Do you buy things due to advertisements?

TeddyTedson · 20-12-2011 03:23AM

Nestle can advertise the pants off themselves, I still won't be buying their products.

LighterGuy · 20-12-2011 03:39AM

I personally think that the majority of it doesnt work in the sense of "wow, i gotta go get one now after seeing that advert!!!" :P
Alot of it is just psychology. Say you see a coke cola advert and when you go to the shop later to buy something to drink ... you're more likely to get a coke knowing that advert reminded you and its fresh in your mind (of course if you are a coke drinker that is. aint gonna do nothing for someone who has chosen not to drink the stuff)

But even then the other psychological aspect is that if we keep hearing and seeing something the product feels established, aka, its a 'good' trustworthy product. In reality, could be a piece of piss. Take Cillit Bang it doesnt clean the way the ad says :pac: ... But when people need to clean something they'll buy a bottle. Then bang! you're money is gone! (had to say that :pac:)

WindSock · 20-12-2011 03:42AM

I don't drink Pepsi. There are no ads telling me to do so.

John Doe1 · 20-12-2011 03:46AM

Not at all and anyone who does is a bloody call of duty modern warfare 3:)

Pdfile · 20-12-2011 04:45AM

TeddyTedson wrote: »

I don't think advertising has any real effect on me. It might make me aware of a product but it doesn't have any influence over me.

thats why you have a car computer etc ??

:rolleyes:

wilkie2006 · 20-12-2011 04:53AM

Everyone is influenced absolutely by marketing (of different products, of course). Although it's nice to think that we're too clever to be taken it by corporations' insidious messaging it's just not true. I've worked in market research for years and have tested hundreds of advertising strategies... they really do work.

Companies don't just sell products; they sell ideas. We buy iPods, designer clothes and gourmet foods not just for the product itself but also because we perceive them to represent something more nebulous. All consumer goods have different qualities ascribed to them by their manufacturers through the semiotics of their advertising. Products are no longer just functional things, today we use our possessions to help define our own identities: "My clothes say x about me", "The type of person who owns this kitchen is y", "Someone who drives this make of car is z". All of these ideas we intuit from how the product is marketed - an ad isn't just there to create awareness of an item's launch in the marketplace.

For example, an iPod's not just an iPod. Thanks to Apple's powerfully manipulative marketing strategy - to some - it's suggestive of wealth, modernity, playfulness, innovation, cosmopolitanism... the list goes on. Through buying an iPod we hope to appropriate these qualities: "I have an iPod, ergo I'm wealthy, modern, playful, innovative, cosmopolitan..."

Advertising is an ingenious industry that's working day and night to influence how we live. To those who maintain that it has no affect on them, I refer you to Baudelaire's biblical observation: “The greatest trick the devil ever played was convincing the world that he did not exist.”

LighterGuy · 20-12-2011 05:02AM

Pdfile wrote: »

thats why you have a car computer etc ??

:rolleyes:

People need something to get to A to B and people need something to jack off too :pac:

Eathrin · 20-12-2011 08:00PM

Pdfile wrote: »

thats why you have a car computer etc ??

:rolleyes:

LighterGuy wrote: »

People need something to get to A to B and people need something to jack off too :pac:

How do you **** off a computer?

conor1979 · 20-12-2011 08:43PM

Senna wrote: »

You think companies spend millions on advertising for nothing, it works, whether you realise it or not.

Doesn't work for everybody. I drink Coke because I like the taste, not because of advertising. Sometime I drink Pepsi, it tastes nice too! Carlsberg do the great ads on TV but I dont drink it because I dont like the taste!

pragmatic1 wrote: »

I buy what tastes good. No amount of advertising would make me buy bovril.

This!

oppenheimer1 wrote: »

Yes. I'm not arrogant enough to believe I cannot be manipulated.

Those who are not influenced by advertising are a rare breed. A lot of people claim they are immune, but ask them if they ever bought a pint of Budweiser?

The only reason that piss sells is because of advertising.

I wouldn't drink Bud if it was free so no matter how good an advertising campaign is its still gonna taste the same.

Aftershaves still smell the same no matter how goodlooking the model is.
Cars still drive the same no matter how sexy the lady driving it is.
Yadda yadda yadda, you get my point!

bigneacy · 20-12-2011 08:56PM

TeddyTedson wrote: »

Nestle can advertise the pants off themselves, I still won't be buying their products.

1. Do you know why you boycott nestle or are you just on the bandwagon?

2. How do you know you don't buy their products? They have over 6000 individual products, a good majority of the range for sale on ireland and UK shelves, and a lot of them don't carry nestle branding or indeed any visible links to nestle itself... Just a thought.

sock puppet · 20-12-2011 09:07PM

conor1979 wrote: »

Doesn't work for everybody. I drink Coke because I like the taste, not because of advertising. Sometime I drink Pepsi, it tastes nice too!

That may be so but I doubt you've tried even a tiny fraction of the different colas produced worldwide. A supermarket here might stock Coke, Pepsi, Dr Pepper, own brands plus a couple of smaller more expensive brands. They wouldn't stock Kola Real for example because no one would buy it.

Liam Byrne · 20-12-2011 09:19PM

wilkie2006 wrote:

Products are no longer just functional things, today we use our possessions to help define our own identities

Rubbish, and if anyone needs to be defined by what they own they have serious insecurity and mental problems.

The ad industry might want us to think that way, but it simply isn't the case.

A product is a product; if it does what it's meant to, does it well, is reliable and is reasonably priced, then I'll buy it.

If not, no amount of bull**** "endorsement" by celebrities who never eat/use it but are happy to pretend that they do in order to get paid, and no amount of vacuous "lifestyle" association is going to change my mind.

Opel cars can't surf waves
Heineken doesn't make a hottie chat you up in an airport
Nothing is "essential" bar food, water and hygiene
Vodafone doesn't give "power to you"
A Golf is a hatchback the same as the others
Lynx doesn't attract ladies
An iPhone is a decent enough device but if Vodafone hadn't given me one for free there are other cheaper phones that would have done the job

Marketing nowadays is absolute pointless bull**** and waffle and has forgotten how to (or is unwilling to) tell you about the product.

“The greatest trick the devil ever played was convincing the world that he did not exist.”

Ah but the devil has more credibility than most adverts.

smallBiscuit · 20-12-2011 09:27PM

Faith+1 wrote: »

I bought Birds Eye Potato Waffles back in the day cos of that very catchy ad

Damn you, that add is running through my head now :eek:

conor1979 · 20-12-2011 09:35PM

sock puppet wrote: »

That may be so but I doubt you've tried even a tiny fraction of the different colas produced worldwide. True, but I doubt many people have as there are only so many produced/sold in Ireland.
Virgin Cola was sold in Ireland for a while and I tasted it but preferred Coke/Pepsi so didn't but it even though it came in a fancy shaped bottle and had fancy adds!

A supermarket here might stock Coke, Pepsi, Dr Pepper, own brands plus a couple of smaller more expensive brands. They wouldn't stock Kola Real for example because no one would buy it.

Supermarkets sell a lot of their own brand cola, and it sells. It sells because it is cheap, not because the supermarket does a massive advertising blitz!

smallBiscuit · 20-12-2011 09:36PM

I like adverts.
I have adblock+ for chrome, all my tv is downloaded. When I'm watching tv in someone else's house, I enjoy the adverts!

I never get to see an advert except billboards, how else will I know how live my life?

tricky D · 20-12-2011 09:42PM

Liam Byrne wrote: »

Opel cars can't surf waves
Heineken doesn't make a hottie chat you up in an airport
Nothing is "essential" bar food, water and hygiene
Vodafone doesn't give "power to you"
A Golf is a hatchback the same as the others
Lynx doesn't attract ladies
An iPhone is a decent enough device but if Vodafone hadn't given me one for free there are other cheaper phones that would have done the job

But Liam, you've just mentioned a load of brand leaders.

Liam Byrne wrote: »

Rubbish, and if anyone needs to be defined by what they own they have serious insecurity and mental problems.

I somehwat agree with you here, but it's a modern type of tribalism which pushes common sense aside and gets people to consume brands like Nike, Apple etc. despite the fact they are overpriced, not that good, built in sweathouses etc. but people give the logo pride of place - actually re-advertising the brand for free.

Liam Byrne · 20-12-2011 09:49PM

tricky D wrote: »

Liam Byrne wrote: »

Opel cars can't surf waves
Heineken doesn't make a hottie chat you up in an airport
Nothing is "essential" bar food, water and hygiene
Vodafone doesn't give "power to you"
A Golf is a hatchback the same as the others
Lynx doesn't attract ladies
An iPhone is a decent enough device but if Vodafone hadn't given me one for free there are other cheaper phones that would have done the job

But Liam, you've just mentioned a load of brand leaders.

I mentioned the ones whose ads are so farcical they would almost make me boycott the products, and because the premise of those ads would be immediately obvious to anyone reading.

And while that does mean the ads were remembered, there is an old phrase that familiarity breeds contempt - and if a company can't be arsed explaining what their product does and can't explain why it is better than the competitors then that - to me - means that it mustn't be any better.

Liam Byrne wrote: »

Rubbish, and if anyone needs to be defined by what they own they have serious insecurity and mental problems.

I somehwat agree with you here, but it's a modern type of tribalism which pushes common sense aside and gets people to consume brands like Nike, Apple etc. despite the fact they are overpriced, not that good, built in sweathouses etc. but people give the logo pride of place - actually re-advertising the brand for free.

Agree 100%. If someone wants me to be a walking billboard for their company, they can call me outlining whatever rate they are offering, or at the very least give me a discount.

tricky D · 20-12-2011 09:58PM

Liam Byrne wrote: »

I mentioned the ones whose ads are so farcical they would almost make me boycott the products, and because the premise of those ads would be immediately obvious to anyone reading.

And while that does mean the ads were remembered, there is an old phrase that familiarity breeds contempt - and if a company can't be arsed explaining what their product does and can't explain why it is better than the competitors then that - to me - means that it mustn't be any better.

Again I somewhat agree with you, but the point is that their advertising has ticked your brand awareness and brand association boxes. That's a good portion of the function of advertising sorted. Next bit is to get you to buy it and that's not as hard as it seems given the illogical way we do things. See most of those cleaning products under our sinks, a bit of vinegar, borax??, lemon and anything else Mrs Beeton cares to mention, will do the job just as well at twice the value.

Liam Byrne wrote: »

Agree 100%. If someone wants me to be a walking billboard for their company, they can call me outlining whatever rate they are offering, or at the very least give me a discount.

And people looked at me as if I'd 2 heads when I made that assertion.

Stupid humaaans

Liam Byrne · 20-12-2011 10:32PM

tricky D wrote: »

Again I somewhat agree with you, but the point is that their advertising has ticked your brand awareness and brand association boxes. That's a good portion of the function of advertising sorted. Next bit is to get you to buy it and that's not as hard as it seems given the illogical way we do things.

Yup - I associate those ads with lies and deflection. And I associate "3" with encountering Jedward far too regularly and having to dive for the remote in order to change channel, something I will never forgive them for and - as I said earlier - avoid buying from them because of.

I don't do things illogically.

See most of those cleaning products under our sinks, a bit of vinegar, borax??, lemon and anything else Mrs Beeton cares to mention, will do the job just as well at twice the value.

No idea who Mrs Beeton is.

I remember being looked at funny when I pointed out to people that there was no real difference between a Skoda Octavia, a Seat Cordoba, a VW Passat and an Audi A4. They all do the same thing and are actually made by the same company.

doolox · 20-12-2011 10:44PM

...that is why you will se a lot of cost consciuos taxi drivers going around on Octavias etc rather than VW Passats....same car different badge.

I drive a SEAT IBIZA....much the same as a POLO but a lot cheaper.

SteoL · 20-12-2011 10:59PM

smallBiscuit wrote: »

Faith+1 wrote: »

I bought Birds Eye Potato Waffles back in the day cos of that very catchy ad

Damn you, that add is running through my head now :eek:

Don't remember the ad tbh but do remember Birds Eye Potato Waffles being waffley versatile

kingtut · 20-12-2011 11:00PM

No it does not influence me it just pisses me off!! Most of the ads are stupid (and while people will argue that just talking about the product means the ad has worked are talking out their own arse!!)

Ads are for two reasons, 1 - to create awarness of the brand / product and 2 - to get people to buy it!!

If people do not buy it then it is a fail.

saa · 20-12-2011 11:05PM

Bollix to every poster on the first page I was debating whether to go down stairs for a nice refreshing 7up but was putting it off as bed is nice and toasty now I'm thirsty.

Word of mouth is the best form of advertising.

Advertising doesn't make me buy things except those JML adds, wow. or should I say SHAMWOW.. sorry.

Promotions work really well, I will buy more ****e I wouldn't have if its half price, so those groupon, boards deals sites get me good, darn.

kirving · 20-12-2011 11:26PM

Felt bad buying anything other than a Sony Bravia TV after seeing that bouncy ball advert a few years ago.

Colour.
Like. No. Other.

See, I remembered.

confused2216 · 20-12-2011 11:31PM

To get a free creepy Bird's Eye polar bear you have to buy 5 packets of Bird's Eye fish fingers, now there's advertising.

'Spooky'

Hande hoche! · 20-12-2011 11:50PM

I'm fairly sure extensive advertising for the tank thong made me eventually buy a hoody.

Chuck Stone · 21-12-2011 01:56AM

I wouldn't be seen dead in a cheap coffin.

Chuck Stone · 21-12-2011 02:00AM

If advertising didn't work there'd be no ads on TV for pet food.

It's not like they aim the ads at cats ya feckin' dummies.

LOL.

sock puppet · 21-12-2011 02:18AM

conor1979 wrote: »

Supermarkets sell a lot of their own brand cola, and it sells. It sells because it is cheap, not because the supermarket does a massive advertising blitz!

They do but that's not really the point. Even if you're not influenced by ads in any way your choice is still restricted to a few brands because of what other people buy, and what other people buy is influenced by advertising.

Jordan 199 · 21-12-2011 03:21AM

Nope. I don't let any adverts influence me when it comes to buying stuff.

Do you buy things due to advertisements?

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