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BP able to buy phrases and words - new one on me!

  • 08-06-2010 05:14PM
    #1
    Biggins
    Banned (with Prison Access) Posts: 34,567 ✭✭✭✭


    I didn't even know one could do it but apparently its possible to buy search engine phrases - a new one for me!
    Learned this through reading about BP buying such words (story here) and was wondering...

    Is there anything lately (or not so lately) that you have found out, that has surprised you?


Comments

  • #2
    Pacing Mule
    Registered Users, Registered Users 2 Posts: 5,104 ✭✭✭Pacing Mule


    Maybe they didn't buy Irelands as a google of "oil spill" as quoted in that article did not find BPs homepage as top result.


  • #3
    [Deleted User]
    Posts: 18,046 ✭✭✭✭ [Deleted User]


    New Order is pretty much Joy Division..


  • #4
    Feeona
    Registered Users, Registered Users 2 Posts: 1,632 ✭✭✭Feeona


    I bought the word 'Feeona' so that people are re-directed to two German men singing about me :p

    http://www.youtube.com/watch?v=WELJ2HeEZkQ


  • #5
    Wazdakka
    Registered Users, Registered Users 2 Posts: 4,467 ✭✭✭Wazdakka


    Apple can control the police and get them to illegally impound everything a reporter owns after he did something entirely legal, that they just didn't like...

    Land of the free..


  • #6
    Daemos
    Closed Accounts Posts: 7,645 ✭✭✭Daemos


    That's the strangest segway from news subject to question that I've ever seen


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  • #7
    aidan_walsh
    Closed Accounts Posts: 17,208 ✭✭✭✭aidan_walsh


    Biggins wrote: »
    I didn't even know one could do it but apparently its possible to buy search engine phrases - a new one for me!
    Learned this through reading about BP buying such words (story here) and was wondering...

    Is there anything lately (or not so lately) that you have found out, that has surprised you?
    They're not buying search phrases, they're buying ad space that appears when certain words are used.


  • #8
    Biggins
    Banned (with Prison Access) Posts: 34,567 ✭✭✭✭Biggins


    aidan_walsh wrote: »
    They're not buying search phrases, they're buying ad space that appears when certain words are used.
    Aaa... I get what you mean.
    Still, they still have to buy phrases as such in order to do this so its still a new one on me.
    I hadn't put much thought into how they go about placing their stuff at the top so I was surprised to this latest piece of info. :o


  • #9
    ScumLord
    Registered Users, Registered Users 2 Posts: 28,787 ✭✭✭✭ScumLord


    That's just how google advertising works. It's costing them a fortune to always appear when people go searching for oil spills and ecological disasters. What's the point exactly?


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