[BPB] Marketing Thread

Also, in last year book there is a page with all of the photographers names, with thanks to etc....

maybe we could put the details about being able to purchase prints on that page?

My husband will be on tv this week promoting a charity event, now I know it is unlikeyl to actually get someone on tv but if someone could do up a bit of information and send it in to the likes of Ireland am you never know, it may get a mention, however I would say the best way to approach this is by actually selling SSF rather than the book.

For example, Kev is doing a gig for children to lapland, the piece on tv will no doubt be more aimed at children to lapland rather than the gig but the front men of the gig will be there and be asked a few things about it. So if the founders of SSF were to write a mission statement and include the book launch it might get somewhere, just an idea.

As for public eye, you never know, I have my sights set on my nephew winning the all ireland talent contest.... will come back and volunterr him if he does;)

Ok just a few thoughts on marketing
There are several avenues that can be utilised to get the message out there – the primary message from our POV is the BOOK that’s the focus of the marketing!! The secondary message is of course the reason that the book is being produced the SSF. This has to be done with no financial burden on the PR person, so we have to rely on the internet to achieve the marketing. The main avenues that immediately spring to mind are:
The mainstream Media – Newspapers, National Radio & TV and The WWW
Below is a mail list of the main media ones, its not an exhaustive list, but I’m sure could be built upon.
The only snag I see is that if these organisations are bulk mailed with a press release or whatever, they’ll probably be caught by their bulk/spam mail filters. So that presents a problem, I don’t know is it feasible to send them individually, but surely the main (bigger) entities should be mailed/telephoned etc. So if theres anyone with contacts to the media, that’d be good!
morningireland@rte.ie
marian@rte.ie
todaypk@rte.ie
newsdesk@rte.ie
liveline@rte.ie
lyric@rte.ie
prpromotions@rte.ie
grs@rte.ie
lastword@todayfm.com
live@todayfm.com
breakfast@todayfm.com
foley@todayfm.com
ray@todayfm.com
Yvonne.doyle@tv3.ie
Phillippe.brodeur@tv3.ie
eolas@tg4.ie
info@channelsouth.ie
newsdesk@irishtimes.com
herald.features@independent.ie
info@independent.ie
editor@examiner.ie
sbpost@iol.ie
newsdesk@tribune.ie
odoyle@tribune.ie
editorial@argus.ie
info@nenagh-guardian.ie
dmalone@kerryman.ie
news@carlow-nationalist.ie
editorial@fingal-independent.ie
newsdesk@corkman.ie
front.office@peoplenews.ie
mirrornews@mirror.co.uk
editor@waterford-news.com
news@munster-express.ie
info@munster-express.ie
nfo@avondhupress.ie
mail@donegaltimes.com
chris@letterkennypost.com
online@dublinpeople.com
news@dublinpeople.com
info@con-telegraph.ie
editor@clarechampion.ie
gmcinerney@clarechampion.ie
jquinn@clarechampion.ie
info@galwayadvertiser.ie
info@athloneadvertiser.ie
info@mayoadvertiser.ie
info@kilkennyadvertiser.ie
editor@gcn.ie
info@waterford-today.ie
tribfilm@gmail.com
collegetribnews@gmail.com
editor@leinsterleader.ie
Stephanie.manson@jpress.co.uk
gary@dundalkdemocrat.ie
mary.kavanagh@leinsterexpress.ie
eoin.kelleher@tipperarystar.ie
laura.keys@kilkennypeople.ie
editor@sligochampion.ie
ewynne@nationalist.ie
t.butler@southtipptoday.ie
kevin.lynch@mirror.co.uk
beth.hardie@mirror.co.uk

All correspondence/press release, should include as a minimum, the writer's full name, postal address, and telephone numbers (day, evening & mobile ).

The other avenues of approach that I can think of: (even though i dont personally use them, apart from flickr/boards)

Social networking Sites
Google Wave
Facebook
Myspace
Twitter
Windows Live Spaces
Linkedln
Bebo
Flickr
Pix
irc
Blogs
Personal Websites
Message Boards

Posters / Word of Mouth etc.
Last year we developed up posters for web sites and for print. From simple designs to full colour and I think we had html code for sigs/banners etc.


I realise most of the above has been mentioned or covered somewhat in previous posts, but it’s like a list that you can tick off and maybe add to or delete from as appropriate.

Finally I have some banners/posters etc. that I’ll redo for and post up soon.

Apologies for the huge post

Fionn wrote: »

The only snag I see is that if these organisations are bulk mailed with a press release or whatever, they’ll probably be caught by their bulk/spam mail filters. So that presents a problem, I don’t know is it feasible to send them individually, but surely the main (bigger) entities should be mailed/telephoned etc.

Mail merge to the rescue!

msnixon - if you don't know how to do it I can step you through it, or if you want to send me the press release I can ensure a lovely personalised mail to each address

I will stick a link up on my facebook with a lot of friends and family abroad I will be presurizing them to buy copies.

Can someone type up a brief description of Sants Strike force and the people it help's, and I'll copy and paste it onto my facebook.

Can someone set up a facebook page?

Thanks.

Thoie wrote: »

I'm not trying to be funny, but I'd imagine the best source for that information would be www.santastrikeforce.com

There's an "FAQ" here:
http://www.santastrikeforce.com/2004/11/some_answers_i_.html#more

Yea I seen that it seem's to be a little all over the place, like something I'd write.

"We're quietly buying and distributing cool stuff for kids to hospitals and care-centres because it sucks being there for xmas and and Santa is very busy and we feel he should have some human helpers and the positions have been vacant long enough so we're volunteering. These gists are NOT given to the individual kids but rather to the *charities themselves so that all kids will get use of them over the year."

*What charities?

I'm just asking in my ignorance. Don't get me wrong I'm not knocking the charity, I want to put the info out there.

When the date is set I am going to apply for the use of DCC as a venue. I do not see any reason why that application would be refused.

We could have some wine & nibbles there if we get volunteers to wash glasses & clean up.

There are plenty of Pubs close by for a Photography Beers. We may be able to reserve a section upstairs in Devitts across the road.

The more I think about the book the more I'd like to buy last years as well even though I didn't contribute back then. And I suppose I'm not the only one. Do I remember right, that we will be able to buy the book on the launch party (given one has time and can travel if necessary) and not each individually by ordering on the website?
If so, how about getting some of last years as well so that people can buy it that day and can save shipping costs?
Probably people who are interested should say it in advance not that too many books are ordered...

Yes, I know. That's why I suggested to order for people who definitely would buy last years as well. If we order this years book in a huge number for the launch that money must be transferred somehow as well.
So, if it's possible: great. If not, I'll order it individually...

Covey wrote: »

Bejasusbegorrah .... what are you on about :eek:

i want to promote the book with a standard setup so that other people can use it too, so we can make the most amount possible for the ssf.

Will that suffice until somebody does something proper?