Dunnes Stores: Pricing Policy

kcb · 01-05-2011 11:58AM #1

Am I just an idiot or has anyone else been caught out by Dunnes' policy of marking a reduced item with the reduced price aswell as a big (eg.) 33% OFF sign next to the reduced price!?

There is of course small print underneath explaining this, but sure who reads that!

Just think it's a dirty tactic. Typical Dunnes though.

MagicMarker · 01-05-2011 12:00PM

So don't shop there.

wmpdd3 · 01-05-2011 12:09PM

The small writing says 'price shown included reduction'.

Other than that you'd have a throng of hapless customers asking:

'how much is da now, love?

Ardennes1944 · 01-05-2011 12:11PM

its hardly 33% off the reduced priced in fairness man. i work in dunnes and not one customer has ever brought this up

gerrycollins · 01-05-2011 12:24PM

the simple guide is the price you see is the price you pay

Corruptedmorals · 01-05-2011 01:17PM

The simple rule is the reduction is as marked on the product- ie. the sign or a label ON it. Dunnes NEVER has offers like '50% off marked price'. The reduction will always be as stated. So it's not a dirty tactic at all. You should read what the offer is telling you instead of assuming something that the company NEVER does, and then calling it a dirty tactic when it turns out you're wrong.

looksee · 01-05-2011 02:34PM

I'm no fan of dunnes, but most places do it like that.

Nolimits · 01-05-2011 10:31PM

wmpdd3 wrote: »

The small writing says 'price shown included reduction'.

Other than that you'd have a throng of hapless customers asking:

'how much is da now, love?

Exactly this

kcb · 03-05-2011 12:05PM

wmpdd3 wrote: »

The small writing says 'price shown included reduction'.

Other than that you'd have a throng of hapless customers asking:

'how much is da now, love?

I don't have examples up my sleeve but I know in other types of stores you get a marked price with a percentage reduction on the rail, ie. Debenhams.

Deutschlandfürimmer7 wrote: »

its hardly 33% off the reduced priced in fairness man. i work in dunnes and not one customer has ever brought this up

But it doesn't state that the price on the ticket is the reduced price. That's my point.

Irish people don't complain.

I said it to the manager type that was on but I got the feeling I was talking to the wall.

In fact another point is, in the same store they had a Schloer half-price offer which was marked with a ticket with the full price (€2.45) crossed out and the new price stated also (€1.22). 2 things; Why did not do this for the other offer? And when I looked at my receipt it showed that for the Schloer there was a reduction of only €0.23!

Basically with Dunnes you've to be wide!

RangeR · 03-05-2011 04:46PM

kcb wrote: »

Basically with Dunnes you've to be wide!

Basically with every business you have to be "wide". Don't make assumptions. Most businesses aren't out to get you. They each have their own offers and offer them in their own way. There is no standard way of advertising offers.

When you see offers in any store, educate yourself as to the terms and conditions of those offers.

As to your only 23 cent reduction at the till. Did you question the floor stff about this or "let it slide"?

ElNino · 04-05-2011 03:26PM

Unless it said 33% off the marked price I would assume that the displayed price was the reduced price.

wmpdd3 · 04-05-2011 11:02PM

I like when it says Was: €x.xx / Now €x.xx.

It s the easiest way to do it.I admit I only shop in clothing stores when there's 20% off because I know those sale prices as we do days like that in work. Things like 15% off mean nothing to me, I just think 10% off plus a bit more!

Corruptedmorals · 06-05-2011 12:18PM

The price will always be the reduced price unless it says otherwise, which it didn't. Dunnes do not do '50% OFF marked price'. The price you see is the price you pay. In dunnes drapery, items are often reduced further with a delay in the price tag being updated, but that will not happen in grocery. Managers and staff deal with these queries ALL the time- one of the most common complaints would have to be customers who do not read signs.

kcb · 07-05-2011 08:02AM

Corruptedmorals wrote: »

The price will always be the reduced price unless it says otherwise, which it didn't. Dunnes do not do '50% OFF marked price'. The price you see is the price you pay. In dunnes drapery, items are often reduced further with a delay in the price tag being updated, but that will not happen in grocery. Managers and staff deal with these queries ALL the time- one of the most common complaints would have to be customers who do not read signs.

They know what they are doing alright. It will put people off going to their store though so not a great tactic.

jimmynokia · 07-05-2011 08:41AM

I would love to know who is the pricing king of dunnes. My favourite drink is diet 7 up. So on one isle its 6 cans for 3.95 and its buy one get one free so its 12 cans for 3.95. over this deal there is a 12 pack of cans for 4.95. at the end of the isle its 24 cans for 7.49 WTF. Its also very similar to cans of coke.

the groutch · 07-05-2011 08:51PM

jimmynokia wrote: »

I would love to know who is the pricing king of dunnes. My favourite drink is diet 7 up. So on one isle its 6 cans for 3.95 and its buy one get one free so its 12 cans for 3.95. over this deal there is a 12 pack of cans for 4.95. at the end of the isle its 24 cans for 7.49 WTF. Its also very similar to cans of coke.

what's wrong with that?
at the normal prices it gets cheaper the more you buy (6 for 3.95, 12 for 4.95, 24 for 7.49)
once the offer's over the 6 pack will go back to being the most expensive per can.
you can hardly expect them to empty the shelves of the 12 packs, and waste stockroom space waiting for the 6 pack to return to normal price

jimmynokia · 07-05-2011 09:19PM

You would be surprised at what shelf is always empty due to not looking its all tactics imo.

bmarley · 07-05-2011 09:44PM

Supervalu have to be the worst supermarket with regard to getting pricing wrong. So many times offers on display do not show on receipts. I always check my receipt when I shop in supervalu, once there were errors to the value of 9 euro in total. I can guarantee you if you buy a trolley of food in supervalu (anywhere), you will be guaranteed a number of mistakes. I will complain if it is over a few euro but sometimes cant be bothered to queue again and make complaint. Staff generally in supervalu have a bad attitude and are less professional than in other supermarkets.

kcb · 08-05-2011 11:17AM

bmarley wrote: »

Supervalu have to be the worst supermarket with regard to getting pricing wrong.

That must be store specific becuase my local Supervalus are spot on with getting prices right.

I find Tesco fine too.

Whereas I have caught Dunnes getting prices wrong in many different stores. They never get it wrong in the wrong direction though! It's almost as if they get it wrong deliberately! As if they would do that!

wmpdd3 · 08-05-2011 11:24AM

kcb wrote: »

That must be store specific becuase my local Supervalus are spot on with getting prices right.

I find Tesco fine too.

Whereas I have caught Dunnes getting prices wrong in many different stores. They never get it wrong in the wrong direction though! It's almost as if they get it wrong deliberately! As if they would do that!

Yep it is, I find the store in Waterford really bad, I have to check my receipt and tidy the shelf of all the other stuff dumped there to find what is actually on offer but the one in Tramore is managed much better, its tidy and the offers are in date. I was once told in Waterford, when I questioned why signs were still up on a Sunday for an offer that finished on Saturday, that there's no one working on a Sunday to take them down.

rubadub · 10-05-2011 11:17AM

gerrycollins wrote: »

the simple guide is the price you see is the price you pay

+1

kcb wrote: »

But it doesn't state that the price on the ticket is the reduced price. That's my point.

If there is only 1 price shown you can presume it is the one you will pay -since they have to display the price of goods and I presume they cannot just show any old price and a percentage, e.g. I doubt they could say an item is €1.37 +38.5% which will be added at the till, so similarly I presume they could not do the same on discounts.

kcb · 11-05-2011 08:28AM

rubadub wrote: »

+1

If there is only 1 price shown you can presume it is the one you will pay -since they have to display the price of goods and I presume they cannot just show any old price and a percentage, e.g. I doubt they could say an item is €1.37 +38.5% which will be added at the till, so similarly I presume they could not do the same on discounts.

You've never been in Debenhams so.

bobmalooka · 11-05-2011 03:08PM

kcb wrote: »

I don't have examples up my sleeve but I know in other types of stores you get a marked price with a percentage reduction on the rail, ie. Debenhams.

But it doesn't state that the price on the ticket is the reduced price. That's my point.

Irish people don't complain.

I said it to the manager type that was on but I got the feeling I was talking to the wall.

In fact another point is, in the same store they had a Schloer half-price offer which was marked with a ticket with the full price (€2.45) crossed out and the new price stated also (€1.22). 2 things; Why did not do this for the other offer? And when I looked at my receipt it showed that for the Schloer there was a reduction of only €0.23!

Basically with Dunnes you've to be wide!

the only explanation for this i can think of is that I presume 2.45 was the original price, then it might have been 1.50 for some time hense 23 cent rduction showing on the receipt.

The sale tickets showing the new price and the percentage off the original price are the ones that cause the least confusion IMO, I'm surprised you consider it a dirty tactic.
You would be surprised at how many people cant work out 20% off an item(even roughly)

The shop I work in tried a 20% off everything promo(so 20% off the price you see)

We had a week of 'whats 20% off 100'
'20'
'oh so it only costs 20euro now'
'sorry no its 80euro now'
'but you said its only 20euro....thats false advertising I know my rights'

the groutch · 11-05-2011 03:28PM

bobmalooka wrote: »

t
The shop I work in tried a 20% off everything promo(so 20% off the price you see)

We had a week of 'whats 20% off 100'
'20'
'oh so it only costs 20euro now'
'sorry no its 80euro now'
'but you said its only 20euro....thats false advertising I know my rights'

and then they ran off to ring Joe Duffy :rolleyes:

borderlinemeath · 12-05-2011 12:17AM

kcb wrote: »

You've never been in Debenhams so.

Why do you expect the Debenhams pricing strategy to be the same as Dunnes? Because it suits you better?

I have yet to see the same strategy that is used in a clothing/textile department used in a grocery department. Grocery is different, with supplier offers changing weekly, items coming in banded/bogof/price marked packaging.

When tesco do % off items it is the same strategy as Dunnes. As other posters have pointed out staff would be plagued by customers wanting them to calculate the price for them if it were not marked on the packaging.

I was once asked by a customer what the price of clothing marked 50% off was - I told her to just divide it in 2 and she actually told me she couldn't do it in her head. :eek:

kcb · 12-05-2011 08:32AM

borderlinemeath wrote: »

Why do you expect the Debenhams pricing strategy to be the same as Dunnes? Because it suits you better?

I don't. Just responding to the guy who suggests that it always ONLY the price you see you pay EVERYWHERE.

kcb · 12-05-2011 08:34AM

borderlinemeath wrote: »

I was once asked by a customer what the price of clothing marked 50% off was - I told her to just divide it in 2 and she actually told me she couldn't do it in her head. :eek:

And your point is?

borderlinemeath · 12-05-2011 11:30AM

kcb wrote: »

And your point is?

That the majority of customers cannot work out a percentage reduction in their heads.

That it's frustrating for the majority of customers to have to ask staff what the price of something is when it's eg 33% off.

That it's frustrating for staff as customers think that they are human calculators that can work out 33% off in an instant. Fine if its a round figure but on prepacked meat costing €19.51 a kilo - not so easy.

That there is actually consumers out there that cannot work out a simple division like 50% off.

Have I spelt it out enough for you? Or will I put a price and a reduced price on it, just to make you feel like you're getting a bargain?;)

rubadub · 12-05-2011 01:09PM

Found this,
http://www.irishstatutebook.ie/2002/en/si/0639.html

(2) Where a trader offers products for sale at less than the selling price or the unit price previously applicable, the indication of the reduced prices in accordance with these Regulations may be effected by reference to a reduction of the prices by a fraction or percentage of the previous prices indicated by a general notice or any other visible means if the particulars of the reduction are -

(a) unambiguous and easily identifiable as referring to those products; and

(b) clearly visible and legible to prospective consumers.

So if I understand it right they can say an item is €241.37 less 28.9%, but it would be difficult for most to work it out -a degree level maths paper might be clear and legible! It is like the law is presuming that you really are getting a discount and so should not be complaining -but anybody who shops in supermarkets or gets pizza takeaways knows this is not the case -the "normal price" is usually well overinflated to make it look like a good deal.

borderlinemeath · 12-05-2011 01:41PM

rubadub wrote: »

Found this,
http://www.irishstatutebook.ie/2002/en/si/0639.html

So if I understand it right they can say an item is €241.37 less 28.9%, but it would be difficult for most to work it out -a degree level maths paper might be clear and legible! It is like the law is presuming that you really are getting a discount and so should not be complaining -but anybody who shops in supermarkets or gets pizza takeaways knows this is not the case -the "normal price" is usually well overinflated to make it look like a good deal.

That's why people should be aware of the "normal" cost of things. It's not that hard to get your head around if you buy the same stuff all the time.
I know how much the basics that I buy on a weekly basis cost and if the prices increase or if the price is hiked up, then I almost expect to see a bogof or a reduced offer a week later.

kcb · 12-05-2011 02:43PM

borderlinemeath wrote: »

That the majority of customers cannot work out a percentage reduction in their heads.

That it's frustrating for the majority of customers to have to ask staff what the price of something is when it's eg 33% off.

That it's frustrating for staff as customers think that they are human calculators that can work out 33% off in an instant. Fine if its a round figure but on prepacked meat costing €19.51 a kilo - not so easy.

That there is actually consumers out there that cannot work out a simple division like 50% off.

Have I spelt it out enough for you? Or will I put a price and a reduced price on it, just to make you feel like you're getting a bargain?;)

My apologies. I took it that you were just commenting on the uneducated.

You're still missing the point. No fault.

Dunnes Stores: Pricing Policy

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