Low-alcohol Guinness for 'new Ireland'

Oriel · 10-02-2006 04:02PM #1

http://news.independent.co.uk/europe/article344487.ece

"The new, faster-paced lifestyle of the Irish has led Guinness to experiment with a new reduced-strength pint of its famous stout.

The company promises that the new tipple, called Guinness Mid-Strength, is identical in every way to traditional Guinness, except that its alcohol content is significantly lower - 2.8 per cent rather than the regular 4.2 per cent.

The brewery says it is a new Guinness for a new age in which Irish men want to drink but also want to keep their wits about them for more hectic and exacting lifestyles.

A Guinness executive said: "There are times when you want a couple of pints but you don't want the fuller hit of a higher alcohol product.

"We believe this will be appealing to 25- to 45-year- old males - guys with family and work commitments."

Mid-Strength will go on sale in pubs in Limerick next month, a city which is said to have a particular fondness for Guinness.

The new approach is in line with the policy of the Irish government, which has for years expressed concern about excessive drinking and "binge" drinking, especially among the young."

I'd buy it. Gunniess Lite anyone?

Gone West · 10-02-2006 04:03PM

phaegs

monkeyfudge · 10-02-2006 04:05PM

Would you not feel like a total pussy drinking the childrens version of Guinness? I can't see this taking off at all..

It will go the way of Guinness Light and Breó... two drinks I'm sure very few even remember.

Fajitas! · 10-02-2006 04:06PM

No thanks...

Wonder where they got this idea from?

Rb · 10-02-2006 04:06PM

FuzzyLogic wrote:

phaegs

I concur.

MonkeyFudge wrote:

It will go the way of Guinness Light and Breó... two drinks I'm sure very few even remember.

The only way I remember those are from working in a bar during their release. This new guinness will just be another product to add to their portfolio of failed products. Idiots.

joe_chicken · 10-02-2006 04:09PM

They might as well serve it with a big pink ribbon on the head

petes · 10-02-2006 04:11PM

No thanks. I prefer my Guinness the way it is supposed to be.

monkeyfudge · 10-02-2006 04:13PM

Has anyone tried Guinness 39 that they have in some bars now?

The number 39 makes it sound important... I tried it once... it didn't seem as bitter... but it seemed a lot heavier.

jor el · 10-02-2006 04:35PM

sinecurea wrote:

Mid-Strength will go on sale in pubs in Limerick next month, a city which is said to have a particular fondness for Guinness.

Mmm, it's a pity half the pubs down here can't pour a decent pint to save their lives. I'm looking at you Clohesseys :mad: Make me sick with your Windowlene flavoured Guinness will you.

So along with making sure they don't give you Extra Cold, you now have to make sure they don't pour this too. Why can't Guinness stick to what they're good at.

Breó eh, both looked and tasted like dirty dish water. They had cool glasses promoting it though, which of course I didn't take home with me.

Never seen Guinness 39 anywhere. Is that the Guinness for Nigerians who were used to a heavier Guinness back home and couldn't drink the 'watered down' taste of it here?

monkeyfudge · 10-02-2006 04:40PM

jor el wrote:

Breó eh, both looked and tasted like dirty dish water. They had cool glasses promoting it though, which of course I didn't take home with me.

Never seen Guinness 39 anywhere. Is that the Guinness for Nigerians who were used to a heavier Guinness back home and couldn't drink the 'watered down' taste of it here?

Breó had got nice glasses actually... yes... although I found it tasted more like an ashtray than dirty dishwater.

Brew 39 is supposed to going back to some of the original stout formulas used back when Guinness first came out... or at least that's what the marketing blurb says on the beer mats. Personally I think it's just a bad batch they produced and they're trying to sell it off as a limited edition instead of dumping it.... which is what I think Tatyo were up to with those Cheese and Onion crisps with the extra cheese flavour on them.

Oh and how come that Extra Cold stuff has lasted so long? I absolutely hate it.

rubadub · 10-02-2006 04:43PM

What is it going to cost? should be much less since the tax is based on %

petes · 10-02-2006 04:47PM

Old Guinness formulas. Kind of reminds me of old men asking for a bottle of Guinness off the shelf (disgusting) followed by a powers and water.

monkeyfudge wrote:

Breó had got nice glasses actually... yes... although I found it tasted more like an ashtray than dirty dishwater.

Brew 39 is supposed to going back to some of the original stout formulas used back when Guinness first came out... or at least that's what the marketing blurb says on the beer mats. Personally I think it's just a bad batch they produced and they're trying to sell it off as a limited edition instead of dumping it.... which is what I think Tatyo were up to with those Cheese and Onion crisps with the extra cheese flavour on them.

Oh and how come that Extra Cold stuff has lasted so long? I absolutely hate it.

MorningStar · 10-02-2006 04:57PM

How is this new for new Ireland when they tried it before and failed?

monkeyfudge · 10-02-2006 04:57PM

petes wrote:

Old Guinness formulas. Kind of reminds me of old men asking for a bottle of Guinness off the shelf (disgusting) followed by a powers and water.

I sometimes have to resort to that myself when a pub only has Extra Cold on tap.

jor el · 10-02-2006 05:09PM

monkeyfudge wrote:

I sometimes have to resort to that myself when a pub only has Extra Cold on tap.

Time to go to a different pub. Or drink Bulmers.

monkeyfudge · 10-02-2006 05:14PM

jor el wrote:

Time to go to a different pub. Or drink Bulmers.

There aren't any decent locals in Coolock.

The closest pub only does that cold sh*te... and the pub next door which does regular Guinness is filled with... how shall I put it.... 'salt of the Earth' types.... and my long hair and beard aren't too welcome in there.

flogen · 10-02-2006 05:22PM

monkeyfudge wrote:

Has anyone tried Guinness 39 that they have in some bars now?

The number 39 makes it sound important... I tried it once... it didn't seem as bitter... but it seemed a lot heavier.

Yeah, I thought it was a bit lighter, slightly sweeter but had a beery aftertaste.

The whole Brewhouse series is a great bit of spin though. Brew 39 is part of 6 or so different brews of Guinness that will each get a 6 month run in various pubs over the next few years. Basically, it's the best product testing money can buy; try out 6 different products on the wider public, tell them they're limited edition and get them to pay for it. If they all sell poorly, they get pulled (but they were going to be pulled anyway!), if one sells well, they announce that, due to popular demand, they're extending the availability of the product indefinitely... if sales remain high they roll it out across more and more pubs and clubs... jobs a good un.

As for this new low alcohol Guinness, I wonder if it will be cheaper than regular Guinness... Guinness Lite was dearer, wasn't it??
It's getting like ordering a fúcking coffee in America; I'll have a mid-strength, extra cold draught Guinness with extra random numbers, please.

ferdi · 10-02-2006 05:26PM

Guinness Lite is gay.

jonny68 · 10-02-2006 05:26PM

For pussys only,im suprised with Guinness actually :rolleyes:

petes · 10-02-2006 05:31PM

monkeyfudge wrote:

I sometimes have to resort to that myself when a pub only has Extra Cold on tap.

Don't really like that extra cold tripe myself. Fook the begrudgers if they don't like long hair and a beard.

carbsy · 10-02-2006 05:42PM

Guinness is for tourists ffs. Murphys is the only stout.

petes · 10-02-2006 05:44PM

carbsy wrote:

Guinness is for tourists ffs. Murphys is the only stout.

Bollocks

carbsy · 10-02-2006 05:47PM

Or a good pint of Beamish.

jor el · 10-02-2006 05:50PM

carbsy wrote:

Or a good pint of Beamish.

Oh good God no. How anyone can drink that tar is beyond me. Bleuarghh!

petes · 10-02-2006 05:52PM

jor el wrote:

Oh good God no. How anyone can drink that tar is beyond me. Bleuarghh!

Rotten it is.

flogen · 10-02-2006 05:52PM

jor el wrote:

Oh good God no. How anyone can drink that tar is beyond me. Bleuarghh!

Yeah, in Sugar Club that's the only stout they sell; I was there a couple of times for gigs and I was certain it was Guinness watered down with donkey piss...

As for Extra Cold, I got no beef with that stuff, it's quite nice on a really warm day actually.

StupidLikeAFox · 10-02-2006 05:54PM

What about bass?

"Oh Andy, two Carlsberg a Bass and a shandy"

Pigman II · 10-02-2006 05:56PM

The alcohol content of guiness is the least of my worries. TBH after about 10 pints my stomach gets so bloated that it can't take much more and it's either gotta come out one end or the other.

Drunkenness doesn't even come into it.

danniemcq · 10-02-2006 05:57PM

it'll put curly hair and ribbons on your chest

carbsy · 10-02-2006 05:58PM

On a serious note though, I find Guinness tastes of chemicals for some reason.My preffered tipple is a nice cold Murphys.

Sarn · 10-02-2006 05:59PM

Why???? If I'm going for a few I leave the car behind, don't want no low alcohol, low salt, low caffeine, low fat, low flavour Guinness.

A phrase never to be heard from a Guinness drinker: Could I have a glass of low-alcohol Guinness with a dash of blackcurrant please.

Only 30 mins 'til Guinness time

God bless Fridays!!!

Low-alcohol Guinness for 'new Ireland'

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