The Great Irish Vanilla Coke Hunt

Discontinuation

Doubt was cast over the future of Vanilla Coke and its splinter beverages when the company announced the 2004 sales figures: 35 million unit cases in North America compared to 90 million in 2002; Vanilla Diet Coke dropped from 23 million unit cases in its inaugural year (2003) to 13 in 2004.[2]
On 3 November 2005, The Coca-Cola Company announced that Vanilla Coke and its diet counterpart would be discontinued in the United Kingdom and Ireland by early 2006. A day later it was announced that it would be phased out in North America by the end of 2005.
Coca-Cola introduced Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. The company said Vanilla Coke and Diet Vanilla Coke may be made available again in the future:[2] "We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want."[10] Vanilla Coke beverages were never discontinued in some markets such as Australia, France, Russia and Germany.

Reintroduction

From 19 February 2007, Vanilla Coke was re-introduced into New Zealand.[11] As of May 2007 Coca-Cola Vanilla was re-introduced into the US.I][URL="http://en.wikipedia.org/wiki/Wikipedia:Citation_needed"]citation needed[/URL][/I A Coca-Cola Vanilla Zero has also been introduced. The re-released Coca-Cola Vanilla features a new packaging design. Vanilla Coke was also introduced to China in 2007. Now it is also being sold in other countries.