Collect 16 tokens...

abouttobebanned · 17-01-2010 03:20PM #1

I was going to post this in the marketing forum but I'm sure it will get a bigger response here.

Some years ago I collected tokens from rice krispies and received a pop up watch in the post. Exciting times.

Why did they stop doing this? From a marketing point of view it was very effective....as was the free novelty item in each pack. And was there a point where it was decided that it was unhygeniec to place a toy in a bag of cereal?

Why do you think they stopped? And what was your favourite cereal treasure from your youth? Or, did you send away for anything exciting?

BluesBerry · 17-01-2010 03:23PM

I send away for a soup bowl with your name on it I still have it calvita did a watch too if i remember

Sharpshooter · 17-01-2010 03:25PM

Why would you send away for a soup bowl with abouttobebanned's name on it?

recyclops · 17-01-2010 03:25PM

I remember collecting coke labels for watches and sunglasses, the trick to this was cinemas, after the movie they were like coke label goldmines

alwaysadub · 17-01-2010 03:25PM

i remember frosties used to do reflectors for the spokes in your bike wheels. There was competition on our road to see who could fit the most onto one wheel. They just came in the box-was great fun emptying out a full box of cereal just to get the toy! I remember in later yrs they started putting the toys between the box and pack so you wouldn't have to go digging for them but dunno why they stopped it altogether. We were just talking bout that in work the other day!

MaybeLogic · 17-01-2010 03:29PM

Used to get loads of stuff from Weetabix.
Can't remember a thing now.

Biggins · 17-01-2010 03:31PM

abouttobebanned wrote: »

...And was there a point where it was decided that it was unhygeniec to place a toy in a bag of cereal?

Why do you think they stopped? And what was your favourite cereal treasure from your youth? Or, did you send away for anything exciting?

Don't know why it was stopped but later on such items were enclosed within their own separate inner plastic bag to be found within the contents of the box.

I always collected the Weetabix tokens for the books.
I'm boring!

Coriolanus · 17-01-2010 03:32PM

Used to kick and scream to get Wheetos or something like that, cause they always had little animals in them. Still have a bunch of them in a jar somewhere!

17-01-2010 03:33PM

And the very very very odd time. You'd get a dud packet with 2 toys - now that was exciting stuff!

Captain_Generic · 17-01-2010 03:36PM

Cocoa pops used to have glow in the dark spoons, nothing like a dose of radiation to start the day

Biggins · 17-01-2010 03:37PM

Slightly off topic but I miss the comic "Warlord" and the free gifts that came with it regularly.
All the secret codes, badges and junk LOL.

Sharpshooter · 17-01-2010 03:39PM

I do remember finding lots of cereal boxes opened on the shelves,but I can't remember what it was they were giving away at the time.

Maybe that's why they stopped putting toys in, OP.

abouttobebanned · 17-01-2010 03:41PM

Other toys I remember where pencil tops...WTF was the point of them?

http://www.toonhound.com/krispies-1.jpg

BluesBerry · 17-01-2010 03:45PM

abouttobebanned wrote: »

Other roy's I remember where pencil tops...WTF was the point of them?

http://www.toonhound.com/krispies-1.jpg

rice crispies ,snap crackle and pop pencil toppers they were great there was a blue one and it looked like he was flying everyone in school had them at the time

TestTransmission · 17-01-2010 03:49PM

Deleted User wrote: »

And the very very very odd time. You'd get a dud packet with 2 toys - now that was exciting stuff!

or no toy

17-01-2010 03:50PM

jackncoke wrote: »

or no toy

I must've got yours

OutlawPete · 17-01-2010 03:52PM

Biggins wrote: »

Slightly off topic but I miss the comic "Warlord" and the free gifts that came with it regularly.
All the secret codes, badges and junk LOL.

I was member of the Secret Dennis The Menace Fanclub.

I had a plastic wallet with a silver badge too :cool:

ejmaztec · 17-01-2010 03:53PM

MaybeLogic wrote: »

Used to get loads of stuff from Weetabix.
Can't remember a thing now.

You must have collected the 12 coupons for the DIY Amnesia Kit, which they offered in partnership with Black and Decker.

OutlawPete · 17-01-2010 03:55PM

I remember getting books from Rice Crispies. One was Magic, one was Jokes and can't remember the third.

The first things I can remember was back in 81 or 82 Cornflakes had Glow In The Dark ET stickers ..

Capt'n Midnight · 17-01-2010 04:13PM

It stopped when people could no longer go unaccompanied on their second provisional license.

Atavan-Halen · 17-01-2010 04:18PM

recyclops wrote: »

I remember collecting coke labels for watches and sunglasses, the trick to this was cinemas, after the movie they were like coke label goldmines

I remember those coke watches

I think it was if you collected something like 25 you got a silver one but if you got 35 you got a black one.

Have they stopped putting toys in the cereal? I haven't noticed. In all fairness though, it wasn't very hygenic when the first person to open the box would usually rummage around in the cereal for the toy

Luno · 17-01-2010 04:34PM

I used to always want to collect the tokens for the Andrex dog because I was sure I'd get the actual dog, the toilet paper was a bit pricey tho

Jesus Wept · 17-01-2010 04:36PM

It would be epic if they brought this back. It was the best part of the whole cereal deal.

Bajingo · 17-01-2010 05:31PM

Deleted User wrote: »

And the very very very odd time. You'd get a dud packet with 2 toys - now that was exciting stuff!

Im not joking about this..back in the ninties I remember frosties had these free monster toys in them..my big sister used to always nick them first but when she opened the box there were five toys in it!:eek:No joke!

Sea Sharp · 17-01-2010 05:48PM

hehe, I have a childhood memory of opening and dumping a new box of corn-flakes on the ground to get the toy.

MaybeLogic · 17-01-2010 05:50PM

ejmaztec wrote: »

You must have collected the 12 coupons for the DIY Amnesia Kit, which they offered in partnership with Black and Decker.

What was this thread about again?

ferdyfish · 17-01-2010 05:53PM

i have the pop up snap crackle n pop watch still, any bids on this?!
you thought you were the bomb when you were rocking your rice crispies watch and cycling around with your snap an pop stickers on your bike and cock reflectors!:eek: (fromthe corn flakes box attach them to the wheel spokes) remem?

seclachi · 17-01-2010 05:57PM

Yeah, that stuff was awesome. I`m not sure my brothers approved when I pawed my way through an entire packet of frosties with my grubby hands to get the reflector out, but meh, screw em.

lisajane · 17-01-2010 06:01PM

Wasn't there a rice krispies radio/walkman thing at one time? That was cool. I remember it was round (or was it?).

Weetabix had a thing once, collect tokens for some barbie dolls. I don't think they were barbie but they looked the same. It was cool.

I still have the coke radio/ear piece after collecting labels. It will probably look odd on me now.

Jev/N · 17-01-2010 06:15PM

Best 'prize' ever in Kellogg's boxes were the Nintendo collectible cards depicting different Gameboy games

Anyone remember these??

Wait wait, I found them!

http://www.sealedgameheaven.com/2009/11/19/rare-collectible-kelloggs-frosties-nintendo-gameboy-cards/

aligator_am · 17-01-2010 06:20PM

Haha, I remember getting the toys in cereal for the film Willow, haha and the back of the box was designed so you could cut it up and make a background with

anyone remember those?

Collect 16 tokens...

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