What is the best newspaper to post an add on?

the5thace · 21-11-2012 09:03PM #1

Thinking about advertising a Web Development business on a newspaper. What would be the best newspaper to put an add on? Are newspaper ads still worth it?

Peterdalkey · 21-11-2012 09:10PM

Online newspapers would be read by the tech savvy but traditional newspaper advertising is a very expensive scattergun approach. If you have a big budget and can afford quarter page ads you might generate some leads, but smaller ads are probably just a money burn.

There was a really good thread on this forum some months back on print advertising , can't find it on a quick search but it had some really good posts and worth digging it out.

Cheers

Peter

mneylon · 22-11-2012 09:58AM

Print advertising is a "long game"
You won't see returns with a single advert - you'd need to run ads for several weeks or months before you start seeing anything.. which can get quite expensive

A lot will depend on your target market, so if you're more of a local business then you might be able to get relatively cheap ads in a local / regional newspaper.
Nationals cost a lot more.

In terms of magazines most of the business / IT magazines have folded over the last couple of years. The only one with properly audited figures that's left is Business Plus. Depending on what you're advertising you can get a good return from advertising with them.

Of course "online" might work better.

What is the best newspaper to post an add on?

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