IMAX corp continue to erode the distinction between "real" and "fake" IMAX

Very annoying piece of churnalism from Variety.

Clint Eastwood Shooting ‘Sully’ Almost Entirely With Imax Cameras

Clint Eastwood is shooting “Sully,” his upcoming biopic about US Airways Captain Chesley “Sully” Sullenberger, almost entirely with Imax cameras.

“Clint decided to try it and he just loves the cameras,” Imax CEO Richard Gelfond told Variety.

Eastwood used the Alexa Imax camera to capture Sully’s heroic plane landing in the Hudson. When “Sully” opens on Sept. 9, it will be the first film released where virtually the entire movie was made with the technology. Anthony and Joe Russo, the directors of “Avengers: Infinity Wars Parts 1 and 2,” will use a new 2D digital Imax camera to shoot all of the two-part films. But those films don’t hit theaters until 2017 and 2018.

Here's the problem with this: It's not true.

Everybody and their mother associates "IMAX cameras" with the 65mm (celluloid) IMAX cameras Christopher Nolan used to shoot certain sequences of TDK, TDKR, Interstellar and the upcoming Dunkirk. Clint is not using these cameras. He's using the Alexa 65 and Alexa XT, both digital cameras, with IMAX branded stickers on them. These cameras (minus the "IMAX" stickers) have already been used to shoot The Revenant among other films.

Nolan really backed the wrong horse with IMAX, who continue exploit their association with his films to expand their company and its lousy re-branding of existing digital theatre and camera technologies.