Beers masquerading as other beers - Moretti Grand Cru & Affligem Blonde

Lucena · 29-09-2014 09:29PM #1

I was in a supermarket in Italy at the weekend, and thought I'd pick up some local beer. Poor selection, but I picked up a 75cl of Moretti Grand Cru to bring back to drink with OH. Knew it probably wouldn't be amazing, but didn't want to come back empty-handed.

When I got home, I looked it up on Ratebeer:

http://www.ratebeer.com/beer/birra-moretti-grand-cru/103987/

and to my surprise, it's actually Affligem Blonde in different packaging. Felt a bit cheated to be honest.

Is this a common practice? I assume it's legal, but still, morally it seems a bit iffy.

BeerNut · 29-09-2014 11:17PM

Rebadging is pretty common, though more by smaller breweries than the big guys.

54kroc · 30-09-2014 03:22PM

Did it taste nice?

Lucena · 30-09-2014 10:36PM

I don't know, we haven't opened it yet.

Ravelleman · 30-09-2014 11:23PM

The suspense is unbearable.

Lucena · 01-10-2014 07:04AM

Well, I hope no-one explodes from the excitement, but I'll try to open it this weekend.

poitinstill · 01-10-2014 11:27AM

POP.....too late for me

ollaetta · 01-10-2014 06:29PM

I've had Affligem Blonde on many an occasion and it's very nice indeed. Never before heard about this rebadging lark though.

Lucena · 04-10-2014 10:11PM

Ok, so ye'll all be delighted to know we opened it tonight. I'd describe it as follows:

Birra normale, che non min soddisfa particolarmente. A parte il sapore del lievito in bocca rimane poco, ed il corpo non assiste la bevuta. Però, è una birra che può accompagnare una conversazione tranquilla.

Too Italian, Did Not Read: It was grand, nice Belgian beer.

Beers masquerading as other beers - Moretti Grand Cru & Affligem Blonde

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