cheapelectronics.ie

The large font looks very "cheap" in itself. I would really consider making the font smaller for each item. Also, maybe consider a menu bar at the top or side that is permanent on every page. It makes it easier for the consumer to maneuver around.

When you look at groups, e.g. http://cheapelectronics.ie/products/digital-camcorders/ the middle section is slightly off to the side. I would consider having two overlapping divs instead of a table inside a table.

Sorry to sound harsh, but I would never order anything off a site that looks like that. There's nothing to instill trust and confidence in your service. If I am buying something online, I want to see;

• A postal address and a phone number for the company
• Strong modern design
• Good layout,
• Reviews/feedback about the products
• Customer service information/returns policy etc

Your site doesn't have any of this, so if I'm considering any of those products I'll just close tab on yours and buy from the sites that appear more trustworthy.

There is no navigation menu on the Home screen. The Home screen should introduce the layout of the site to a new visitor so they are comfortable in navigating the site from there on in.

The logo looks tacky (sorry). The Green/White/Orange to show it's Irish just doesn't appeal to todays audience.

The icons on the navigation menu look 20 years old.

Your site is called 'cheap electronics'...The design makes them look just that, cheap. You need to communicate that they are high quality products at lower prices.

You have a minimal amount of information on every product. I want to see specs, official/amateur reviews, multiple pictures, video reviews etc when buying electronics.

Having Google ads running on the site make it look cheap and confusing. Especially when the Google ads are putting up links for 'camcorders dvd players' or whatever else. People can easily get confused as to what products are on your site and what are not. Unless your ad revenue is more important than your sales revenue, ditch the ads or at least get some distinctly external-linking ones.

You said above that you want the site to look good on netbooks. What % of your visitors will be using netbooks? Are you certain that it is worth sacrificing so many design elements to make their user experience better? ie, I would understand if netbook users accounted for 50%+ of your traffic, but what if it's only 5%?

If you are serious about the site you should consider a professional redesign. If you invest a bit in to it and make it look sleek and modern, your conversion rates will be many times higher.

56 quid for a no name 16gb memory card? I can get a Kingston Branded one for £20 posted from mymemory.com. Perhaps expensiveelectronics.ie would be better.

And you want to check out distance selling regulations. A customer can return a good within 7 days for a full refund without reason, yet this is in your terms and conditions:

It's the customer's job to research and choose the correct product.
if you've bought a product from us and you believe it's faulty, please email cheapelectronics@ireland.com within 1 month of purchase. Product will be returned to the manufacturer for repair or replacement. This may take several weeks. In the event that a replacement is unavailable, you will recieve store credit equivalent to the value of the faulty goods. No cash refunds will be given.

You strike me as a cowboy.

and all while eating an apple - some typos in my feedback and a whole lot of design enhancements needed but this will start you