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Munster Team Talk Thread - Beirne After Reading

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Comments

  • Registered Users, Registered Users 2 Posts: 1,100 ✭✭✭Paddy_Mag


    The naming rights are not for the fans to call it Virgin Media Park or whatever.

    It is for the media exposure. TV, news papers radio etx. RTE one news at 1pm and 6pm. Sports news ..... "in rugby, Munster take on Glasgow warriors in a URC game this evening in Toyota Thomond Park in Limerick, kick off is 7.35pm".

    Do the sharks fans in SA call their team the "Hollywood Bets Sharks" when having a few beers or just the sharks, likewise the Cheetahs, Lions fans etc. No. But the media refer to them by their official name which is what the sponsor wants. Their official name is listed in league tables on URC app, newspapers etc.

    Regular Media exposure to a decent size audience. TV, radio, papers, Twitter, Facebook, Instagram etc. It usually also comes with a corporate box for the sponsors use etc.



  • Registered Users, Registered Users 2 Posts: 8,794 ✭✭✭Former Former Former


    Ravenhill is now the Affidea Stadium having previously been the Kingspan. Not a new stadium.

    Yeah, that's literally my point. I consume about as much rugby as anyone and if you had put a gun to my head and told me to name the sponsor of Ravenhill, I'd have told you just to get on with it and pull the trigger. Anyone buying the rights to Thomond now would have exactly the same issue and would price it accordingly, but the PR blowback would be huge, so you'd have to ask if it's worth it.

    But I'm sure the Munster hierarchy who seem immune from any criticism have it right. And the accounts back that up .......

    Not sure if this is directed at me but I totally agree that Munster have made a horse's ass of a lot of things, they aren't immune to criticism from me.



  • Registered Users, Registered Users 2 Posts: 3,900 ✭✭✭snotboogie


    Yes but the Stormers and the Bulls have never played in Musgrave Park as they are two of the highest profile teams in the league. The only South African Team Munster have ever played in Musgrave is the Lions who got 11k on their only visit to Thomond Park.



  • Registered Users, Registered Users 2 Posts: 3,900 ✭✭✭snotboogie


    Munster are not giving up a few hundred k though. Munsters fixtures in Musgrave over the last two years have been against Edinburgh, Dragons, Ospreys and Benetton. When those teams last played at Thomond they got 11k, 10k, 14k and 10k respectively. Thats an average of just over 11k per game. generously Munster are missing out on 3k seats twice per season. Thats 6k at 30e which is 180k. Munster made over 500k from having one game in PUC so Munster are pulling a big profit from having games in Cork.

    Post edited by snotboogie on


  • Registered Users, Registered Users 2 Posts: 1,100 ✭✭✭Paddy_Mag


    But its not aimed at a certain demographic. Its about having the name in the media. Also having a media launch with Crowley, casey, Beirne or edogbo etc along for a photo op with the sponsors' suits etc. A few meet n greets after the game with the man of the match etc.

    If Ulster, Leinster and Connacht all have stadium sponsors in place, why are Munster the outlier with thomond and why has Musgrave Park had various corporate names in the past? I believe Munster hierarchy over valued the rights to TP and ego or whatever took over and saw them take the zero.

    Google tells me Ulster got circa €6m for a 10 year deal with kingspan. I would love to know how much Munster turned their noses up at and how the staff facing redundancies feel about that now.

    Edinburgh, Saracens, Leicester Tigers. Edinburgh the only new stadium as Saracens and Leicester renamed existing stadiums and Tigers have sold naming rights to stands too. In my mind Leicester would be an English version of Munster. And old school club but one who have moved with the times.



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  • Registered Users, Registered Users 2 Posts: 741 ✭✭✭TheWonderLlama


    I still think they dshould do a deal with monster drinks group and we'd have The Monster Munster team and Monster park.



  • Registered Users, Registered Users 2, Paid Member Posts: 1,883 ✭✭✭Ben Bailey


    Would that entail moving Monster Park to Dublin 4 ?



  • Registered Users, Registered Users 2 Posts: 15,040 ✭✭✭✭Red Silurian


    Thomond Office Centre, Thomond Printing Co. or Thomond Company Secretarial should be looked at. I think "Thomond Park" has a nice ring to it



  • Registered Users, Registered Users 2, Paid Member Posts: 5,796 ✭✭✭ionadnapóca


    MK has a long article about Munster today.

    Roger Randle mentioned as future 'attack' coach'

    https://www.the42.ie/munster-challenge-cup-2-6999202-Mar2026/#:~:text=The%20southern%20province%20have%20always,compete%20at%20the%20highest%20level.&text=IT%20WAS%202018%20when%20Munster,are%20not%20added%20for%20effect.

    Cut & Paste parts of article below fyi

    It was 2018 when Munster Rugby declared a bold ambition to be “THE BEST CLUB IN THE WORLD.”

    The capital letters are not added for effect. That’s how the words were printed in Munster’s strategic plan for 2018 to 2021, a period in which the province targeted at least one frontline trophy.

    They got close to achieving that particular goal, reaching the Pro14 final in 2021 but they lost that game to Leinster, and Munster fans had to wait until 2023 to celebrate their team lifting silverware when Graham Rowntree’s side pulled off an unexpected success.

    That URC glory is less than three years ago, although it seems like further in the past amid Munster’s current challenges. They head into this weekend as a Challenge Cup team, rather than building up for the knock-out stages of the Champions Cup.

    Munster’s strategic plans have changed since 2018, but the Challenge Cup is simply not where they want to be.

    That document from seven-and-a-half years ago is a relic, but it shows how ambitious the province was at the time.

    To be fair to Munster, they did say that the goal wasn’t just about being the most successful club in the world on the pitch, beating every team before them.

    “The best means you can do your best work at Munster, whatever the role,” was how it was framed.

    Not long after that, assistant coaches Felix Jones and Jerry Flannery decided to take their skills elsewhere. They rejected contract offers to remain as Johann van Graan’s assistants.

    There has been a frustrating echo of that recently with Mike Prendergast’s decision to move on at the end of this season. There had been hope that the Limerick man would become Munster’s head coach at some point. Maybe that could still be the case in the future, but he has opted to leave for now, a year before the end of his contract.

    This is just one way in which Munster seem to be caught in a cycle of seemingly taking two steps forward and one step back.

    Van Graan was the man tasked with leading Munster forward after the early departure of Rassie Erasmus in 2017 and though the southern province threatened to become an elite force under van Graan, it never quite happened at the business end of the season.

    Van Graan was set to continue as Munster boss beyond 2022, and was understood to have agreed a two-year contract extension, before then activating the six-month release clause in his deal to make an exit for Bath.

    He is too honourable a man to ever publicly complain about Munster, but the understanding at the time was that van Graan had frustrations about how the province was being run.

    So it was that van Graan moved on to Bath after five seasons to be replaced by forwards coach Graham Rowntree, who took on his first-ever head coaching role.

    The URC success at the end of his first season was a welcome surprise and earned Rowntree a two-year extension in September 2023. But he left by “mutual agreement” just 13 months later. It seems the exact circumstances around that decision will never be publicly clarified.

    — - — - — - —

    Prendergast came out strongly in stating his desire to be appointed Rowntree’s successor, doing so when under the impression that he had a good chance of being appointed by Munster and the IRFU, who contract the four provincial head coaches in Ireland.


    So it was galling for Prendergast to then see McMillan emerge as the front-runner and get signed to take over last summer. Munster gave Prendergast a bump by making him the ‘senior coach,’ but it was always going to be tricky for that pair to work together. It didn’t take long for Prendergast to see that he needed to move on.

    McMillan is highly regarded back in New Zealand and even seen as a potential future All Blacks head coach, so the IRFU and Munster felt they had pulled off quite the coup in signing him on a three-year deal.

    Munster have been in poor form since their fast start to this season, but it would be wrong to judge McMillan so early into his tenure. We have seen many times in the past that it can take years for a head coach to fully realise their vision for a team.

    He is now set to bring in his own attack coach – his former Chiefs assistant Roger Randle has been suggested as an obviously good fit – while McMillan will have had his say on which players he wants to keep in his squad and who is surplus to his requirements.

    — - — - — - —

    Munster have put a major renewed focus on stocking their senior squad with homegrown players in recent years. In the late 2010s, they had a habit of filling some holes in their squad with short-term signings from outside, some of whom were the “duds” that Conor Murray referred to in his autobiography last year.

    Now, Munster’s strategy is that academy products, as well as some young Irish players from other provinces, make up the bulk of their squad. This has always been the model for Irish rugby, but Munster have been keen to pursue a more affordable approach that also delivers a squad of local players who care passionately about the red jersey. Fans love those kinds of stories.

    Some of those youngsters have struggled to secure first-team places, but recent graduates like the Edogbo brothers, Edwin and Seán, and Brian Gleeson have top-level potential, while the current Ireland U20s team includes some promising Munster talent. That said, being a good U20 international is no guarantee of being a force in the professional game.

    Overseeing Munster’s work in delivering homegrown players from the grassroots into the senior squad is general manager Costello, who moved into that role at the end of last season.

    Costello has previously been an assistant coach, academy manager, and head of rugby operations for Munster, as well as spending five years coaching in England with Nottingham and Wasps. Those experiences mean Munster asked him to ensure “excellence, alignment and integration” across the club.

    The hope is that Munster can produce good enough homegrown players to power top-end success. That was the case when the province won the Heineken Cup in 2006 and 2008. There were a couple of genuine rugby all-timers in that group, as well as several Irish greats. In fact, it was a freakishly good collection of local players.

    — - — - — - —

    Since scrum-half Murray and blindside flanker Peter O’Mahony made their Ireland debuts in 2011/12, Munster have delivered eight more homegrown players who have won more than 10 international caps.

    Simon Zebo [35 caps], Dave Kilcoyne [56], Tommy O’Donnell [13], John Ryan [24], Niall Scannell [20], Casey [22], Crowley [28], and Calvin Nash [12] make up that group.

    Whatever the reasons for that, Munster would have hoped for a stronger return from their pathway in the last 25 years.

    That pathway will essentially be the making or breaking of the next chapter in Munster’s history. There will be no white knight riding over the horizon with bags full of cash to help Munster bring in a fresh crop of world-class players.

    Munster’s effort to improve the pathway has been boosted by the money generated by their annual fundraising dinners in London, New York, and Dublin, some of which goes towards the salaries of development staff.

    And the impending change in the IRFU’s player contracting model, which kicks in this August, will see the provinces – so essentially Leinster – contributing 40% of nationally-contracted players’ salaries for the first time, with all of that money going directly into improving the pathways in Munster, Ulster, and Connacht.

    — - — - — - —

    Springboks hooker Marnus van der Merwe is a good signing ahead of next season, the kind of hard-edged forward who Munster have been lacking enough of. Connacht tighthead Jack Aungier is also expected to join as Munster hope to fill that problem position.

    As with the other three provinces, the IRFU have directed Munster to slightly reduce the size of their senior squad ahead of next season, so there will plenty of outgoings this summer. The trend across the provinces is that some non-Test-capped senior players and younger players heading for their mid-20s without yet having made a big impact – the middle tier of squads – are being squeezed out.

    Sitting above the actual rugby set-up in Munster is the province’s Professional Game Board, the group that oversees all aspects of professional rugby in the province.

    CEO Ian Flanagan is part of that board and he is a figure who has come in for renewed scrutiny in the wake of last week’s confirmation that Munster Rugby has offered voluntary redundancies to its staff.

    It was shocking news to the rugby world, around which Munster are still seen as a big club, and underlined that all is not rosy.

    Flanagan’s job involves maximising the revenue Munster generate through ticket sales, sponsorship, and other commercial endeavours.

    The province has started bringing big games to Páirc Uí Chaoimh, a welcome move for fans in Cork and the east of the province, while Munster rent out their stadiums – Thomond Park and Musgrave Park – for concerts during rugby’s off-season.

    Musgrave Park is known as xxxx xxxx Park due to its current sponsorship deal, but talk of selling naming rights for Thomond Park has yet to materialise into a contract that would presumably be a decent boost to the coffers.

    The bottom line is that Munster need to be succeeding on the pitch if they are to generate greater revenues. Everything flows from the team playing well. Home knock-out games in the Champions Cup and big home play-offs in the URC can generate €1 million.

    — - — - — - —

    Yet Munster seem to be caught in a cycle that prevents them from kicking onto a higher level consistently.

    They have plenty going for them. The two aforementioned stadiums are their own, even if there is still plenty of debt to be paid back to the IRFU for Thomond Park, albeit in small increments well into the future.

    Munster have their impressive high performance centre in Limerick, which was heralded as being a key part in the province taking the next step when it was opened nearly a decade ago. No more of the madness of trekking between Cork and Limerick, they said.

    There is a passionate fanbase around Munster and though the attendance numbers will always reflect results, the Red Army remain a force, especially when Munster go on the road in Europe.

    There is huge wider public interest in Munster too. They are one of the most intriguing sporting sides in the country and further afield. New Zealand Rugby are still sending teams over to Limerick to play against them. Anyone in the media can tell you that Munster are big business.

    And yet all of those things have downsides. With hurling having flourished in Limerick, some people wonder if that city will ever again be the crucial source of top-class players it once was. Others suggest that Munster’s main stadium should have been built in Cork, the biggest city in the province.

    Despite having one training base, those who know the province well say there can still be something of a Limerick/Cork divide. And the media attention means that Munster come under greater scrutiny and attract more criticism than most rugby clubs.

    — - — - — - —

    The show goes on in Exeter this weekend, and it’s unclear where the drama leads next. Munster’s riveting journey has been full of twists and turns, some joyous highs and some woeful woes, with plenty of stuff somewhere in the middle.



  • Registered Users, Registered Users 2, Paid Member Posts: 5,796 ✭✭✭ionadnapóca


    Just on Thomond Park naming rights; I thought the reason they couldn't sell the rights was because they still owe the IRFU money from the redevelopment. IRFU would want a considerable share of any naming rights.

    If they can sell it, they absolutely should. Just never, ever, refer to it as anything other than Thomond.

    see Musgrave, Sportsground, Lansdowne, RDS, Ravenhill,



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  • Registered Users, Registered Users 2 Posts: 585 ✭✭✭Tommybojangles


    Nice idea but it doesn't happen in reality unfortunately. The aviva is the aviva now, I hhaven't hheard anyone refer to it as Landsdowne Road in a long time. and I already hear some supporters referring to the Dexcom. If Thomond's name is sold the other name will slowly creep in



  • Registered Users, Registered Users 2 Posts: 33,681 ✭✭✭✭breezy1985


    Kingspan was definitely used a lot for Ravenhill too. I think it makes a big difference if it's a full rename or something like TUS Gaelic Grounds where the sponsor just gets dropped.

    Also it has to be easy say so Irish Independent Park didn't replace Musgrave Park and Zimmer Biomet Páirc Uí Chíosóg will never catch on.



  • Registered Users, Registered Users 2, Paid Member Posts: 27,316 ✭✭✭✭phog


    There aren't many people driving Datsun's anymore



  • Moderators, Sports Moderators Posts: 13,467 Mod ✭✭✭✭Cookiemunster


    Nash, Barron and Gleeson all failed their HIAs on Saturday and are following the RTPPs. No others injuries reported.

    https://www.munsterrugby.ie/2026/04/01/squad-update-munster-prepare-for-exeter-at-sandy-park-2/



  • Registered Users, Registered Users 2 Posts: 15,040 ✭✭✭✭Red Silurian


    I think what the IRFU want from potential naming rights would be minimal

    I think what helps there, and I accept if I'm alone in this, is if there is one word in the commercial name. Kingspan, Aviva, Dexcom, Liberty are all single words for stadiums and catch on a lot easier than "Irish Independent" or "Virgin Media"

    Another reason why slapping a sponsors name in front of a stadium name doesn't work. The name becomes too long to be repeated too often



  • Registered Users, Registered Users 2 Posts: 7,433 ✭✭✭OldRio


    One of the best cars I bought second hand. 40 odd years ago. Paid 200 sold for 200. Never let me or the wife down. It was falling to pieces and you could through the floor but needs must.

    Getting back on track. I am an old traditionalist but sometimes hard decisions have to be made.

    The name of a stadium or people's jobs? What would you choose?



  • Registered Users, Registered Users 2 Posts: 176 ✭✭Tipp1991


    The IRFU would take 50% of any naming rights of Thomond Park, it's in the IRFU financial report



  • Registered Users, Registered Users 2 Posts: 176 ✭✭Tipp1991


    It's hard to sort a naming partner for a pre-existing stadium. The Aviva worked because the redeveloped Lansdowne Road was known as it from the start, same as the Dexcom in Galway. I still call Ravenhill the Kingspan and only discovered today it had a new name.



  • Registered Users, Registered Users 2 Posts: 15,040 ✭✭✭✭Red Silurian


    Yeah, that might sound like a lot to some but our stadium debt payments were reduced by 80% so actually we potentially could benefit more from giving the IRFU the 50%

    I presume the IRFU are also taking a cut of the PUC games



  • Registered Users, Registered Users 2, Paid Member Posts: 27,316 ✭✭✭✭phog


    What would you choose?

    Naming rights of course but I also think it's not the silver bullet some people seem to think it is.

    Munster unlike most if not all other clubs has a home base of two cities and two stadiums, the URC and the CC have reduced the number of home games and then add in the moving of one of the bigger games to a 3rd "home" stadium. What's in it for a potential sponsor? From a Munster pov, would the name rights be greater than the income from the additional tickets sold and growing a fan base in Cork by having a match in PuC?



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  • Registered Users, Registered Users 2 Posts: 2,837 ✭✭✭sprucemoose


    what other business situates itself in the smaller of the two available markets for the majority of the time?

    looking at it in a very simple way of 'thomond park is bigger so all the games should be there' might make seem to make sense from a purely financial point of view, seeing as there are more seats available - but the populations are obviously very different so it isnt as clear cut. moving all of the games away from cork would potentially alienate a large section of the fanbase who have generally had a reduced number of games per year (remember when half the celtic league games would be in cork? or even further back when one of the heineken cup games would be there?), which would likely cause more problems in the long run



  • Registered Users, Registered Users 2, Paid Member Posts: 4,392 ✭✭✭Jump_In_Jack


    I wouldn’t mind if Munster moved all IURC league games to Thomond Park and played all bigger matches in PUC to maximise revenue.

    That said, the point about profit over attendance is important. 10k in a larger venue in TP might yield less profit than 8k in a full venue in MP.

    So perhaps the current model is actually maximising the possible yield after all. As well as keeping both sets of fans happy to some extent.

    The main issue for me is the lack of options to buy matches ahead of time in a package.

    For example, I would pay a premium a year in advance to guarantee four tickets to the Munster v Leinster match, and the two European matches, and any knockout matches.

    If that were available I would definitely take it up.

    No interest in travelling to URC league matches in Limerick nor in watching us play the two weakest teams in MP.



  • Moderators, Sports Moderators Posts: 5,320 Mod ✭✭✭✭Lost Ormond


    except 10000 or anything like that will always make more profit than a full MP. Munster wont have a package like that for the Leinster game and the european games, Munster as they have the two venues have far more season ticket options than most teams as it is. Munster cant guarantee many people with a season ticket like you suggest for Munster Leinster game as demand for that game is so much higher than other games.

    Moving all european games to PUC would be idiotic and losing the draw/prestige of thomond from PR perspective etc would be nuts.



  • Moderators, Sports Moderators Posts: 13,467 Mod ✭✭✭✭Cookiemunster


    Munster 'situates' itself in Limerick because 20 years ago Limerick City Council bent over backward to accommodate the Munster Branch with the redevelopment of Thomond. Cork City Council at the time didn't want to know about Munster redeveloping Musgrave to 18k.

    And when it comes to the HPC, UL, LIT and CIT put bids in to host the facility. Neither of the ITs were ever going to compete with UL and UCC wasn't interested.

    It had nothing to do with available markets and everything to do with the institutions in one market wanting it and the other one not.



  • Registered Users, Registered Users 2 Posts: 1,100 ✭✭✭Paddy_Mag


    If Ulster can get €6m for 10 years then Munster surely can get a similar amount? Nobody said it is a silver bullet but surely maximising income by having potentially 250k-500k in extra income annually (until the stadium debt is gone and then its the larger amount) is better then not having it at all?

    What other events take place their? Concerts?

    Leinster/RDS have sold rights to Laya yet it's well known leinster will play multiple games in the Aviva every season (Munster, Euro knockouts, maybe a URC knockout)

    Saracens have moved games out of the StoneX. Literally did that last weekend.



  • Registered Users, Registered Users 2 Posts: 429 ✭✭legend99


    Have to agree with this. Didn't Limerick City Council even trigger a CPO to buy the houses to facilitate the rebuild? Even looking at the two sites, Musgrave should have been easier. It came with two back pitches, is situated literally next to the South Ring and has 800 spaces already available in the Black Ash. I've often thought that if Cork City Council had any foresight whatsoever, then they should have bent over backwards to facilitate Munster expanding Musgrave to 30k, leveraged the Black Ash for parking and they should have also taken over the CMP site across the road to create a wider facility with everything available.



  • Registered Users, Registered Users 2, Paid Member Posts: 27,316 ✭✭✭✭phog


    Munster have said they've been in the market for a stadium sponsor, the IRFU have said they want their cut. What makes you think they're turning down the money you think is available?



  • Registered Users, Registered Users 2 Posts: 1,100 ✭✭✭Paddy_Mag


    Because there has been no naming rights deal done.

    If Ulster can get those sort of figures i find it hard to believe Munster couldn't achieve a ball park similar figure. I suspect Munster have priced themselves out of a deal somewhere along the lines.

    Musgrave has a naming rights deal and how many games do Munster play there? Yet a deal couldn't be done in the last 17 years for Thomond? But now according to you "what's in it for a potential sponsor" because a game is being moved to PUC (a very recent development).

    The IRFU want a cut to repay the loan Munster have from IRFU, who has been very accommodating to Munster over that money over the years so it's likely a deal could be struck with IRFU if need arises.



  • Registered Users, Registered Users 2, Paid Member Posts: 27,316 ✭✭✭✭phog


    I suspect the money you think might be available has never been offered to Munster for the naming rights of Thomond Park.



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  • Registered Users, Registered Users 2 Posts: 1,100 ✭✭✭Paddy_Mag


    Well the only other comparable figure is Ulster/Kingspan which a Google search says was roughly €6m for 10 years. So who knows.



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