 1980's" or some other useless stuff.

It's so over the top that it is no wonder no-one buys the paper anymore because how could you take it seriously?

L1011 · 17-05-2016 01:47PM

dogmatix wrote: »

It's so over the top that it is no wonder no-one buys the paper anymore because how could you take it seriously?

SBP is one of the few papers with a relatively stable sales base now (its still falling but not as heavily) actually.

jca · 17-05-2016 02:10PM

endacl wrote: »

The BMW ad with the tuning fork playing the note A? Described as 'concert pitch'. 'A' is only concert pitch at 440hz. The note you hear ain't even close. It's an F#. And it's not a tuning fork that's heard. It's a recording of a small bell.

You got 2 thanks for that nugget of useless information.... I despair sometimes I really do. Innocent people being shot in the neck and you worry about a note in a radio ad...

tomwaits48 · 17-05-2016 02:13PM

when Mrs Doyle says the word "savage" in the latest Lidl ads...make me want to punch myself in the face.

cml387 · 17-05-2016 04:20PM

jca wrote: »

You got 2 thanks for that nugget of useless information.... I despair sometimes I really do. Innocent people being shot in the neck and you worry about a note in a radio ad...

Are you being serious?

JustShon · 17-05-2016 04:22PM

jca wrote: »

You got 2 thanks for that nugget of useless information.... I despair sometimes I really do. Innocent people being shot in the neck and you worry about a note in a radio ad...

This is a thread about the best and worst radio ads. If you don't think that topic is worth discussing there is a thread about the gangland shootings over in After Hours where you can discuss people getting shot in the neck to your heart's content.

endacl · 17-05-2016 04:29PM

jca wrote: »

You got 2 thanks for that nugget of useless information.... I despair sometimes I really do. Innocent people being shot in the neck and you worry about a note in a radio ad...

The topic is ads. Go start an outrage thread?

Dan Jaman · 18-05-2016 01:04AM

endacl wrote: »

The BMW ad with the tuning fork playing the note A? Described as 'concert pitch'. 'A' is only concert pitch at 440hz. The note you hear ain't even close. It's an F#. And it's not a tuning fork that's heard. It's a recording of a small bell.

I knew it was balleaux, but couldn't identify it accurately.

A 440Hz
www.youtube.com/watch?v=rFOl-9SNxLY

F# 739.99Hz
www.youtube.com/watch?v=Xf_ex3jEeW8

Dan Jaman · 18-05-2016 01:05AM

jca wrote: »

You got 2 thanks for that nugget of useless information.... I despair sometimes I really do. Innocent people being shot in the neck and you worry about a note in a radio ad...

Och, laddie; you missed a perfect opportunity there...

davef1000 · 18-05-2016 08:35AM

jca wrote: »

You got 2 thanks for that nugget of useless information.... I despair sometimes I really do. Innocent people being shot in the neck and you worry about a note in a radio ad...

What the hell is your problem?

jca · 18-05-2016 09:25AM

That ad with the whining mammy telling Charlie to go for goal.....mute. I don't even know what it's for. Dreadful stuff.

thesandeman · 18-05-2016 12:36PM

"See yourself in the mirror, not your psoriasis".

Just WTF??

HeidiHeidi · 18-05-2016 01:28PM

How do the Blackrock Clinic and the Mater Private get away with advertising that they're "there when you need us" and other such utterly meaningless phrases, when they're only open half the time?

What if I need them at 5am on a Sunday morning?

And a bit O/T, but I really wish that morning presenters would stop trying to make small talk with the AA Roadwatch traffic news people.... it's utterly cringe-making, particularly Marty Whelan's "witty" (sic) repartee. Just let them give the traffic news, for pity's sake :mad:

Del.Monte · 18-05-2016 04:10PM

Just when I thought that I had heard the last of this from this 'make believe' official sounding body. And the result - quelle surprise! :rolleyes:

Laundr.ie.png

L1011 · 18-05-2016 04:22PM

That is an investigation - nobody else complained and the requirement is for the ad to cause widespread offence

I see nothing wrong with the ad, it a parents responsibility to protect "little ears" not a broadcaster. One slip towards that and we'll be like the US for regulation.

Take a look at the BAI complaints reporting and you'll see the BAI take a very similar view.

HeidiHeidi · 18-05-2016 04:23PM

Response from ASA sounds perfectly fair to me.....

I wouldn't be a fan of the ad myself, but it's far from the worst out there!

cml387 · 18-05-2016 04:27PM

Rules for radio are different than for TV, they don't have a 9PM watershed as such.

Back to the ads.

I notice that the ad for forthcoming Neil Young concert has changed from a series of samples of unrecognisable (to me) tunes to samples of his greatest hits.

Del.Monte · 18-05-2016 04:55PM

HeidiHeidi wrote: »

Response from ASA sounds perfectly fair to me.....

I wouldn't be a fan of the ad myself, but it's far from the worst out there!

Perhaps you could suggest another as inappropriate for prime time listening? There's one about sexually transmitted diseases but I can't think what it's for/about. The three complaints (if you are to believe them) is more of an indication of Irish apathy than anything else. People post on Boards moaning about all sorts of things, but how many of them can be arsed to write a letter/send an email or even pick up the phone?

HeidiHeidi · 18-05-2016 05:11PM

Del.Monte wrote: »

Perhaps you could suggest another as inappropriate for prime time listening? There's one about sexually transmitted diseases but I can't think what it's for/about. The three complaints (if you are to believe them) is more of an indication of Irish apathy than anything else. People post on Boards moaning about all sorts of things, but how many of them can be arsed to write a letter/send an email or even pick up the phone?

As it happens, I don't consider it to be inappropriate as such - just an ad trying to be funny that really just isn't.

And the lack of complaints regarding it (if more people think like you than like me) is surely a problem (as you've pointed out) with the listeners' apathy than with the ASA? Yet you seem to be having a pop at them in your earlier post.

Anyway, that's dragging things a bit O/T.

Grolschevik · 18-05-2016 05:13PM

Del.Monte wrote: »

The three complaints (if you are to believe them) is more of an indication of Irish apathy than anything else.

Or it could be that only a tiny minority consider it to be "inappropriate". I know I don't.

Del.Monte · 18-05-2016 05:16PM

Grolschevik wrote: »

Or it could be that only a tiny minority consider it to be "inappropriate". I know I don't.

Perhaps you're right, but is there anything that you think should be beyond the pale with Ads or does anything go?

Grolschevik · 18-05-2016 05:21PM

Del.Monte wrote: »

Perhaps you're right, but is there anything that you think should be beyond the pale with Ads or does anything go?

Depends on the ad and context, but misogyny, racism and hate speech would be up there. And party political broadcasts!

L1011 · 18-05-2016 06:16PM

Del.Monte wrote: »

Perhaps you could suggest another as inappropriate for prime time listening? There's one about sexually transmitted diseases but I can't think what it's for/about. The three complaints (if you are to believe them) is more of an indication of Irish apathy than anything else. People post on Boards moaning about all sorts of things, but how many of them can be arsed to write a letter/send an email or even pick up the phone?

If you've ever worked in customer care you'll know the Irish can and do complain about everything

Nody · 18-05-2016 06:54PM

//MOD

People; this is suppose to be a lighthearted discussion about ads and not the Irish quango for correct opinions on ads of who's right and wrong; more of the first and less of the second please.

//MOD

JustShon · 19-05-2016 08:42AM

That obnoxious squeaking in the back of Bórd Gáis's latest abomination really gets on my nerves.

Can we start referring to really bad ads as "adbominations" ?

PeterTheEighth · 19-05-2016 09:08AM

Del.Monte wrote: »

Just when I thought that I had heard the last of this from this 'make believe' official sounding body. And the result - quelle surprise! :rolleyes:

I'm fully with you on this one Del Monte. And that response is just embarrassing.

"The lack of complaints about this advertisement would suggest that it is not causing serious or widespread offence."

So unless they are pushed into doing something by members of the public, they sit on their hands. What sort of approach is that to take? Surely they should be a bit more proactive. I mean it shouldnt really be the job of the public, who have their own jobs, to do the job of the ASA as well?

Dan Jaman · 19-05-2016 11:08AM

The one for a floor cleaner or similar that has "Keep away from children" as one of its straplines.
The way it comes over at the end of the ad is pretty sound advice, imo.
Horrible little creatures.

Ciaran_B · 19-05-2016 11:31AM

cml387 wrote: »

I notice that the ad for forthcoming Neil Young concert has changed from a series of samples of unrecognisable (to me) tunes to samples of his greatest hits.

I'd say there's very little chance of Heart of Gold or any of those songs getting played at this show.

There's an ad for motorcycles and motorcycle equipment that's grinding my gears at the moment. It starts with some woman observing that her colleague would still be sitting in traffic at this hour of the day and how it's a shock to see him in work at this early hour.

Can't explain why it bothers me so much - just the nosey, bossy tone of voice. Like, keep your opinions to yourself about my time keeping you irritating git.

Homesick Alien · 19-05-2016 11:42AM

Dad who did your Windows?

Or the other one:

Grandad what is that man doing?

The dad / grandad in these ads drives me nuts not least because it's clearly a middle aged actor putting on a "friendly old person" voice complete with ho ho ho's. Pretty sure it's the same guy who does Santa in the Xmas ads.

Ciaran_B · 19-05-2016 11:47AM

Ugh, yeah. There's a father/son, football vs. golf add that drives me insane.

Worst/Best Radio Ads

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