Snickers Advert Pulled

i heard about this and i totally agree with you.

heres a working link http://consumerist.com/5029752/snickers-makes-fun-of-effeminate-men-by-shooting-them

Using codes of masculinity to sell products to guys is nothing new, but it's usually about beer, "hard lemonade" or deodorant. It's also usually funny, and pokes fun at male insecurities while celebrating them. A new Snickers commercial, however, seems to just be about beating the crap out of sissies. It opens on a guy in bright yellow shorts sashaying down a sidewalk. He's speedwalking. Suddenly a truck comes roaring over the houses and smashes onto the street beside the man. Mr. T is in the back of the truck behind a Gatling gun. He yells at the man to stop speedwalking: "You a disgrace to the man race!" he shouts. Then he fires candybars at the man, and the man dances around on the sidewalk in fear and takes off running. The tagline: "Snickers. Get some nuts." (You can watch it here.) Yum! Now when I want to satisfy my hunger and think about shooting down a mincing, nutless homo in suburbia, I'll know what candy bar to buy! Thanks, Snickers!
Bob Garfield at the magazine Ad Age wrote an open letter last week to the CEO of Omnicon, the ad corporation responsible for the spot, accusing him of using "dehumanizing stereotypes" and "jokey violence" in of all things a candy commercial. He points out that Omnicom says it practices corporate responsibility by "ensuring that we use our position to promote socially responsible policies and practices and that we make positive contributions to society across all of our operations." Then why, in a candy ad that you assume is at least partially targeted to children, would you go this route? Garfield points out that it's not just about anti-gay attitudes, or more broadly about gender roles and what's "okay" for one sex or another. It's really about attacking people who are different or seen as weak: Some Ad Age readers have commented that Garfield is being too politically correct and that it's all in good fun. After all, it's not a crime to offend someone. At the very least, one of them argued, kids today don't have the same anti-gay culture of past generations.
Is this true? I'd love to hear from Consumerist readers who are, say, in their early twenties or younger: has bullying based on codes of masculinity abated in recent years? Is that sort of behavior really a thing of the past? Because if it is, good for humanity—but I wonder if a Snickers ad that shows a pop-culture icon firing a large gun at a big ole' sissy is teaching kids it's time to bring it back.
But enough about that cheery world of high-school—the real question, writes CV Harquail on his blog Authentic Organizations, is why a global corporation that claims social responsibility would produce a spot that undermines its promises to do good. "An Open Letter to Omnicom President-CEO John Wren" [AdvertisingAge via Towleroad]
"Homophobia and (In)Authenticity at Omnicom: What can a leader do?" [Authentic Organizations]

Definately one of the best ads i've seen in a long time. But what actually makes it funny for me is the fact certain members of society found it that offensive that it was pulled!!! Thats whats really funny:D

Great ad

Can't believe its been pulled!

Great ad.


Feckin pc shower.

Fúcking Mary Whitehouses the lot of em. The end of the world is nigh.

thats brilliant, but yeah i fail to see how gay men would be offended by this :rolleyes:
I wonder if the CSO has stats on the number of gay men who enjoy speedwalking?

and whats that MR T says at the end "Get some nuts!" , and they claim its offensive to gay men?, MR T is telling you to do it!