Carlsberg draft unfiltered

Rockshore was a fascinating example of what you need to do to launch a successful beer brand in Ireland. It arrived alongside Molson Coors Archway: an identical beer pitched at the same market with very similar branding. They should have been equals, but not only is Archway gone but it pulled the entire brewery down with it. Diageo vigorously defended its tap space for the unknown Rockshore and gave pubs vast amounts of free beer to take it.

It's a fine example of how capitalism and a free market are mutually incompatible. Nobody has the power to compete with Diageo in the Irish beer market, and that has nothing to do with the quality of the product.

One problem here as well, which I learnt from my time working behind the bar, Irish people tend to see breweries as single products, so if someone orders a "pint of Carlsberg", they expect the regular one, not to be presented with a choice of regular or unfiltered. On a busy Saturday night you can be sure you won't be offered a choice as well.