Contains L.casei Imunitass...

Hagar · 27-03-2009 11:55AM

It's just a way for Danone to shift their excess milk as a premium product.

Kooli · 27-03-2009 12:29PM

[QUOTE=Purple Gorilla;59575216

And the other skin cream ads can get away with advertising them as anti-ageing (even though they contain no actual anti-ageing ingredients) is because they add suncream into the cream which the Advertising Standards Authority say counts as anti-ageing because it protects from UV Rays...[/QUOTE]

Yeah but isn't sunscreen the only thing that actually IS anti-ageing?!

Rented Mule · 27-03-2009 01:06PM

Do you think that Danone can do us a solid and come up with a yogurt with an ingredient callled....

Biffo Removyerassus ?

mickoneill30 · 27-03-2009 01:24PM

Dunno about immunitas but their Activia stuff does what it says on the tin.
I don't know what they call it but I nominate the name L.Casei.I****titas*

*Copyright mickoneill30. Willing to support offers if Danone want to buy it from me.

Edit. Crap, boards starred out the integral part of the name. Suffice to say it begins with s and ends in t

On a similar note.

I bought eggs from Aldi or Lidl recently. On the inside of the pack was some farm info. At the bottom was
Allergy information: Contains eggs.

Must be for those that missed the word eggs on the front and didn't know what those 24 roundy shaped things were inside the box.

Terry · 27-03-2009 01:31PM

Creamy Goodness wrote: »

this just shows the stupidity of the human race, or is it just americans.

https://www.youtube.com/watch?v=yi3erdgVVTw

Considering the guy at the end of the clip sounds Australian, I'd imagine it's not just Americans.
You could also put this clip in almost any remotely controvertial thread here.

Buffalo Hunky Dory's do not contain Kryptonite. Says so on the packet. I thought that was a great one.

seamus · 27-03-2009 02:03PM

From what I know, most of the madey-upey bacteria do actually exist, but they're slightly modified version of existing bacteria which the producers then name and copyright. They don't actually do anything different than other products, but they get to say that they have a "unique" ingredient.

The ones that always get me are the women's beauty products. I love looking at the small print:

"Tests are based on a sample of 25 women" - generally used in the skin firming ones. And BTW, if you hand someone a bottle of something with, "Skin firming lotion" on it, tell them it's for firming your skin and then ask them a week later if they noticed a difference, they're going to agree with you even if they noticed nothing.

"False lashes used to demonstrate effect" - This one always cracks me up. It's eyelash makeup designed to lengthen/fatten/darken/burn your eyelashes, so they show a model with gigantic perfect eyelashes, with "These are fake eyelashes" written underneath it. And women buy this ****!

bleg · 27-03-2009 02:11PM

Blisterman wrote: »

Remember an ad about a year ago, for face cream "DNAge" or something, which made the claim that it alters your DNA to make you look younger.

Now, I'm no scientest, but I'm sure that
a. DNA stays the same, no matter what age you are

nah they can alter DNA but all studies in vivo have proven fairly unsuccessful.

Rsaeire · 27-03-2009 02:20PM

seamus wrote: »

From what I know, most of the madey-upey bacteria do actually exist, but they're slightly modified version of existing bacteria which the producers then name and copyright. They don't actually do anything different than other products, but they get to say that they have a "unique" ingredient.

The ones that always get me are the women's beauty products. I love looking at the small print:

"Tests are based on a sample of 25 women" - generally used in the skin firming ones. And BTW, if you hand someone a bottle of something with, "Skin firming lotion" on it, tell them it's for firming your skin and then ask them a week later if they noticed a difference, they're going to agree with you even if they noticed nothing.

"False lashes used to demonstrate effect" - This one always cracks me up. It's eyelash makeup designed to lengthen/fatten/darken/burn your eyelashes, so they show a model with gigantic perfect eyelashes, with "These are fake eyelashes" written underneath it. And women buy this ****!

Women, I find, are the most gullible when it comes to the false/misleading advertising. If they spent more time looking after their skin and less time wasting money on these skin care products, they’d see results without wasting an inordinate amount of money.

gerky · 27-03-2009 02:39PM

While I agree that there's a huge amount of rubbish being pushed in advertising, I do love how there are so many experts in the area of microbiology in this thread:pac:

There has actually been wide scale studies done on the use of probiotic supplements and while they showed lots of false advertising on on lots of items being sold, most of the widely available brand named ones had the proper bacteria in the proper quantities to be of benefit.

Probiotics have a place and can be beneficial particularly in elderly,hospital patients,where antibiotics have been used and where levels in the gut have been depleted for several reasons such as unhealthy diet, stress ect.....

tolosenc · 27-03-2009 02:53PM

Bifidus Digestivum began it's life as Bifidus Isensis. When that didn't sell, it became Bifidus Acti Regularis, which didn't do too well either.

L.Casei is a culture found in almost all yoghurts. Imunitass is a trademark found only on Danone packaging.

Wagon · 27-03-2009 03:13PM

Blisterman wrote: »

Remember an ad about a year ago, for face cream "DNAge" or something, which made the claim that it alters your DNA to make you look younger.

Now, I'm no scientest, but I'm sure that
a. DNA stays the same, no matter what age you are
and
b. The only way a face cream could alter your DNA, were if it were made of nuclear waste.

"May contain nuclear waste."

Sowra · 27-03-2009 03:23PM

the 'science' parts of some of those ads with the diagrams are hilarious

'This cream sends giant circles into your face'

'This shampoo makes glowing lines fly out of your hair'

Malari · 27-03-2009 03:34PM

Sowra wrote: »

the 'science' parts of some of those ads with the diagrams are hilarious

'This cream sends giant circles into your face'

'This shampoo makes glowing lines fly out of your hair'

This mascara makes your eyelashes grow like a magic beanstalk.

If you look at the small print at the bottom of the screen, they invariably use hair extensions and fake eyelashes in the ads :rolleyes:

Compak · 27-03-2009 04:01PM

CreepingDeath wrote: »

They're living yeasts or bacteria aren't they...

But I wonder if they were biologically weakened so they'ld only have to last so long, then you have to buy the product again ?

Surely if you needed that bacteria in your gut, and it was receiving enough food of the type it required, it could reproduce and continue to work after one dose ? Any food technologists or biologists in the house to confirm that suspicion ?

Sorry your conspiracy theory is flawed.
Labelled studies show their time in git is transient.

Unless of course danone paid of the scientific community as well.

jobucks · 27-03-2009 04:52PM

All a bit like Crypto Sporidium offloads really - load of old bull****

Fizman · 27-03-2009 05:42PM

Captain-America wrote: »

What the flip is L.Casei Imunitass anyway?

It makes your ass immune to any cases of Largeness.

27-03-2009 06:47PM

Tusky wrote: »

Always cracks me up when I hear it on those Danone ads. Can anyone else think of other ridiculous ingredients, technology or wording in general from adverts ? The Mach III ads sometimes have some good ones.

Isnt there one...bifidus digestedon...or something along those lines.

"immunofortis"

Tusky · 27-03-2009 07:08PM

blackgold>> wrote: »

Why are you pretending to make this up ? Your obviously after seeing Dara O' Brien latest show...............?

heh, funny stuff. Thats honestly the first time Ive seen it though.

cooperguy · 27-03-2009 07:55PM

I did a small bit on this in college. My lecturer went on a rant along the following:

L Casei imunitas is nothing more than a bacteria found in every natural yogurt that Danone named (a latin sounding name of course to make it sound sciencey) and copywrited so nobody else can say they have it without being sued. You can buy your bog standard cheap name brand pro biotic yogurt and it will do the exact same thing for you. And the ads themselves are a heap of bullshit too. Showing kids running through the rain protected by the power of danone. The only thing these bacteria will do for you is give you a bit of extra resistance against a dodgy burger that you might have eaten.

The fact that they get away with this sort of stuff is crazy.

<EDIT>Another great one is the yogurt with the ad where the woman moans about being bloated. All they have done with that yogurt is add a slight bit of fibre to it and then marketed it as this amazing food that fixes your bloating problems. If she just ate proper food in the first place instead of crap then she wouldnt have to eat more crap to stop her feeling bloated. Eat a slice of brown bread for god sake it'll do more good than the yogurt!!!!

rainbowtrout · 27-03-2009 08:59PM

Captain-America wrote: »

What the flip is L.Casei Imunitass anyway?

It's the answer almost every Junior Cert student will write on their science paper this summer when asked to name a common bacteria of importance :mad:

mental07 · 27-03-2009 09:03PM

Itchy, flaky scalp. Relieved by T-Gel.

tolosenc · 27-03-2009 09:09PM

cooperguy wrote: »

If she just ate proper food in the first place instead of crap then she wouldnt have to eat more crap to stop her feeling bloated. Eat a slice of brown bread for god sake it'll do more good than the yogurt!!!!

She could just go and have a long refreshing dump. They're fantastic for that.

gerky · 27-03-2009 10:15PM

cooperguy wrote:

I did a small bit on this in college. My lecturer went on a rant along the following:

L Casei imunitas is nothing more than a bacteria found in every natural yogurt that Danone named (a latin sounding name of course to make it sound sciencey) and copywrited so nobody else can say they have it without being sued. You can buy your bog standard cheap name brand pro biotic yogurt and it will do the exact same thing for you.

Apparently not,

Professor Glen Gibson, an expert on probiotics at Reading University, said: "As a rule of thumb you can trust the big manufacturers - they have their quality control right.But consumers should avoid brands that they have never heard of."

http://www.independent.co.uk/life-style/health-and-wellbeing/health-news/consumers-warned-over-probiotic-drinks-410966.html
http://www.timesonline.co.uk/tol/comment/leading_article/article602832.ece
http://www.timesonline.co.uk/tol/news/uk/health/article602897.ece

mental07 wrote: »

Itchy, flaky scalp. Relieved by T-Gel.

Its actually quite good, especially the stronger version.

KeyLimePie · 27-03-2009 10:45PM

what i hate is that ad that tells us that people in ireland don't get enough Vitamin D from the sun cause it's so cloudy all the time..........

cooperguy · 27-03-2009 10:46PM

gerky wrote: »

Apparently not,

http://www.independent.co.uk/life-style/health-and-wellbeing/health-news/consumers-warned-over-probiotic-drinks-410966.html
http://www.timesonline.co.uk/tol/comment/leading_article/article602832.ece
http://www.timesonline.co.uk/tol/news/uk/health/article602897.ece

Sorry I left out that bit. Although a standard pro biotic yoghurt will give you the same benefit as Actimel there has been a few times where smaller companies with bad quality standards have produced product that is actually bad for you and made people sick.

You could trust the quality standards of lets say Tesco Own Brand Pro Biotic though and it will give you the same benefit.

I only had a quick look at the first article and they seem to be about quality standards of the product as opposed to how much benefit the pro biotic will actually give you (I promise you it wont protect your kids from a shower of rain or being sneezed on!!) or the benefits of "L Casei Immunitas" over standard pro biotic yoghurt.

gerky · 27-03-2009 11:15PM

cooperguy wrote: »

Sorry I left out that bit. Although a standard pro biotic yoghurt will give you the same benefit as Actimel there has been a few times where smaller companies with bad quality standards have produced product that is actually bad for you and made people sick.

You could trust the quality standards of lets say Tesco Own Brand Pro Biotic though and it will give you the same benefit.

I only had a quick look at the first article and they seem to be about quality standards of the product as opposed to how much benefit the pro biotic will actually give you (I promise you it wont protect your kids from a shower of rain or being sneezed on!!) or the benefits of "L Casei Immunitas" over standard pro biotic yoghurt.

Its really about the numbers and type of probiotic, a minimum of 10million per serving is needed and only a few types are resilient enough to make through the stomach, and a lot of the less known brands don't tend to put as much r&d in to their own brands and may not have as strict of quality control.

But they have been shown to helpful in several areas like boosting immune system, IBS ect... but I agree the ads are stupid and push the limits of the truth.

Sonderval · 28-03-2009 04:36PM

I am a scientist, and I also looked for some journal articles on this subject as an aside from my own work.

There has actually been wide scale studies done on the use of probiotic supplements and while they showed lots of false advertising on on lots of items being sold, most of the widely available brand named ones had the proper bacteria in the proper quantities to be of benefit.

Could you please provide a citation for this?

burgess1 · 28-03-2009 05:16PM

24 SuperValu Eggs

Allergen Information: Contains egg.

S.I.R · 29-03-2009 01:28AM

next time your in tesco, pick up tesco value nuts and check the allergy awareness section " made in a factory containing nuts, may contain nut traces "

which makes me think...

WTF AM I BUYING ?!?!

gerky · 29-03-2009 02:18PM

Sonderval wrote: »

Could you please provide a citation for this?

Not sure whether you meant journal or article but anyway,
http://www.reading.ac.uk/about/newsandevents/releases/PR128.asp
http://www.ncbi.nlm.nih.gov/pubmed/10447251
http://www.bio-medicine.org/medicine-news/Presence-of-Beneficial-Bacteria-in-Probiotic-Drinks-Mere-Tall-Claims-13050-1/

This crowd generally seem a reliable source for info,
http://www.isapp.net/

Contains L.casei Imunitass...

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