Finest piece of marketing/advertising you can remember

Lapin · 07-11-2014 03:06PM

"YORKIE - ITS NOT FOR GIRLS"

Sales almost doubled overnight as disgruntled girls of all ages worldwide fell for it and went out buying Yorkie bars to prove the bastards wrong.

Genius !

MonkeyTennis · 07-11-2014 03:07PM

Bulmers over Ice

sbsquarepants · 07-11-2014 03:09PM

razorblunt wrote: »

I don't know anyone that eats two pieces though.

You do now razorblunt.
Shít, and there was me thinking they wouldn't pull the wool over my eyes!

Grayson · 07-11-2014 03:17PM

quad_red wrote: »

Is that Wesley from Buffy/Angel at the end?

Yep. Not that he cares he's married to willow now.

This has what may be one of the worst adverts of the last year in it

razorblunt · 07-11-2014 03:25PM

sbsquarepants wrote: »

You do now razorblunt.
Shít, and there was me thinking they wouldn't pull the wool over my eyes!

Ah I'd shake your hand but your chewing exploits would leave me with the impression you were a serial gurner on a come down from some disco biscuits!

justsomebloke · 07-11-2014 03:36PM

would you like to ride with batman?

OneArt · 07-11-2014 04:22PM

I always loved the Mr. Kipling ads. Like the one where he throws a stick into the river and the dog goes after it and drowns.

"Mummy! Mr. Kipling just killed Fluffy!"

"Yes, but he does make exceedingly good cakes."

DEFTLEFTHAND · 07-11-2014 04:26PM

https://www.youtube.com/watch?v=vr5FjLlW-7M

One eyed Jack · 07-11-2014 04:56PM

Ferris_Bueller wrote: »

Coca Cola in general I would say, the names on the bottles, Christmas ads that they run, even a normal ad of a bottle or can of coke being opened is very effective, I'd say they have consistently had the best marketing/advertising scheme in my lifetime anyway.

Ferris Bueller! :eek:

You'll probably remember Coca-Cola's cheesiest and probably most successful advertising campaign of the 80's then -

And around the same time, Levi's 501's enjoyed a rise in popularity thanks to this rather controversial for it's time advertising campaign -

strobe · 07-11-2014 05:16PM

Not sure if this counts but there is(was?) a scaffolding business called Scapphire. I always liked that.

SEPT 23 1989 · 07-11-2014 05:20PM

Tiddlypeeps · 07-11-2014 05:49PM

SEPT 23 1989 wrote: »

I don't remember that being nearly as racist :eek:

whisky_galore · 07-11-2014 05:54PM

Guinness had a great line in commercials and marketing.

For some reason, just about every tv ad put out by insurance companies in particular is either ho-hum or downright irritating.

Tell me how · 07-11-2014 05:57PM

Maybe not directly connected to the "finest" piece of advertising but it did get me thinking.

Clever = Nintendo (I think) advertising that the order in which letters appeared was not important as long as the first and last ones were in the correct place and suggesting people shouldn't spend as much time studying.

Impressive = Jean Claude Van Damme/Volvo ad - Splits on reversing trucks.

Favourite = Aer Lingus ad with Gabriel's Oboe from late 80's. Loved, loved, loved this. To this day can't hear the music without thinking of the ad. Everything about it was a trillion miles from what travel with lo-cost airlines has become.

Hate = Any ad with supposedly stereotypical nuclear family behaving like no family ever did.

Iwillneverbuytheirproductbecauseofthatad = The White Book - Radio ad just as sh*t was going down in 2008 suggesting all exclusive coffee tables contained the foremost publication on interior design. Lady on the ad sounded like she had her head so far up her own ass that it was back on top of her shoulders.

jester77 · 07-11-2014 06:01PM

IKEA make some very funny and witty ads

https://www.youtube.com/watch?v=ksmJczA5Sq8

One of my faves is from Berlitz, they are a German language school.

https://www.youtube.com/watch?v=0MUsVcYhERY

Nerdlingr · 07-11-2014 06:34PM

Toys/Bike reflectors in Kelloggs Cereals.

UCDVet · 07-11-2014 07:07PM

Not a specific ad - but what about 'Coke'? Double blind taste testing against Pepsi clearly shows that people prefer the taste of Pepsi - when they don't know what they are drinking.

But when they know, most people prefer Coke.

They even attached electrodes to monitor brain activity, and when people knew they were drinking Coke, different sections of the brain lighted up.

Ads so strong, they rewire your brain. Always, Coca-cola

ChippingSodbury · 07-11-2014 09:31PM

This has to be one of the best radio ads of all time. Every time I hear it, it makes we want to be a kid again!

callaway92 · 07-11-2014 10:16PM

"Have a break, have a Kit-Kat"

https://www.youtube.com/watch?v=Cer8I4cX-vs

https://www.youtube.com/watch?v=NB3NPNM4xgo

https://www.youtube.com/watch?v=Qf8xsX39HSY

Enjoy

Capt'n Midnight · 07-11-2014 10:43PM

strobe wrote: »

Not sure if this counts but there is(was?) a scaffolding business called Scapphire. I always liked that.

How about Schindlers Lifts ?

An elevator company founded in 1874

Mech1 · 07-11-2014 10:56PM

Simples best ever

018118055

gone over most of your heads I imagine

muddypaws · 07-11-2014 11:07PM

Mech1 wrote: »

Simples best ever

018118055

gone over most of your heads I imagine

That number is ingrained in my brain forever.

ringadingding · 07-11-2014 11:33PM

Don't push me !
Push push pop

jetsonx · 08-11-2014 12:02AM

UCDVet wrote: »

Not a specific ad - but what about 'Coke'? Double blind taste testing against Pepsi clearly shows that people prefer the taste of Pepsi - when they don't know what they are drinking.

But when they know, most people prefer Coke.

They even attached electrodes to monitor brain activity, and when people knew they were drinking Coke, different sections of the brain lighted up.

Ads so strong, they rewire your brain. Always, Coca-cola

Those "taste tests" are not really proper tests at all because they never took into account the after taste of the product.

Have you ever drunk more than one can of Pepsi? - it becomes cloyingly sweet compared to Coca Cola.

So yeah, a couple of sips of Pepsi are in fact nicer to a lot of people compared to Coca Cola. But, after a couple of sips Pepsi is becomes too sweet on the palate for a lot of people; a factor the infamous taste test failed to take into account.

callaway92 · 08-11-2014 12:22AM

jetsonx wrote: »

Those "taste tests" are not really proper tests at all because they never took into account the after taste of the product.

Is there not a fair bit of water drank after having each sample?

XxMCRxBabyxX · 08-11-2014 12:59AM

I still occasionally get there Maoam "M-A-O-A-M" song stuck in my head. Anyone else remember that our did they play that ad here?

mrsdewinter · 08-11-2014 01:07AM

ringadingding wrote: »

Don't push me !
Push push pop

Ahem. I think you mean,
Don't push me,
Push a Push Pop

*bows*

Davarus Walrus · 08-11-2014 03:18AM

Irish Mammy and Dusty Springfield.

Tarzana2 · 08-11-2014 03:49AM

sbsquarepants wrote: »

They changed alka selzers slogan from "plink, fizz" to "plink, plink, fizz" and the instructions on the shampoo from "Lather. Rinse" to "Lather. Rinse. Repeat."
People just used twice as much for no reason!

Well, not no reason for the second one.

Repeat. Hence use twice as much!

Tarzana2 · 08-11-2014 04:02AM

Lapin wrote: »

"YORKIE - ITS NOT FOR GIRLS"

Sales almost doubled overnight as disgruntled girls of all ages worldwide fell for it and went out buying Yorkie bars to prove the bastards wrong.

Genius !

Yeah, this was a great one. Think I fell for it at the time too. Well, I always loved Yorkies but hadn't had one in a long while when this campaign started. So it put them back in my head again.

I reckon that it might also have had the effect of getting more men to buy them too! Like "Yeah, they are just for me!"

Finest piece of marketing/advertising you can remember

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