60sec add break for RTÉ

With RTÉ Television having less commercial minutage than competitive commercial channels, clutter is kept to a minimum in advertisement breaks. RTÉ Television are introducing 'stand-out breaks', a series of 60 second ad breaks running for 8 weeks, Wednesday evenings at 20.59 on RTÉ One. Typically RTÉ One attracts an audience of 600,000 Adults at this time on Wednesdays.
The first 'stand-out break' will feature in Not Enough Hours, which returns to RTÉ One on Wednesday 4th March for a second series following a very successful first run in 2008. A Millward Brown online survey conducted recently determined that short ad breaks generate even more cut-through with audiences.