Advertising is a load of balls

otto_26 · 15-10-2012 02:49PM

Where To wrote: »

Doesn't have to name any. What's the thread about?

Advertising but I'm still waiting for advertising to start working within this thread! No product has been mentioned so how have I as a consumer been reached by marketers?

ScumLord · 15-10-2012 03:58PM

SEPT 23 1989 wrote: »

When ads come on i change channel

That's something I wonder about advertising now, we're adept at tuning them out and with the likes of sky plus people don't watch them at all. It's actually a hell of a lot cheaper to advertise on a lot of sky channels than it is to advertise on RTE.

Traditional advertising is becoming redundant, it does still work on older folks but I think the younger generations get their information in different ways, they seek out information as they need it meaning advertising is less effective on them. However those people might purchase a product if they knew about it but if they never hear about it how can they buy it. We're back to old school word of mouth in many ways it's just happening through the internet.

It does cost to much at the moment and it's not genuine, advertising meetings involve people being paid a lot of money to brainstorm on ways to convince people they want a product whether they need it or not. I hate it but it's just a side effect of a consumerist economy and we're stuck with it.

WoollyRedHat · 15-10-2012 04:00PM

Ads are a neccesary evil. Where else is the tea going to come from, unless you have an on-demand tea lady. And in these hard times that ain't feasible. And before someone spouts that fancy pancy Sky + technology, I refer to my previous sentence.

Reamer Fanny · 15-10-2012 04:06PM

I look forward to a future when adverts are personally tailored depending on your preference, I mean wtf do I need tampons for?

ScumLord · 15-10-2012 04:10PM

justryan wrote: »

I look forward to a future when adverts are personally tailored depending on your preference, I mean wtf do I need tampons for?

But then they'll show you what they think you want, they'll tailor your world to suit their clients and you may well lose out on seeing many products you may like because the advertisers control what you're allowed to see.

MadsL · 15-10-2012 04:13PM

justryan wrote: »

I look forward to a future when adverts are personally tailored depending on your preference, I mean wtf do I need tampons for?

Real men use tampons...

http://artofmanliness.com/2012/06/05/survival-tampon/

ejmaztec · 15-10-2012 04:14PM

justryan wrote: »

I look forward to a future when adverts are personally tailored depending on your preference, I mean wtf do I need tampons for?

Unexpected nosebleeds.

af_thefragile · 15-10-2012 04:14PM

Its all subliminal.

You remember the add with the hot chick with the massive tits displaying herself to the ordinary looking guy and then when you are walking down the aisle in Tescos, you recognise the product on the aisle and you buy it thinking you saw the add on TV so it must be better than Tesco's own brand product.

Or you watch the movie with the hero kicking ass or driving a fast car while wearing these sun glasses. Then you spot the sunglasses in the store and you pick them up and put them on in the back of your mind remembering the super cool scene from the film where the hero wears the same sunglasses and does kick ass stuff...

This is why add men are paid millions. Of course they know people aren't fools and won't fall for words like "turbo" or "storm" or whatever crap is written on the product. What they know is how to make people recognise products and associate certain emotions to certain products which will make the person buy that product over other products.

Cienciano · 15-10-2012 04:18PM

OP, if the words like "nitro" and "turbo" for mens razors annoy you, take a look at the Oakley sunglasses website and prepared to be really annoyed.
Here's the blurb on the first set of sun glasses I clicked on

We make optical gear for those who play to win. Even if you’re competing in casual sports, there should be nothing casual about performance. So if you’re looking for a slice of style that’s a cut above the rest, get something carved on the cutting edge of technology. Oakley Scalpel® combines the best of High Definition Optics® (HDO®) with a look that goes from street to sport, and it offers a level of performance as aggressive as its styling.
This is sculpture mixed with science, and there’s a reason behind every curve. The side-to-side contour of a lens can make or break peripheral vision. SCALPEL has a full 8.75 base curvature to open your range of view. That much of a contour leads to optical distortion in ordinary sunglasses but Scalpel is engineered with XYZ Optics® to maintain critical clarity along the entire lens curve. You’ll have added protection against sun, wind and side impact. As a matter of fact, this design meets ANSI Z87.1 basic impact standards, and the pure Plutonite® lenses filter out 100% of all UV. The optics also meet every ANSI Z87.1 standard for visual performance. So if you hit the links or just crash a beach volleyball game, Scalpel will give you all the razor-sharp clarity you need.
The smooth sculptural contours are made of durable, lightweight O Matter® frame material, and we gave the stem sleeves special attention. Note how they wrap the ends and continue along the underside. They’re made of Unobtainium®, a material that increases grip with sweat, and they’re part of a Three-Point Fit that maintains comfort all day while holding the lenses in precise optical alignment.
The only thing left to think about is what options you want. Oakley HDPolarized lenses block the blinding rays of glare that are magnified by flat surfaces. Our polarization technology eliminates the haze and optical distortion that plagues ordinary polarized lenses. You can also get Scalpel with Iridium® lens coating that further reduces glare while precisely balancing light transmission. And if you weren’t born with perfect eyes, you can get Oakley Authentic Prescription Lenses.

http://www.oakley.com/products/6442/23775

I just hope I have my oakleys next time I crash a volleyball game.

TheBoss! · 15-10-2012 04:18PM

Hot naked girls in your area are waiting to chat with YOU, right now!

Hey, my TV has built in GPS!!

wonderfulname · 15-10-2012 04:59PM

ScumLord wrote: »

But then they'll show you what they think you want, they'll tailor your world to suit their clients and you may well lose out on seeing many products you may like because the advertisers control what you're allowed to see.

Google already does this, not only with adverts, but also with search results unless you've told them not to. Facebook plays the same game too. It's a bit scary;

https://www.youtube.com/watch?v=B8ofWFx525s

af_thefragile wrote: »

This is why add men are paid millions. Of course they know people aren't fools and won't fall for words like "turbo" or "storm" or whatever crap is written on the product. What they know is how to make people recognise products and associate certain emotions to certain products which will make the person buy that product over other products.

You guys give humanity too much credit, there are men who need their masculinity supplemented as such to buy grooming products, rebranding previously female products (deodorant, moisturiser, diet soft drinks, crap larger) in an explosive, testosterone fuelled manner is the only way some people will consider using them.

Equally there is a reason a large amount of products come in normal and pink.

Dangerous Man · 15-10-2012 05:10PM

kowloon wrote: »

Perfume ads are without a doubt the worst offenders.

Some of them are so bad they're hilarious though. There's one where there's a press conference and a male model sits at a podium with a look of disgust on his face before announcing to the assembled throngs of journalists - 'I'm not going to be the person you expect me to be anymore.' Then he cuts a line through the shocked hacks... perfume ads are so bizarre.

af_thefragile · 15-10-2012 05:29PM

Cienciano wrote: »

OP, if the words like "nitro" and "turbo" for mens razors annoy you, take a look at the Oakley sunglasses website and prepared to be really annoyed.
Here's the blurb on the first set of sun glasses I clicked on

http://www.oakley.com/products/6442/23775

I just hope I have my oakleys next time I crash a volleyball game.

I want my sunglasses to be made out of Unobtanium!!!!

af_thefragile · 15-10-2012 05:31PM

Dangerous Man wrote: »

Some of them are so bad they're hilarious though. There's one where there's a press conference and a male model sits at a podium with a look of disgust on his face before announcing to the assembled throngs of journalists - 'I'm not going to be the person you expect me to be anymore.' Then he cuts a line through the shocked hacks... perfume ads are so bizarre.

Well I find the generic ones the worst which is just some scantily clad model doing absolutely nothing and someone in a French accent spells out the name of the perfume. WTF is all that about?!!

mconigol · 15-10-2012 05:32PM

Andy!! · 15-10-2012 05:34PM

Where To wrote: »

OP just proved that advertising works.

No, he didn't. Unless you somehow think the purpose of advertising is to enrage people...

af_thefragile · 15-10-2012 05:34PM

justryan wrote: »

I look forward to a future when adverts are personally tailored depending on your preference, I mean wtf do I need tampons for?

Tampons have many more uses for men than they do for women:

https://www.youtube.com/watch?v=aNyidq8iWD4

keith16 · 15-10-2012 05:39PM

RTE just showed an ad for "Homeland" season 2 while I'm still working my way through season 1.

Fcuk you RTE.

MadsL · 15-10-2012 05:41PM

wonderfulname wrote: »

Equally there is a reason a large amount of products come in normal and pink.

AR15 Normal
AR15 in Pink! with extra Hello Kitty.

Temptamperu · 15-10-2012 05:43PM

Advertising is disgusting and really offends me, but of course its not a dead baby so no - one cares but it is so pervasive we cant even go through TV shows without someone with an Iphone and mac combo on the desk or drinking cokes with the can held so you can read its coke. It has an effect on the lower intelligence bracket too as they feel bad because they don't have the new thing that's gonna be thrown away in 6 months when they ad a new sticker to the thing so everyone knows you don't have the new thing.
You cant get away with it and if you graffiti over it YOU get charged for defacement while advertising companies deface every wall they can with s**t you don't need.

People in advertisement make me sick to my stomach and I would have no problem beating every single c**t that thinks up a cartoon character to sell insurance with a hammer.

telecaster · 15-10-2012 06:15PM

Temptamperu wrote: »

I would have no problem beating every single c**t that thinks up a cartoon character to sell insurance with a hammer.

Where can I avail of this insurance and hammer combo deal?

Where To · 15-10-2012 06:34PM

otto_26 wrote: »

Advertising but I'm still waiting for advertising to start working within this thread! No product has been mentioned so how have I as a consumer been reached by marketers?

Andy!! wrote: »

No, he didn't. Unless you somehow think the purpose of advertising is to enrage people...

If advertising didn't work you wouldn't be posting in this thread.

otto_26 · 15-10-2012 06:58PM

wonderfulname wrote: »

Google already does this, not only with adverts, but also with search results unless you've told them not to. Facebook plays the same game too. It's a bit scary;
https://www.youtube.com/watch?v=B8ofWFx525s

You guys give humanity too much credit, there are men who need their masculinity supplemented as such to buy grooming products, rebranding previously female products (deodorant, moisturiser, diet soft drinks, crap larger) in an explosive, testosterone fuelled manner is the only way some people will consider using them.

Equally there is a reason a large amount of products come in normal and pink.

I'm worried I'm not normal.. I don't care about brands or names of products I just buy the cheapest or best value item

ScumLord · 15-10-2012 07:21PM

otto_26 wrote: »

I'm worried I'm not normal.. I don't care about brands or names of products I just buy the cheapest or best value item

The best value and cheapest are rarely mutually exclusive. The cheapest products tend to have the shortest lifespan meaning you'd need a multiple of them to do the same job as the good quality version. So in effect you end up paying much more than you would if you'd bought the high quality expensive one in the first place. Advertising working at it's best.

EdenHazard · 15-10-2012 07:30PM

I think how advertising works now is through celebrities, I mean if I see Eden hazard wearing a particular type of boots, or David Beckham wearing some type of clothes I'm gonna want them. Like HANDM at the moment has a David Beckham line, basically all it is is plain white wife beaters and boxers but I'd say it does well. Its stupid but I mean we wanna believe by wearing this stuff we'll be like Beckham, or Zac Efron etc.

af_thefragile · 15-10-2012 07:41PM

You should watch these BBC documentary series on brands and advertising:

https://www.youtube.com/watch?v=xu2aY-uiDC0

Zascar · 15-10-2012 07:53PM

Hands up who went for a pint of the black stuff on Arthurs Day

John_Rambo · 15-10-2012 08:07PM

Temptamperu wrote: »

People in advertisement make me sick to my stomach and I would have no problem beating every single c**t that thinks up a cartoon character to sell insurance with a hammer.

I work in advertising. One of the only areas that promotes creativity these days, I really enjoy it and I have worked on award winning campaigns, I have worked on campaigns for small businesses that have helped get their product to people making the businesses that bit more successful. I make an honest living.

Part of my last campaign was for a popular game.

I see from your previous posts, you play this game.

You're posting on a website that gets revenue from advertising.

kowloon · 15-10-2012 08:24PM

John_Rambo wrote: »

I work in advertising.

Do you have favorite advertising campaigns, do you develop an appreciation for ads that you think are well crafted? Can you give us an example of one and what makes it good?

I'm genuinely interested in hearing the opinion of someone who knows more about how it all works.

John_Rambo · 15-10-2012 08:33PM

TG4's stuff is excellent. Great photography, nice design, good font, good copy.

Advertising is a load of balls

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