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Unwanted marketing texts from a take away / Flipdish

  • 28-05-2026 06:02PM
    #1
    Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭


    I hope this is the right forum for this. I keep getting texts from a take away that I ordered food from a couple of times. The texts are coming from a mobile number every other day with no option to opt out.

    They are legitimate advertising texts with discounts on the food, not scams or anything, but I'm very annoyed because I didn't sign up for them and there's no way to opt out.

    I didn't want to be one of those people who just reports everything, so I thought I'd be nice and just talk to the take away myself. It's a small one off local take away and they are always nice. I genuinely wanted to give them the benefit of the doubt and let them know politely that it's illegal, in case they're not aware, so I rang up and they actually argued with me!

    They said that by using their website, which is run by Flipdish, that I automatically consent to receive marketing texts and that he couldn't opt me out. I'm sure that's not right. Aren't they supposed to inform you or have one of those checkboxes to tick if you don't want marketing? Also, the texts have no opt out thing at the bottom and I'm fairly sure that's also illegal. Is that right?

    After my phone call I decided to report them because of the attitude I got, not that I have much faith in the data protection people. Does anyone know if they actually follow up on anything? I get the impression they are useless themselves?

    Just a few minutes later anyway, the guy from the take away actually rang me back and said that he had spoken to the boss and agreed to take my number off the list. It was way too soon after I put in the report, so I don't think that was the reason. I thanked him for taking my number off but I told him very politely again that I don't think it's ok to be automatically signing people up for these texts without consent and without any way to opt out and he started arguing with me again, saying that all the businesses do it these days. If you use their websites, you automatically agree. The guy didn't have great English and he seemed very sure that Flipdish were the ones who had told them all was above board.

    I'm a bit shocked to be honest. And Flipdish are going on to the boycott list. Has anyone else experienced anything like this?



Comments

  • Registered Users, Registered Users 2 Posts: 5,132 ✭✭✭adaminho




  • Registered Users, Registered Users 2, Paid Member Posts: 647 ✭✭✭pad406


    The law says that you have to opt in to receive marketing. They are not supposed to make you opt out. The whole point is that you explicitly opt in. So the site is breaking the law if they are doing that

    Texts and/or emails should always have an easy and clear way to opt out



  • Registered Users, Registered Users 2 Posts: 4,610 ✭✭✭Kaybaykwah


    I get the same from a very well known writer on Substack who keeps sending me emails every second day in spite of my attempt at unsubscribing numerous times.
    I am not even subscribed to his channel, and it pisses me off no end.



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    I reported it here.

    It says "As an individual, you are entitled to raise a concern with the Data
    Protection Commission (DPC) in relation to the manner in which an
    organisation has handled your personal data. This may include concerns
    about an organisation’s response to a request you have made to access
    copies of your personal data, concerns about direct marketing material
    you have received
    , concerns about your personal data being breached by
    an organisation, etc."

    Have I done the wrong thing then? I thought comreg were for problems with communication / media providers like mobile phone companies etc. I'm not good with this bureaucracy stuff.



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    That's what I thought. I tried politely explaining it but he was having none of it. He was completely convinced by what Flipdish had told them that everything they were doing with the texting was legal.



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  • Registered Users, Registered Users 2 Posts: 3,362 ✭✭✭endofrainbow


    Block the number?



  • Registered Users, Registered Users 2 Posts: 5,132 ✭✭✭adaminho


    You didn't do anything wrong, Comreg handle registrations for numbers etc.

    The Citizens advice have a good breakdown. Just scroll down to texts e-mails.

    https://www.citizensinformation.ie/en/consumer/phone-internet-tv-and-postal-services/stopping-junk-mail/



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    Well I've been told my number is off the list now but I will do that if it persists.

    I'm more concerned with getting the take away to understand it's illegal and to stop doing it to people in the first place. And maybe get some heat onto Flipdish because I think they're taking advantage of small businesses. I found this page by them aimed at convincing the businesses to pay them to do more marketing. The guy I spoke to was adamant that Flipdish convinced them it was fine.

    Sadly, I don't think anything that a single individual does will go anywhere, though.



  • Registered Users, Registered Users 2 Posts: 474 ✭✭watchclocker


    The opting in to marketing texts is correct but really only applies to things like signing up for a newsletter or opening an account, businesses are allowed to contact their customers which you become once you order something (for how long, I'm not sure)

    I believe you should be able to reply stop to these messages to be removed from the list



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    Thanks for that link.

    It says:
    "Rules for direct marketing by email ortext

    A company can send you direct marketing emails or text messages if you have given your explicit consent within the last 12 months. Explicit consent means you have been given a clear option to say yes or no to future contact.

    They can also send you direct marketing emails or text messages if the following conditions are met:

    • They got your personal contact details by selling you a product or service within the last 12 months
    • They told you their identity, the purpose for collecting your contact
      details, who your data may be shared with and any other information
      needed for fair processing of your data
    • They are only marketing products and services to you that are similar to the one you bought or subscribed to
    • You were given the opportunity to opt out of marketing by email at the time
      your details were collected and each time you are contacted following
      that (for example, by providing an ‘unsubscribe’ option)

    A company can't send you direct marketing emails or text messages if:

    • You have not given your consent within the last 12 months in one of the ways described above
    • You can't tell who the sender is because their identity has been disguised or hidden
    • You are not given a valid address to send an opt-out request"

    Emphasis in bold is mine, which shows it clearly is illegal in this case. It does say further down to report it to the data protection commission if you try to opt out and are still contacted. But there's nothing about them following up to make sure the businesses stop doing it to others. I think that should be the focus but instead businesses are allowed to keep breaking the law against people who don't complain.



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  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    I don't think that's right, especially now that I've read that in that link to the citizen's advice. Also, there are lots of times when I order something online and there is that box to tick if you want to opt out of marketing. I'm fairly sure that box wouldn't be there if it didn't have to be. The fact that you have to tick it to opt "out" and not "in" is another problem.



  • Registered Users, Registered Users 2, Paid Member Posts: 647 ✭✭✭pad406


    It's been a long time since I went through it, and it could also have changed. But my recollection from the time was that they were allowed contact you in relation to that specific order, not for anything else. So they could do updates, information, follow ups (like how did we do, please rate us), but not generic marketing.



  • Registered Users, Registered Users 2 Posts: 474 ✭✭watchclocker




  • Registered Users, Registered Users 2, Paid Member Posts: 647 ✭✭✭pad406


    Thanks, yes I remember that bit now.

    There was a lot of confusion and discussion on whether or not existing customers only applied to those who had signed up prior to GDPR implementation date. The general consensus at the time was it would be safer to apply the opt in, not opt out, rules to new customers from that date. But obviously is a grey area.



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    No, if you read that carefully, they can't just send to all exisiting customers. It says exactly what I was pointing out above, that customers may not have to explicitly opt in but that they do need to be given the option to opt out upfront.

    That page you linked specifically says the customer needs to be given the option to opt out from the very beginning, when they first give their details. Point no. 3 from the link you gave:

    "The customer must be clearly and distinctly given the opportunity to
    object to the use of their details at the time those details are
    collected
    , as well as each time the organisation sends an electronic
    marketing message to the customer"

    Like I said, websites usually have something in small print when you're checking out saying that they may contact you with special offers etc and if you don't want to receive them, you can tick the box. That's sneaky enough as it is by making opting in the default but that is them making use of that rule that you linked.

    In this case however, that box did not exist at all and there was no mention of potential sms marketing when placing the order. I think it's quite clear cut that that's not allowed.



  • Registered Users, Registered Users 2, Paid Member Posts: 2,369 ✭✭✭ItHurtsWhenIP


    I suspect the takeaway and/or Flipdish are applying Regulation 13(11) of the ePrivacy regulation (SI 336/2011), which is known as the "Soft Opt-in":

    Under Regulation 13(11) of the ePrivacy Regulations, where an organisation lawfully obtains electronic mail contact details ‘from a customer … in the context of the sale of a product or service’ (i.e. this only applies to existing customers), consent to electronic direct marketing is not required as long as the following further conditions are met in relation to the electronic direct marketing communication:

    a) the product or service being marketed is the organisation’s own product or service,

    b) the product or service being marketed is of a kind similar to that supplied to the customer in the context of the original sale,

    c) the customer must be clearly and distinctly given the opportunity to object to the use of their details at the time those details are collected, as well as each time the organisation sends an electronic marketing message to the customer, and

    d) the initial direct marketing communication must be sent within 12 months of the date of the original sale to the customer.

    https://www.dataprotection.ie/sites/default/files/uploads/2026-05/FAQ_Consent_Electronic_Direct_Marketing_April2020.pdf

    I emphasised electronic mail, as the ePrivacy Regulation defines it as follows:

    “electronic mail” means any text, voice, sound or image message including an SMS message sent over a public communications network which can be stored in the network or in the recipient’s terminal equipment until it is collected by the recipient

    So basically that means, they can send you messages relating to marketing goods that you have previously purchased, or are similar to what you previously purchased. But they must give you the option to opt-out in every communication from them.

    You were correct to speak with them in the first case, in order to have yourself removed from their marketing list.

    They are however absolutely incorrect saying that they do not need to give the option to opt-out.

    If the DPC takes a look, they will likely be advised to change their methods.



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    Thanks for that, yes, that's the same information that was linked above by watchclocker. My point is that if you read

    "c) the customer must be clearly and distinctly given the opportunity to object to the use of their details at the time those details are collected, as well as each time the organisation sends an electronic marketing message to the customer",

    you can see that they don't just have to give you opt out options when they send the marketing messages but that they explicitly have to give you an option to opt out of any potential future marketing messages at the time you first give them your contact details, which would be when placing the order originally.

    So not only are they wrong for not providing an opt out option in the marketing texts, but they were not allowed to send marketing messages using that "soft opt in" rule in the first place because they didn't fulfil condition c above.

    I just checked there in case there was something I missed at their checkout but there isn't. It says that by using their website you agree to the terms and conditions but it doesn't say that that will include agreeing to marketing texts and it doesn't give any option to opt out of anything. You need to actually click in to the terms and conditions and read through them, where it does mention that they may send you marketing texts but again, there is no information there about your right to opt out of them or how to do that.

    Hopefully you're right and they will be told to change their methods. I'm just shocked that they were so bull headed about insisting they weren't doing anything wrong. I mean, I wanted my own situation sorted but I also wanted to give them a friendly heads up that they were breaking the law but they didn't want to know.



  • Registered Users, Registered Users 2 Posts: 273 ✭✭Enter Username Here


    I ordered a meal on Monday and today I got a text from Flipdish. I use another old phone for spam things, I just top the number up every 6 months to keep it alive. I literally just blocked the text and saw this thread. Flipdish.jpeg

    Flipdish.jpeg


  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    Interesting, yours has an opt out link at the end of the text. Mine didn't have that and also they came from a normal mobile number. Do you remember if you had the option of a box to tick to opt out of marketing when you ordered the food?



  • Registered Users, Registered Users 2 Posts: 273 ✭✭Enter Username Here


    It definitely didn't. I also just double checked there by going through the motions of ordering, if there is one, I can't find it.

    It says here that customers can opt out in their app - https://help.flipdish.com/en/articles/9585359-how-can-customers-opt-out-of-promotions

    Can't imagine people want to download an app for each takeaway to opt out. I can't find the same option on the takeaway website.

    It seems that the eateries have the option to opt their customer in or out - https://help.flipdish.com/en/articles/9619309-customer-opt-in-out-for-marketing



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  • Registered Users, Registered Users 2 Posts: 2,365 ✭✭✭Mr. Flibble


    Hi @waterfaerie


    Great to see that boards.ie is still alive and kicking. It’s been too long. 

    CEO of Flipdish here, dropping in to defend our honour.

    The DPC have done a great job of looking through our flows with a fine tooth comb over the years to ensure we are doing everything by the book. 

    We never instigate marketing SMSs unless the user has explicitly opted in. Users are presented with a screen similar to this during the ordering flow. 

    image.png

    Every marketing SMS sent via our platform includes an opt out link and users can also opt out via any restaurant app or website that we power. 

    Based on what I can work out from this thread, the SMSs you received were not sent via our platform. If you email me images of the SMSs to conor@flipdish.com we'll investigate further. 

    @Enter Username Here, if you receive an unwanted SMS from the sender ‘Flipdish’ I advise opting out via the URL in the SMS as opposed to blocking the sender, as doing that will also block login and other transactional SMSs from other restaurants that we power which would prevent you being able to use them if you ever want to.

    Hope that helps clarify things and I’m happy to answer any followup questions.

    Conor



  • Registered Users, Registered Users 2 Posts: 273 ✭✭Enter Username Here


    I just got another.. From a different place that I only used once back in October in an area that I wouldn't normally be. So I may have to do this for any eatery that I may have used over the last few years?

    Flipdish.jpeg


  • Registered Users, Registered Users 2 Posts: 273 ✭✭Enter Username Here


    @Mr. Flibble - Sorry, just saw your reply now, I don't know if I didn't get any notification about it, or I didn't notice it. Anyway, both that I have received now use Flipdish to sign up with your phone number.

    If you receive an unwanted SMS from the sender ‘Flipdish’ I advise opting out via the URL in the SMS as opposed to blocking the sender, as doing that will also block login and other transactional SMSs from other restaurants that we power which would prevent you being able to use them if you ever want to.

    It is a number I exclusively use for things like that, so I am not too bothered if I do get blocked, to be honest (and not a slate on your platform or business) - the harder it is for me to do, the happier I will be. Quite a few times it has boiled down to me being lazy. Not something I would like to continue.



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    Thanks Conor @Mr. Flibble.

    I definitely didn't see that screen and if I did, I would never have selected to subscribe because I take those kinds of things seriously.

    Clearly I'm not alone in this case, as another poster has also been unknowingly subscribed without seeing that screen. I wonder what percentage of customers manage to miss it somehow?

    This is what I see when ordering on the website after clicking on "order for collection". I'm prompted to enter my phone number and then enter a 4 digit code. After that, I can add something to the basket and checkout without seeing anything about subscribing.

    ordering screen 2.png

    Now I do have an ad blocker with all pop ups etc. blocked in case that makes a difference. If so, that's not an acceptable excuse.

    Another thing is that I've actually only ordered on the website once and any other time I've ordered, I phoned the order in, but when I rang them the other day the person I spoke to seemed to think all of my orders had been made online. They explicitly told me I was opted in for marketing through Flipdish. I wonder if it's possible that I was opted in by one of the staff when I phoned in my first order?

    I don't think I need to email you the texts since we already know they aren't coming from your platform. The take away have obviously decided to do their own marketing but are using your platform to manage the consent and something along the way is going amiss with that side of things. I'll post the texts here anyway so others can see them, with details hidden to respect the privacy of the take away, since they are a small local business.

    You can see that there's no opt out link but obviously it's the take away that are responsible for that part of it the problem, although they are claiming to be operating under your guidelines.

    texts.jpg

    I haven't received anything since I phoned them about it, which was the day I started this thread. They already agreed to unsubscribe me but I wanted to be able to double check and find how to do it myself on the website and I have to say, the option to turn off the marketing is very well hidden on your platform and not easy to find without some perseverance. I had to follow instructions I found online.

    Thanks for posting anyway and it's good to see you're listening and also that the DPC are checking your processes. I hope you'll be able to find out what's going awry with the consent side of things and also pass on the message to the businesses you deal with about their obligation to provide an opt out in any texts they send.



  • Registered Users, Registered Users 2, Paid Member Posts: 805 ✭✭✭waterfaerie


    Well I actually got an answer from the DPC!

    The take away admitted that my consent to marketing was activated when I phoned in my first order. That explains why I never got the pop up when I used the website at a later date because I was already opted in (without my knowledge). I'm glad that was clarified because I wondered if I was going mad.

    The question is, why are the take aways able to add people's consent over the phone without asking them? Surely that's something the Flipdish system shouldn't allow? Are they soft-opting in everyone who rings in an order by default and relying on staff to ask if people want to be opted out but the staff don't bother asking? Or is it the take away staff just taking the liberty of manually opting in anyone who rings? Either way, it shouldn't be something that's possible.

    I fear this is a case where both businesses will pass the blame off to each other. Clearly the take away were very much in the wrong here but the Flipdish system should be robust enough to not allow this to happen.

    As for the lack of opt out options in the texts, they said they usually have them but it was a mistake in this case! They said that when I rang up to complain they told me over the phone how to opt out by text but that's not even true. When I rang they argued with me for 10 minutes and then finally agreed to opt me out themselves. They were initially saying the only way I could do it myself was by downloading their app, which I obviously wasn't going to do.

    I did reply STOP after the third text but that was because I had looked up online and read that that sometimes works for people for various spam texts so I tried it. They're trying to claim that they told me how to do that, which they didn't. Anyway, even if that were true it wouldn't be good enough because it should be written in the text.

    Anyway, the DPC only seemed to be concerned about whether or not I'm still getting the texts. I told them I'm not but that I'd like to know what they plan to do to make sure the business don't keep doing this to future customers. We'll see if they come back to me about that.



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