Chocolate Advert controversy

goose2005 · 30-05-2011 06:49PM

Mr Woolley said that, for black people, being likened to chocolate was as bad as being called a golliwog. "Racism in the playground starts with black children being called 'chocolate bar'. At best, this is insensitive, and at worst it demonstrates Cadbury's utter disregard for causing offence.

lol x 3

- Who calls black people "chocolate bar"?

- "utter disregard for causing offence" means that you don't cause offence

- His name is Mr Woolley!

Lyra Fangs · 30-05-2011 07:02PM

Pauleta wrote: »

I hope they dont pull the ad and stand up to her. Even though the ad was about her being a Diva and not the colour of her skin, if they did an ad about white chocolate and a white person described as the Diva then nobody would be offended. If she genuinely is upset about the ad and thinks it is racist then it doesnt sound like she wants equality, it sounds like she wants preferential treatment because of the colour of her skin. In fact i would go as far as calling her a racist.

Couldn't agree with you more.

I can only imagine what would have happened if the ad had been run about white chocolate being compared to a white person and then said white person had complained that it was racist.

Johro · 30-05-2011 10:29PM

I feel for the milky bar kid, and the horrible abuse he's had to put up with...
Is it coz I is white?:(
Yes. It is.

Johro · 30-05-2011 10:32PM

Tbh though, if they were gonna use her name, they could've cleared it with her first.

The Princess Bride · 30-05-2011 10:41PM

common sense brigade wrote: »

Im prob very simple minded! when i saw the Ad i assumed it was comparing Naoimi to the chocolate. cos chocolate is tasty and sexy and yum. I didnt for one second think skin colour

I agree this was probably intention of ad but it didn't work for me, has turned me off chocolate forever,(will have to find something else to do with my mouth)...goodbye caramello,I'll miss you:(

Johro · 30-05-2011 10:50PM

Pauleta wrote: »

I hope they dont pull the ad and stand up to her. Even though the ad was about her being a Diva and not the colour of her skin, if they did an ad about white chocolate and a white person described as the Diva then nobody would be offended. If she genuinely is upset about the ad and thinks it is racist then it doesnt sound like she wants equality, it sounds like she wants preferential treatment because of the colour of her skin. In fact i would go as far as calling her a racist.

I don't think much of Naomi Campbell, but your argument is ridiculous. You're saying that even if it were a genuine case of racism the affected person shouldn't complain because to do so makes him/her racist as he/she wants 'preferential treatment on the grounds of skin colour'?
I thought it was about equality. Colour me red.

Ghost Buster · 30-05-2011 10:53PM

Reminds me of a case years back when a black mother auditioned her boy for the part of the milky bar kid. When he didnt get the part , along with hundreds of others, she cried racism as the Milky Bar Kid was always portrayed by a white kid.
Is it racism to use a white boy as The Milky Bar Kid and if so is it racist to whites or blacks?

;)

Johro · 30-05-2011 11:12PM

Ghost Buster wrote: »

Reminds me of a case years back when a black mother auditioned her boy for the part of the milky bar kid. When he didnt get the part , along with hundreds of others, she cried racism as the Milky Bar Kid was always portrayed by a white kid.
Is it racism to use a white boy as The Milky Bar Kid and if so is it racist to whites or blacks?;)

There will always be people who cry racism when it's not obviously racist. I was in a local shop the other day and a black guy complained when a white guy jumped the queue. He was convinced it was because he was black. It wasn't. I know the other guy, it was because the white guy is an obnoxious anti-social git. There were other people in the queue.
As for the milky bar kid, he could be a black boy in a white suit. No?
Somewhere a girl is saying 'Why does he have to be a boy?':rolleyes:
It's probably safer to use cartoon characters.

LighterGuy · 30-05-2011 11:18PM

So pretty much this just adds to what we already know

- there are as*holes in life who love to take offence over anything. And will do anything they can to change it.

Logical Fallacy · 30-05-2011 11:27PM

What a spa.

Pandora2 · 30-05-2011 11:29PM

They do not specify "Campbell" as has been previously pointed out, she'll have a job proving it's her in court, although it is her!;)

I don't see anything at all wrong with the Ad and given they have already fielded the "In the Air Tonight" & "We don't have to take our clothes off" ads on TV I would say Cadbury's Ad Agency are on fire!!

I think Naomi is pissed cos Phil & Jermaine got paid!!:D Karma:cool:

Chiggers · 01-06-2011 04:53PM

Them Campbells be crazy. Ask the Macdonalds.

Faith+1 · 01-06-2011 05:08PM

So if it was white chocolate and they compared it to a white model do you honestly think it would get so much attention. The racism concept would be laughed out of court.

Naomi should grow the f*ck up.

Dudess · 01-06-2011 05:18PM

Pandora2 wrote: »

They do not specify "Campbell" as has been previously pointed out, she'll have a job proving it's her in court, although it is her!;)

I don't see anything at all wrong with the Ad and given they have already fielded the "In the Air Tonight" & "We don't have to take our clothes off" ads on TV I would say Cadbury's Ad Agency are on fire!!

I think Naomi is pissed cos Phil & Jermaine got paid!!:D Karma:cool:

Jermaine is dead.

strokemyclover · 01-06-2011 05:29PM

My DIY shop ran a similar ad campaign around the time Ryan Tubridy was being linked to the BBC......I can't help but feel somewhat responsible for him going away!

"Move over Ryan, there's a new plank in town"

TheZohanS · 01-06-2011 05:36PM

Yet she didn't mind this.

It's all about the $$

Tarzan_man · 01-06-2011 06:10PM

The advertising campaign for Milky Bars is more racist than this ffs.

Chocolate Advert controversy

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