HMV.co.uk refuses PS3 pre-orders unless consumers agree to buy PSP too

Bundle retailing for GBP 675

HMV's online store is now taking pre-orders for PlayStation 3 - providing consumers are also willing to purchase a 4GB PSP pack for a total price of GBP 675.

An email sent out to customers today says the deal will enable them to become one of the "lucky few" who will be able to pick up a PS3 at launch. It reads: "At HMV.co.uk, we've been working with Sony to offer up to 5000 customers an incredible deal when you buy the new Sony 4GB PSP.

"Anyone who takes advantage of this offer will get priority over other HMV.co.uk customers for the PlayStation 3." The deal also includes two PSP games - Killzone Liberation and Gangs of London - and the price for the bundle is listed as GBP 674.99.

According to the terms and conditions of the promotion, all consumers who buy the bundle "will take precedence over any other online HMV customers".

However, it's difficult to see who these other customers might be as a paragraph at the end of the email states, "PlayStation 3 solus console is currently unavailable to order from HMV.co.uk by itself, and we kindly ask customers not to contact us with regards to this." HMV's high street stores are not currently accepting PS3 pre-orders either.

There's no assurance that customers who sign up for the bundle will get their PS3 when the console launches on March 23. The terms and conditions of the offer state: "Delivery of any PS3 is subject to Sony�s delivery to HMV Guernsey. Accordingly, HMV cannot guarantee that registration on the Priority List means that you will receive your PS3 on the estimated release date, nor that your order will be fulfilled within any given time frame."

The offer is not likely to be well received by those consumers who feel that the price of the PlayStation 3 alone is already too high at GBP 425 - or by those who want to purchase a PS3, but already own a PSP.

A Sony spokesperson told GamesIndustry.biz, "This is just one of a number of value added incentives that retailers will be offering to mark the launch of PS3.

"Consumers are free to shop around to find a package that best suits their own needs, and offers the greatest value for money."