brand loyalty

swimming in a sea · 06-12-2012 10:49AM

I was in an independent discount store today so this may not apply to aldi/lidl, but I took a look at peanut butter and cake frosting and they both had hydrogenated vegetable oil, now all the leading branded versions of these foods got rid of this ingredient years ago.

So just watch out for quality of those cheap/own brands.

06-12-2012 11:05AM

I do occasionally look up the most expensive things on my receipts and try to do blind testing of the cheaper brands to see if I can tell the difference. If I can not then I always switch down to the cheaper one.

That is, of course, where I can not just self produce it. I can count on one hand how many times I have bought bread in 2012 for example. I usually make my own.

Frisbee · 06-12-2012 11:05AM

Listerine Mouthwash
Lyons Tea
Heinz Ketchup

Aside form those three things I couldn't give a fúck who makes the rest.

Vita nova · 06-12-2012 11:48AM

I tend to be loyal to local (Irish) products, named or own-brand, even to the extent of paying a little extra sometimes.

The only brands I actively avoid are those that use misleading labeling or advertising to fool people into thinking they are Irish products.

kumate_champ07 · 06-12-2012 07:13PM

swimming in a sea wrote: »

I was in an independent discount store today so this may not apply to aldi/lidl, but I took a look at peanut butter and cake frosting and they both had hydrogenated vegetable oil, now all the leading branded versions of these foods got rid of this ingredient years ago.

So just watch out for quality of those cheap/own brands.

if your putting something in your body, you should know whats in it anyway.

the cheaper sports drinks use fructose syrup which is produced in a very artificial way that cant be done in any kitchen, glucose and maltodextrin are better ingredients like in lucozade, powerade uses fructose I think. coca cola in usa actually uses fructose syrup, Ireland have sugar in their coke.

TheUsual · 06-12-2012 07:19PM

Anybody reading this would think that ALDI and LIDL don't stock branded goods - Irish and British stuff.
Same brands, maybe in multipacks, but it's cheaper than the other places.

*whispers : don't tell anyone this secret*

kumate_champ07 · 06-12-2012 07:26PM

I worked in an Organic fruit and veg factory 10years ago. we used the same carrots,potatoes,avocados etc for every store, just different packaging!

kumate_champ07 · 06-12-2012 07:35PM

I'll pay extra for Irish cheddar tho English cheddar is usually cheaper, most own brands are english. tesco cheddar is. country of origin is important to me.

kumate_champ07 · 06-12-2012 07:38PM

something else I live by, Ill always buy whatever is half price offer or buy 1 get another free. even if I like the product alot I wont buy it again when the price goes back up. those rolo and milkybar desserts are lovely. only ever buy smoked salmon when its half price, same as haagen daz,

too expensive. If I could afford to Id buy them more often.

I only ever buy kerrygold butter, it truly is the king of all butters

twirlagig · 06-12-2012 10:40PM

Interesting.... Didn't realise how many branded things I buy until I read through this...

Don't drink coke all that much, but when I do buy a bottle it's always Coca-Cola, just tastes better! Always buy Ariel and Lenor above all other detergents/fabric softener - try to buy them whenever I see them on offer though. Teabags are another, Lyons - I grew up in a Lyons house - and nothing seems as nice, or familiar to me! I'd always have a bit of Kerrygold or Dairygold in the fridge too - great for the aul shpuds!

I always buy branded pet food too, only coz the fecker won't eat anything else!:p I think it's hard to beat branded Deodorants too..
Kitchen/Bathroom cleaning stuff, I always buy in Aldi - great and a heck of a lot cheaper than the big brands. Ditto for toilet roll/kitchen roll - why pay €2/€3 extra just to have a little cuddly dog/cat on the wrapper!? Aldi also do a great version of Special K Red Berries - called Benefit with Red Berries and only €1.39!

06-12-2012 10:57PM

frozenfrozen wrote: »

I can't eat / drink the nonbrand copies of coke and chocolate. Cadburys and coca cola just win hands down

Cadburys chocolate is muck, is objectively muck (check the ingredients sometime), and is inferior to pretty much any alternative available in the country. I'd take Tesco value plain chocolate over it any day.

The success of Cadburys is purely down to marketing and what we're used to. It's a kind of chocolate-esque sludge.

They were banned from calling their product 'chocolate' in Europe for years because they use vegetable oils (not an ingredient any serious chocolate manufacturer would allow near their stuff).

06-12-2012 10:59PM

kumate_champ07 wrote: »

I'll pay extra for Irish cheddar tho English cheddar is usually cheaper, most own brands are english. tesco cheddar is. country of origin is important to me.

I'd pay extra for actual farmhouse Cheddar - which is all English.

Idjit · 06-12-2012 11:36PM

There are some brands that I'm certainly loyal to, but not because of the brand. If someone was to change just the packaging of my favourite products to non-brand, I wouldn't care and would buy them anyway. I don't understand people who differentiate between brand and own-brand/non-brand just for the sake of looking wealthy or maintaining some false status.

I have loyalties to certain brands because I've come to love the particular taste/usage of them from buying them myself or growing up with them. It's a familiarity thing and wouldn't be too happy changing to something else simply because it might not taste/work the same. I have, however, found non-brand/own-brand versions of products that I thought were even better and now I buy them instead because they are far cheaper.

kumate_champ07 · 06-12-2012 11:41PM

http://i.imgur.com/k0pv0.jpg

http://www.socialphy.com/posts/off-topic/11574/The-10-Companies-that-Control-Your-Consumption.html

06-12-2012 11:47PM

On my desktop I have a Logitech keyboard, mouse, speakers and webcam. If that isn't brand loyalty then what is? :pac:

07-12-2012 12:03AM

Not at all loyal to brands. I do have brands I like, especially clothes, but I'll nearly always try to find the cheapest option that isn't complete muck. I shop almost exclusively in Aldi/Lidl and charity shops - just saves so much money that it'd be silly to do anything else. Myself and the OH have saved enough for flights to China next year by just cutting down on grocery/clothes spending. And we go out to dinner 2-3 times a week (often more

) and eat well every day. I view buying brand name food/clothes as flushing money down the toilet.

The one thing I won't budge on is ketchup - has to be Heinz. You really do notice the difference. And brown sauce has to be HP. Luckily for me, I eat so little of it that a bottle of each lasts me well over a year.

Pottler · 07-12-2012 12:37AM

BillyMitchel wrote: »

The aldi cereals make me shìt myself. Disgusting things altogether.

Stop drinking the full bottle of Lidl Vodka with the cereal and you'll be fine.:)

Sergeant · 07-12-2012 12:53AM

Cousin of mine works in food marketing. The amount of money spent on promoting supposedly Irish brands is ridiculous. Lyons Tea is now packaged in Britain; Dennys goods are processed in the Netherlands; Jacobs Biscuits, Chef sauces, Fruitfield jams are no longer made in Ireland. Dairygold margarine is still 'traditionally made' despite the sudden inclusion of palm oil in its production about three years ago.

Aldi are the company actively working with Irish producers. Tea from Robert Roberts, beer from the Carlow Brewing Company etc etc. They drive a hard bargain, but are sourcing many of their goods from small companies working in Ireland.

TLDR: Anyone not shopping in Aldi is missing out on high quality food, much of which is produced in Ireland, at affordable prices.

Medusa22 · 07-12-2012 01:44PM

Almost everything I buy in the supermarket is the supermarket's own brand to save as much money as I can. However, I make a few exceptions based on the quality of branded items. I won't use toothpaste or shampoo that isn't branded and I've tried lots of different cheap versions of dishwasher tablets but they are all crap and leave my dishes dirty so I've started to buy finish again.

I really miss having 3 or 4 ply toilet paper and drinking pepsi max, those were the days of luxury. Now it is all about springforce and aldi cola. First world problems.

admiralofthefleet · 07-12-2012 01:57PM

the only brand i really go for is coca cola. i just cant get used to the taste of other colas even though the aldi freeway cola is lovely. its not coca cola however

danslevent · 07-12-2012 02:20PM

I stick with the Simple brand for skin care products, other than that no real brand loyalty.

Except I bought Tesco tea bags before, not gud.

krudler · 07-12-2012 02:29PM

Cereal, own brand stuff takes muck most of the time.

some electronics stuff I'll always lean towards particular brands, Sennheiser headphones etc.

WildWater · 07-12-2012 02:30PM

Sergeant wrote: »

Cousin of mine works in food marketing. The amount of money spent on promoting supposedly Irish brands is ridiculous. Lyons Tea is now packaged in Britain;

Lyons was never an Irish company. It was founded in England in 1887.

http://www.kzwp.com/lyons/tea.htm

Eramen · 07-12-2012 03:12PM

The unbranded items are made by the brands, so both are of the same quality.

It's just that when you've been eating a certain recipe for a long time you get used to it, it's not that unbranded are inferior (most of the time).

uch · 07-12-2012 03:51PM

Bachelors Beans and nothing else for me.

kumate_champ07 · 07-12-2012 03:55PM

uch wrote: »

Bachelors Beans and nothing else for me.

'son you are a Bachelors boy',
'Beans means Heinz' is also stuck in my head

TheUsual · 07-12-2012 06:21PM

Pottler wrote: »

Stop drinking the full bottle of Lidl Vodka with the cereal and you'll be fine.:)

Hey it did Shane McGowan no harm at all.

OneArt · 07-12-2012 06:32PM

There's a cheap brand one here in Germany called Ja! which I thought would be good. They do everything. I mean EVERYTHING. Ja! crisps, Ja! toilet paper, Ja! toothpaste, Ja! deodorant. Most of it is rubbish. The deodorant smells like toilet cleaner.

Aldi ftw.

Micky Dolenz · 07-12-2012 06:34PM

Barrys tea, anything else is muck.

phasers · 07-12-2012 06:35PM

Medusa22 wrote: »

Almost everything I buy in the supermarket is the supermarket's own brand to save as much money as I can. However, I make a few exceptions based on the quality of branded items. I won't use toothpaste or shampoo that isn't branded and I've tried lots of different cheap versions of dishwasher tablets but they are all crap and leave my dishes dirty so I've started to buy finish again.

I really miss having 3 or 4 ply toilet paper and drinking pepsi max, those were the days of luxury. Now it is all about springforce and aldi cola. First world problems.

Dunnes is selling 2l bottles of Pepsi for a euro atm

You're welcome.

brand loyalty

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