Bulmers Announce 10% reduction on their Pint Bottle of Cider

grenache wrote: »

Read the ad, its says the price is being reduced in your local i.e. your local pub. It says nowhere about it applying to off licences.

The ad is just using everyday talk they do not mention it "not applying to off licences". They are informally saying they are reducing the price and so you could see it going for cheaper if the saving is passed on. It is already established there is no difference price to pubs or offies.

You came up with the quite formal statement

grenache wrote: »

Can i just point out to patrons, that the Bulmers price reduction does not extend to off licences. Thank you.

grenache wrote: »

NOFLA has said its members will not pass on the reduction.

Have you any links about this decision? Some other offies have dropped it as mentioned.

grenache wrote: »

in effect they've done nothing of the sort, the price in offies stays the same, it does not increase.

Right, I should have said in effect they are raising their profit margins by not passing on the saving. Of course this is allowed, I just was saying it is poor form for pubs & off licences who choose not to.

grenache wrote: »

The price in pubs drops 10%.

This is not the case, nobody is forcing them, some pubs charge €7.90 for a bottle, I doubt they will drop it 79cent (10%) when they have only got a 10% reduction from bulmers for what they pay.

grenache wrote: »

If Bulmers is so ''overpriced'' in off-licences, why are so many people continually buying it?

I know very few who buy it in offies. It is relatively very overpriced and many people I know who drink bulmers in a pub would be on €1 bottles of beer at home. Not €2.40+ cans of bulmers

Quint wrote: »

Bulmers have spent millions in the last 15 years changing the image of their cider, and it's considered a success. There's plenty of cheap ciders, the process of making bulmers isn't so different that it should be double the price, excise duty makes feck difference, it's just a completely over inflated price.

The cheaper ciders are also higher % so have more duty, and more ingredients to make them, so bulmers could be sold cheaper at the same margins. Its great marketing, the drink industry in particular thrives on suckers who fall for the "high price must=quality" bullsh!t.

I see corona was dropped to €1 in dunnes, if this happens more I can think of 3 corona drinkers I know who will actually probably stop drinking it. "ohhh I wouldn't be caught dead drinking cheap muck"

IrishWhiskeyCha wrote: »

I can remember when I started drinking the Pint Bottle of Bulmers was the cheapest pint you could buy in a pub :rolleyes:

Must have been an odd pub. I used to drink bulmers the odd time years ago when I was young and remember it was a no-no to get a pint bottle in a round as it was so expensive relative to other pints. I remember the pint bottle introduction very well, and can never recall them being sold cheaper than a pint of guinness, or any other "big brewry" pint on tap.