When the ad doesnt work....

Archeron · 15-01-2008 02:45PM

That old Nissan Micra ad used to annoy me. Spafe. Sympology. With the huge big pair of blue disembodied lips floating around.

Do you speak Micra?
No, f*ck off.

roy123456789 · 15-01-2008 02:53PM

I don't think this will work but I want a piece of the action!

Taxi drivers paid to market products to customers

Taxi drivers are being recruited by advertising companies to promote their clients' products to passengers.

Cabbies, famous for their gift of the gab, are seen as the ideal people to spread 'word of mouth' marketing to thousands of potential customers.

Firms desperate to find new ways to get their message across have been quick to see the potential of the new approach.

In one example, a company which pays to advertise on the outside of a black cab can also brief the driver so he can be an 'ambassador' for their brand, talking enthusiastically about their products.

Drivers have also been given free holidays in the hope they will rave about the destinations.

Driver Adrian Torlini, 41, from Aylesbury, was signed up as an ambassador for Taxi Promotions UK.

He was given a five-day trip to Bangkok paid for by the tourism authority of Thailand.

But Mr Torlini said: "I suppose that's payment of a sort, but I have never seen it as a job. No one said I had to talk about it.

"They just know that if you send someone somewhere and they like it they will talk about it, and if they are a cab driver they will talk to lots of people about it."

He believes he has helped many of his fares see Thailand in a new light, just as he has persuaded others of the charms of Melbourne, where he and his wife spent 10 days on another free holiday.

Asher Moses, managing director of Taxi Promotions UK, believes all kinds of products could eventually be promoted by his drivers, from airlines to online poker websites

rain on · 15-01-2008 02:54PM

I was going to say that poxy car ad with the "zoom zoom" whispery horribleness, but then I looked it up and found out it's Mazda, and my family is inexplicably obsessed with Mazda cars, so maybe not...

aidan24326 · 15-01-2008 02:57PM

baztard wrote: »

Yeah but if the ad doesn't work for you or you hate it, the chances are your not going to buy that product. Thay can make you 'want/not want' buy something, it works both ways.

All the advertisers want to do is get inside your head. If you hate an advert so much that it's stuck in your head that's nearly as good as if you loved it. An ad you forget 20 seconds after you've seen/heard it, that's what they don't want.

Take cillit bang, it may be an anoying ad and most people don't like it but yet every tom dick and jane now knows what cillit bang is. Same goes for harvery norman, the radio ads are totally annoying but again every fcuker in Ireland now knows what Harvey Norman is about and has that poxy song gnawing at their brain. Job done from an advertising perspective.

The ads I hate are the ones for things like shampoo or 'bioactive' yoghurts where they get all scientific and it's been shown that alot of the 'science' in tv ads is unsubstantiated waffle.

edit: I'd agree that AIB ad is just sh1t.

Kazobel · 15-01-2008 02:59PM

Any Kinder suprise/Kinder Bueno add, you just want to shoot the kids! :mad::mad:

unionman · 15-01-2008 03:01PM

faceman wrote: »

yes it has increased brand awareness but in a negative way. People are discussing what products they wont purchase as a result of poor advertising.

TV advertising and radio advertising work in very different ways. TV advertising merely reinforces consumer decisions you've already made by reassuring you you've made the right choice. Radio is designed to make you think about a product or service so often that you will cave in to your curiosity once you offered the opportunity to try it.

The ad the OP described (which I haven't heard) is focused on a specific section of the audience - female, early to mid 20's, still lives at home, earns 20 to 30k a year and is looking to assert her independence by making a significant purchase (perhaps even one she doesn't actually need). She makes a decision about the car with her heart, not her head. When she hears this ad she thinks, 'That's me', and cue a whole set of decisions around financing a car that yesterday hadn't even crossed her mind.

If you're not in this category then the ad isn't talking to you. Market research has probably indicated there are a growing number of young women in this category, and have reasoned that an investment in an ad campaign will see a substantial return over the next 5 to 8 years, as these young women pay the interest on loans for cars that will probably be outlived by the duration of the loan itself.

It's a science, not an art.:rolleyes:

And yes, Harvey Norman and ads for the Kia Ce'ed (7 year warranty? 0% finance? And a car so dull I secretly want to die?) make me want to pluck out my eyeballls and stuff them in my ears to block out their awfulness.:mad:

pd101 · 15-01-2008 03:05PM

That "I dont know what a tracker mortgage is...." annoys me aswell

BaconZombie · 15-01-2008 03:07PM

jergam wrote: »

123
dot ie
just login
and save mon-ey

:mad:

Damn, You to HELL.......

I took me about 3 months to get that out of my head...... and not it BACK....

Will have to watch "Magical Trevor" again to kill the voices....

BaconZombie · 15-01-2008 03:10PM

High&Low wrote: »

I think the Cadburys ad with the gorilla is one of the best ads I've seen in a long time, especially the first time you see it and have no idea what its for.

I like the ad but I always forget what the ad is for even while the AD is on...

knird evol · 15-01-2008 03:19PM

woodseb wrote: »

i think the point is that if the girl in the ad is prepared to buy a car without checking it out she's not really in the position to give advice on which bank to use

She has also forfeited her fee of possibly thousands of euro for doing advertising work for a large highly profitable business. She is blissfully happy about this. Her negotiation strategy with the guy selling her a car is 'yes ill take it now at your high price. thanks.' Shes blissfully happy about this. Shes giving her business to a bank and feels that, SHE should be gratefull to THEM !!

Does anyone know this woman. Is she real. Does she exist. Someone must know her....

FlutterinBantam · 15-01-2008 03:19PM

roy123456789 wrote: »

I don't think this will work but I want a piece of the action!

Taxi drivers paid to market products to customers

Taxi drivers are being recruited by advertising companies to promote their clients' products to passengers.

Cabbies, famous for their gift of the gab, are seen as the ideal people to spread 'word of mouth' marketing to thousands of potential customers.

Firms desperate to find new ways to get their message across have been quick to see the potential of the new approach.

In one example, a company which pays to advertise on the outside of a black cab can also brief the driver so he can be an 'ambassador' for their brand, talking enthusiastically about their products.

Drivers have also been given free holidays in the hope they will rave about the destinations.

Driver Adrian Torlini, 41, from Aylesbury, was signed up as an ambassador for Taxi Promotions UK.

He was given a five-day trip to Bangkok paid for by the tourism authority of Thailand.

But Mr Torlini said: "I suppose that's payment of a sort, but I have never seen it as a job. No one said I had to talk about it.

"They just know that if you send someone somewhere and they like it they will talk about it, and if they are a cab driver they will talk to lots of people about it."

He believes he has helped many of his fares see Thailand in a new light, just as he has persuaded others of the charms of Melbourne, where he and his wife spent 10 days on another free holiday.

Asher Moses, managing director of Taxi Promotions UK, believes all kinds of products could eventually be promoted by his drivers, from airlines to online poker websites

************************************************

Ah jaysus Bood, I'm just back from bleedin Lisburn atter a few dayas break,greah bleedin place,the beooze is doort cheap,an de bleedin smokes is for nuttin.Yer man Mureeeeno stayas in the same hotel when he's in towen.

Customer: Oh Lisbon ,eh right,what was the local scenery like?

Scenery!!! bleedin insoide de Shillelagh bar was bleedin dark I'll tell ya that,fcukers never cloased,they had to kick us ouh every morning ah arouand foiave

Customer: Erm... very nice.

Oid reccommend meself for a noice relaxin holiday bud,where were you yourself.............................

ziggy · 15-01-2008 03:41PM

This post has been deleted.

kevmy · 15-01-2008 03:44PM

Kazobel wrote: »

Cillit bang ads, Who doesn't want to bitchslap Barry Scott? :mad:

How can you say this man is not a legend http://dagobah.biz/flash/cillitbang.swf

Bambi wrote: »

Anyone who tries to bitch slap barry scott will have to get through me first. :mad:

jebuz · 15-01-2008 03:53PM

Eircom's 11811

if you need a barber in north mayo
or a taxi in portabello

something like that, either way, somebody should be shot

It BeeMee · 15-01-2008 03:56PM

Apparently if you drink too much Heineken, you lose memory function.

This means your brain will discard old memories and replace them with new ones.

Third_Echelon · 15-01-2008 04:05PM

Karoma wrote: »

PC World advertisements...pick a reason.
Dixons - must be made by the same company behind the PC World ones. Godawful dialogue and acting and ugh! too many reasons.
.

PC world, dixons and currys are all owned by the same company. That's why all their ads are rubbish

ziggy · 15-01-2008 04:07PM

This post has been deleted.

Doctor DooM · 15-01-2008 04:18PM

Worst ad as I recall ever are:

"Where would you be without McDonalds?"

I instantly think:

Burger King!

Someone care to explain the logic to that one?

Caryatnid · 15-01-2008 04:26PM

It BeeMee wrote: »

Apparently if you drink too much Heineken, you lose memory function.

This means your brain will discard old memories and replace them with new ones.

I know! What's that add about? It annoys me that they seem to think linking Heineken with loss of bad memories is a good marketing ploy. Surely they are aiming at depressed alcoholics?

Wossack · 15-01-2008 04:27PM

the guiness ones are ****e, and have been for years now. Trying to market the black stuff to some arty ****wits. The only thing good about the current one, is the hot chick at the end of it

the budweiser ones for 'answer the call' or whatnot. American morons getting caught on crap and dragging it around with em...'Im stuck in traffic' LULZ! who the fork green lighted that epic brainfart?

Wertz · 15-01-2008 04:41PM

Eircom broadband ads be it TV or radio. If you want to know why visit the Best/worst ads thread in the radio forum.

I'd sooner user a tin can and a piece of string, or a set of semaphore flags before I'd give a penny to that shower of f*cks...

Oh yeah and clearwire for the same reasons...

kraggy · 15-01-2008 04:44PM

green123 wrote: »

ads without prices annoy me

And Ads with ambiguous/unfinished pricing annoy the hell out of me.

E.G. Car ads on the telly that quote a price but go on to say "Delivery and related charges not included".

Like the average customer knows how much the delivery charge for a car is?

aidan_walsh · 15-01-2008 04:46PM

kraggy wrote:

Car ads on the telly that quote a price but go on to say "Delivery and related charges not included".

I'd image they can vary based on a number of factors like individual sales points, and distance to deliver to. Wouldn't make a lot of sense to specify those in concrete, would it?

15-01-2008 05:27PM

Wossack wrote: »

the guiness ones are ****e, and have been for years now. Trying to market the black stuff to some arty ****wits. The only thing good about the current one, is the hot chick at the end of it

the budweiser ones for 'answer the call' or whatnot. American morons getting caught on crap and dragging it around with em...'Im stuck in traffic' LULZ! who the fork green lighted that epic brainfart?

Wow are you serious? The horses in the waves was good, the Christmas one was good & the one in that south American village is good....

I hated those Fanta ads with those two idiots.

gucci · 15-01-2008 08:21PM

KaG1888 wrote: »

Wow are you serious? The horses in the waves was good, the Christmas one was good & the one in that south American village is good....

i agree, and i also loved the "do you know the way to san jose" ads, but thats just me being swung by music as much as everything. think the horses in the waves on was released in 1999 so perhaps they are not as good now days.

fricking diet coke ad with the annoying aussie shouting and standing on top of the bus etc.

But back to the original post, i did think it was ridiculous that the girl on the ad would promote the fact that she didnt even take the car for a test drive or haggle over the price.....do people who require loans do business like this?

The clearwire "have a nice day!" ads.....damn smugness and well wishingness, go away!!

Toots · 15-01-2008 10:04PM

woodseb wrote: »

i think the point is that if the girl in the ad is prepared to buy a car without checking it out she's not really in the position to give advice on which bank to use

Yup, AIB suck alright!! She probably got her rents to go guarantor on it! The one with the actor going on about getting a mortgage killed me too!! It totally wouldn't happen in the real world, at least certainly not as easily as he says it did! :rolleyes:

Other ads I hate include: The one for Clover Spread where the guy starts crying while eating his corn on the cob with the clover spread on it. The Intimately Beckham Night ad, cos it's so damn pretentious. The glade touch and fresh ad where the little kid is in the jax and poos and there's no touch and fresh so he passes a little note out under the door to his mam so she can get some more! WTF??? I can't even begin to list the things that are wrong with that one!:mad:

Echelle · 15-01-2008 10:18PM

The ad for CHILDFUND with the voice over by the former rugby player Kieran Fitzgerald. Instead "FUND" he says " FUNT".Maybe it's my dodgy car radio reception but it always sounds like the "c" word.
.

Black_Venom · 04-03-2008 12:14AM

Mr Lahey wrote: »

That new supervalu ad where an orange drops out of a box of oranges and the lads in the store proceed to play football with it around the shop.
Then at the end its placed into a customers trolley without them noticing.
Not gonna make me want to shop in supervalu

Lol !! The supervalue "employee" in this ad the ginger guy ha was my irish sub teacher for like 6 weeks

LOL!

He also played one of billy means henchmen in fair city too haha "Bullets" ftw

TequilaMockingBird · 04-03-2008 12:52AM

Black_Venom wrote: »

Lol !! The supervalue "employee" in this ad the ginger guy ha was my irish sub teacher for like 6 weeks LOL!

He also played one of billy means henchmen in fair city too haha "Bullets" ftw

What was your English teacher, mute?

rainbowtrout · 04-03-2008 12:58AM

Kazobel wrote: »

Any Kinder suprise/Kinder Bueno add, you just want to shoot the kids! :mad::mad:

Especially the ones that are really badly dubbed and they have the kids saying 'I'm famished'

What 7 year old kid says that?! What ever happened to I'm starvin'?

When the ad doesnt work....

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